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    About this Episode

    Every day we’re inundated with news and opinion pieces about America’s hopeless division — but is this really true? Axios CEO Jim VandeHei joins Rapid Response host Bob Safian to bust what he sees as myth, plus share his seemingly counterintuitive AI play. VandeHei also makes a case for why the era of business leaders speaking out on political issues may be behind us, and he weighs-in on the state of Buzzfeed, NPR, and where the future of news media is inevitably headed.

    Read a transcript of this episode: https://mastersofscale.com

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    🔑 Key Takeaways

    • Effective tools such as Grammarly enhance productivity and ensure data security for researchers and content creators, while podcasts like 'How I Built This' provide insights into entrepreneurial success stories and innovative business strategies.
    • The media's focus on conflict and polarization may not accurately represent the nuanced views and fundamental values Americans hold.
    • Politics can be complex, not everyone fits neatly into two parties, media coverage should be put in perspective, most educators focus on subjects, not indoctrination, and AI is still in its early stages in journalism
    • Axios focuses on human intelligence, exclusive info, and unique delivery to stay ahead in the evolving news landscape, balancing tech advancements with legal and regulatory challenges
    • Successful business leaders focus on building independent entities rather than relying solely on big platforms for revenue. Adaptability and clear vision are crucial for leaders to face unexpected challenges.
    • Axios, a news media company, focuses on efficiency, authentic expertise, neutrality prioritized over strict neutrality, and avoiding public political affiliations to attract and retain readers, maintaining credibility and trust.
    • Avoid social media for news, focus on reliable sources, prioritize audience needs, and avoid amplifying unnecessary noise.
    • Focus on personal responsibility and what you can change in the workplace, rather than dwelling on past events or circumstances beyond your control.
    • Maintaining an open mind, empathy, and focus on personal growth can lead to increased productivity, effective leadership, and overall happiness, even during uncertain times and divisive topics.
    • Having contingency plans and being open to pivoting can lead to new opportunities. Use stage gates for quick testing, learning, and iteration to adapt when necessary and foster open conversations.

    📝 Podcast Summary

    Tools like Grammarly help professionals save time and produce clearer content

    Effective tools like Grammarly can help professionals save time and produce clearer content while ensuring data security. Grammarly, which has been trusted by over 70,000 teams for 14 years, is a valuable asset for researchers and content creators alike. Meanwhile, podcasts like "How I Built This" offer insights into entrepreneurial success stories and innovative business strategies. Jim VandeHei, co-founder and CEO of Axios, recently argued that the US may not be as divided as we think and discussed the counterintuitive AI plays of media businesses. Lastly, Aparna Saren, CMO of Capital One Business, shared her experience of the pressure and excitement that comes with making significant business decisions.

    Media's Obsession with Polarization

    The media ecosystem, particularly in the last 15 years, has been significantly influenced by social media and algorithms that prioritize provocative content. This can give a skewed perception of societal divisions and polarization, as most people hold nuanced views and agree on fundamental American values. The business model of media, which often focuses on politics and conflict, also contributes to this obsession with polarization. Jim VandeHei, CEO and co-founder of Axios, along with Mike Allen, wrote an essay called "America's Reality Distortion Machine" to remind readers that the perception of constant division and conflict may not accurately represent reality. It's essential to question the sources of information and remember that most people are trying to live their lives and navigate complex challenges, despite the media narrative.

    Politics and Perspective

    Politics can often feel like a never-ending cycle of conflict, but it's important to remember that most people are more complex than their political affiliations might suggest. The two-party system can lead to tribalism, making it seem like there are only two choices, but many people wish for more options. It's essential to put current events in perspective and recognize that while there may be conflict and strong opinions, not every situation is as dire as it might seem. Another area where perspective is crucial is in the media, particularly when it comes to higher education. Protests and coverage of universities can make it seem like every professor is a radical trying to indoctrinate students, but the reality is that most educators are focused on their subjects and not on political indoctrination. Lastly, while there is a lot of hype around artificial intelligence, it's important to remember that it's still in its early stages and not yet advanced enough to displace human journalists. Instead, it's crucial to consider the potential impact of AI on the industry and prepare accordingly.

    The future of news and info consumption: human expertise + tech

    The future of news and information consumption will be heavily influenced by artificial intelligence and personalized delivery, but human expertise and sourcing will still be essential. People will want in-person connectivity and personalized experiences around topics they are passionate about. Axios aims to stay ahead of this change by focusing on human intelligence and building a business model around it. Access to exclusive information and the ability to deliver it in a unique and informative way will be key differentiators. While there will likely be significant advancements in AI and technology, there are still questions around monetization and intellectual property rights that need to be addressed. Axios is focusing on controlling what it can, such as creating valuable content, and leaving more legal and regulatory issues to larger companies and organizations. Ultimately, the combination of human expertise and technology will create a new landscape for news and information consumption, and companies that can navigate this terrain effectively will be successful.

    Pragmatic Approach to AI and Adaptability for Business Leaders

    Successful business leaders, like Jim VandeHei of Axios, approach AI with a pragmatic and self-sufficient mindset. They don't rely solely on potential revenue from big platforms but rather focus on building something that can thrive independently. Aparna Saren of Capital One Business also shared her experience of facing the fear of product failure and the importance of having contingency plans. The discussion also touched upon the changing landscape of media companies and the potential decline of business leaders speaking out on political issues due to financial instability. Buzzfeed, for instance, faced struggles after relying solely on the benevolence of other companies for content production. These stories serve as reminders for leaders to be adaptable, have a clear vision, and be prepared for unexpected challenges.

    Managing a News Media Company: Challenges and Strategies

    Running a media company, especially one focused on news, is a challenging endeavor. BuzzFeed, for instance, has faced financial struggles and identity issues since shutting down its news division. Media companies operate on thin margins and require a large human labor force, making audience and trust acquisition and retention crucial. Axios, on the other hand, aims to be smart and trusted, focusing on efficiency and authentic expertise to attract and retain readers. The company also values neutrality but prioritizes trust over neutrality to maintain its credibility and audience. Axios also emphasizes the importance of avoiding public political affiliations to maintain its position as a reliable source of information.

    Maintaining a balanced and truthful media diet

    Maintaining a balanced and truthful media diet is crucial for staying informed and avoiding biases. While it's important to expose ourselves to diverse viewpoints, it's equally important to be mindful of where we consume our news and ensure that the sources we trust are reliable. The author emphasizes the importance of avoiding social media for news consumption and being aware of the sources of information we share. Additionally, it's essential to focus on substantial news rather than amplifying nonsense or outrageous statements. The author also shares their experience from their early days at Time Magazine and emphasizes the importance of prioritizing what the audience needs over what media outlets want to provide. Ultimately, the goal is to provide a full buffet of information without amplifying unnecessary noise.

    CEOs and companies should focus on delivering quality products and work environments

    While CEOs and companies may be tempted to take a stand on political issues, their primary focus should be on delivering a quality product and creating a productive work environment. Employees have the right to express their opinions, but if these expressions interfere with their job performance, the company has the right to take action. The book, written in a no-nonsense style, offers practical advice for navigating workplace challenges, emphasizing the importance of personal responsibility and taking control of one's circumstances. The author encourages readers to focus on what they can change rather than dwelling on past events or circumstances beyond their control.

    Focus on personal growth and control what you can

    Individuals have the power to focus on what they can control and prioritize their personal growth, leading to increased productivity, effective leadership, and overall happiness. Jim's book, "Just the Good Stuff," emphasizes this concept and serves as inspiration for those who may feel stuck or uncertain about their future. Despite the challenges and complexities of modern leadership, maintaining an open mind and empathy towards others is crucial. As we approach the election, it's essential to keep striving for understanding and connection, even in the face of divisive topics. Remember, focusing on what's within your control and staying optimistic can lead to remarkable achievements.

    Using stage gates for quick testing and pivoting

    Having contingency plans and being open to pivoting can lead to new opportunities rather than just expanded options. The speaker shared her experience of using stage gates during the rollout of a business strategy, which allowed for quick testing, learning, and iteration. This approach helped them pivot when necessary and even open doors for thoughtful conversations. The importance of humility and empathy during times of disruption cannot be overstated. Capital One Business supports entrepreneurs and leaders in their growth journey, providing resources to help drive businesses forward. Remember, the best pivots come from open conversations and a willingness to adapt. For more information, visit capitalone.com/businesshub.

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