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    Podcast Summary

    • Challenging the Default Path to Create a Fulfilling LifeBy being aware of societal expectations and consciously choosing our own priorities, we can create a more balanced life that aligns with our true values.

      The default path is deeply ingrained in our society and often goes unquestioned. It is the predetermined script we feel compelled to follow, such as going to college, getting a good job, and following a set timeline for success. Stepping off this path can be challenging because it triggers insecurities in others who are still on it. However, being conscious of the default path and its implicit contracts is essential. It's not necessary to completely abandon the default path, but rather to be aware of the trade-offs and consciously choose our own priorities. By remixing our path and constantly reevaluating our goals and desires, we can create a more fulfilling and balanced life that aligns with our true values.

    • Embracing Uncertainty and Abundance in Work LifeThe pathless path encourages us to embrace uncertainty, experiment, and actively search for work that brings us fulfillment, making our career journey an endless discovery.

      The concept of the pathless path is about shifting away from the default and embracing discomfort and uncertainty in our work lives. It encourages us to navigate through a sense of abundance and have faith that things will be okay, even though we might not know what comes next. This approach is applicable to various situations, from those who are pursuing a creative path or freelancing to individuals seeking a reinjection of aliveness in their careers. The key is to develop a relationship with uncertainty and experiment more, while embracing the shared ethic of possibility, opportunity, and optimism. Ultimately, the goal is not just to find a job or make money, but to actively and consciously search for the work we want to keep doing, making it an endless journey of discovery.

    • Designing a Life Around Enjoyable WorkPrioritizing our own happiness and fulfillment can lead to finding meaningful work without sacrificing everything. Finding ways to do what we love and being protective of that can create space for new possibilities.

      Work doesn't have to be something we dread or tolerate. Paul Miller's experience shows that it's possible to design a life around work that we actually enjoy. Instead of viewing work as a necessary trade-off of our time, we can find ways to do what we love and be protective of that. Taking a 3-month sabbatical or even just an afternoon to reconnect with ourselves and explore new possibilities can be incredibly valuable. We often make excuses about why we can't prioritize our own happiness and fulfillment, but if we truly make it a main priority, we can find ways to create the space and opportunity for meaningful work without risking everything.

    • The Benefits of Taking a SabbaticalTaking a break from work can help individuals reconnect with themselves, gain deeper understanding of their motivations, and lead to unexpected opportunities and personal growth. Employers should prioritize the well-being and fulfillment of their workforce.

      Taking a sabbatical or extended time off from work can have profound benefits. It allows individuals to reconnect with themselves and explore what truly brings them alive. By creating space and delving into their relationship with work, people can gain a deeper understanding of their motivations and aspirations beyond just financial reasons. This process often leads to unexpected opportunities and personal growth. While some may fear that offering sabbaticals may result in employees leaving, it is essential for employers to interrogate their own insecurities around work and consider the well-being and fulfillment of their workforce. Ultimately, taking time off to unwind and explore can lead to greater clarity, creativity, and overall career satisfaction.

    • Exploring new paths and finding fulfillment through remote work.Remote work offers the freedom to pursue personal aspirations and the opportunity to discover new paths towards joy, fulfillment, and even higher income and long-term success.

      Remote work has opened up opportunities for people to become the person they want to be. Many individuals leave companies because they don't see a path to fulfill their personal aspirations. To discover a potential new path, it is important to get creative and explore different activities that bring joy and fulfillment. Engaging in exercises like reaching out to experts or individuals ahead on a similar path can provide valuable insights and guidance. These conversations can lead to various possibilities, such as starting a new business, shifting careers, or even reinventing oneself. The advancements in tools and technology, like ChatGpt, further enable flexible work and make it easier to pursue alternative paths. Contrary to common belief, following one's passion often leads to higher income and long-term success.

    • Embracing Exploration and Self-Discovery for a Fulfilling LifeLowering living costs and prioritizing self-discovery can lead to a more fulfilling life, and taking a leap in pursuing passions can be a valuable gift from one's past self.

      Optimizing for exploration and self-discovery can lead to a more fulfilling and delightful life. Paul Miller chose to lower his cost of living and prioritize getting to know himself again, which initially resulted in lower income. However, he eventually found a path that allowed him to make more money while still enjoying every day with his family. To create space for exploration, there are various options like moving abroad, selling possessions, applying for grants or loans, and turning a current job into a contract job for more flexibility. Additionally, setting a budget or creating agreements for how much money to invest in personal growth can help shift perspectives and overcome societal judgment. Ultimately, taking a leap in pursuing one's passions and finding fulfillment can be a valuable gift from one's past self.

    • Embracing Change: A pathway to unexpected growth and creativityTaking risks, stepping out of comfort zones, and embracing change can lead to growth and creativity. Fear of failure often holds us back, but most regrets come from not taking action. Taking breaks and exploring new interests can enhance the creative process. Gradually finding a new path is more effective than an all-or-nothing leap.

      Taking risks and embracing change can lead to unexpected creativity and growth. When people step out of their comfort zones and bet on themselves, they often tap into their ingenuity and resourcefulness. Fear of failure often holds us back, but in reality, most regrets come from not taking action rather than from making mistakes. It's important to remember that creativity can't be forced and that taking breaks or engaging in unrelated activities can actually enhance the creative process. Additionally, finding a new path doesn't have to be an all-or-nothing leap. It's often a gradual process of exploring new interests, experimenting with different projects, and eliminating risks along the way.

    • Discovering Your Energy Sources and Overcoming Fears for Personal GrowthPay attention to activities that energize or drain you, and use this self-awareness to make informed decisions. Overcoming insecurities and reframing the cost of inaction can lead to unexpected paths and personal growth.

      It is crucial to pay close attention to what gives you energy and what saps your energy. By analyzing how different activities make you feel, you can determine what truly energizes you and what drains you. This self-awareness allows you to make informed decisions about how to spend your time and pursue your goals. It may lead you to unexpected paths, as seen in Lenny's case, where he discovered his love for writing instead of consulting or starting a company. Overcoming fears is also an essential part of the process. Reframing the cost of inaction can help you overcome insecurities and take necessary steps towards personal growth and success.

    • Embracing Fears and Embracing New Experiences on Your Path to PassionAcknowledge and accept fears, embrace new experiences, and learn from each one to discover your true passion and avoid creating unfulfilling jobs for yourself.

      Fears and worries are inevitable along the path of pursuing your passion. Whether it's financial concerns or existential anxieties, these fears don't simply disappear. The key is to acknowledge and accept them rather than trying to ignore or solve them through conventional means like getting a job. Dancing with your fears and accepting that they will be a part of your life is crucial. Additionally, it's important to be comfortable with trying new things and being open to failure. Finding the right path often involves experimentation and learning from each experience. By shipping, quitting, and learning, you can discover what truly energizes you and avoid creating jobs for yourself that you don't enjoy.

    • Focus on what brings fulfillment and leverage time effectively to enhance productivity and satisfaction.Pay attention to activities that give you energy and enjoyment, create systems for flexible and asynchronous work, and periodically reassess and reinvent yourself for continued growth and avoid getting stuck in maintenance mode.

      It's crucial to pay attention to what gives you energy and what you genuinely enjoy. Creating jobs or tasks for yourself that you dislike or have no passion for can be draining and counterproductive. Lenny and Paul highlight the importance of focusing on activities that bring you fulfillment and leveraging your time effectively. Building a life with flexibility and creating systems that allow for asynchronous work can enhance productivity and satisfaction. However, it's essential to periodically reassess and reinvent yourself to avoid getting stuck in maintenance mode. This commitment to constant reinvention requires a willingness to reflect, eliminate unnecessary tasks, and delegate or outsource responsibilities.

    • Embracing the Gig Economy: The Future of WorkEmbrace unconventional work arrangements and explore new paths for a more fulfilling career, despite the challenges and uncertainties that may come along the way. Seek resources and insights from others on similar journeys.

      The future of work is becoming increasingly gigafied and unconventional. The growth in alternative work arrangements and the gig economy is reshaping how companies operate and how people find employment. This means that the traditional path of full-time employment may not be the only option anymore. It's important to realize that taking the pathless path might be difficult and uncertain, but it can also be worth it. Exploring unconventional paths and finding something more fulfilling requires a mindset shift and the willingness to try new things. Seeking out resources like books, podcasts, and conversations with people on interesting paths can provide valuable insights and inspiration for those considering this journey.

    • Prioritizing Fulfillment and Passion over External SuccessTrue satisfaction and fulfillment in life come from being connected to our purpose and finding intrinsic enjoyment and connection in what we do, rather than chasing achievements and external markers of success.

      Chasing external success and extrinsic outcomes may not bring true satisfaction and fulfillment in life. Paul Miller emphasizes the importance of coming alive and being connected to what one is doing. He believes that personal energy and intrinsic motivation are more valuable than achievements and prestige. This mindset guided his decision to reject a book deal that didn't align with his sense of purpose and authenticity. Additionally, when it comes to podcasting, Paul advises against pursuing it solely for monetary gain. Instead, he suggests finding intrinsic enjoyment and connection in the conversations and format of the podcast. Ultimately, the key lesson is to prioritize personal fulfillment and passion over external markers of success.

    • Embrace the potential and push the boundaries of podcasts and newslettersTake action, share your passion, and deliver valuable content to make a difference in the world of podcasts and newsletters.

      The world of podcasts and newsletters offers great opportunities for creativity and connection. Despite concerns about there being too many podcasts and newsletters, there is always room for improvement and adding value. By delivering more useful, valuable, and interesting content, you can capture people's attention and make a difference. The creative act of podcasting or producing a newsletter can be meaningful in itself, regardless of financial gain. Just start and do it for yourself, and you may find that others also find it interesting and valuable. Remember that the best ideas often come from simply taking action and sharing your passion. So, embrace the potential of podcasts and newsletters, and keep pushing the boundaries of what is possible.

    Recent Episodes from Lenny's Podcast: Product | Growth | Career

    What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

    What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

    Rory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. He champions thinking from first principles and using human psychology—what he calls “thinking psycho-logically”—over mere logic. In our conversation, we cover:

    • Why good products don’t always succeed, and bad ones don’t necessarily fail

    • Why less functionality can sometimes be more valuable

    • The importance of fame in building successful brands

    • The importance of timing in product success

    • The concept of “most advanced, yet acceptable”

    • Why metrics-driven workplaces can be demotivating

    • Lots of real-world case studies

    • Much more

    Note: We encountered some technical difficulties that led to less than ideal video quality for this episode, but the lessons from this conversation made it impossible for me to not publish it anyway. Thanks for your understanding and for bearing with the less-than-ideal video quality. 

    Brought to you by:

    Pendo—The only all-in-one product experience platform for any type of application

    Cycle—Your feedback hub, on autopilot

    Coda—The all-in-one collaborative workspace

    Find the transcript at: https://www.lennysnewsletter.com/p/what-most-people-miss-about-marketing

    Where to find Rory Sutherland:

    • X: https://x.com/rorysutherland

    • LinkedIn: https://www.linkedin.com/in/rorysutherland

    • Book: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Rory’s background

    (02:37) The success and failure of products

    (04:08) Why the urge to appear serious can be a disaster in marketing

    (08:05) The role of distinctiveness in product design

    (12:29) The MAYA principle

    (15:50) How thinking irrationally can be advantageous

    (17:40) The fault of multiple-choice tests

    (21:31) Companies that have successfully implemented out-of-the-box thinking

    (30:31) “Psycho-logical” thinking

    (31:45) The hare and the dog metaphor

    (38:51) Marketing’s crucial role in product adoption

    (49:21) The quirks of Google Glass

    (55:44) Survivorship bias

    (56:09) Balancing rational ideas with irrational ideas

    (01:06:19) The rise and fall of tech innovations

    (01:09:54) Consistency, distinctiveness, and clarity

    (01:21:12) Considering psychological, technological, and economic factors in parallel

    (01:23:35) Where to find Rory

    Referenced:

    • Google Glass: https://en.wikipedia.org/wiki/Google_Glass

    • Meta Portal TV: https://www.meta.com/portal/products/portal-tv/

    • Rory’s quote in a LinkedIn post: https://www.linkedin.com/posts/brad-jackson-04766642_the-urge-to-appear-serious-is-a-disaster-activity-7093497742710210560-1LYN/

    • The MAYA Principle: Design for the Future, but Balance It with Your Users’ Present: https://www.interaction-design.org/literature/article/design-for-the-future-but-balance-it-with-your-users-present

    • Ogilvy: https://www.ogilvy.com/

    • MCI: https://www.mci.world/

    • Veuve Clicquot: https://en.wikipedia.org/wiki/Veuve_Clicquot

    • Why do the French call the British ‘the roast beefs’?: http://news.bbc.co.uk/2/hi/2913151.stm

    The Killing on Hulu: https://www.hulu.com/series/the-killing-f5da5c2d-4626-4ba9-bcf3-ff5f891771fb

    • Original The Killing on BBC: https://www.bbc.co.uk/programmes/b017h7m1

    • The Mandarin Oriental, Hong Kong: https://www.mandarinoriental.com/en/hong-kong/victoria-harbour

    • SAT: https://satsuite.collegeboard.org/sat

    • The Widening Racial Scoring Gap on the SAT College Admissions Test: https://www.jbhe.com/features/49_college_admissions-test.html

    • What is the age of the captain?: https://www.icopilots.com/what-is-the-age-of-the-captain/

    • Octopus Energy: https://octopus.energy/

    • Kraken: https://octopusenergy.group/kraken-technologies

    • Toby Shannan: https://theorg.com/org/shopify/org-chart/toby-shannan

    • Dunbar’s number: Why we can only maintain 150 relationships: https://www.bbc.com/future/article/20191001-dunbars-number-why-we-can-only-maintain-150-relationships

    • AO: https://ao.com/

    • Zappos: https://www.zappos.com/

    • Joe Cano on LinkedIn: https://www.linkedin.com/in/joeycano/

    • John Ralston Saul’s website: https://www.johnralstonsaul.com/

    Voltaire’s Bastards: The Dictatorship of Reason in the West: https://www.amazon.com/Voltaires-Bastards-Dictatorship-Reason-West/dp/0679748199

    • Psycho-Logic: Why Too Much Logic Deters Magic: https://coffeeandjunk.com/psycho-logic/

    • Herbert Simon’s Decision-Making Approach: https://bura.brunel.ac.uk/bitstream/2438/4995/1/Fulltext.pdf

    • Robert Trivers’s website: https://roberttrivers.com/Welcome.html

    • Crazy Ivan: https://jollycontrarian.com/index.php?title=Crazy_Ivan

    • The Joys of Being a Late Tech Adopter: https://www.nytimes.com/2019/08/28/technology/personaltech/joys-late-tech-adopter.html

    • Jean-Claude Van Damme: https://en.wikipedia.org/wiki/Jean-Claude_Van_Damme

    • Tim Berners-Lee: https://en.wikipedia.org/wiki/Tim_Berners-Lee

    • Edward Jenner and the history of smallpox and vaccination: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1200696/

    • The real story behind penicillin: https://www.pbs.org/newshour/health/the-real-story-behind-the-worlds-first-antibiotic

    • What Are Japanese Toilets?: https://www.bigbathroomshop.co.uk/info/blog/japanese-toilets/

    • reMarkable: https://remarkable.com/

    • Chumby: https://en.wikipedia.org/wiki/Chumby

    • Survivorship bias: https://en.wikipedia.org/wiki/Survivorship_bias

    • Jony Ive: https://en.wikipedia.org/wiki/Jony_Ive

    • Marc Newson’s website: https://marc-newson.com/

    • Designing Men: https://www.vanityfair.com/news/business/2013/11/jony-ive-marc-newson-design-auction

    • Qantas A330: https://marc-newson.com/qantas-a330/

    • Herodotus: https://en.wikipedia.org/wiki/Herodotus

    • Big Decision? Consider It Both Drunk and Sober: https://www.forbes.com/sites/chunkamui/2016/03/22/wine-and-sleep-make-for-better-decisions/?sh=5c97fdc524b1

    • How Henry Ford and Thomas Edison killed the electric car: https://www.speakev.com/threads/how-henry-ford-and-thomas-edison-killed-the-electric-car.4270/

    • Watch Jay Leno get nostalgic and swoon over this 1909 EV: https://thenextweb.com/news/jay-leno-talk-about-electric-car-1909-baker

    Jay Leno’s Garage: https://www.youtube.com/@jaylenosgarage

    • Nudgestock: https://nudgestock.com/

    • Akio Morita: https://en.wikipedia.org/wiki/Akio_Morita

    • Don Norman on LinkedIn: https://www.linkedin.com/in/donnorman/

    • What Makes Tesla’s Business Model Different: https://www.investopedia.com/articles/active-trading/072115/what-makes-teslas-business-model-different.asp

    • Monica Lewinsky on X: https://x.com/MonicaLewinsky

    Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains: azon.com/Blindsight-Mostly-Hidden-Marketing-Reshapes-ebook/dp/B07ZKZ5DWF

    Branding That Means Business: https://www.amazon.com/Branding-that-Means-Business-Economist-ebook/dp/B09QBCCH9N

    • PwC: https://www.pwc.com

    • Ryanair: https://www.ryanair.com

    • British Airways: https://www.britishairways.com/

    • Wrigley’s began as a soap business: know when to pivot: https://theamericangenius.com/entrepreneur/wrigleys-began-as-soap-know-when-to-pivot/

    Transport for Humans: https://www.amazon.com/Transport-Humans-Perspectives-Pete-Dyson/dp/1913019357

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Building a world-class data org | Jessica Lachs (VP of Analytics and Data Science at DoorDash)

    Building a world-class data org | Jessica Lachs (VP of Analytics and Data Science at DoorDash)

    Jessica Lachs is the global head of analytics and data science at DoorDash, where she’s built one of the largest and most respected data organizations in tech. In her more than 10 years at DoorDash, she has served as the first general manager, responsible for launching new markets; the head of business ops and analytics; and the VP of analytics and data science. Previously, Jessica founded GiftSimple, a social gifting startup, and started her career at Lehman Brothers as an investment banking analyst. In our conversation, she shares:

    • How to structure and scale a high-impact analytics organization

    • Centralized vs. decentralized data teams

    • How to pick the right metric and aligning incentives

    • Advice for data people on how and when to push back

    • Lessons learned from building a global data team

    • How to foster a culture of extreme ownership

    • The role of AI in improving analytics team productivity

    • Advice for aspiring data leaders without formal training

    Brought to you by:

    Webflow—The web experience platform

    Anvil—The fastest way to build software for documents

    Attio—The powerful, flexible CRM for fast-growing startups

    Find the transcript at: https://www.lennysnewsletter.com/p/building-a-world-class-data-org-jessica-lachs

    Where to find Jessica Lachs:

    • X: https://x.com/jesslachs

    • LinkedIn: https://www.linkedin.com/in/jessica-lachs/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Jessica’s background

    (04:59) Centralized vs. embedded analytics teams

    (10:52) The benefits of a centralized analytics team

    (15:10) Balancing proactive and reactive work

    (20:45) Advice on how to push back effectively

    (24:20) Hiring for curiosity and problem solving

    (28:57) Coming from a non-traditional background

    (34:40) The early days and culture at DoorDash

    (40:39) Encouraging cross-functional roles

    (44:39) Defining effective metrics

    (46:30) Simplifying metrics for better outcomes

    (55:28) Focusing on edge cases and fail states

    (01:00:12) Managing a global data organization

    (01:02:31) Leveraging AI for productivity

    (01:05:25) Building diverse and skilled data teams

    (01:08:40) Lightning round

    Referenced:

    • How Netflix builds a culture of excellence | Elizabeth Stone (CTO): https://www.lennysnewsletter.com/p/how-netflix-builds-a-culture-of-excellence

    • Riley Newman on LinkedIn: https://www.linkedin.com/in/rileynewman/

    • Tony Xu on LinkedIn: https://www.linkedin.com/in/xutony/

    • Imposter Syndrome: Why You May Feel Like a Fraud: https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469

    • Stanley Tang on LinkedIn: https://www.linkedin.com/in/stanleytang/

    • Andy Fang on LinkedIn: https://www.linkedin.com/in/fangsterr/

    • Evan Moore on LinkedIn: https://www.linkedin.com/in/evanmoore/

    • How WeDash became the flagship employee program for DoorDash: https://careers.doordash.com/blog/wedash-doordash-employee-program-how-does-it-work

    • Leading with empathy | Keith Yandell (DoorDash, Uber): https://www.lennysnewsletter.com/p/leading-with-empathy-keith-yandell

    The Rose Code: https://www.amazon.com/Rose-Code-Novel-Kate-Quinn/dp/006305941X

    • Libby app: https://libbyapp.com/

    The West Wing on Prime: https://www.amazon.com/West-Wing-Complete-First-Season/dp/B000KZPG04

    Alias on Prime: https://www.amazon.com/Alias-Season-1/dp/B00748O13S

    • Joseon sunscreens: https://beautyofjoseon.com/

    • Innisfree sunscreens: https://us.innisfree.com/

    • John Steinbeck quote: https://www.brainyquote.com/quotes/john_steinbeck_103825

    • Vanessa Roberts on LinkedIn: https://www.linkedin.com/in/vanessa-roberts-b8a509a/

    • Tia Sherringham on LinkedIn: https://www.linkedin.com/in/tiasherringham/

    • Elizabeth Jarvis-Shean on LinkedIn: https://www.linkedin.com/in/elizabeth-jarvis-shean-141a7966/

    • My Journey (Part 1): I have a job that I would never be hired for: https://www.linkedin.com/posts/jessica-lachs_anniversary-datascience-finance-activity-7216912300056727553-mEv6/?utm_source=share&utm_medium=member_desktop

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead)

    Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead)

    Jeff Weinstein is a product lead at Stripe, where he helped grow their payment APIs to hundreds of billions in volume and transformed the way founders start companies into a few simple clicks with Atlas. Prior to Stripe, Jeff led several startups and sold companies to Groupon and Box. He’s known for his customer obsession, craft, quality, and building beloved products businesses rely on. In our conversation, we discuss:

    • The power of customer obsession and how to operationalize it in the product development process

    • How to pick the right metrics and use them to drive impact

    • Techniques for getting things done at big companies

    • A group practice Jeff started to uplevel product craft, called Study Group

    • The story behind Stripe Atlas and its mission to increase entrepreneurship globally

    • Lessons from working with the founders of Stripe

    Brought to you by:

    Pendo—The all-in-one platform for product-led companies building breakthrough digital experiences

    Cycle—Your feedback hub, on autopilot

    Anvil—The fastest way to build software for documents

    Find the transcript at: https://www.lennysnewsletter.com/p/creating-a-culture-of-excellence

    Where to find Jeff Weinstein:

    • X: https://x.com/jeff_weinstein

    • LinkedIn: https://www.linkedin.com/in/jeffwweinstein/

    • Email: jweinstein@gmail.com

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Jeff’s background 

    (10:16)  The “go, go, go ASAP + optimistic, long-term compounding” approach

    (15:38) The importance of craft and quality

    (24:15) Effective customer communication strategies

    (28:57) The importance of speed in customer interactions 

    (33:19) Narrowing your focus

    (36:53) Why you should pay attention only to paying-customer feedback

    (40:24) Practicing silence when communicating 

    (45:33) The role of metrics in product success

    (54:08) Empowering teams with a single metric

    (58:23) Picking the right metric for your audience

    (01:05:10) The importance of metric hygiene

    (01:11:33) How Stripe uses “study groups” for product improvement

    (01:37:20) Stripe’s Atlas: simplifying company formation

    (01:50:38) Automation and operational efficiency

    (01:55:13) Diversity and team building

    (02:03:09) Building new products within a large company

    (02:21:10) Lightning round

    Referenced:

    • Atlas: https://stripe.com/atlas

    • Stripe: https://stripe.com/

    • SQL: https://en.wikipedia.org/wiki/SQL

    • GitHub: https://github.com/

    • Linear: https://linear.app/

    • Figma: https://www.figma.com/

    • Jeff’s tweet about Stripe’s bug-finder program: https://x.com/jeff_weinstein/status/1777487507934040300

    • The “Collison installation”: https://news.ycombinator.com/item?id=18400504

    • How we use friction logs to improve products at Stripe: https://dev.to/stripe/how-we-use-friction-logs-to-improve-products-at-stripe-i6p

    • Fidelity: https://www.fidelity.com/

    • 83(b) election: https://docs.stripe.com/atlas/83b-election

    • Jeff’s tweet about Atlas’s NPS score: https://x.com/jeff_weinstein/status/1788644576330469638

    • What is a Delaware corporation? Here’s what makes this state so attractive to businesses: https://stripe.com/resources/more/what-is-a-delaware-corporation

    • Incorporating in Delaware explained: Why it’s such a popular option for businesses: https://stripe.com/resources/more/incorporating-in-delaware-explained

    • 7 of Pixar’s Best Storyboard Examples and the Stories Behind Them: https://boords.com/blog/7-of-pixars-best-storyboard-examples-and-the-stories-behind-them

    • Alex Kehayias on LinkedIn: https://www.linkedin.com/in/alexkehayias/

    • Patrick McKenzie on LinkedIn: https://www.linkedin.com/in/patrickmckenzie/

    • AngelList: https://www.angellist.com/

    • Dan Hightower on LinkedIn: https://www.linkedin.com/in/danhighto/

    • Stripe Atlas perks partners: https://support.stripe.com/questions/stripe-atlas-perks-partners

    • Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor

    High Output Management: https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884

    Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace: https://www.amazon.com/Orbiting-Giant-Hairball-Corporate-Surviving/dp/0670879835

    7 Powers: The Foundations of Business Strategy: https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319

    • Business strategy with Hamilton Helmer (author of 7 Powers): https://www.lennysnewsletter.com/p/business-strategy-with-hamilton-helmer

    • Box: https://www.box.com/

    • Patrick Collison on X: https://x.com/patrickc

    How to with John Wilson on HBO: https://www.hbo.com/how-to-with-john-wilson

    The Quiet Girl on Hulu: https://www.hulu.com/movie/the-quiet-girl-b50a4b8e-d3ff-4635-b806-5e7dbd292ca4

    • Raycast: https://www.raycast.com/

    • Quicksilver: https://qsapp.com/

    • Alfred: https://www.alfredapp.com/help/workflows/automations/

    • CleanShot: https://cleanshot.com/

    • John Collison on X: https://x.com/collision

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr. (Founding Partner at Floodgate, ex-Product at Silicon Graphics)

    Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr. (Founding Partner at Floodgate, ex-Product at Silicon Graphics)

    Mike Maples, Jr. is a legendary early-stage startup investor and a co-founder and partner at Floodgate. He’s made early bets on transformative companies like Twitter, Lyft, Twitch, Okta, Rappi, and Applied Intuition and is one of the pioneers of seed-stage investing as a category. He’s been on the Forbes Midas List eight times and enjoys sharing the lessons he’s learned from his years studying iconic companies. In his new book, Pattern Breakers: Why Some Start-Ups Change the Future, co-authored with Peter Ziebelman, he discusses what he’s found separates startups and founders that break through and change the world from those that don’t. After spending years reviewing the notes and decks from the thousands of startups he’s known over the past two decades, he’s uncovered three ways that breakthrough founders think and act differently. In our conversation, Mike talks about:

    • The three elements of breakthrough startup ideas

    • Why you need to both think and act differently

    • How to avoid the “comparison trap” and “conformity trap”

    • The importance of movements, storytelling, and healthy disagreeableness in startup success

    • How to apply pattern-breaking principles within large companies

    • Mike’s one piece of advice for founders

    • Much more

    Pre-order Mike’s book here and get a second signed copy for free. Limited copies are available, so order ASAP: patternbreakers.com/lenny.

    Brought to you by:

    Enterpret—Transform customer feedback into product growth

    Anvil—The fastest way to build software for documents

    Webflow—The web experience platform

    Find the transcript at: https://www.lennysnewsletter.com/p/how-to-find-a-great-startup-idea-mike-maples-jr

    Where to find Mike Maples, Jr.:

    • X: https://x.com/m2jr

    • LinkedIn: https://www.linkedin.com/in/maples/

    • Substack: https://greatness.substack.com/

    • Website: https://www.floodgate.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Mike’s background

    (03:10) The inspiration behind Pattern Breakers

    (08:09) Uncovering startup insights

    (11:37) A quick summary of Pattern Breakers

    (13:52) Coming up with an idea

    (15:30) Inflections

    (17:09) Examples of inflections

    (28:10) Insights

    (36:58) The power of surprises

    (47:36) Founder-future fit

    (55:33) Advice for aspiring founders

    (56:41) Living in the future: valid opinions

    (55:34) Case study: Maddie Hall and Living Carbon

    (58:40) Identifying lighthouse customers

    (01:00:53) The importance of desperation in customer needs

    (01:03:57) Creating movements and storytelling

    (01:24:22) The role of disagreeableness in startups

    (01:34:42) Applying these principles within a company

    (01:40:43) Lightning round

    Referenced:

    Pattern Breakers: Why Some Start-Ups Change the Future: https://www.amazon.com/Pattern-Breakers-Start-Ups-Change-Future/dp/1541704355

    • Justin.tv: https://en.wikipedia.org/wiki/Justin.tv

    • Airbnb’s CEO says a $40 cereal box changed the course of the multibillion-dollar company: https://fortune.com/2023/04/19/airbnb-ceo-cereal-box-investors-changed-everything-billion-dollar-company/

    • Brian Chesky’s new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach

    • The Unconventional Exit: How Justin Kan Sold His First Startup on eBay: https://medium.datadriveninvestor.com/the-unconventional-exit-how-justin-kan-sold-his-first-startup-on-ebay-4d705afe1354

    • Kyle Vogt on LinkedIn: https://www.linkedin.com/in/kylevogt/

    • The State of Telehealth Before and After the COVID-19 Pandemic: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9035352/

    • The Craigslist Killers: https://www.gq.com/story/craigslist-killers

    • The social radar: Y Combinator’s secret weapon | Jessica Livingston (co-founder of Y Combinator, author, podcast host): https://www.lennysnewsletter.com/p/the-social-radar-jessica-livingston

    • Michael Seibel on LinkedIn: https://www.linkedin.com/in/mwseibel/

    The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions ... and Created Plenty of Controversy: https://www.amazon.com/Airbnb-Story-Ordinary-Disrupted-Controversy/dp/0544952669

    • Scott Cook: https://www.forbes.com/profile/scott-cook/

    • Chegg: https://www.chegg.com/

    • Aayush Phumbhra on LinkedIn: https://www.linkedin.com/in/aayush/

    • Osman Rashid on LinkedIn: https://www.linkedin.com/in/osmanrashid/

    • Okta: https://www.okta.com/

    • The Man Who Makes the Future: Wired Icon Marc Andreessen: https://www.wired.com/2012/04/ff-andreessen/

    • Peter Ludwig on LinkedIn: https://www.linkedin.com/in/peterwludwig/

    • Qasar Younis on LinkedIn: https://www.linkedin.com/in/qasar/

    • Paul Allen’s website: https://paulallen.com/

    • Louis Pasteur quote: https://www.forbes.com/quotes/6145/

    • What was Atrium and why did it fail? https://www.failory.com/cemetery/atrium

    • Patrick Collison on LinkedIn: https://www.linkedin.com/in/patrickcollison/

    • Drew Houston on LinkedIn: https://www.linkedin.com/in/drewhouston/

    • William Gibson’s quote: https://www.goodreads.com/quotes/681-the-future-is-already-here-it-s-just-not-evenly

    • Maddie Hall on LinkedIn: https://www.linkedin.com/in/maddie-hall-76293135/

    • Living Carbon: https://www.livingcarbon.com

    • Zenefits (now Trinet): https://connect.trinet.com/

    • Sam Altman on X: https://x.com/sama

    • Steve Wozniak on LinkedIn: https://www.linkedin.com/in/wozniaksteve/

    • Horsley Bridge Partners: https://www.horsleybridge.com/

    • David Swensen: https://en.wikipedia.org/wiki/David_F._Swensen

    • Judith Elsea on LinkedIn: https://www.linkedin.com/in/judithelsea/

    7 Powers: The Foundations of Business Strategy: https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319

    • Business strategy with Hamilton Helmer (author of 7 Powers): https://www.lennysnewsletter.com/p/business-strategy-with-hamilton-helmer

    • Lyft’s Focus on Community and the Story Behind the Pink Mustache: https://techcrunch.com/2012/09/17/lyfts-focus-on-community-and-the-story-behind-the-pink-mustache/

    • Logan Green on LinkedIn: https://www.linkedin.com/in/logangreen/

    • John Zimmer on LinkedIn: https://www.linkedin.com/in/johnzimmer11/

    • Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks: https://www.lennysnewsletter.com/p/storytelling-with-nancy-duarte-how

    • Steve Jobs Introducing the iPhone at MacWorld 2007: https://www.youtube.com/watch?v=x7qPAY9JqE4

    Jonathan Livingston Seagull: https://www.amazon.com/Jonathan-Livingston-Seagull-Richard-Bach/dp/0743278909

    • The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer

    • Robin Roberts on LinkedIn: https://www.linkedin.com/in/robin-roberts-393a934b/

    • Skunkworks: https://www.lockheedmartin.com/en-us/who-we-are/business-areas/aeronautics/skunkworks.html

    • Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor

    • Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery): https://www.lennysnewsletter.com/p/building-0-to-1-inside-atlassian-tanguy-crusson

    • Figma: https://www.figma.com/

    • Atlassian: https://www.atlassian.com/

    • Vinod Khosla: https://www.khoslaventures.com/team/vinod-khosla/

    • Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing: https://www.amazon.com/Top-Five-Regrets-Dying-Transformed-ebook/dp/B07KNRLY1L

    Chase, Chance, and Creativity: The Lucky Art of Novelty: https://www.amazon.com/Chase-Chance-Creativity-Lucky-Novelty/dp/0262511355

    • Clay Christensen’s books: https://www.amazon.com/stores/Clayton-M.-Christensen/author/B000APPD3Y

    Resonate: Present Visual Stories That Transform: https://www.amazon.com/Resonate-Present-Stories-Transform-Audiences/dp/0470632011

    Ferrari on Prime: https://www.amazon.com/Ferrari-Adam-Driver/dp/B0CNDBN672

    • Montblanc fountain pens: https://www.montblanc.com/en-us

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Dylan Field live at Config: Intuition, simplicity, and the future of design

    Dylan Field live at Config: Intuition, simplicity, and the future of design

    Dylan Field is the co-founder and CEO of Figma, the collaborative design platform that has revolutionized how product teams work. In my first-ever live podcast, recorded at Figma Config, Dylan and I dig into:

    • How intuition and product taste drive Dylan’s decision-making

    • The challenge of keeping things simple

    • Dylan’s thoughts on the future of product management

    • Lessons from Figma’s early days

    • How Figma built their initial user base

    • Dylan’s journey from intern to CEO of a 1,000+-person company

    • The future of design tools and AI

    Brought to you by:

    WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs

    Anvil—The fastest way to build software for documents

    User Testing—Human understanding. Human experiences.

    Find the transcript at: https://www.lennysnewsletter.com/p/dylan-field-live-at-config

    Where to find Dylan Field:

    • X: https://x.com/zoink?lang=en

    • LinkedIn: https://www.linkedin.com/in/dylanfield/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Introduction

    (01:11) Welcoming Dylan Field

    (02:36) Highlights and surprises from Config

    (06:58) The philosophy of design

    (08:01) Raccoon feet and muffin hands

    (09:57) Building and refining intuition and product taste

    (12:50) How to influence leadership

    (16:14) The role of product managers

    (21:12) The future of product management

    (22:20) The importance of simplicity in design

    (26:10) The long road to Figma’s launch

    (27:44) Advice for aspiring entrepreneurs

    (29:07) Knowing when it’s time to ship

    (30:39) Early user acquisition strategies

    (35:50) Spotting trends and future innovations

    (39:20) Reflections on leadership and growth

    (43:16) Lightning round

    Referenced:

    • Mihika Kapoor on LinkedIn: https://www.linkedin.com/in/mihikakapoor/

    • Rick Rubin on the Creative Act—60 Minutes: https://www.youtube.com/watch?v=sE1teB5bN-w

    • Figma pages: https://help.figma.com/hc/en-us/articles/360038511293-Create-and-manage-pages

    • Leading through uncertainty: A design-led company—Brian Chesky (Config 2023): https://www.youtube.com/watch?v=Dkfijg7s76o

    • An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma): https://www.lennysnewsletter.com/p/an-inside-look-at-how-figma-builds

    • Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor

    • An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire): https://www.lennysnewsletter.com/p/an-inside-look-at-figmas-unique-bottom

    • Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building

    • Nadia Singer on LinkedIn: https://www.linkedin.com/in/nadiasinger/

    • Sho Kuwamoto on LinkedIn: https://www.linkedin.com/in/shokuwamoto/

    • FigJam: https://www.figma.com/figjam/

    • Tim Van Damme on LinkedIn: https://www.linkedin.com/in/tim-van-damme-maxvoltar/

    • Coda: https://coda.io/

    • Shishir Mehrotra on LinkedIn: https://www.linkedin.com/in/shishirmehrotra/

    • Websim: https://websim.ai/

    • eToys.com commercial (from Dylan’s childhood acting career): https://www.youtube.com/watch?v=k3Y92aCmmbU

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    The social radar: Y Combinator’s secret weapon | Jessica Livingston (co-founder of Y Combinator, author, podcast host)

    The social radar: Y Combinator’s secret weapon | Jessica Livingston (co-founder of Y Combinator, author, podcast host)

    Jessica Livingston is a co-founder of Y Combinator, the first and most successful startup accelerator. Y Combinator has funded over 5,000 companies, 200 of which are now unicorns, including Airbnb, Dropbox, DoorDash, Stripe, Coinbase, and Reddit. Jessica played a crucial role in YC’s early success, when she was nicknamed the “social radar” because of her uncanny ability to quickly evaluate people—an essential skill when investing in early-stage startups. She’s also the host of the popular podcast The Social Radars, where she interviews billion-dollar-startup founders, and the author of the acclaimed book Founders at Work, which captures the origin stories of some of today’s most interesting companies. In our conversation, we discuss:

    • How Jessica gained the affectionate title of the “social radar”

    • Why defensive founders are a red flag

    • How to develop your social radar

    • What she looks for in founders during YC interviews

    • How YC’s early inexperience in angel investing led to the batch model

    • Her favorite stories from interviews with Airbnb, Rippling, and more

    • Lessons learned from hosting her own podcast

    • Much more

    Brought to you by:

    Enterpret—Transform customer feedback into product growth

    Anvil—The fastest way to build software for documents

    Vanta—Automate compliance. Simplify security

    Find the transcript at: https://www.lennysnewsletter.com/p/the-social-radar-jessica-livingston

    Where to find Jessica Livingston:

    • X: https://x.com/jesslivingston

    • LinkedIn: https://www.linkedin.com/in/jessicalivingston1/

    • Podcast: https://www.thesocialradars.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Jessica’s background

    (02:42) Thoughts on being under-recognized

    (07:52) Jessica’s superpower: the social radar

    (15:11) Evaluating founders: key traits and red flags

    (21:00) The Airbnb story: a lesson in hustle and determination

    (25:57) A YC success story

    (28:26) The importance of earnestness

    (32:45) Confidence vs. defensiveness

    (34:43) Commitment and co-founder disputes

    (37:46) Relentless resourcefulness

    (40:00) Jessica’s social radar: origins and insights

    (43:24) Honing her social radar skills

    (45:44) Conviction and scams: a Y Combinator story

    (46:50) The interview process: challenges and insights

    (48:20) Operationalizing founder evaluation

    (49:38) Advice for building social radar skills

    (52:08) The “Reading the Mind in the Eyes” quiz

    (55:19) Jessica’s podcast: The Social Radars

    (01:00:34) Lessons from podcasting and interviewing

    (01:09:58) Lightning round

    Referenced:

    • Paul Graham’s post about Jessica: https://paulgraham.com/jessica.html

    • Paul Graham on X: https://x.com/paulg

    • Robert Tappan Morris: https://en.wikipedia.org/wiki/Robert_Tappan_Morris

    • Trevor Blackwell on X: https://x.com/tlbtlbtlb

    • Y Combinator: https://www.ycombinator.com/

    • “The Founders” examines the rise and legend of PayPal: https://www.economist.com/culture/2022/02/19/the-founders-examines-the-rise-and-legend-of-paypal

    • Patrick Collison on X: https://x.com/patrickc

    • John Collison on X: https://x.com/collision

    • Brian Chesky on LinkedIn: https://www.linkedin.com/in/brianchesky/

    • Nate Blecharczyk on LinkedIn: https://www.linkedin.com/in/blecharczyk/

    • Joe Gebbia on LinkedIn: https://www.linkedin.com/in/jgebbia/

    • Airbnb’s CEO says a $40 cereal box changed the course of the multibillion-dollar company: https://fortune.com/2023/04/19/airbnb-ceo-cereal-box-investors-changed-everything-billion-dollar-company/

    • Parker Conrad on LinkedIn: https://www.linkedin.com/in/parkerconrad/

    • Zenefits: https://connect.trinet.com/hr-platform

    • Goat: https://www.goat.com/

    • Eddy Lu on LinkedIn: https://www.linkedin.com/in/eddylu/

    • Drew Houston on LinkedIn: https://www.linkedin.com/in/drewhouston/

    • Arash Ferdowsi on LinkedIn: https://www.linkedin.com/in/arashferdowsi/

    • Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell (Y Combinator, Managing Director): https://www.lennysnewsletter.com/p/lessons-from-1000-yc-startups

    •Bitcoin launderer pleads guilty, admits to massive Bitfinex hack: https://www.cnbc.com/2023/08/03/new-york-man-admits-being-original-bitfinex-hacker-during-guilty-plea-in-dc-to-bitcoin-money-laundering.html

    • Paul Graham’s tweet with the facial recognition test: https://x.com/paulg/status/1782875262855663691

    • SmartLess podcast: https://www.smartless.com

    • Jason Bateman on X: https://x.com/batemanjason

    • Will Arnett on X: https://x.com/arnettwill

    • Sean Hayes on X: https://x.com/seanhayes

    • The Social Radars with Tony Xu, Co-Founder & CEO of DoorDash: https://www.ycombinator.com/library/Ja-tony-xu-co-founder-ceo-of-doordash

    • The Social Radars with Brian Chesky: https://www.ycombinator.com/library/JW-brian-chesky-co-founder-ceo-of-airbnb

    • The Social Radars with Patrick and John Collison: https://www.ycombinator.com/library/Kx-patrick-john-collison-co-founders-of-stripe

    • The Social Radars with Brian Armstrong: https://www.ycombinator.com/library/K3-brian-armstrong-co-founder-and-ceo-of-coinbase

    • The Social Radars with Emmett Shear: https://www.ycombinator.com/library/KM-emmett-shear-co-founder-of-twitch

    • The Social Radars with Paul Graham: https://www.ycombinator.com/library/JV-paul-graham-co-founder-of-y-combinator-and-viaweb

    • The Social Radars with Adora Cheung: https://www.ycombinator.com/library/L0-adora-cheung-co-founder-of-homejoy-instalab

    Founders at Work: Stories of Startups’ Early Days: https://www.amazon.com/Founders-Work-Stories-Startups-Early/dp/1430210788

    • Startup School: https://www.startupschool.org/

    • The Social Radars with Parker Conrad: https://www.ycombinator.com/library/Ky-parker-conrad-founder-of-zenefits-rippling

    • Rippling: https://www.rippling.com/

    Carry on, Jeeves: https://www.amazon.com/Carry-Jeeves-Dover-Thrift-Editions/dp/0486848957

    Very Good, Jeeves: https://www.amazon.com/Very-Good-Jeeves-Wooster-Book-ebook/dp/B0051GST06

    Right Ho, Jeeves: https://www.amazon.com/Right-Ho-Jeeves-P-Wodehouse-ebook/dp/B083FFDNHN/

    Life: https://www.amazon.com/Life-Keith-Richards-ebook/dp/B003UBTX72/

    My Name Is Barbra: https://www.amazon.com/My-Name-Barbra-Streisand/dp/0525429522

    Clarkson’s Farm on Prime: https://www.amazon.com/Clarksons-Farm-Season-1/dp/B095RHJ52R

    Schitt’s Creek on Hulu: https://www.hulu.com/series/schitts-creek-a2e7a946-9652-48a8-884b-3ea7ea4de273

    Yellowstone on Peacock: https://www.peacocktv.com/stream-tv/yellowstone

    • Sam Altman on X: https://x.com/sama

    • Justin Kan on LinkedIn: https://www.linkedin.com/in/justinkan/

    • Alexis Ohanian on X: https://x.com/alexisohanian

    • Steve Huffman on LinkedIn: https://www.linkedin.com/in/shuffman56/

    • Breaking News: Condé Nast/Wired Acquires Reddit: https://techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/

    • Charles River Venture: https://www.crv.com/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire, ex-WhatsApp, FB, IG)

    Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire, ex-WhatsApp, FB, IG)

    Ami Vora is the Chief Product Officer of Faire, which connects independent retailers and brands around the world. Before Faire, Ami spent over 15 years at Meta, including as VP of Product and Design for WhatsApp (2B+ users), VP of Product for Facebook’s ads system (now $130B of annual revenue), and director at Instagram. She began her career working on developer tools at Microsoft. In our conversation, we discuss:

    • Why execution eats strategy for breakfast

    • Using metaphor to rally teams around one shared goal

    • How to build cross-functional relationships

    • “Dinosaur brain,” “Toddler soccer,” and the “hill climbing” metaphors

    • A tactic for handling disagreement

    • Tips for working well with product-minded founders as a product leader

    • The story of Ami’s incredible 15-year journey from temp to VP at Meta

    • Much more

    Brought to you by:

    Sidebar—Accelerate your career by surrounding yourself with extraordinary peers.

    Anvil—The fastest way to build software for documents.

    User Testing—Human understanding. Human experiences.

    Find the transcript at: https://www.lennysnewsletter.com/p/authenticity-and-curiosity-ami-vora

    Where to find Ami Vora:

    • LinkedIn: https://www.linkedin.com/in/amvora/

    • Substack: https://amivora.substack.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Ami’s background

    (02:00) The myth of perfection in success

    (07:55) Emotionally connecting with the job

    (09:55) Embracing curiosity in moments of challenge

    (13:16) Thinking in feedback loops

    (17:17) The “dinosaur brain” metaphor in product reviews

    (20:20) Strategies for conducting effective product reviews

    (26:33) Using metaphors and imagery to communicate your vision

    (29:35) The power of having a shared narrative

    (31:55) WhatsApp: an example of metaphor in action

    (34:44) Emulating people that inspire you

    (36:19) WhatsApp video calling

    (37:35) Why execution is greater than strategy

    (41:36) Time allotment for strategy vs. execution

    (45:10) How to become a better strategic thinker

    (47:59) The intricacies of implementing feedback

    (51:53) Being a female leader in tech

    (55:13) Advice for young women in tech

    (56:07) Setting goals and aligning incentives

    (01:01:40) Acknowledging hard truths

    (01:05:46) Lessons from transitioning to Faire

    (01:08:40) The importance of a good CPO/CEO relationship

    (01:11:17) Vetting heads of product and maintaining customer focus

    (01:12:40) How Ami went from intern to leading major products at Meta

    (01:14:53) The one thing you should do to be successful in product

    (01:17:25) Lightning round

    Referenced:

    • Faire: https://www.faire.com/

    • Making Meta | Andrew “Boz” Bosworth (CTO): https://www.lennysnewsletter.com/p/making-meta-andrew-boz-bosworth-cto

    •  Community Wisdom: AMA with Dan Hockenmaier + Facilitating a roadmap session, structuring product teams, navigating an acquisition, companies not needing PMs anymore, and much more: https://www.lennysnewsletter.com/p/making-meta-andrew-boz-bosworth-cto

    • Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge): https://www.lennysnewsletter.com/p/developing-a-growth-model-marketplace

    • Dan Hockenmaier’s website: https://www.danhock.com/

    • On Reviews: https://boz.com/articles/reviews

    • Finding a global optimum always feels like a hill climb: https://www.linkedin.com/posts/amvora_finding-a-global-optimum-always-feels-like-activity-7074776143882588161-jhyy/

    • Dolores Park: https://sfrecpark.org/892/Mission-Dolores-Park

    • Rob Goldman on LinkedIn: https://www.linkedin.com/in/robgoldman/

    • Execution eats strategy for breakfast, but execution without strategy leads to burnout: https://rationalpm.substack.com/p/execution-eats-strategy-for-breakfast

    • The goal of a “strategy” is to change our own team’s behavior: https://amivora.substack.com/p/the-goal-of-a-strategy-is-to-change

    • The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer

    • Path to Power course outline: https://jeffreypfeffer.com/wp-content/uploads/2019/10/Pfeffer-OB377-Course-Outline-2018.pdf

    • Management Time: Who’s Got the Monkey?: https://hbr.org/1999/11/management-time-whos-got-the-monkey

    • Max Rhodes on LinkedIn: https://www.linkedin.com/in/max-rhodes/

    • Coupa Coffee: https://www.coupacafe.com/

    • Brandee Barker on LinkedIn: https://www.linkedin.com/in/brandeedbarker/

    Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person: https://www.amazon.com/Year-Yes-Dance-Stand-Person/dp/1476777128 

    • How to tell better stories | Matthew Dicks (Storyworthy): https://www.lennyspodcast.com/how-to-tell-better-stories-matthew-dicks-storyworthy/

    • A life of yes: Matthew Dicks at TEDxSomerville: https://www.youtube.com/watch?v=F3TaQFcaMk4

    The Office on Peacock: https://www.peacocktv.com/stream-tv/the-office

    30 Rock on Peacock: https://www.peacocktv.com/watch-online/tv/30-rock/6240863759978157112

    • Dall-E-2: https://openai.com/index/dall-e-2/

    • ChatGPT: https://chatgpt.com

    • Fellow kettles: https://fellowproducts.com/products/stagg-ekg-electric-pour-over-kettle

    • TikTok’s “Roman Empire” Meme, Explained: https://www.forbes.com/sites/danidiplacido/2023/09/21/tiktoks-roman-empire-meme-explained/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

    Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

    Tanguy Crusson is the product lead for Jira Product Discovery at Atlassian. In his more than 10 years at the company, he has been instrumental in taking several new products from zero to one, including HipChat, Statuspage, and Jira Product Discovery. In this episode, we dive deep into the struggles of innovating and building new products inside a large company. Tanguy shares candid stories about what worked, what didn’t, and his many hard-won lessons learned about how to successfully build 0 to 1. We cover:

    • Why large companies with so many advantages still fail at creating new products

    • Lessons learned from building HipChat

    • How to avoid common pitfalls like competitive myopia and premature scaling

    • Lessons learned from the acquisition and integration of Statuspage

    • Insights from the success of Jira Product Discovery

    • Tactics for protecting your “ugly babies”

    • The power of “lighthouse users”

    • The importance of having a “why now”

    • Much more

    Brought to you by:

    Vanta—Automate compliance. Simplify security

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    Find the transcript at: https://www.lennysnewsletter.com/p/building-0-to-1-inside-atlassian-tanguy-crusson

    Where to find Tanguy Crusson:

    • X: https://x.com/tanguycrusson

    • LinkedIn: https://www.linkedin.com/in/tanguy-crusson-99832a

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Tanguy’s background

    (02:30) Tanguy’s journey at Atlassian

    (07:03) The challenges of innovating in large companies

    (10:42) Atlassian's high bar for excellence 

    (12:58) The HipChat story: successes, failures, and lessons learned

    (20:47) Lessons learned from building HipChat

    (33:49) Statuspage: a journey of perseverance

    (39:48) Acquisition challenges and lessons

    (47:22) Strategic decisions: build, buy, or partner?

    (48:17) Learning to articulate "why now"

    (54:08) A quick summary of lessons in this episode

    (55:40) The success and pain of launching Jira Product Discovery 

    (58:10) Incubating new products: the Point A program

    (01:00:13) Failure is the most likely outcome

    (01:04:15) Atlassian's four-phase approach to launching new products

    (01:09:20) Breaking rules without breaking trust

    (01:16:16) Early success and team autonomy

    (01:17:22) Innovating without disrupting existing customers

    (01:23:17) The Lighthouse Users program

    (01:30:00) Protecting and nurturing new ideas

    (01:36:14) Balancing innovation with personal well-being

    (01:38:17) A reminder to look after yourself

    (01:42:06) Lightning round

    Referenced:

    • Atlassian: https://www.atlassian.com/

    • HipChat: https://community.atlassian.com/t5/Hipchat/ct-p/hipchat

    • Stride: https://community.atlassian.com/t5/Stride/ct-p/stride

    • Statuspage: https://www.atlassian.com/software/statuspage

    • Opsgenie: https://www.atlassian.com/software/opsgenie

    • Jira Product Discovery: https://www.atlassian.com/software/jira/product-discovery

    • HipChat billboard: https://x.com/HubSpot/status/654696998126272512

    • Announcing our new partnership with Slack: https://www.atlassian.com/blog/announcements/new-atlassian-slack-partnership

    • Slack shows it’s worried about Microsoft Teams with a full-page newspaper ad: https://www.theverge.com/2016/11/2/13497766/slack-microsoft-teams-new-york-times-ad

    • What Is ‘Dogfooding’?: https://www.nytimes.com/2022/11/14/business/dogfooding.html

    • Jira: https://www.atlassian.com/software/jira

    • Confluence: https://www.atlassian.com/software/confluence

    • PagerDuty: https://www.pagerduty.com/

    • New Relic: https://newrelic.com/

    • BigPanda: https://www.bigpanda.io/

    • Transparent Uptime: http://www.transparentuptime.com/

    • Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor

    • Figma: https://www.figma.com/

    • Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira): https://www.lennysnewsletter.com/p/lessons-from-atlassian-launching

    • Noah Weiss on LinkedIn: https://www.linkedin.com/in/noahw/

    • Tanguy’s LinkedIn post about “lighthouse users”: https://www.linkedin.com/posts/tanguy-crusson-99832a_lighthouse-users-one-of-the-pm-techniques-activity-7176654510801502210-hWNi/

    • Pixar Chief: Protect Your ‘Ugly Babies’ (Your Unsightly Ideas): https://www.forbes.com/sites/andyboynton/2014/03/17/pixar-chief-protect-your-ugly-babies-your-unsightly-ideas/

    • Atlas: https://www.atlassian.com/software/atlas

    • Point A: https://www.atlassian.com/point-a

    • Scott Farquhar on LinkedIn: https://www.linkedin.com/in/scottfarquhar

    Who: A Method for Hiring: https://www.amazon.com/Who-Method-Hiring-HC-2008/dp/B004C79SRS/

    Hakim’s Odyssey: Book 1: From Syria to Turkey: https://www.amazon.com/Hakims-Odyssey-Book-Syria-Turkey/dp/1637790007

    Living with the Earth, Volume 1: Permaculture, Ecoculture: Inspired by Nature: https://www.amazon.com/Living-Earth-Gardeners-Permaculture-Ecoculture/dp/1856232603/

    • INRIA: https://en.wikipedia.org/wiki/French_Institute_for_Research_in_Computer_Science_and_Automation

    • How a Hydrofoil Works: https://web.mit.edu/2.972/www/reports/hydrofoil/hydrofoil.html

    • What Is Kitefoil or Foilboarding?: https://www.whenitswindy.com/wp/?page_id=534

    • Freediving: https://en.wikipedia.org/wiki/Freediving

    • Tanguy’s freediving stats: https://www.aidainternational.org/Athletes/Profile-00000000-0000-0000-0000-000000000a45

    • Perplexity: https://www.perplexity.com/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB)

    The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB)

    Jeffrey Pfeffer teaches the single most popular (and somewhat controversial) class at Stanford’s Graduate School of Business: The Paths to Power. He’s also the author of 16 books, including 7 Rules of Power: Surprising—But True—Advice on How to Get Things Done and Advance Your Career. He has taught at Harvard, the London Business School, and IESE and has written for publications like Fortune and the Washington Post. Recognized by the Academy of Management and listed in the Thinkers50 Hall of Fame, Jeffrey also serves on several corporate and nonprofit boards, bringing his expertise to global audiences through seminars and executive education. In our conversation, we discuss:

    • Jeffrey’s seven rules of power

    • How individuals can acquire and use power in business

    • Networking, and how to do it effectively

    • How to build a non-cringe personal brand

    • How to increase your influence to amplify your impact

    • Examples and stories of people building power

    • Tradeoffs and challenges that come with power

    Brought to you by:

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    Find the transcript at: https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer

    Where to find Jeffrey Pfeffer:

    • X: https://x.com/JeffreyPfeffer

    • LinkedIn: https://www.linkedin.com/in/jeffrey-pfeffer-57a01b6/

    • Website: https://jeffreypfeffer.com/

    • Podcast: https://jeffreypfeffer.com/pfeffer-on-power/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Jeffrey’s background 

    (02:54) Understanding discomfort with power

    (04:56) Power skills for underrepresented groups

    (07:51) The popularity and challenges of Jeffrey’s class at Stanford

    (12:21) The seven rules of power

    (13:03) Success stories from his course

    (15:43) Building a personal brand

    (21:11) Getting out of your own way

    (26:04) Breaking the rules to gain power

    (30:34) Networking relentlessly

    (40:10) Why Jeffrey says to “pursue weak ties”

    (42:00) Using your power to build more power

    (44:34) The importance of appearance and body language

    (47:15) Mastering the art of presentation

    (55:12) Examples of homework assignments that Jeffrey gives students

    (59:11) People will forget how you acquired power

    (01:03:58) More good people need to have power

    (01:10:49) The price of power and autonomy

    (01:17:13) A homework assignment for you

    Referenced:

    • Gerald Ferris on LinkedIn: https://www.linkedin.com/in/gerald-r-ferris-5816b1b5/

    • Political Skill at Work: https://tarjomefa.com/wp-content/uploads/2015/10/4173-engilish.pdf

    • Laura Esserman, MD: https://cancer.ucsf.edu/people/esserman.laura

    • Taylor Swift’s website: https://www.taylorswift.com/

    • Matthew 7: https://www.biblegateway.com/passage/?search=Matthew%207&version=NIV

    • Mother Teresa quote: https://www.goodreads.com/quotes/2887-if-you-judge-people-you-have-no-time-to-love

    • Paths to Power course description: https://jeffreypfeffer.com/wp-content/uploads/2019/10/Pfeffer-OB377-Course-Outline-2018.pdf

    7 Rules of Power: https://jeffreypfeffer.com/books/7-rules-of-power/

    The Knowing-Doing Gap: https://jeffreypfeffer.com/books/the-knowing-doing-gap/

    • Derek Kan on LinkedIn: https://www.linkedin.com/in/derekkan/

    • Mitt Romney on X: https://x.com/mittromney

    • Elaine Chao’s website: https://www.elainechao.com/

    • Tony Hsieh: https://en.wikipedia.org/wiki/Tony_Hsieh

    • Zappos: https://www.zappos.com/

    • How I Did It: Zappos’s CEO on Going to Extremes for Customers: https://hbr.org/2010/07/how-i-did-it-zapposs-ceo-on-going-to-extremes-for-customers

    • McKinsey & Company: https://www.mckinsey.com/

    • Bain & Company: https://www.bain.com/

    • BCG: https://www.bcg.com/

    • Keith Ferrazzi’s website: https://www.keithferrazzi.com/

    • Deloitte: https://www2.deloitte.com/

    • Tristan Walker: https://www.linkedin.com/in/tristanwalker/

    • Foursquare: https://foursquare.com/

    • Laura Chau on LinkedIn: https://www.linkedin.com/in/laura-chau/

    • Canaan Partners: https://www.canaan.com/

    • Andreessen Horowitz: https://a16z.com/

    • Sequoia Capital: https://www.sequoiacap.com/

    • Greylock: https://greylock.com/

    The Women Who Venture (WoVen) Podcast: https://www.canaan.com/woven/podcasts

    • Imposter syndrome: https://www.psychologytoday.com/us/basics/imposter-syndrome

    • Gary Loveman and Harrah’s Entertainment: https://www.gsb.stanford.edu/faculty-research/case-studies/gary-loveman-harrahs-entertainment

    • “If you need help, just ask”: Underestimating compliance with direct requests for help: https://www.gsb.stanford.edu/faculty-research/publications/if-you-need-help-just-ask-underestimating-compliance-direct-requests

    • Life story of Kathleen Frances Fowler: https://www.forevermissed.com/kathleenfowler/lifestory

    • Jason Calacanis on LinkedIn: https://www.linkedin.com/in/jasoncalacanis/

    • Jason Calacanis: A Case Study in Creating Resources: https://www.gsb.stanford.edu/faculty-research/case-studies/jason-calacanis-case-study-creating-resources

    You’re Invited: The Art and Science of Connection, Trust, and Belonging: https://www.amazon.com/Youre-Invited-Science-Cultivating-Influence/dp/0063030977

    • View from the Top: https://www.gsb.stanford.edu/experience/learning/guest-speakers/view-top

    • Omid Kordestani on LinkedIn: https://www.linkedin.com/in/omid-kordestani-46515151/

    • Netscape: https://en.wikipedia.org/wiki/Netscape

    •  Esther Wojcicki on LinkedIn:  https://www.linkedin.com/in/estherwojcicki/

    • Leanne Williams: https://med.stanford.edu/profiles/leanne-williams

    Precision Psychiatry: Using Neuroscience Insights to Inform Personally Tailored, Measurement-Based Care: https://www.amazon.com/Precision-Psychiatry-Neuroscience-Personally-Measurement-Based/dp/1615371583

    • Mark Granovetter on LinkedIn: https://www.linkedin.com/in/mark-granovetter-8161704/

    • The Strength of Weak Ties: https://snap.stanford.edu/class/cs224w-readings/granovetter73weakties.pdf

    Getting a Jobhttps://www.amazon.com/Getting-Job-Study-Contacts-Careers/dp/0226305813

    Acting with Power: https://www.amazon.com/Acting-Power-More-Powerful-Believe/dp/110190397X

    • Articles by Herminia Ibarra: https://herminiaibarra.com/articles/

    Kingdom of the Planet of the Ape: https://www.imdb.com/title/tt11389872/

    • Jim Collins’s website: https://www.jimcollins.com/

    • Dana Carney on LinkedIn: https://www.linkedin.com/in/danarosecarney/

    • Baba Shiv: https://www.gsb.stanford.edu/faculty-research/faculty/baba-shiv

    • Tony Hayward: https://en.wikipedia.org/wiki/Tony_Hayward

    • Lloyd Blankfein: https://en.wikipedia.org/wiki/Lloyd_Blankfein

    • Regis McKenna: https://en.wikipedia.org/wiki/Regis_McKenna

    • Jack Valenti: https://en.wikipedia.org/wiki/Jack_Valenti

    • Salman Rushdie quote: https://www.pinterest.com/pin/434175220328596286/

    • How to build deeper, more robust relationships | Carole Robin (Stanford GSB professor, “Touchy Feely”): https://www.lennysnewsletter.com/p/build-robust-relationships-carole-robin

    • Carole Robin’s 15% rule: https://pen-name.notion.site/Carole-Robin-on-Lenny-s-Podcast-dc7159208e4242428f4b11ebc92285eb

    • Karlie Kloss on Instagram: https://www.instagram.com/karliekloss

    • Lindsey Graham’s website: https://www.lindseygraham.com/

    • Was Microsoft’s Empire Built on Stolen Code? We May Never Know: https://www.wired.com/2012/08/ms-dos-examined-for-thef/

    • Who’s who of Jeffrey Epstein’s powerful friends, associates and possible co-conspirators: https://www.cnn.com/2019/08/12/us/jeffrey-epstein-associates-possible-accomplices/index.html

    • Why Did Martha Stewart Go to Prison? A Look Back at Her 2004 Fraud Case: https://people.com/martha-stewart-fraud-case-prison-sentence-look-back-8550277

    • Dianne Feinstein: https://www.congress.gov/member/dianne-feinstein/F000062

    • Richard Blum: https://en.wikipedia.org/wiki/Richard_C._Blum

    • Athena Care Network: https://www.athenacarenetwork.org

    • James G. March: https://en.wikipedia.org/wiki/James_G._March

    • Satya Nadella on LinkedIn: https://www.linkedin.com/in/satyanadella/

    • Trump Organization fined $1.6 million for tax fraud: https://apnews.com/article/politics-legal-proceedings-new-york-city-donald-trump-manhattan-e2f1d01525dafb64be8738c8b4f32085

    • Rudy Giuliani: https://en.wikipedia.org/wiki/Rudy_Giuliani

    • Harvard president resigns amid claims of plagiarism and antisemitism backlash: https://www.theguardian.com/education/2024/jan/02/harvard-president-claudine-gay-resigns

    • Stanford president resigns after fallout from falsified data in his research: https://www.npr.org/2023/07/19/1188828810/stanford-university-president-resigns

    • Rudy Crew: https://en.wikipedia.org/wiki/Rudy_Crew

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze)

    Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze)

    Uri Levine is the co-founder of Waze, the world’s largest community-based traffic and navigation app, acquired by Google for over $1 billion. He’s also founded nine other companies, been on the board of 20 companies, and advised more than 50 companies. He’s most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs, hailed by Steve Wozniak as the “Bible for entrepreneurs.” Uri is dedicated to creating impactful startups that solve real-world problems and has seen everything from failure to moderate success to big success. In our conversation, we dig into:

    • Why falling in love with the problem is key to startup success

    • The phases of the startup journey and how to navigate them

    • Why firing is more important than hiring

    • How Waze iterated to achieve product-market fit

    • Tactics for telling a compelling story when fundraising

    • Much more

    Brought to you by:

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    Find the transcript at: https://www.lennysnewsletter.com/p/lessons-from-uri-levine

    Where to find Uri Levine:

    • X: https://twitter.com/urilevine1

    • LinkedIn: https://www.linkedin.com/in/uri-levine

    • Website: https://urilevine.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Uri’s background

    (02:50) Falling in love with the problem

    (09:03) Signs this is a big enough problem

    (10:54) The importance of passion

    (12:06) A pivot example

    (14:01) Where to find startup ideas

    (21:57) Finding product-market fit at Waze

    (29:45) The different phases of a startup journey

    (36:47) What investors don’t want to hear

    (39:53) Fundraising tips

    (48:02) How to make your presentations stronger

    (50:32) A wild fundraising story

    (53:46) Firing and hiring

    (59:50) The 30-day test

    (01:04:12) Understanding users

    (01:12:10) Talking to the right users

    (01:15:36) Lightning round

    Referenced:

    Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs: https://www.amazon.com/Fall-Love-Problem-Solution-Entrepreneurs/dp/1637741987

    • Waze: https://www.waze.com/

    • Ben Horowitz on LinkedIn: https://www.linkedin.com/in/behorowitz/

    • Ben Horowitz quote: https://quotefancy.com/quote/1635284/Ben-Horowitz-As-a-startup-CEO-I-slept-like-a-baby-I-woke-up-every-2-hours-and-cried

    • Michael Jordan quote: https://www.forbes.com/quotes/11194/#:~:text=I've%20lost%20almost%20300,that%20is%20why%20I%20succeed.

    • Steph Curry: https://en.wikipedia.org/wiki/Stephen_Curry

    • How Airbnb Used Word of Mouth to Change the Travel Industry Forever: https://truested.com/story/airbnb

    • Space Mountain: https://en.wikipedia.org/wiki/Space_Mountain_(Disneyland)

    • How Netflix builds a culture of excellence | Elizabeth Stone (CTO): https://www.lennysnewsletter.com/p/how-netflix-builds-a-culture-of-excellence

    • Steve Wozniak on LinkedIn: https://www.linkedin.com/in/wozniaksteve/

    • Uri’s post about the conference in Guatemala with Steve Wozniak: https://www.linkedin.com/posts/uri-levine_jewishnewyear-speakers-book-activity-6980089544079486976-0ADa/

    • Leonardo da Vinci quote: https://www.goodreads.com/quotes/9010638-simplicity-is-the-ultimate-sophistication-when-once-you-have-tasted

    • Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennysnewsletter.com/p/geoffrey-moore-on-finding-your-beachhead

    • Nana Korobi Ya Oki: https://ikigaitribe.com/vlog/nana-korobi-ya-oki/

    That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea: https://www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530204

    Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299

    • 8 Great Chess Apps for Beginners and Grand Masters: https://www.wired.com/story/best-chess-apps/

    • Pontera: https://pontera.com/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



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