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    141. Leading across great divides: Ian Bassin, Protect Democracy Executive Director

    Collaboration between different perspectives leads to improved vision statements and better business outcomes.

    enMarch 19, 2024

    About this Episode

    Just like private companies, many not-for-profit organizations begin when a founder sees a gap in the market and makes something new to fill it. Ian Bassin is a lawyer, former White House counsel and not-for-profit leader who saw a need to better protect and preserve the building blocks of America’s democratic systems, and steer things away from authoritarianism. His organization, Protect Democracy, brings together stakeholders across political divides to develop products, systems and services related to good governance. And Ian’s workforce has been entirely distributed — with employees now in more than 20 states — from the very beginning.

    Host Jeff Berman draws out Ian’s story of crafting Protect Democracy’s mission alongside its culture. Hear how Ian gained the confidence, political and financial capital to start his work, and how he aligns an all-remote team. This episode is packed with insights for business leaders who navigate difference, and who aim to drive positive change. 

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    🔑 Key Takeaways

    • Tools like Grammarly save time and ensure data security, while events like Masters of Scale Summit offer opportunities for innovation, connection, and growth.
    • Dedication to preserving and passing on standards and guidelines, even informally, can lead to significant impact in shaping democracy and founding organizations that protect it.
    • Understand that leaders are temporary, act in the best interest of the people, and build a strong organizational culture for succession and sustainability
    • Effective teamwork and leadership require a culture of empowerment, communication, and shared values. Neglecting culture can lead to negative consequences, while intentional culture building shapes resilient leaders.
    • Receiving validation from respected colleagues can help entrepreneurs summon the confidence to start their organization, even in the face of significant challenges. Adaptability, determination, and inside knowledge are essential for making a meaningful impact.
    • Leaders should listen intently to gain insights and build collaboration, while also taking charge and setting the vision.
    • To start a nonprofit, surround yourself with passionate individuals, secure seed financing, communicate regularly with investors, and focus on your mission to build a strong foundation for growth.
    • Protect Democracy's remote structure fosters learning, reflection, and inclusion through intentional practices like after-action sessions and regular check-ins using a 'state of mind' sharing practice.
    • To create a successful remote organization, prioritize a distributed structure, foster intentional culture, and build deep connections among team members through regular off-sites.
    • In nonprofits, competition drives innovation while cooperation shares resources and mission. Believing in the power of small actions can inspire teams during challenging times.
    • Collaboration between different perspectives leads to improved vision statements and better business outcomes.

    📝 Podcast Summary

    Utilizing effective tools and attending enriching events for personal and professional growth

    Technology tools like Grammarly can significantly improve productivity and ensure data security, while events like the Masters of Scale Summit offer opportunities for innovation, connection, and growth. Tucker Legersky, a researcher, shares how Grammarly helps him produce clearer and more concise documents, saving him valuable time. Masters of Scale Summit, on the other hand, promises an immersive experience for selected attendees, fostering innovative thinking and meaningful connections. Ian Bassan, a lawyer and activist, takes us back to the historic night before President Obama's inauguration, emphasizing the importance of understanding traditions and customs in governance. These examples illustrate the power of utilizing effective tools and attending enriching events to enhance personal and professional growth.

    The importance of upholding democratic norms and ethics in government

    The preservation and passing on of standards and guidelines, even in informal ways, plays a crucial role in upholding democratic norms and ethics in government. Ian Bassen's story of the "binders in the night" highlights the importance of experienced professionals respecting these norms and the impact they can have in shaping the future of American democracy. Despite the informal handoff process, Bassen's dedication to upholding these standards led him to found Protect Democracy, an organization that has made significant strides in protecting American democracy through partnerships, tech solutions, and litigation. This episode of Masters of Scale explores how Bassen scaled his organization with a specific mission and a fully distributed workforce, offering valuable insights for business leaders.

    Leading with a mission and making your mark

    Effective leadership involves preserving the core mission of an organization while making your own mark. This was a lesson Ian Bassen learned during his time in the White House and later at a not-for-profit. He emphasized the importance of understanding that leaders are temporary occupants of an office and must act in the best interest of the people they serve. The experience of the federal government undergoing a peaceful transition of power every few years is a remarkable aspect of American democracy. Ian also shared his experience of learning the importance of intentional culture in the workplace during his time at Avaz. Building a strong organizational culture from the ground up can help ensure the succession of leaders and the sustainability of the organization.

    The importance of intentional culture building

    Intentional culture building is crucial for an organization's success. Ian's experience at his first not-for-profit, where culture was deeply ingrained, proved the importance of living and embodying cultural principles. In contrast, his experience at a second not-for-profit, where culture was less defined, highlighted the consequences of neglecting culture. At Protect Democracy, which he founded later, Ian applied these lessons, understanding that fostering a culture of empowerment, communication, and shared values is essential for effective teamwork and leadership. However, Ian's professional journey was not without setbacks. He experienced a public demotion, which was a humbling experience but also an opportunity to build resilience. Ultimately, these experiences shaped Ian's perspective and prepared him for the challenges of leading Protect Democracy during uncertain times.

    Overcoming doubts and gaining confidence

    Identifying an urgent need and having the expertise to address it is a strong foundation for launching an organization. However, taking action requires overcoming doubts and building confidence. Ian and Justin, with their mission to protect American democracy, faced personal challenges and hesitation but received a boost when respected colleagues endorsed their leadership. This moment of validation helped them summon the confidence to start their organization, despite the significant challenges they faced. Their ability to pivot and adapt quickly, combined with their determination and inside knowledge, ultimately positioned them to make a meaningful impact.

    Effective leadership involves a balance of listening and leading

    Leaders should strive for a balance between listening and leading. This was a valuable lesson learned by Ian Bassen during his early days in the White House Counsel's Office. By taking the seat against the walls and listening intently, he observed how people treated those who acted confidently and in charge. When he received a call to launch a new organization, he applied this lesson and took charge, leading the team and setting the vision. Similarly, Aparna, in her attempt to overhaul her team's marketing strategy, faced skepticism. Instead of dismissing it, she listened and learned from her team, discovering an important missing piece in her strategy. Both Ian and Aparna's experiences demonstrate that effective leadership involves a combination of listening and leading, and that every team member has valuable insights to contribute. By fostering a culture of active listening and collaboration, organizations can build resilience, belonging, and a propulsive sense of mission.

    Starting a nonprofit: Jump off the cliff and build the plane on the way down

    Starting a nonprofit or organization often involves making the leap without having all the answers. There's no secret way to do it, and it's essential to surround yourself with passionate individuals who believe in your mission and can provide valuable resources and expertise. Seed financing can help get your organization off the ground and establish a first-mover advantage. Regular communication with investors and stakeholders can help keep them engaged and invested in your organization's success. Reed Hoffman's analogy of entrepreneurship as jumping off a cliff and building the plane on the way down aptly describes the uncertainty and necessity of action in building an organization. By focusing on your mission, securing early support, and maintaining open communication, you can build a strong foundation for your organization's growth.

    Building a remote organization for efficiency, inclusivity, and talent

    Ian Axelrod, the founder of Protect Democracy, intentionally built a remote organization to eliminate office inefficiencies, broaden the talent pool, and foster a more inclusive culture. To address the challenges of learning and interpersonal connections in a distributed environment, Protect Democracy implements structured after-action sessions and regular check-ins using a "state of mind" sharing practice. These intentional practices foster learning, reflection, and inclusion, ultimately contributing to the organization's mission of protecting and strengthening American democracy.

    Building deep connections in a fully distributed remote team

    Creating a successful remote organization requires a fully distributed structure with no headquarters and a strong emphasis on building deep connections among team members. Ian Sams, the CEO of Protect Democracy, shares this approach, having built a team of individuals with diverse political backgrounds who come together to protect democracy's foundational values. In doing so, they focus on cooperation rather than competition with other organizations, recognizing the importance of collaboration to advance the mission. Remote work should not mean feeling remote, and regular off-sites are essential for fostering these connections. By prioritizing a distributed structure, intentional culture, and deep connections, organizations can overcome the emotional disconnect that can come from working remotely and effectively tackle complex challenges like protecting democracy.

    Balancing competition and cooperation for success

    Both for-profit and non-profit organizations need a balance of competition and cooperation to thrive. Competition drives innovation and improvement, while cooperation allows for shared mission and resources. In the nonprofit space, this balance is crucial as organizations compete for donors, talent, media attention, and legislative meetings. Additionally, maintaining team morale during challenging times is essential. Even in moments of doubt or pessimism, believing in the agency to make a difference, no matter how small, can inspire and motivate teams to continue working towards their mission. This "2% principle" can be applied to various workplace contexts, encouraging optimism and the belief that small actions can lead to significant change.

    Effective collaboration between data-driven analysts and customer-focused marketers

    Effective collaboration between customer-focused marketers and data-driven analysts is crucial for business success. Team Magnet, a customer-centric data-powered team, exemplifies this synergy. By attracting and retaining customers, they bridge the gap between data analysis and customer needs. This customer-centric vision, which has evolved through ongoing conversations within the team, is essential for businesses of all sizes. Capital One Business supports entrepreneurs and leaders in their growth journey. For more resources, visit capitalone.com/businesshub. Masters of Scale, a podcast produced by a talented team, offers valuable insights into business growth. Collaboration between different perspectives, as demonstrated by Team Magnet, leads to improved vision statements and better business outcomes.

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