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    Landing on the moon, with Steve Altemus, CEO of Intuitive Machines

    enMarch 07, 2024

    About this Episode

    In tackling our own moonshots, few businesses can offer inspiration like Intuitive Machines. When the company’s Odysseus lander touched down on the moon on February 22, Intuitive Machines became the first private enterprise ever to reach the moon — and the first U.S. presence on the surface in 52 years. CEO Steve Altemus joins Rapid Response host Bob Safian to share how his team navigated multiple last-minute challenges, with lessons about both meticulous planning and swift adaptability. From autonomous vehicles and 3-D printed engines to leveraging software and AI, Altemus explains how commercial space exploration is leaving the realm of science fiction to become a real industry.

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    🔑 Key Takeaways

    • Grammarly uses AI to improve content creation with a focus on data security, while Intuitive Machines made history by landing the first US moon mission in decades, demonstrating the power of innovation and perseverance.
    • Effective leaders recognize areas for improvement, adapt, and capitalize on new opportunities to drive growth.
    • Effective leaders adapt, collaborate, communicate, and problem-solve during crises to ensure mission success
    • The team overcame unexpected challenges by repurposing unused equipment and demonstrating remarkable precision in lunar landing navigation
    • NASA and a marketing team showed resilience, agility, and perseverance to achieve their goals despite challenges. NASA landed on the moon after facing multiple issues, while the marketing team transitioned to an outcome-focused strategy. Their success can be attributed to determination, innovation, and support from those around them.
    • Effective leaders listen to team members' perspectives, even when challenging, to avoid missing important strategy pieces and foster innovation within organizations.
    • SpaceX's mission to open up the lunar economy, despite challenges, has been hailed as a success. The company's mission-focused culture and push for innovation in aerospace and space exploration continues, with two more missions planned.
    • Collaboration, adaptability, and a customer-centric approach are key to success in the evolving space industry. Space exploration inspires innovation and problem-solving on Earth.
    • Invest in a clear mission statement, create a psychologically safe work environment, foster positive leadership, and build a strong team to establish a successful company culture.

    📝 Podcast Summary

    Innovation and resilience in action: Grammarly and Intuitive Machines

    Both Grammarly and Intuitive Machines demonstrate the power of innovation and resilience in their respective fields. For Grammarly, it's the use of AI to streamline content creation while maintaining data security. Users, including Tucker Legersky, save time and produce clearer documents. Grammarly's commitment to responsible AI is also noteworthy. Meanwhile, Intuitive Machines, led by Steve Altman, made history by landing the first US presence on the moon in over 50 years. Despite setbacks and challenges, they persevered and succeeded. Steve's experience at NASA and his vision for a new space industry drove him to create Odysseus, the first step in this process. Both Grammarly and Intuitive Machines serve as examples of innovation, creativity, and the ability to overcome obstacles.

    Identifying team's weaknesses and seizing opportunities

    Effective leadership involves identifying strengths and weaknesses, and being open to change in order to seize opportunities. Sarah, the Chief Marketing Officer for Capital One Business, faced this reality when she recognized her team's lack of progress in utilizing big data and machine learning for marketing. Meanwhile, Intuitive Machines' CEO, Steve Altamis, understood that even with meticulous planning and preparation, there is always a risk of failure when attempting complex projects. In both cases, these leaders demonstrated resilience and adaptability in the face of challenges, and ultimately, achieved their goals.

    Leaders know when to delegate and step in personally during crises

    Effective leadership involves knowing when to delegate and when to take charge personally, especially during critical moments of crisis. In the discussed lunar mission, the team faced a misshapen orbit, which required quick thinking and calmness from the leaders to prevent a catastrophic collision with the moon. While the operations teams had a plan, the potential consequences of failure were severe, necessitating a hands-on approach from the leaders. Additionally, adaptability and resourcefulness were essential when the team encountered unexpected issues, such as the malfunctioning lasers for landing. Through collaboration, clear communication, and quick problem-solving, the team successfully executed the lunar correction maneuver and ensured the mission's success.

    Quick thinking saves lunar landing

    Quick thinking and problem-solving saved the lunar landing despite unexpected challenges. The team identified unused NASA Doppler LiDAR lasers, which could have interfered with their landing, and found a way to use them for navigation instead. They managed to reprogram their software to utilize these lasers as makeshift rangefinders in just 45 minutes. However, during descent, they didn't receive the expected laser measurements. Although they didn't get to use the lasers in the end, their efforts demonstrated the high accuracy of their navigation application. The landing was successful, and the team showed that they could navigate the lunar lander with remarkable precision, even without all necessary equipment. The control room wait was nerve-wracking, but their faith in their navigation system paid off.

    Overcoming Challenges with Determination and Innovation

    Despite seemingly insurmountable odds and last-minute challenges, both the NASA team and the marketing team showcased resilience, agility, and perseverance to achieve their respective goals. For NASA, it meant successfully landing on the moon after facing multiple issues during the mission. For the marketing team, it meant transitioning from an output-focused strategy to an outcome-focused one, even when faced with skepticism. The success of both teams can be attributed to their unwavering determination to find solutions and their refusal to give up, even when the situation seemed dire. Additionally, the support and encouragement from those around them played a crucial role in their achievements. Ultimately, these stories serve as reminders that with the right mindset and a commitment to innovation, even the most challenging situations can be overcome.

    Listening to team's perspectives can lead to missing strategy pieces

    Effective leadership involves listening to and understanding the perspectives of team members, even when those perspectives challenge your own plans. Aparna's experience at Capital One illustrates this, as she learned that her team's skepticism stemmed from important missing pieces in her marketing strategy. Similarly, Steve Altamis' career at NASA demonstrates the value of innovation and agility within a large organization. When faced with frustration and a lack of direction, Altamis left NASA to start Intuitive Machines, where he applied entrepreneurial principles to space exploration. Despite initial challenges during their lunar mission, Altamis' team ultimately proved the success of their lean, affordable business model. Overall, these leaders' stories highlight the importance of being open to different perspectives and approaches, and the potential for innovation that can arise when we embrace those differences.

    SpaceX's Lunar Landing: A Wild Success

    Despite the challenges faced during the lunar landing, including a damaged landing gear, SpaceX's mission to open up the lunar economy has been hailed as a wild success. The attention drawn from the landing's drama has only added to the company's exposure. While there is always room for improvement, the space industry is inherently complex, and perfection is not always achievable. SpaceX's team, led by Elon Musk, demonstrated a mission-focused culture that gave everything to the mission, pushing the boundaries of what is possible in aerospace and space exploration. With two more missions planned for later this year and early next year, SpaceX is leading the way in lunar exploration and offering the government a lunar terrain vehicle. The success of SpaceX also showcases a new model in aerospace, as a publicly traded company, and highlights the importance of having a purpose-driven team that is dedicated to achieving national strategic goals.

    A new era of space exploration with Intuitive Machines and Capital One Business

    We're witnessing a new era in space exploration, where companies like Intuitive Machines and others are turning science fiction into reality. Space infrastructure is no longer just a government endeavor, but a profitable business opportunity. This shift is inspiring a new generation of aerospace engineers and entrepreneurs to dream big and create the future through deliberate effort and a customer-centric approach. Intuitive Machines' CEO, Steve Altemose, emphasized the importance of collaboration, adaptability, and a focus on the customer in this exciting and challenging field. Aparna Saren of Capital One Business shared her experience of unifying her team by putting the customer at the center of their strategy. Overall, the conversations highlighted the potential of space exploration to not only solve complex problems in space but also inspire innovation and problem-solving on Earth. Capital One Business is proud to support entrepreneurs and leaders in their efforts to scale their impact.

    Building a Successful Company Culture with Reid Hoffman

    In today's episode of Masters of Scale, Reid Hoffman shared insights on building a successful company culture. He emphasized the importance of having a strong mission statement and ensuring that every employee understands and aligns with it. Reid also discussed the importance of creating a psychologically safe work environment where employees feel comfortable sharing their ideas and taking risks. He shared examples from his own experiences at LinkedIn and highlighted the role of leadership in fostering a positive company culture. Lastly, Reid encouraged founders to invest time and resources into building a strong team and to be open to feedback and continuous improvement. To learn more about these topics and to access additional resources, visit mastersofscale.com and subscribe to their email newsletter.

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