Diversity & Inclusion

The on-field Super Bowl went down to the wire, but the TV ads battle was a rout. That’s what one of the ad world’s most influential leaders, Autodesk chief marketing officer Dara Treseder, tells Rapid Response host Bob Safian, arguing that when brands spend $7 million for a 30-second slot, it’s winner-take-all. She also explains how the Super Bowl sets the tone for the year ahead in marketing, and outlines why three metrics — being memorable, ownable, and relevant — matter most in delivering a positive return on marketing. So… was the winner Bud Light, BMW, Doordash, Verizon, or someone else? Listen in!

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In the entrepreneurial journey, facing rejection is not just a possibility, but a certainty. However, it's the ability to perceive these rejections not as setbacks, but as stepping stones, that sets apart the most successful entrepreneurs. 

Each 'no' offers a unique opportunity to refine an idea, sharpen a pitch, and foster resilience. It can even be a sign that your idea is so contrarian that it could be truly transformative.

This is a theory we've explored before on Masters of Scale. And now we're revisiting it in this special "Remix" episode. We'll hear a range of scale leaders share their strategies for weathering the chorus of no's, and see how doing so was a vital part of their scale journeys.

Learn more about MacGyver: MacGyver.com

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Telling a clear story about your product is a basic entrepreneurial skill. But to build enduring impact, you need to help amplify other stories — those that surround you in your community and your customers. 

Marcus Samuelsson has done just this with beloved restaurants such as Hav & Mar and Red Rooster, and through his media group that celebrates the richness of the world's cuisines and the stories embedded within them.

Marcus shares how embracing a diversity of stories has let him create spaces where every individual's narrative is valued, and has opened up new avenues of inspiration for him as an entrepreneur and award-winning chef. 

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There’s no better way to prepare for 2024 than to look back at the year that was. 2023 offered a slew of challenges and opportunities, from AI mania to inflation to Taylor Swift obsession. In this special episode, Rapid Response host Bob Safian shares the most impactful business lessons from the year, exploring the importance of an experimentation mindset, empathy-driven leadership, and adapting to the modern workplace. Featuring guest appearances from Gary Vaynerchuk, Bozoma Saint-John, Rana el Kaliouby, Daniel Lubetzky, Princess Reema bint Bandar Al Saud and more.

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The AI boom in 2023 left Intel chasing rival Nvidia, whose chips — and shares — have been in high demand. Like other laggards amid this year’s AI mania, Intel is now fighting back, announcing the first-ever AI PC. Intel’s CEO Pat Gelsinger sits down with Rapid Response host Bob Safian to discuss how the company is working to re-establish itself — and sharing lessons for leaders everywhere about the long-term trajectory of the AI wave and how to practically position yourself to ride it. Plus, Pat shares leadership insights from his unceremonious exit from Intel a decade ago, and how he’s applying those learnings now in his second tour of duty.

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There's no perfect process for achieving your goals. Accepting that the rules you play by need to be constantly tweaked, hacked or reinvented will open you up to new ways of innovating. Instilling this attitude throughout your organization will help you be boldly differential in your experimentation.

Ed Catmull literally wrote the book on creating a dynamic and sustainable creative culture. Drawing on his experience as co-founder of celebrated animation studio Pixar, and president of Walt Disney Animation Studios, Ed shares his hard-won insights from his career as a pioneering technologist, animator and storyteller.

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Often a small tweak, a rethink of a feature, is what helps your product break out of the pack. Just ask the founder of the Bumble dating app, Whitney Wolfe Herd. She rebounded from one dating app start-up (that you may have heard of) with a brilliant idea for a whole new way of connecting. Hear how the small tweaks along the way helped her move into huge new markets. With cameo appearances by Steve Spohn (AbleGamer) and Marissa Mayer (Google, Yahoo).

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What happens when you tap into the collective genius of a diverse group? 

Does the cross-pollination of ideas let you create something greater than the sum of its parts?

The real magic happens when you create a network of changemakers: people united by a common cause who will drive impact and innovation. Doing this will vastly improve your odds of forging groundbreaking solutions to the challenges you face.

Reshma Saujani did this when she founded Girls Who Code, which has supported thousands of young women and non-binary people to take up impactful roles in the tech industry and beyond. With her latest venture, Moms First, she's again deploying her skills as a master of impactful networking.

In this episode, Reshma reveals how she's built inclusive networks of collaborators to tackle intractable problems from unexpected angles and unlock massive opportunities.

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Kick the conventional wisdom. In this episode of Rapid Response, Bethany McLean and Joe Nocera sit down with Bob Safian to discuss their book, The Big Fail: What the Pandemic Revealed About Who America Protects and Who It Leaves Behind. The pair faced blowback for their damning investigation of business leadership in the wake of COVID. They share how lockdowns may have miscalculated risk versus reward, the pros and cons of a market-based society, and the era’s parallels to the Enron debacle. Plus, they share vital leadership lessons about adapting to new information instead of relying on precedent, and why no decision should be made out of panic.

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Are AI’s harshest critics causing irreversible harm to humanity? How far should leaders lean into AI? And just what would Reid sound like speaking Chinese with a British accent?

Reid Hoffman sits down with CEO of WaitWhat and longtime friend Jeff Berman to tackle these pressing questions and more. Join them in an unguarded exploration of how the AI landscape has continued to shift in the six months since Reid published Impromptu, the book he co-authored with ChatGPT.

Reid also gives a sneak peek into his work with Microsoft's unreleased AI text-to-speech tech, and discusses why he chose not to join Elon Musk, Steve Wozniak and other tech leaders in signing an open letter warning about the existential threat of AI.

Plus, you’ll hear how early stage business leaders should tap their network to take advantage of AI, and how larger organizations should create long-term strategic plans that can adapt at the drop of a hat.

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In this installment of our series, AI + You, we dissect the ethical concerns that builders and users of AI must keep in focus. As the AI rollout continues at dizzying pace, we all have a part to play in ensuring human wellbeing is the bedrock principle. To guide you, host Reid Hoffman speaks with Stanford HAI’s Fei-Fei Li, Inflection’s Mustafa Suleyman, Adept’s David Luan and more AI pioneers. Rather than be intimidated by these ethical issues, we’ll leave you inspired to play a part in shaping a bright future in which humanity is elevated by AI.

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Keeping calm in a crisis is essential — and extremely difficult. In this special Rapid Response, we hear what it’s like right now in the Gaza Strip. Mercy Corps’s Arnaud Quemin talks with Bob Safian from Amman, Jordan about how his team in Gaza is coping, sharing first-hand accounts from those on the ground. As director of the humanitarian organization’s Middle East operations, Arnaud himself had to relocate from Beirut due to the crisis. He shares how he’s trying to help his team and others in need. Despite high emotions, he says, there’s an imperative to stay neutral, to enable eventual progress. 

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Can you foster peace between Palestinians and Israelis through business engagement? That’s been a priority of Daniel Lubetzky, founder of Kind Snacks, who has worked with entrepreneurs across the region for decades. Lubetzky joins Bob Safian for this special episode of Rapid Response to draw a distinction between Palestinians and Hamas, and to call for support for what he calls "builders" versus "destroyers" on both sides of the conflict. 

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In the midst of conflict and turmoil, Hello Heart CEO Maayan Cohen leads her team with compassion, resilience, and a commitment to justice. In this special episode of Masters of Scale Rapid Response, Cohen describes navigating the unprecedented challenges of running a business in Israel while the country is at war, all while prioritizing the safety and well-being of her employees and their families. This episode does contain descriptions of specific acts of violence that may be disturbing. Please take appropriate care.

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In part two of our 3-part series on AI + You, we offer an actionable playbook on how AI can help us scale ourselves personally. Personal scale is all about broadening your skill set and strengthening your human relationships. To guide you, host Reid Hoffman speaks to Stanford HAI’s Fei-Fei Li, Inflection’s Mustafa Suleyman, tech-centric artist Holly Herndon and more AI pioneers. You’ll discover how AI can amplify your ability as a leader, coworker, collaborator and friend.

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Can you reinvigorate a beloved but troubled brand by applying lessons from a different industry? Under Armour CEO Stephanie Linnartz firmly believes so — and earlier this year made the leap from Marriott to become the first woman to helm a major sports apparel brand.

She joins Rapid Response host Bob Safian to talk about how her 25 years with Marriott is giving her unexpected insight as she works to pivot Under Armour back to growth by leaning into sports style, sharper product segmentation, and an amplified emphasis on women as customers.

Stephanie shares why she hired fashion designer John Varvatos, the importance of the Taylor Swift phenomenon for all brands, and what trying every single item in Under Armour's female line taught her. 

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AI can be overwhelming. In this 3-part series, we offer business leaders an actionable playbook to best implement AI. Part one: To unleash AI’s true power of scale, you must dive headfirst into ongoing experimentation. To guide you, host Reid Hoffman speaks to Stanford HAI’s Fei-Fei Li, Inflection’s Mustafa Suleyman, Adept’s David Luan, and more AI pioneers. Their experiences with AI provide a perfect lens for any leader to better understand and navigate this new era, even in industries far from the leading edge of tech trailblazers. So channel your inner mad scientist and embrace this new revolutionary tool with us.

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With companies wrestling with the question of returning to the office or to continue working from home, there are so many questions around the future of work. How do you maximize your team’s creative output and entice them to want to come back to the office, while navigating the opportunities and challenges of working with AI? WPP CEO Mark Read believes that working together in an office is better – for collaboration, for training new employees, and for company culture. In this episode of Rapid Response, host Bob Safian speaks with Mark about the hurdles companies face in bringing folks back to the office, adopting generative AI, and leading during an era of disruption.

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The buzz about AI focuses on how we can bolster our skills, knowledge and efficiency. But what role can AI play in enriching our lives as social beings with feelings, relationships and dreams? 

In this special interview, Mustafa Suleyman and Reid Hoffman — co-founders of Inflection AI, and two of the leading AI minds today — sit down to discuss the human-centered ideals at the core of Mustafa's cutting-edge work. They offer a clear eyed, optimistic view on how AI will revolutionize our lives.

Mustafa discusses his early experiences with AI, his pioneering work with DeepMind and Google, and the ideals that were central in creating the AI Assistant, Pi. He also discusses how we should be actively creating the future that we want to see, as outlined in his recent book, The Coming Wave. 

This interview is also the ideal primer for our upcoming miniseries "AI and You," in which Reid will talk with an array of AI leaders (including Mustafa) to explore how you can harness AI to scale your productivity, your business, and yourself, while staying safe in the process.

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The boldest of entrepreneurs take on the impossible. Recorded live at the Masters of Scale Summit, four scale leaders in Bjarke Ingels, Aurora James, Kathryn Finney, and Scott Harrison offer their strategies and ideas around taking on society’s most complex and tough challenges. In this episode, you’ll hear how each entrepreneur embraces a unique challenge from addressing systemic racism, designing sustainable architecture, to bringing clean and safe water across the globe. To take on the impossible, and build a better future, each of these leaders offers that the road to scale begins with a daring mindset and a willingness to embrace problems — no matter their size or complexity.

Donate to charity: water here: https://cwtr.org/mos

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