Ep. 124: How to Master Systems and Strategies for Business Success with Alyson Caffrey

Are you ready to move beyond hope and take decisive action in your mompreneur journey? While hope is essential for motivation, relying solely on it can hinder success.

 

In this episode, we explore the realities of mompreneurship and discuss the importance of moving beyond hope to take decisive action toward your goals. While hope is crucial for motivation, relying solely on it can hinder success.

 

Also in this episode:

• Why hope alone is not a viable strategy

• The importance of adaptability and resilience

• Practical strategies to help you move from hoping to doing

 

Success as a mompreneur requires dedication, perseverance, a growth mindset, and a proactive approach. By embodying these qualities and incorporating them into your entrepreneurial journey, you can overcome challenges, seize opportunities, and turn your dreams into reality.

 

Books mentioned:

The 12 Week Year by Brian P. Moran and Michael Lennington

Mindset: The New Psychology of Success by Carol Dweck

Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell

 

Be sure to follow this podcast to automatically receive new episodes:

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Connect With Martine:

Website | LinkedIn | Instagram

 

Work with Martine:

Book A Free Clarity Call with Martine: https://calendly.com/martinewilliams/clarity-call

 

Check out my favorite books and items to make life and business a little more simple and a lot more fun!: http://www.shop.martinesfavoritethings.com 

 

About Martine Williams:

Martine is a life coach, public motivator, podcaster, author, and mompreneur who helps other mompreneurs win at work without losing themselves in the process. Martine brings her experience as a certified PDP Professional and life coach to coach entrepreneurs on how to illuminate their strengths, cultivate their confidence, and elevate their lives. She also loves inviting mompreneur guests on the show to share their perspectives and provide inspiration, success tips, life hacks, and skills for a burnout-proof life and business.

This podcast is edited and produced by: Chris Assist Media

Hallie Agostinelli is an expert in all things systems and strategy. She and her team work with coaches and course creators to achieve Predictable Profit through their signature launch and marketing methods.

 

In this episode, Hallie shares her incredible journey from corporate America to becoming a successful entrepreneur. Whether you're running an online workshop, Facebook challenge, or coaching program, Hallie emphasizes the significance of building strong connections with your audience and providing valuable content to create a successful launch experience.

 

Also in this episode:

• Learn about the evolving trends in launching offers for your business

• Discover the three key factors that can make or break a launch 

• Tips and strategies to help you build a successful business around your passion

 

If you're looking to enhance your launch strategies, gain valuable insights into the evolving world of online business, and boost your confidence in navigating the ups and downs of entrepreneurship, this episode is a must-listen!

 

About Hallie:

Hallie has spent her career in several different industries, from Marriott Hotels, Wells Fargo Home Mortgage, and BNI. She started her entrepreneurial journey 15 years ago when she became a professional organizer. Hallie taught herself how to run launches when a client needed support. Two years and 150+ launches later, she has perfected her own brand of launch admin support, social selling, and management.

 

Currently, Hallie has expanded beyond launch support to full strategy and consulting. She helps coaches, consultants, and service providers translate their expertise to the online world with ease and joy! She recently added Best Selling Author to her bio during a collaborative book project written for women business owners.

 

Connect With Hallie:

Website | Instagram | Facebook

 

Grab Hallie’s Ultimate Launch Checklist: https://www.mypredictableprofit.com/launchchecklist 

 

Join Hallie’s Facebook Group: https://www.facebook.com/groups/predictableprofitlaunchlab 

 

Be sure to follow this podcast to automatically receive new episodes:

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Connect With Martine:

Website | LinkedIn | Instagram

 

Book A Free Clarity Call with Martine: https://calendly.com/martinewilliams/clarity-call

 

Check out my favorite books and items to make life and business a little more simple and a lot more fun!: http://www.shop.martinesfavoritethings.com 

 

About Martine Williams:

Martine is a life coach, public motivator, podcaster, author, and mompreneur who helps other mompreneurs win at work without losing themselves in the process. Martine brings her experience as a certified PDP Professional and life coach to coach entrepreneurs on how to illuminate their strengths, cultivate their confidence, and elevate their lives. She also loves inviting mompreneur guests on the show to share their perspectives and provide inspiration, success tips, life hacks, and skills for a burnout-proof life and business.

This podcast is edited and produced by: Chris Assist Media

Happy Thursday, friends! In this episode, I had the pleasure of welcoming Stefanie Gass to the show. Stefanie shared her inspiring journey from corporate America to becoming a successful entrepreneur, offering valuable insights on building a business around a podcast.

 

You'll hear motivational and inspirational moments as Stefanie shared her struggles and triumphs as she shifted her mindset and gained clarity in her business. Stefanie's journey serves as a reminder that with determination and faith, anything is possible.

 

Also in this episode:

• Insights on building a business around podcasting to generate consistent income 

• Eliminating distractions like social media and the importance of staying true to your vision

• Achieving financial success by creating a business in alignment with your values and goals

 

Tune in to learn how Stefanie's podcast became a key revenue generator for her business and discover the importance of simplifying your focus, embracing failure, and finding your true purpose in entrepreneurship. Don't miss out on Stefanie's free workshop on podcasting for business growth at www.podcastforgrowth.com. 

 

About Stefanie:

Stefanie Gass is a Christian business and podcast coach, boundary boss, and seven-figure CEO. She helps women grow their online businesses and make consistent income using podcasting.

 

Stefanie is the host of a top 20 globally ranked business podcast, Online Business for Christian Women. She believes it's possible to partner with God to create income and impact without sacrificing your family, faith, or buying into the social media hustle.

 

Connect With Stefanie:

Website | LinkedIn | Podcast

 

Be sure to follow this podcast to automatically receive new episodes:

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Connect With Martine:

Website | LinkedIn | Instagram

 

Book A Free Clarity Call with Martine: https://calendly.com/martinewilliams/clarity-call

 

Check out my favorite books and items to make life and business a little more simple and a lot more fun!: http://www.shop.martinesfavoritethings.com 

 

About Martine Williams:

Martine is a life coach, public motivator, podcaster, author, and mompreneur who helps other mompreneurs win at work without losing themselves in the process. Martine brings her experience as a certified PDP Professional and life coach to coach entrepreneurs on how to illuminate their strengths, cultivate their confidence, and elevate their lives. She also loves inviting mompreneur guests on the show to share their perspectives and provide inspiration, success tips, life hacks, and skills for a burnout-proof life and business.

This podcast is edited and produced by: Chris Assist Media

Are you a small business owner juggling it all? Discover the power of systems and strategies with tips from my next Turquoise Talk guest. Alyson Caffrey is a small business operations strategist and bestselling author. She is also the founder of Operations Agency and is known for helping parentpreneurs kid-proof their businesses and live family-focused lives.

 

Also in this episode:

• How to increase profitability through effective operations 

• Three key systems every business owner should have in place

• The benefits of having a sabbatical plan and preparing for maternity leave in your business 

 

If you're a mompreneur looking to streamline your operations and create a business that gives you more time with your family, Alyson's insights and practical tips will help you navigate the challenges of balancing motherhood and entrepreneurship.

 

Book mentioned:

10x is Easier Than 2X by Dan Sullivan

 

About Alyson: 

Alyson Caffrey is a systems gal. Give her a messy, disorganized situation and she’s ALL ABOUT making things less stressful, more organized, and amazingly streamlined. After working behind the scenes of several high-growth companies, Alyson founded Operations Agency in 2018 to help growing companies define, create, and optimize the way they operate. They help unleash the power of small teams, increase client retention rates, help owners double their revenue, and so much more. The power of clear operations is incredible.

 

Alyson is also the author of The Sabbatical Method, How to Leverage Rest and Grow Your Business. This book gives you the tools you need to remove yourself from day-to-day operations and get back to what really matters: your family.

 

Learn more about Alyson’s course: https://www.mastermaternityleave.com/ 

 

Connect With Alyson:

Website | Instagram

 

Be sure to follow this podcast to automatically receive new episodes:

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Connect With Martine:

Website | LinkedIn | Instagram

 

Book A Free Clarity Call with Martine: https://calendly.com/martinewilliams/clarity-call

 

Check out my favorite books and items to make life and business a little more simple and a lot more fun!: http://www.shop.martinesfavoritethings.com 

 

About Martine Williams:

Martine is a life coach, public motivator, podcaster, author, and mompreneur who helps other mompreneurs win at work without losing themselves in the process. Martine brings her experience as a certified PDP Professional and life coach to coach entrepreneurs on how to illuminate their strengths, cultivate their confidence, and elevate their lives. She also loves inviting mompreneur guests on the show to share their perspectives and provide inspiration, success tips, life hacks, and skills for a burnout-proof life and business.

This podcast is edited and produced by: Chris Assist Media

My next Turquoise Talk guest is Mallory McGarry, a brand strategist extraordinaire. Mallory shared her journey from corporate life to entrepreneurship, driven by her desire to be present for her children while maintaining her identity and pursuing her dreams.

 

Mallory's business, Beautifully Blooming, is a testament to her belief that everyone is a unique flower in the garden of life, and we all have something special to contribute. She shared her insights on creating a business blueprint that aligns with who you are and what you stand for, allowing you to leave your signature stamp on the world.

 

Also in this episode:

• The benefits of having a strong foundation for your brand

• How to develop your brand's identity

• The importance of brand evolution and taking messy action

 

As a mompreneur herself, Mallory understands the challenges and rewards of balancing family life with business aspirations. She encourages other women to pursue their dreams, no matter their age or stage in life, and to create opportunities using their unique strengths.

 

Learn more about Mallory’s Signature Program Sprint here: www.beautifullyblooming.com/signatureprogramsprint 

 

About Mallory: 

Meet Mallory McGary, your go-to brand strategist for turning dreams into dollars! With a flair for all things fabulous and a sprinkle of strategic magic, Mallory is on a mission to help coaches and experts craft brands as unique as they are. Picture your brand not just making waves but creating a tidal wave of consistent income – that's the kind of magic Mallory brings to the table!

 

In Mallory's world, it's not just about logos and colors; it's about creating a brand that feels like a warm hug to your audience. She's got a knack for translating your essence into a brand that's not only eye-catching but also speaks directly to the hearts of your ideal clients. It's like giving your business a makeover, but with Mallory, it's more than skin-deep – it's a transformational experience that leaves your brand strutting confidently into the spotlight.

 

Connect With Mallory:

Website | Instagram

 

Be sure to follow this podcast to automatically receive new episodes:

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Connect With Martine:

Website | LinkedIn | Instagram

 

Book A Free Clarity Call with Martine: https://calendly.com/martinewilliams/clarity-call

 

Check out my favorite books and items to make life and business a little more simple and a lot more fun!: http://www.shop.martinesfavoritethings.com 

 

About Martine Williams:

Martine is a life coach, public motivator, podcaster, author, and mompreneur who helps other mompreneurs win at work without losing themselves in the process. Martine brings her experience as a certified PDP Professional and life coach to coach entrepreneurs on how to illuminate their strengths, cultivate their confidence, and elevate their lives. She also loves inviting mompreneur guests on the show to share their perspectives and provide inspiration, success tips, life hacks, and skills for a burnout-proof life and business.

This podcast is edited and produced by: Chris Assist Media

In this episode, we will explore the different aspects of building a successful business while staying true to your own identity.

 

We address the topic of self-labeling and how it can create both a sense of community and limit personal growth. I give examples of common labels such as introverted, extroverted, perfectionist, and impulsive decision-maker and discuss how these labels can be harnessed as strengths rather than obstacles.

 

Also in this episode:

• Ways to design your business that aligns with your unique strengths and goals

• How the ProScan can help you understand your natural strengths

• Harnessing your strengths to achieve your desired results

 

My goal is to empower you to gain the clarity, confidence, and courage to build the business and life you desire without losing yourself in the process.

 

Be sure to follow this podcast to automatically receive new episodes:

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Connect With Martine:

Website | LinkedIn | Instagram

 

Work with Martine:

Book A Free Clarity Call with Martine: https://calendly.com/martinewilliams/clarity-call

 

Check out my favorite books and items to make life and business a little more simple and a lot more fun!: http://www.shop.martinesfavoritethings.com 

 

About Martine Williams:

Martine is a life coach, public motivator, podcaster, author, and mompreneur who helps other mompreneurs win at work without losing themselves in the process. Martine brings her experience as a certified PDP Professional and life coach to coach entrepreneurs on how to illuminate their strengths, cultivate their confidence, and elevate their lives. She also loves inviting mompreneur guests on the show to share their perspectives and provide inspiration, success tips, life hacks, and skills for a burnout-proof life and business.

This podcast is edited and produced by: Chris Assist Media

My next Turquoise Talk guest is a soul sister with an incredible story of resilience and perseverance. Her story is a true testament to the power of never giving up and having faith.

 

Kelley shares her personal story of growing up with a mother who battled health issues and how her mother's unwavering faith and resilience inspired her. Kelley herself faced challenges such as breast cancer, her son's health issues, and the loss of her mother. Through it all, she learned to climb her way out of defeat and find strength in her faith.

 

This led her to create the brand "Addicted to the Climb," which started as a podcast, turned into a book, and now encompasses coaching women in spiritual growth, personal development, and faith.

 

Also in this episode:

• The significance of celebrating small wins and embracing the journey

• The power of saying no and setting boundaries to protect one's peace

• The importance of getting quiet and finding what brings you joy

 

I am incredibly grateful to Kelley for sharing her wisdom and vulnerability with us. Her story is a reminder that there is always hope, even in the darkest of times. So, if you're in need of some inspiration and encouragement, this episode is a must-listen!

 

About Kelley: 

Kelley Tyan is first a lover of Jesus and a proud wife and mother of two. She is a faith-fueled keynote speaker, author, podcaster, and sought-after Christian coach for women in health, faith, mindset, and personal development. Kelley is also a breast cancer survivor and a 4X National Bikini Champion. With over 20 years of leadership experience, Kelley has inspired, transformed, and empowered countless women to break through barriers, overcome challenges, and become the courageous leaders of their lives, at home and in the workplace.

 

Connect With Kelley:

Website | LinkedIn | Instagram

 

Be sure to follow this podcast to automatically receive new episodes:

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Connect With Martine:

Website | LinkedIn | Instagram

 

Work with Martine:

Book A Free Clarity Call with Martine: https://calendly.com/martinewilliams/clarity-call

 

Check out my favorite books and items to make life and business a little more simple and a lot more fun!: http://www.shop.martinesfavoritethings.com 

 

About Martine Williams:

Martine is a life coach, public motivator, podcaster, author, and mompreneur who helps other mompreneurs win at work without losing themselves in the process. Martine brings her experience as a certified PDP Professional and life coach to coach entrepreneurs on how to illuminate their strengths, cultivate their confidence, and elevate their lives. She also loves inviting mompreneur guests on the show to share their perspectives and provide inspiration, success tips, life hacks, and skills for a burnout-proof life and business.

This podcast is edited and produced by: Chris Assist Media

Are you feeling burnt out as a high-achieving entrepreneur and mom? Don't worry, you're not alone! Join me and my guest, Lori Aikman, as we discuss strategies for self-care and finding balance in our lives.

 

In this episode, you’ll learn:

• How burnout can affect our hormones, leading to symptoms such as fatigue, weight gain, mood swings, insomnia, and more

• Why being an advocate for your health is crucial, especially when dealing with hormonal imbalances

• Ways to regulate the nervous system through practices like breathwork and how it can be beneficial for managing stress and improving overall well-being

 

As high-achieving entrepreneurs and moms, burnout can often feel inevitable. However, Lori reminds us that burnout is not our birthright. By prioritizing self-care, understanding our hormones, and making conscious choices, we can break free from the cycle of burnout and live a healthier, more fulfilling life.

 

About Lori: 

Lori Aikman is a former nurse practitioner turned functional and health practitioner, dedicated to helping high-achieving women and mothers take control of their bodies so they can have the energy to do the work they love and enjoy the life they work so hard to build. In her virtual practice, The Vibrant Woman, Lori helps women identify and reverse the root cause of their symptoms through functional lab testing. She guides women with the tools to get their energy back, lose weight, and balance their hormones, focusing on the whole woman, physical, mental, and spiritual, so they can live the life they desire.

 

Lori holds a Bachelor of Science in Nursing and a Master of Science in Nursing from the University of North Florida School of Nursing in Jacksonville, Florida, with 11-plus years of practice. She is also a certified functional nutrition counselor. Lori's a wife, a mom of two, and a Florida girl who walks her talk as she has walked through her own periods of burnout as a high achiever, entrepreneur, and mom.

 

Connect With Lori:

Website | LinkedIn | Instagram

 

Be sure to follow this podcast to automatically receive new episodes:

Apple | Spotify | Webpage

 

Connect With Martine:

Website | LinkedIn | Instagram

 

Work with Martine:

Book A Free Clarity Call with Martine: https://calendly.com/martinewilliams/clarity-call

 

Check out my favorite books and items to make life and business a little more simple and a lot more fun!: http://www.shop.martinesfavoritethings.com 

 

About Martine Williams:

Martine is a life coach, public motivator, podcaster, author, and mompreneur who helps other mompreneurs win at work without losing themselves in the process. Martine brings her experience as a certified PDP Professional and life coach to coach entrepreneurs on how to illuminate their strengths, cultivate their confidence, and elevate their lives. She also loves inviting mompreneur guests on the show to share their perspectives and provide inspiration, success tips, life hacks, and skills for a burnout-proof life and business.

This podcast is edited and produced by: Chris Assist Media

Being a mom and an entrepreneur is no easy feat, but my next Turquoise Talk guest is here to show us that it's possible to thrive in both roles! We discuss the challenges of balancing motherhood and entrepreneurship and how the events of 2020 led Amy to reassess her career and find a new path.

 

In this episode, we also talk about:

• Realizing that there is more to life than checking boxes

• The importance of delegation and outsourcing tasks to save time and prevent burnout

• The power of community and collaboration in entrepreneurship

 

Amy's parting words were a call to action for all moms with entrepreneurial dreams: stop dreaming and start taking messy action. Her story is a testament to the fact that with courage, discipline, and a willingness to learn from failures, it's possible to create a fulfilling life that encompasses both motherhood and business success.

 

About Amy: 

Amy Traugh is a business coach, the founder and CEO of The Moms on a Mission community, and the host of The Motivated Mompreneur Podcast. She has made it her mission to change the narrative that you have to choose between running a successful business and being a thriving mom.

 

She helps business owners gain the clarity, consistency, and confidence to generate the income they want so that they can create the impact they desire without sacrificing their two most valuable assets - time and energy. She does this by developing custom strategies for her clients using her signature CEO framework. 

 

Connect With Amy:

Website | Facebook | Instagram

 

Be sure to follow this podcast to automatically receive new episodes:

Apple | Spotify | Webpage

 

Connect With Martine:

Website | LinkedIn | Instagram

 

Work with Martine:

Book A Free Clarity Call with Martine: https://calendly.com/martinewilliams/clarity-call

 

Check out my favorite books and items to make life and business a little more simple and a lot more fun!: http://www.shop.martinesfavoritethings.com 

 

About Martine Williams:

Martine is a life coach, public motivator, podcaster, author, and mompreneur who helps other mompreneurs win at work without losing themselves in the process. Martine brings her experience as a certified PDP Professional and life coach to coach entrepreneurs on how to illuminate their strengths, cultivate their confidence, and elevate their lives. She also loves inviting mompreneur guests on the show to share their perspectives and provide inspiration, success tips, life hacks, and skills for a burnout-proof life and business.

This podcast is edited and produced by: Chris Assist Media

Happy New Year, friends! Are you ready to make this your best year yet? This episode will show you how to prioritize your goals, stay motivated, and achieve success in 2024.

 

In this episode, we discuss the importance of letting go of past goals and reflecting on what worked and what didn't in order to move forward.

 

Also in this episode:

• Top 10 New Year's resolutions people make

• Helpful tips for achieving success in your own goals

• The power of coaching and how it can help you see blind spots and accelerate your progress

 

As we embark on this new year, let's do it with intention, focus, and a commitment to our priorities. I'm excited to walk this journey with you and can't wait to see what 2024 has in store for us.

 

Books mentioned in this episode:

The Gap and the Gain by Dan Sullivan

How to Grow Your Small Business by Donald Miller

The Naked Mind by Annie Grace

The Travelers Gift by Andy Andrews

 

Journals mentioned:

100 Days of Believing Bigger by Marshawn Evans

Cultivate What Matters (www.cultivatewhatmatters.com/martine and use the code MARTINE for a discount)

 

Be sure to follow this podcast to automatically receive new episodes:

Apple | Spotify | Webpage

 

Connect With Martine:

Website | LinkedIn | Instagram

 

Work with Martine:

Book A Free Clarity Call with Martine: https://calendly.com/martinewilliams/clarity-call

 

Check out my favorite books and items to make life and business a little more simple and a lot more fun!: http://www.shop.martinesfavoritethings.com 

 

About Martine Williams:

Martine is a life coach, public motivator, podcaster, author, and mompreneur who helps other mompreneurs win at work without losing themselves in the process. Martine brings her experience as a certified PDP Professional and life coach to coach entrepreneurs on how to illuminate their strengths, cultivate their confidence, and elevate their lives. She also loves inviting mompreneur guests on the show to share their perspectives and provide inspiration, success tips, life hacks, and skills for a burnout-proof life and business.

 

This podcast is edited and produced by: Chris Assist Media