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    Starve Yourself of Synthetic Pleasures: Find Authentic Challenges | Seth Goldstein

    Summary of Starve Yourself of Synthetic Pleasures: Find Authentic Challenges | Seth Goldstein from The Hard Way w/ Joe De Sena

    enDecember 19, 2023

    About this Episode

    Tired of synthetic pleasures leaving you unfulfilled?
    Former financier and entrepreneur Seth Goldstein knows how easy it is to fall for fake dopamine hits. But he firmly believes that through discipline and authentic challenges like the Spartan Race, people can find genuine happiness and fulfillment.
     
    In this episode, Seth shares his journey of creating an authentic snack brand called MASA Chips. From identifying a problem and analyzing reports to frying small batches of chips and testing the product, he offers proven strategies for making a successful business without compromising your idea. He made a 100% healthy and satisfying snack to help people ditch addictive junk and feel the real thing!
     
    Highlights:
    00:00 Intro
    00:52 A demand for discipline & challenge
    03:00 Starve yourself of synthetic s**t
    05:07 Cucumber salad vs Snickers
    06:06 Seth’s MASA Chips Company
    10:38 Figure out how to fail cheaply
    12:18 Find a real problem and solve it

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     ------

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    Starve Yourself of Synthetic Pleasures: Find Authentic Challenges | Seth Goldstein

    Starve Yourself of Synthetic Pleasures: Find Authentic Challenges | Seth Goldstein

    Tired of synthetic pleasures leaving you unfulfilled?
    Former financier and entrepreneur Seth Goldstein knows how easy it is to fall for fake dopamine hits. But he firmly believes that through discipline and authentic challenges like the Spartan Race, people can find genuine happiness and fulfillment.
     
    In this episode, Seth shares his journey of creating an authentic snack brand called MASA Chips. From identifying a problem and analyzing reports to frying small batches of chips and testing the product, he offers proven strategies for making a successful business without compromising your idea. He made a 100% healthy and satisfying snack to help people ditch addictive junk and feel the real thing!
     
    Highlights:
    00:00 Intro
    00:52 A demand for discipline & challenge
    03:00 Starve yourself of synthetic s**t
    05:07 Cucumber salad vs Snickers
    06:06 Seth’s MASA Chips Company
    10:38 Figure out how to fail cheaply
    12:18 Find a real problem and solve it