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    Dealing With Setbacks And The Startup Gut Punch

    en-usJuly 27, 2022

    Podcast Summary

    • Setbacks are inevitable in startups, like getting hit in boxingFounders should accept setbacks as part of the startup journey, develop resilience, and focus on skills to navigate them effectively.

      Setbacks are an inherent part of being a startup founder, and it's essential to develop a mindset that accepts this reality. Comparing it to boxing, Michael Seibel and Dalton Caldwell explain that, just like a boxer cannot avoid getting hit entirely, founders will face challenges and setbacks. These can come in various forms, such as fundraising, where expectations may not align with reality. It's natural to feel disappointed, wronged, or even crazy when things don't go as planned. However, it's crucial to remember that these setbacks are a regular occurrence and part of the startup journey. Instead of focusing on the specific event, founders should develop skills to identify situations, approach them with resilience, and understand that they will continue to happen. Embracing this perspective can help founders navigate the ups and downs of entrepreneurship more effectively.

    • Turning criticism into opportunities for growthInstead of being discouraged by criticism or setbacks, successful founders learn from them and apply the lessons to improve and grow.

      Setbacks and failures in the startup world are a normal part of the journey, and how founders respond to them can make all the difference. The speaker shares a personal experience of being criticized in a VC meeting and feeling defeated, but later realizing that the experience provided valuable insights and opportunities for growth. This perspective is particularly relevant for those who face rejections, such as during the application process for incubators like Y Combinator. Instead of giving up, the best founders use criticism as a learning opportunity and apply again. The speaker also emphasizes that the perception of success in the startup world can be skewed due to the selective sharing of information, leading some founders to feel isolated and discouraged. However, it's essential to remember that failures and setbacks are common, and the most successful founders learn from them and keep pushing forward.

    • Navigating challenges in startups: Co-founder relationships and external pressuresBuilding a successful startup requires a strong foundation in co-founder relationships and preparation for external challenges. Focus on the long-term business growth, not relying on a 'magical deal'.

      Building a successful startup involves navigating challenges, both from within and without. Co-founder relationships are crucial and will be tested, so having a strong foundation is essential. Additionally, relying on a "magical deal" or singular event to save the company can be misleading. Instead, entrepreneurs should prepare for and expect friction, and focus on building a solid business over time. The startup journey is not a movie with a clear ending, but a complex process with ups and downs. Embrace the challenges and keep pushing forward.

    • From initial success to the long haulStarting a business involves unrealistic expectations, setbacks, and the need to push through challenges for years to come.

      Starting and growing a successful business is a long and challenging process, despite any initial successes or accomplishments, such as getting accepted into a prestigious accelerator like Y Combinator. Founders often have unrealistic expectations, thinking that the hardest part is over after the first few years. However, many successful companies have faced constant setbacks and hardships for years before achieving great success. Launching a product quickly can help founders dispel unrealistic expectations and face the reality that not everyone will care about their product and some may even criticize it. The process of building a successful business involves taking punches and pushing through the challenges, much like in a boxing match. It's important for founders to understand that the initial launch is just the beginning and that they must be prepared for the long haul.

    • Starting a business is not a red-carpet affairMovies can inspire, but don't set realistic expectations for the startup journey, which involves long hours, technical challenges, and legal issues

      The reality of launching a startup is much different from the glamorized portrayal in movies. The initial response is often underwhelming, with little to no interest from the public. Instead, the work involves persisting through numerous launches and continuing to improve the product over an extended period. The Facebook story, for instance, was not marked by red-carpet premieres but rather long hours spent coding and dealing with technical issues. Movies can inspire us, but they can also create unrealistic expectations about what starting a business entails. Additionally, legal issues are a common challenge that startups face, and they can be much more complex and serious than depicted in movies.

    • Choosing how to react to setbacksSetbacks are inevitable, but our reactions determine their impact. We can learn from others and set a positive example by responding with resilience and determination.

      Setbacks are an inevitable part of running a business or pursuing any ambitious endeavor. Everyone, regardless of their level of success, encounters obstacles and criticism. However, the way we respond to these setbacks is within our control. We can choose to react with anger, fear, denial, or we can practice getting better at dealing with them. The silver lining is that we're not alone in facing these challenges, and we can learn from how others have handled similar situations. Furthermore, our reactions set an example for those around us, influencing how they respond to their own setbacks. In essence, we have the power to turn potential defeats into victories by choosing how we react.

    • Stay calm and assess situations effectivelyReacting calmly to challenges can help you determine severity, serve as a role model, and benefit both business and personal relationships.

      No matter what challenges come your way, especially in a startup environment, your reaction is under your control and can have a profound impact on those around you. The ability to assess situations calmly and effectively, even during difficult times, is a valuable skill. This "worst case analysis" can help you determine the severity of the situation and whether it's recoverable. By staying calm and composed, you can serve as a role model for your team, helping them learn how to handle adversity and take punches themselves. This is a unique strength that can benefit not only your business but also your personal relationships. So, when faced with setbacks, remember that your response is a choice, and it can make all the difference.

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    Related Episodes

    Episode 81 - Setbacks with guest Sara Tate

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    Episode #81. ‘Setbacks’ is the personal understanding topic featured in this episode. 

    Setbacks are events and experiences that can occur at any point in our lives, that throw us off course at the time, and even though they happen to all of us, they can affect us in different ways; whether that’s our confidence, outlook, perspective, relationships or performance at work etc.  

    Having the understanding and resilience to process, learn and grow from these setbacks is a great skill for marketers, in our challenging yet rewarding industry. 

    Returning to the podcast is previous guest from episode 45, Sara Tate. Sara left her role as CEO of TBWA last year, to pursue a role as a consultant and leadership coach and also co-authored her book The Rebuilders: Going from setback and comeback in business and beyond. 

    In this episode, Abby and Sara discuss some of the tools and frameworks covered in her book to deal with setbacks and practical advice on managing and accepting change. 

    This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

    Host: Abigail Dixon FCIM/ICF | LinkedIn

    Guest: Sara Tate | LinkedIn

    The Rebuilders: Going from Setback to Comeback in Business and Beyond eBook : Tate, Sara, Vogt, Anna: Amazon.co.uk: Books

    The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

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    In this episode, we explore the importance of learning from our challenges. We discuss the power of adaptability and the growth that comes from letting go of perfectionism. We also share personal stories, insights, and practical tips to help you come out on top, no matter what comes your way.

     

    Resilience is a prominent theme in this episode. We talk about the importance of maintaining a positive mindset during challenging times and how it can make all the difference in your professional and personal life. We also touch upon the idea of discovering silver linings, learning from setbacks, and letting go of perfectionism.

     

    We hope this episode will resonate with you and serve as a reminder that even in the face of adversity, we can always find ways to grow, adapt, and thrive.

     

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    #14 Kate Mcilroy - The Journey of Learning to Love to Suffer

    #14 Kate Mcilroy - The Journey of Learning to Love to Suffer

    In this episode, host van Beek and Mcilroy dive deep into her journey and cover a number of key moments in her career;

    Chapters

    • Intro/winter training (2:14)
    • Childhood/Key moments/Early lessons (4:12)
    • 2005 World Mountain Running Championships (8:15)
    • Winning the Halberg Sportswoman of the Year award (12:17)
    • How Kate ended up competing in the 3000m Steeplechase (13:26)
    • Bed ridden to racing in front of 90,000 people - Competing at the 2006 Commonwealth Games (16:20)
    • How Olympic athletes get their training right in order peak for a major event (19:16)
    • The ‘added pressure’ New Zealand endurance athletes have going into World Champs and Olympic events – Learning to shut out external noises (21:44)
    • 1st Turning Point - 2008 Olympic dream dashed by injury (25:14)
    • Next Challenge - not telling anyone you were training for Triathlon (28:26)
    • What a training week looks like for Professional Triathlete (33:30)
    • Slashing her toe during a race and still being able to finish the event (36:22)
    • Fulfilling a dream - The 2012 Olympic games Journey (39:22)
    • "Always fighting time" - racing at events when you are not 100% fit (43:53)
    • Career Low - Being "detrained" for the 2014 Commonwealth Games (48:47)
    • 2nd Turning Point – “I was told I would never run again” (52:37)
    • Picking herself up after career ending injury – accepting not being an athlete anymore (56:09)
    • A burning desire to compete - The start of a Professional Cycling career (58:40)
    • The sexism in Professional Cycling - Kate's shock entering the sport (1:01:30)
    • Dramatic stories from a couple of Cycling Road Races in NZ – LeRace/Rice Mountain Classic (1:04:14)
    • Why Kate loves endurance sport - "You learn to love to suffer" (1:08:49)
    • The mental side of being an endurance athlete (1:10:08)
    • A Mental or Physical skill you would of loved to have in your career (1:13:51)
    • 3rd Commonwealth Games - 3rd different sport (1:14:59)
    • A new challenge - Starting a Mountain Biking career (1:18:14)
    • Advice for a young athlete starting their Running/Triathlon/Cycling career (1:22:06)
    • The beginning of Kate's cycling coaching journey (1:24:22)
    • How Kiwi athletes are able to compete on the world stage with our lack of resources (1:25:31)
    • Transferable skills athletes can bring to corporate environment (1:26:36)

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