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    Who really won The Oscars, w/The Black List's Franklin Leonard

    enMarch 12, 2024

    About this Episode

    The Oscars aren’t just Hollywood’s biggest night. The ceremony and the scrutiny around it captures the trends and evolving values of American culture. Rapid Response host Bob Safian digs into the business implications of the Academy Awards with incisive Hollywood observer Franklin Leonard, founder and CEO of The Black List, an independent platform connecting screenwriters with studios. From Oppenheimer’s near-sweep to Killers of the Flower Moon’s donut – and how Barbie arguably won the night without taking home the top prizes, Leonard teases out lessons about creativity, missed opportunities, and where the future of entertainment is moving.

    If you work in the film, television or theater industry and are interested in finding high quality material, apply for The Black List industry membership today: https://blcklst.com/register/apply

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    🔑 Key Takeaways

    • Grammarly's AI technology helps researchers create clearer, more concise documents, while How I Built This offers inspiration and learning from successful entrepreneurs' journeys
    • The Academy Awards bring economic value through increased visibility and potential opportunities, reflect industry perception, and showcase art and business intersection.
    • The Academy Awards, while important, only represent the views of a small group of voters and don't always align with critical or commercial success.
    • Risk-averse industry can discover new talent and financial success by investing in independent and non-English language films
    • A record number of non-English language films won Academy Awards, reflecting a growing global marketplace for storytelling and addressing larger societal issues.
    • The writers' strike led to industry solidarity, increased platform usage, and a cautionary tale about AI's impact on storytelling, with streaming's success and Best Picture win reflecting industry changes
    • Significant underinvestment in films by black and Latino filmmakers results in billions of dollars lost annually. The industry needs to prioritize and invest in global storytellers and diverse perspectives for both financial and cultural reasons.
    • The film industry should focus on meritocracy, recognizing talent and humanity in all stories and storytellers, and challenging stereotypes and caricatures.
    • Focus on understanding and addressing customer needs to make a meaningful impact, regardless of awards or recognition

    📝 Podcast Summary

    Insights from Grammarly and How I Built This

    Both Grammarly and the stories shared on How I Built This offer valuable insights for productivity and innovation. Tucker Legersky, a researcher, emphasizes the importance of Grammarly in making his work more efficient and effective, with its AI technology helping to create clearer, more concise documents while respecting user privacy. On the other hand, Aaron Bastinelli, an audio engineer, highlights How I Built This as a source of inspiration and learning from successful entrepreneurs, providing insights into their journeys and the challenges they faced on the path to building their businesses. Bob Savian's interview with Franklin Leonard adds to this discussion by exploring the themes and trends emerging from the Oscars, shedding light on the evolving entertainment industry and marketplace. Overall, these resources offer valuable tools and perspectives for navigating the complexities of modern life and work.

    The Academy Awards: More Than Just a Night of Glamour

    The Academy Awards represent more than just a night of glamour and recognition for artists in the film industry. It's a business event where nominations and wins can translate into significant economic value through increased visibility and potential opportunities for future projects. The awards also reflect the industry's perception of value and cultural moments, making every year an exciting time for new and innovative films despite any challenges faced. Despite the small number of people involved in the nomination process, the impact of the awards on public perception and the industry as a whole is significant. The Vanity Fair dinner and party provide an opportunity to witness this intersection of art and business, showcasing the resilience and creativity of the film industry even during tough times.

    The Academy Awards reflect the opinions of a select few

    The Academy Awards, with only hundreds of voters deciding the winners, represent the sentiments of a small group. While critical response, box office success, and awards from specific bodies are important ways to judge movies, creative genius and commercial success often intertwine. For instance, the highest grossing Best Picture winner in two decades, "Oppenheimer," showcases this overlap. The film's commercial success and cultural impact were significant, even if it faced criticism. Performances like Ryan Gosling's in "Barbie" and Sandra Hüller's in "Anatomy of a Fall" and "Zone of Interest" showcased exceptional talent, even if they didn't win Oscars. The lack of recognition for some brilliant films and filmmakers, like Martin Scorsese, is statistically fascinating. Ultimately, the Academy Awards reflect the opinions of a select few, but the celebration of talent and artistry continues beyond the ceremony.

    Investing in independent and non-English language films can yield significant returns

    The film industry, particularly the major studios and streamers, can be risk-averse, but there are opportunities for investment in independent films and non-English language films that can yield significant returns in terms of both financial success and the discovery of new talent. Court Jefferson's success with "American Fiction" is an example of this, and the industry would benefit from embracing more risks to find the next generation of acclaimed filmmakers. The Oscars ceremony this year was muted in terms of calls to action, highlighting the contrast between the industry's success and the real-world issues faced by individuals and communities. Despite this, the importance of investing in film as an art form and a business remains, with the potential for discovering the next Martin Scorsese or Margot Robbie.

    Oscars recognize diverse voices and perspectives

    This was evident in the record number of non-English language films winning Academy Awards this year, including "Parasite," "The Boy With the Balloon," "Pain and Glory," and "Marriage Story." This trend reflects a growing global marketplace for storytelling and a response to diverse voices and perspectives. Additionally, the Oscars addressed larger societal issues, such as dehumanization and political tensions, which sparked important conversations. Jimmy Kimmel's unscripted Trump reference added to the raw, honest tone of the event. These insights suggest that the future of entertainment will continue to evolve, embracing a more globalized and inclusive landscape.

    Writers' Strike Impact on Entertainment Industry

    The writers' strike had a significant impact on the entertainment industry, leading companies like The Blacklist to stand in solidarity with the writers and suspend industry membership during the strike. The return of business after the strike saw increased usage of the platform, highlighting the importance of great storytellers, especially in the age of AI. The ongoing debate around AI's impact on the industry and society at large was reflected in the success of films like "Oppenheimer," which serves as a cautionary tale about man's desire to create and destroy. The shift to streaming and the third highest grossing Best Picture win underscore the inevitability of these changes in the industry.

    Addressing underrepresentation in film industry

    There is a continued desire for emotionally impactful stories that resonate with audiences, whether they're experienced in communal settings like theaters or in the comfort of one's own home through social media. However, the industry still faces challenges in discovering and embracing overlooked talent, particularly in underrepresented communities. Despite progress, significant underinvestment in films made by black and Latino filmmakers continues to result in a loss of billions of dollars each year. The Academy's diversity rules, while a step in the right direction, are not enough to address the issue. The Blacklist, which aims to bring more attention to overlooked bangers, is one solution, but more needs to be done to prioritize and invest in global storytellers and diverse perspectives. This not only has financial implications but also cultural significance.

    Moving beyond identity in film industry

    The film industry needs to prioritize meritocracy over individual identity when it comes to resource allocation and hiring. The discussion highlighted how identity plays a significant role in storytelling, but unfortunately, it also determines the financial success and recognition of movies and filmmakers. The industry needs to move beyond this and focus on the talent and merit of the projects. Additionally, it's important to recognize that all stories, regardless of the identity of the characters or creators, have deeper themes and meanings beyond identity. The industry should strive to see and value the humanity and complexity in all stories and storytellers. The conversation also touched on the importance of acknowledging and challenging caricatures and stereotypes in media, and the need for open and honest dialogue about these issues. Overall, the industry can make better choices and create more meaningful connections by prioritizing meritocracy and recognizing the universal themes and complexities in all stories.

    Delivering value to customers and solving their problems

    Focusing on delivering value to your customers and solving their problems effectively are the keys to making a meaningful impact with your product or service, regardless of awards or recognition. This was a key theme discussed in the latest episode of "Masters of Scale," featuring Bob Safian and Rapid Response, a Weight Watchers original. The production team behind the podcast includes Chris Gautier, Alex Morris, Masha Makoutonina, Brandon Klein, with mixing and mastering by Aaron Bastinelli and original music by Eduardo Rivera and Ryan Holliday. Lital Molad serves as the head of podcasts. While the episode did not specifically mention winning awards, it emphasized the importance of understanding your customers' needs and providing solutions that truly make a difference in their lives. So, strive to create value and solve problems, and the impact you make will be significant.

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