consumer

What's happening in startups right now and how can you get ahead of the curve? In this episode of the Lightcone podcast, we dive deep into the major trends we're seeing from the most recent batch of YC using data we've never shared publicly before. This is a glimpse into what might be the most exciting moment to be a startup founder ever. It's time to build. YC is accepting late applications for the Summer 24 batch: ycombinator.com/apply

Today’s episode is a classic segment from GaryVeeTV! Gary loves being underestimated. It gives him the chip on his shoulder that motivates him to be better and prove everybody wrong. At the same time, he has the self-awareness and is quiet enough in his head to not let their judgments get the best of him, and he wants the same for all of you.

Enjoy! Let me know what you thought.

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CBD, short for cannabidiol, is one of the big buzzwords in health and well being products. A naturally occurring molecule of the cannabis plant, it’s popping up in everything - aside from the CBD oil tinctures, you can now eat it, down it in drinks, vape it, lather it on your skin and soak in it. You can even buy sports leggings infused with it. Consumer interest in CBD-based products shows no sign of abating, with enthusiasts claiming a whole host of benefits from relieving anxiety, to easing pain and helping us sleep.

The theory behind how CBD might work seems promising - CBD shares similarities with endocannabinoids, produced naturally in the body, which help to regulate stress, sleep, metabolism, memory, inflammation, and immunity. Given the deluge of different CBD-based products, should we really believe the hype?

Greg Foot talks to beauty columnist Sali Hughes and Saoirse O’Sullivan, an expert in cannabinoid research, to find out if these products really are The Best Thing Since Sliced Bread. Produced by Beth Eastwood.

Recent severe environmental events have made facing climate change urgent. We talk with Jeffrey Kiehl, PhD, climate scientist, Jungian analyst, and author, about bringing a psychological perspective to our present situation and the process of change. (Kiehl’s book is listed below.)

The modern myth of infinite growth and limitless natural resources has led to equating consumerism with personal fulfillment. This belief underlies environmental imbalance; a new attitude is needed to restore right relationship with the earth. Kiehl draws on a tale Jung loved: a Chinese village struck by drought sent for the rainmaker, but right after he arrived he retreated to a secluded hut outside the village.

Three days later, it rained. The rainmaker explained that the villagers had been so out of balance that he became infected. He then had to withdraw in order to return to Tao—and then, quite naturally, it rained. The rainmaker—and Jung—knew that one’s inner life and wholeness is the foundation for external change.

Kiehl underscores the importance of a lived relationship with Nature and the unconscious, sources of wholeness and harmony. If we engage in the rainmaker’s work we can infect—and affect—the external world.  

The Myth of Erysichthon

In lieu of an individual dream, a myth, a dream from the collective, is analyzed.

http://classictales.educ.cam.ac.uk/stories/metamorphoses/erysichthon/explore/Erysichthon_transcript.pdf

Have you had a dream that you feel relates to our global climate emergency? This Jungian Life is collecting such dreams. You can share yours with us here.

References:

Kiehl, Jeffrey. Facing Climate Change: An Integrated Path to the Future (Amazon).

Ovid. The Metamorphoses (Amazon).

McGilchrist, Iain. The Master and His Emissary (Amazon).

Why do some people buy so much, while others shun that lifestyle for simplicity or to save? How do brands reach into our psyches to get us to pull out our wallets and credit cards? What are some of the motivations behind companies that try to appeal to our sense of social responsibility to get us to spend? Our guest is psychologist Kit Yarrow, PhD, an expert on consumer behavior and professor emerita at Golden Gate University in San Francisco. She studies why and how people shop and buy and how companies can best meet consumer needs.

APA is currently seeking proposals for APA 2020 sessions, learn more at http://convention.apa.org/proposals

Some foods marketed as healthy may instead sabotage our diets. Consumer psychologist Lara Spiteri-Cornish, PhD, studies how companies market foods to health-conscious consumers and why we should all be wary of what they’re trying to make us believe.

APA is currently seeking proposals for APA 2020, click here to learn more https://convention.apa.org/proposals