business lessons

Welcome to Episode 159 of The Numbers Game. Today, we explore the dramatic ascent and descent of F45, a once-dominant fitness franchise. We'll unpack the factors behind its growth, its struggles with market competition, and the risks of rapid franchising. Let's dive in.

On this episode, we discuss:

• The Rise and Fall of F45
• Understanding the Franchise Model
• The Challenges Faced by F45
• The Impact of Oversaturation and Competition
• The Financial Implications of Franchising
• The Role of Brand Ambassadors and Influencers
• The Future of Fitness Franchises

Check out the free resources from Inovayt here.

Send us an email: hello@thenumbersgamepodcast.com.au

The Numbers Game is brought to you by Future Advisory & Inovayt.

Hosts:
Nick Reilly
Jason Robinson
Martin Vidakovic

This podcast is produced by VIDPOD.

This week I have part 1 of my conversation with Scott Blackwell, owner/distiller of High Wire Distilling Co in Charleston, SC which he runs with his wife Ann Marshall. This part of our conversation focuses on his entreprenurial journey up to the point of starting the distillery. Scott’s been a Ben & Jerrys distributor, owned a coffee roaster and bakery, and started a line of frozen doughs. He also holds the Guiness Book record for the largest cookie.

Next week's episode will focus on the distilling aspect, and some of the interesting things he's doing with High Wire, like working with Allan Benton. 
 
SCOTT BLACKWELL & HIGH WIRE DISTILLING CO
The High Wire Website
High Wire and Scott Blackwell on Instagram
High Wire on Facebook

The World’s Biggest Cookie

CHEFS WITHOUT RESTAURANTS

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On this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab is shaping the future.

Tune in to learn:

• Community feedback and the influence it can have (5:15)
• Marketing to a technical audience (6:55)
• ABM in 2024 (8:50)
• Working in companies that are ready to scale (12:00)
• Coming into a new company and taking time to listen (14:10)
• Relationship between the CMO and CRO (18:00)
• GitLab's biggest wins (22:30)
• The No. 1 metric to look at (25:15)
• Surprising lessons about making mergers work (29:45)
• Stepping out of your comfort zone (32:00)
• The potential of AI in software delivery (34:15)
• What does it mean to be a CSO? (38:30)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

• Introduction: Overview of the episode's theme and brief background of Adesola.
• Segment 1: A discussion on the major wins and challenges faced in 2023, emphasizing the growth and learning aspects.
• Segment 2: Insights into Adesola’s focus on Hygear, exploring the thought process behind significant business pivots.
• Segment 3: Conversations around team dynamics, acknowledging Anne's contributions and the realities of team management.
• Segment 4: Celebrating RUN’s award and participation in notable events, sharing experiences from sustainability and venture summits.
• Segment 5: Delving into the realities of entrepreneurship, discussing motivations and the emotional journey.
• Conclusion: Summarizing key takeaways and offering encouragement and advice for listeners on their business paths.
• Contact Information: Providing ways for listeners to connect and support RISE Urban Nation.

Remember to tune in, subscribe, and share the RISE Urban Nation Podcast for more empowering conversations. Stay connected and be part of our journey to uplift and ignite the Black and Pan-African community. 🌟

[RISE Urban Nation Podcast: Unite. Uplift. Ignite.]

Join the Movement with RISE Urban Nation Podcast

🚀 Unite. Uplift. Ignite. 🚀

Thank you for tuning into RISE Urban Nation Podcast, where we transcend the ordinary and step into a world of extraordinary narratives and insights. Our mission goes beyond mere conversation; we're igniting a movement for unity, elevation, and transformation within the Black and Pan-African community.

Every episode brings you closer to trailblazers and change-makers who are redefining the landscape in entrepreneurship, innovation, and empowerment. From Taryell Simmons' passion for Equity, Diversity, and Inclusion to Adesola Akindele's commitment to economic strategy and community growth, our hosts facilitate deep, impactful discussions that resonate with our listeners.

Why Subscribe to RISE Urban Nation Podcast?

• ✨ Inspirational Stories: Learn from the experiences and wisdom of influential figures.
• 🌍 Pan-African Focus: Explore narratives that specifically resonate within the Black and Pan-African diaspora.
• 💡 Actionable Insights: Gain practical knowledge to fuel your entrepreneurial journey.
• 🌟 Empowerment: Get motivated to overcome hurdles and turn obstacles into opportunities.

Your Role in This Movement

• Like and Subscribe: Show your support by liking and subscribing to our YouTube channel. Your engagement helps us reach more people and amplify our message.
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• Feedback is Welcome: We thrive on your feedback. Let us know what you love, and what you'd like to hear more of.

Stay Connected Don't miss out on any updates or new episodes! Follow us on our social media platforms, and visit our website for more content and resources.

👉 Find Us Here:

• RISE Urban Nation Website
• Follow us on Instagram
• Connect on Linktree
• Subscribe to our YouTube Channel

Together, let's RISE! 🔥

If you're feeling the weight of guilt and imposter syndrome when it comes to pricing your services, then you are not alone! You may already be underpricing your offerings, hoping to attract more clients, only to find yourself struggling to make ends meet. Instead of feeling confident and profitable, you may be feeling undervalued and overwhelmed by the constant need to hustle for more business. But there is a way to overcome these negative emotions and transform your pricing strategy to one that reflects the true value of your expertise.

In this episode, you will be able to:

• Discover effective pricing strategies to maximize your salon's profitability and success.
• Learn how raising prices can positively impact your bottom line and business growth.
• Overcome guilt and imposter syndrome by gaining confidence in your pricing and worth.
• Understand the importance of industry standards in pricing to stay competitive and profitable.
• Find out how to balance your work and personal life as a busy business owner in the beauty and wellness industry.

Profit is our reward for running a business because it's a huge responsibility, investment, and risk. You deserve your reward! - Adrienne Varga

The key moments in this episode are:
00:00:02 - Introduction: Beyond the Mirror Podcast 
00:01:05 - Leveraging Passion into Profit 
00:03:12 - Overcoming Pricing Guilt 
00:05:09 - Transformation Story: Turning $3 into $50,000 
00:12:39 - Industry Standard Myth 
00:17:06 - Importance of Education in Setting Prices 
00:18:20 - The Purpose of Being a Business Owner 
00:19:39 - The Continuous Work of a Business Owner 
00:23:42 - Guilt-Free Holiday for Business Owners 
00:24:59 - Recap and Future Plans 

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Dr. Ai spent 15 years as a college professor before quitting to establish Classroom Without Walls, an organization committed to helping teenagers and young adults develop needed skills to become career-ready, life-ready, and achieve a high level of success, whether they have good grades or not. 

In today's episode, Dr. Ai joins Jonaed Iqbal to analyze the issues plaguing the education system, including its stifling effects on innovation, how grades and exams negatively impact students and the reluctance of educational institutions to evolve. Listen in to find out how a student’s purpose and personal connection to learning fosters motivation and the importance of parental roles in education.

Timestamps 

(00:00) — Introduction to podcast

(01:18) — Introduction to Dr. Ai | Journey from academia to education reform

(06:11) — GPA, perfectionism, and innovation 

(07:07) — Steps taken towards disrupting the learning status quo 

(08:47) — The breaking point; leaving academia foster a disruptive cause

(11:24) — Why 'Classroom Without Walls'?

(14:32) — Approach to learning at "Classroom Without Walls"

(17:55) — Key point to gaining motivation to learn; discovering the "why"

(22:31) — Lessons learned from starting a business and approaching learning differently

(25:19) — The importance of diverse paths to success and different career interests

(27:45) — The lack of urgency for change in traditional education and its consequences

(30:08) — The role of parents in traditional education and exploring different educational options

(32:14) — Follow and support Dr. Ai's work

Key Points 

- Dr. Ai left academia to address its shortcomings, such as the lack of intellectual spark in students who are conditioned to study only for exams, by starting Classroom Without Walls to foster genuine learning.  

- Dr. Ai emphasizes that learning should be connected to personal interests and purposes, and that having clarity on one's values, strengths, and purposes can transform unmotivated students into passionate learners.  

- The traditional education system is being forced to change due to external pressures from alternative educational pathways, industry certifications, and a decrease in university enrollments, highlighting the importance of diverse approaches to success beyond just obtaining a college degree. 

- The traditional education system often focuses on grades and exams, which can hinder students' love for learning and innovation. 

- Motivation is driven by purpose and personal connection to learning, rather than external factors like grades. 

- Starting a business requires investing in mentors and coaches who can provide guidance and support. 

- Schools need to adapt to alternative forms of education and embrace the diversity of paths to success. 

Support/Contact Dr. Ai

- Website: Classroom Without Walls:classroomwithoutwalls.ai

- LinkedIn: https://www.linkedin.com/in/aiaddysonzhang

Books and resources mentioned in this podcast: 

- Resume course: https://bit.ly/podcastpca

Need career or resume advice? Follow and/or connect with Jonaed Iqbal on LinkedIn.

- LinkedIn: https://bit.ly/JonaedIqbalND

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Remember, no degree? No problem! Whether you're contemplating college or you're a college dropout, get started with your no-degree job search at nodegree.com.

As we prepare and set goals for the upcoming year, reflecting on how far you’ve come and where you want to go next as an entrepreneur is important. Join our host, A.J. Lawrence, in this special episode as he shares his top 5 business learnings from the brilliant guests in 2023. Let’s set the tone for a successful 2024.

About A.J. Lawrence

A.J. Lawrence is the Founder and CEO of the award-winning JAR Group, a global growth strategy and management agency. You probably also know him as the host of Beyond 8 Figures. A.J. is a dedicated mentor, growth strategist, and angel investor. He calls himself a “journeyman entrepreneur” because he finds great joy in learning from accomplished experts and finding ways to apply these insights to his life and business.

Having led his award-winning digital marketing agency into the INC. 500 twice and having several 7-figure exits, he knows exactly what it takes to get where he is today. Apart from providing consulting services to his clients, he also gives back and shares his expertise with the community by hosting Beyond 8 Figures and welcoming other inspiring entrepreneurs to the show.

Craft your own entrepreneurial journey in 2024

With the new year just around the corner, ask yourself, ‘Where do I want to be this time next year?’ More precisely, ‘What kind of entrepreneur do I want to be?’ 

Before you write any resolutions and business goals this year, take the time to reflect on lessons, achievements, and failures from 2023. Identify the highs and lows, the opportunities you seized, and the challenges you successfully overcame. Acknowledge the overall progress you’ve made both personally and professionally. This is the perfect time of the year for introspection and past year reflection. Take some rest from hard work and give yourself a pat on the back. And then, it’s time to get to work!

2024 has the potential to be your best year so far, but it’s all up to you. Embrace the learnings from 2023 and stick with us at Beyond 8 Figures – we’re here to share insights, guide, and inspire you with every new episode. 

Key Insights

• Believe in possibilities. Believe you can and you will. As A.J. puts it in this episode, a can-do attitude can weather any storm. So, start consistently working on the belief that you will succeed in your business goals. That’s how you will be able to take the necessary actions to achieve them and overcome any challenges. (02:09)

• Define what success means for you. Success means different things for different people. Defining your version of success is important to set clear goals and priorities. When you have a clear idea of where you’re going, you can better decide on the next steps and build a business that aligns with your values and mission. (04:13)

• Communicate your vision consistently. Setting goals is not enough. You also need to consistently communicate them with your team as you move toward them together. Consistently communicating your vision will encourage your team to keep going and help recognize and celebrate the progress you’re making together, ultimately fostering a resilient team culture. (06:05)

• Invest in your people, and they’ll invest in your vision. It’s no secret that growing your team means growing your company. When you invest in your team’s development, you practically invest in your company’s future. Skilled people deliver better results; that’s a fact. But this kind of leadership goes beyond mere numbers. It inspires and motivates people to drive innovation, work more productively, and ultimately push together toward a shared vision. (08:40)

• Take small steps to achieve big goals. There’s a reason we say ‘slow and steady wins the race.’ Achieving big wins involves setting up the right foundation and making consistent, incremental progress toward your goals. So, take the time to build a strong foundation and a resilient team. Then, maintain your pace; when the right opportunity comes, you'll be fully prepared to seize it. (12:24)

A.J.’s best advice for entrepreneurs:

Connect with A.J.: 

• LinkedIn
• Twitter

Resources Mentioned:

• Bakari Akil, Nomad Noir
• Billie Simmons, Daylight
• Ben Kelly, Acquisition Ace
• Mackenzie Drazan, MiResource
• Amit Garg, Tau Ventures
• Maxwell Reed, Kingdom of Something
• Leon Winkes, IWB
• Sid Pandiya, Kona
• Sean Si, Seo Hacker
• Philip Blackett, Dream Business Makeover
• Elliott Holland, Guardian Due Diligence
• Ray Titus, United Franchise Group

Follow Beyond 8 Figures:

• Linkedin
• Twitter
• Website

Does it sound familiar to struggle with retaining loyal clients in your salon and wellness business? Have you been told to simply offer discounts or promotions to attract more clients, only to find that it doesn't lead to long-term loyalty? The frustration of constantly seeking new clients and feeling undervalued by your current ones can be overwhelming. But there is a better way to attract and retain loyal clients in the beauty and wellness industry.

You cannot assume who is going to be in this pocket of the market. It's not about how rich you are, it's about what you prioritize. - Adrienne Varga

In this episode, you will be able to:

• Mastering value-based market principles in beauty and wellness will transform your business strategy.
• Understanding different client types is the key to unlocking client loyalty and satisfaction.
• Tailoring pricing strategies for different client groups will revolutionize your revenue potential.
• Overcoming imposter syndrome in pricing empowers you to confidently price your services for their true worth.
• Embracing personalized services and customization creates an unparalleled client experience that keeps them coming back.

Value-Based Market in Beauty

The Value-Based Market in the beauty and wellness sector refers to a niche group of clients who greatly prioritize value, quality, and exceptional service over cost. These types of clients are typically passionate about their self-care and wellness routines and are more than willing to pay a premium for products and services that align with their values and result in superior outcomes. Understanding and catering to this market can open doors to increased client loyalty, more consistent revenue, and a solid brand reputation.

The key moments in this episode are:
00:00:02 - Introduction to Value Based Clients 

00:01:44 - Understanding Value for Money Clients 

00:05:09 - Prioritizing Spending and Client Mindsets 

00:10:19 - Importance of Feedback and Client Retention 

00:14:54 - Client Support and Business Resilience 

00:17:44 - Importance of Proactive Decision Making 

00:21:05 - Understanding Client Financial Mindsets 

00:23:19 - Serving High-End Clients 

00:27:47 - Transitioning Business Mindset 

00:30:18 - Overcoming Fear of Change 

00:35:37 - Overcoming Impostor Syndrome and Valuing Your Worth 

00:39:46 - Valuing Specialized Skills and Experience 

00:42:34 - The Cost of Undercharging and Undervaluing 

00:46:27 - Importance of Strategic Pricing 

00:47:38 - Long-term Pricing Strategy and Confidence 

00:52:52 - Retreat Link and Contact Information 

00:53:42 - Accessing Webinar and Additional Resources 

00:53:55 - Farewell and Podcast Conclusion 

00:54:02 - End of the Podcast 

00:54:35 - Final Podcast Message 

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

‘New Year, new me.’ Why don’t we switch it up in terms of business and instead say, ‘New Year, new heights?’ With this as our main motto for the following year, we’re bringing you our special compilation episode. We’ve had so many incredible guests this year that it’s almost impossible to pick the best moments from 2023. So, we focused on highlighting the best business lessons that can help you set your goals and transform your business in 2024.

About the Guests

• Ray Titus is the CEO of United Franchise Group™ (UFG), who transformed Signarama® into a leading sign franchise, laying the groundwork for UFG's success as a global leader for entrepreneurs.
• Juho Makkonen is the CEO and Co-Founder of Sharetribe, an innovative software company helping entrepreneurs get their marketplace businesses off the ground.
• Billie Simmons is the co-founder and COO of Daylight, a company on a mission to help LGBTQ+ people live their best lives.
• Kirk Michie is the Founder and currently the Managing Partner of Candor Advisors, a company providing transaction advisory services to successful founder-led businesses. 
• Curro Romero is the founder of Vimbu (also considered an Airbnb of ski lessons), an innovative app connecting skiers and snowboarders directly with instructors.
• Matthijs Welle is the CEO of Mews, a hospitality software company. He’s passionate about reshaping the hotel industry with technology and an innovative approach.
• Karen Eber is a thought leader, author, and an exceptional storyteller. She’s currently the CEO and Chief Storyteller at Eber Leadership Group.

Key Insights

• Gear your business towards your strengths. Instead of trying to do everything on your own, focus on your strengths and hire your weaknesses. This will allow you to channel your energies into areas where you excel and make the most impact. (00:30)
• Open your eyes for opportunities. Sometimes, there are business opportunities staring you right in the face, but you don’t even see them. Try to be more present and keep your eyes open. An opportunity of your lifetime could be just around the corner! (09:19)
• Seek help when you need it. Despite what some entrepreneurs believe, it’s okay to ask for help. It acknowledges the fact that you're determined to overcome obstacles and succeed by leveraging all available resources. So, whether you need a growth advisor or a team coach, don’t hesitate to get support when needed. (12:33)
• Embrace uncertainty. When you accept that life is unpredictable and that you can’t control everything in your business, that’s when you truly open yourself to opportunities. It’s true that uncertainty brings challenges, but it also spurs innovation and creativity, so embrace it to unlock your business potential. (16:06)
• Focus on your customers. Your business is all about your customers. When you’re thinking of a new content strategy, sales pitch, or unique differentiator for your company, keep your customers at the forefront. This will create a loyal customer base but also grow your business through referrals. (23:09)

Connect with our guests: 

• Ray Titus
• Juho Makkonen
• Billie Simmons
• Kirk Michie
• Curro Romero
• Matthijs Welle
• Karen Eber

Resources Mentioned:

• How to Franchise a Business with Ray Titus, United Franchise Group
• Build a Successful Marketplace Business with Juho Makkonen, Sharetribe
• The 6 Key Steps to Selling a Business with Kirk Michie, Candor Advisors
• Finding Opportunities in Underrepresented Markets with Billie Simmons, Daylight
• Achieving Success Through Innovative Thinking with Curro Romero, Vimbu
• Continuous Growth on the Entrepreneurial Journey with Matthijs Welle, Mews
• Transform Your Business Through The Power of Storytelling with Karen Eber, Eber Leadership Group

Follow Beyond 8 Figures:

• Linkedin
• Twitter
• Website

Does the struggle of pricing your beauty and wellness services sound familiar? Have you been advised to lower your prices to attract more clients, only to find that it devalues your expertise and leaves you feeling undervalued? If you're tired of feeling the pressure to lower your prices and still not attracting the right clients, it's time to explore a new approach that will increase your confidence in pricing decisions and attract quality clients who value your expertise.

In this episode, you will be able to:

• Mastering pricing strategies in the beauty and wellness industries.
• Understanding the behavior of price-driven market and bargain hunters.
• Attracting quality clients in a value-driven market.
• Overcoming mindset and beliefs about pricing and value.
• Navigating the unique challenges of pricing in the beauty industry.

You attract who you are, what you represent. - Adrienne Varga

Mastering Pricing Strategies

Balancing between offering affordable prices that will attract clients and profitable prices that will sustain your business is a significant challenge in the beauty and wellness industry. A well-thought-out pricing strategy not only helps in maintaining profitability but also in giving your business a competitive advantage in the market. Hence, it's critical to develop and master pricing strategies that reflect the value of your services, cater to the needs of your customers, and ensure the sustainability and growth of your business.

Overcoming Limiting Beliefs

Operating your business with a prosperity mindset rather than a poverty mindset can significantly impact your success in the beauty and wellness industry. A poverty mindset, characterized by limiting beliefs about money, can hinder your growth and ability to make profitable decisions. Overcoming these limiting beliefs, understanding your worth and the value of your services, and embracing a prosperity mindset can enhance your confidence, drive your business decisions, and pave the way for your business's success.

The resources mentioned in this episode are:

• Visit our website at www.focusgdt.com/retreats to sign up for our upcoming two-day virtual retreat on January 22-23, 2024 or February 26-27, 2024.
• Follow us on Instagram and Facebook @focusgdt for the latest updates, behind-the-scenes content, and exclusive offers.
• Leave a message on our podcast page at www.focusgdt.com if you have a burning question and would like to be featured as a guest on our podcast.
• Stay tuned for our next podcast episode where we continue the discussion on clients and different markets in the beauty and wellness industries.

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Is Our Perspective on Success Fundamentally Flawed?

Our guest, Giannos Tran, a visionary storyteller, joins us to dissect what some consider a male-oriented definition of success. We question whether success is a destination or a mirage shaped by societal perceptions.

Success is a chameleon, changing colors from person to person. For some, it's about the journey, the process, and the love and pain that come with it. For others, it's a race against oneself, a quest for something greater. 

But what lies beyond the finish line?

In a world where online haters are as common as hashtags, Dr. Stephanos steps in to discuss the courage it takes to stand by your opinions in the digital arena. Does our understanding of success influence our response to the critics?

Chapters:
08:55 - Post-Achievement Sadness
15:27 - Visionaries Who Transform The World
21:15 - Balancing Ego, Teamwork, and Self-Care
24:07 - Leading with Humility
29:20 - Lessons from a Grandmother's Love
38:32 - Why Context Matters in Conversations
42:09 - The Courage to Speak
44:15 - Harnessing Failures 
47:26  - Family Ties Teach More Than Business Struggles
53:39 - Respecting Team Boundaries

We'll explore how Giannos prioritizes the hurdles in personal relationships over business lessons and why working on our mistakes and lowering our ego can lead to more meaningful connections with our loved ones.

So, are you ready to redefine success, manage your ego, and embrace the full spectrum of life's experiences? 

Join us on this enlightening journey, and let's challenge the status quo together. And remember, it's not just about accepting the negative comments—it's about allowing them to coexist with your path to greatness.

Press play, and let's find out if we've been looking at success through the wrong lens all along.

EPISODE RESOURCES:
 
Connect with Giannos Trans 
Follow his Podcast: Nestcast Zone

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If you're feeling frustrated and overwhelmed by the lack of consistency and efficiency in your day-to-day operations, then you are not alone! Despite your best efforts, time seems to slip away as you struggle with manual scheduling, inventory management, and client communication. Instead of the streamlined and productive workflow you desire, you find yourself constantly playing catch-up and missing out on growth opportunities.

In this episode, you will be able to:

• Streamline your operations for increased consistency and efficiency.
• Gain more free time and freedom as a business owner by implementing effective systems.
• Involve your team in system creation to foster a collaborative and engaged work environment.
• Use systems as the gateway to successful delegation, allowing you to focus on higher-level tasks.
• Experience the benefits of consistent and efficient business processes.

As business owners, we need to create systems that can be easily followed by others. Don't let perfectionism hold you back from delegating and empowering your team. - 

Involving team members in system creation processes is crucial for ensuring buy-in and ownership. When team members are included in the process, they understand the reasoning behind these systems and are more likely to adhere to them. Furthermore, their insights and inputs can enhance these systems, making them more efficient, comprehensive, and tailored to the specific needs of the business.

The resources mentioned in this episode are:

• Implement systems into your salon or studio to free yourself from your business and ensure everything is done the way you want it.
• Involve your team in creating systems together to help them take ownership and understand expectations.
• Remember that people learn in different ways, so be flexible in how you teach and explain your systems.
• Take pictures or create visual aids to help team members understand and follow your systems.
• Overcome perfectionism and control by creating systems and allowing your team to take responsibility.
• Be consistent with your systems and lead by example to ensure your team follows them.
• Walk the walk and stick to your systems to avoid your team picking up bad habits.
• Continually evaluate and adjust your systems as needed to improve efficiency and effectiveness.
• Embrace systems as a way to create consistency in your business and deliver a high-quality service or product.
• Remember that systems are not just for large corporations; they can benefit small businesses as well.

The key moments in this episode are:
00:00:00 - Introduction 
00:01:08 - The Importance of Systems 
00:03:45 - The Consequences of Not Having Systems 
00:07:12 - Teaching Systems to Different Learning Styles 
00:11:25 - Overcoming Perfectionism and Control 
00:16:34 - Building Systems 
00:17:26 - Systems in All Aspects 
00:20:09 - Involving the Team 
00:26:31 - Delegation and Balance 
00:28:23 - Transitioning Your Mindset 

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

 From Business Owner to Industry Leader: Leveraging Your Expertise in Hair, Beauty, and Wellness Curious about how to take your hair, beauty, or wellness business to the next level? Join me, Adrienne Varga, in this enlightening episode as we discuss the art of leveraging your skills and strategically planning your next steps in the industry. Discover the secrets to gaining clarity on your personal definition of success and uncovering new avenues for growth. We'll explore real-life examples of salon and studio owners who have successfully transitioned into education and mentorship roles, proving that versatility is key. Find out the importance of creating systems and strategies that allow your business to thrive without being heavily reliant on you. Get ready to unlock your true potential and take your business to new heights! Don't miss out on this valuable conversation that will inspire and empower salon and studio owners in the hair, beauty, and wellness industries.

In this episode, you will be able to:

• Discover the hidden potential in your hair, beauty, and wellness business with the Iceberg Method.
• Gain a deeper understanding of your clients' journey and create unforgettable experiences.
• Learn how to strategically leverage your skills in the hair, beauty, and wellness industries for maximum impact.
• Build a thriving business that can serve as a retirement plan and secure your future.
• Unlock the seven layers of business success and take your salon or studio to new heights.

Because it's time to believe your business can be everything you ever wanted. - Adrienne Varga

 The key moments in this episode are: 
00:00:07 - Introduction 00:01:01 - 
Bringing Change to the Industry 
00:03:28 - The Iceberg Method 
00:08:24 - The Uncomfortable Part 
00:10:37 - Building a Business 
00:17:14 - The Importance of the Client Journey 
00:18:55 - Defining Success and Building a Business 
00:20:39 - Stepping Outside of Running the Business 
00:23:01 - Building a Business as a Retirement Plan 
00:24:29 - The Seven Layers of a Successful Business 

The resources mentioned in this episode are:

• Visit our website to learn more about the Iceberg Method and how it can help salon and studio owners elevate their business into the top 10%.
• Book a consultation with our team to discuss how we can help you overcome business challenges and create your dream salon or studio.
• Follow us on Facebook and Instagram for regular updates, inspiration, and behind-the-scenes glimpses into the world of hair, skin, beauty, and wellness.
• Check out our blog for in-depth articles on business success, marketing strategies, and industry trends.
• Attend one of our upcoming workshops or webinars to learn firsthand from industry experts and gain valuable insights into growing your salon or studio.
• Follow our YouTube channel for video tutorials, interviews with industry leaders, and tips on how to implement the Iceberg Method in your business.
• Share this podcast episode with other salon and studio

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Does this sound familiar? As a salon or studio owner in the hair, skin, beauty, and wellness industries, you've probably been told that simply working hard and being passionate about your craft will guarantee success. But let's face it, that advice just isn't cutting it anymore. It's time to acknowledge the pain of constantly facing challenges, struggling to attract the right clientele, and feeling overwhelmed by the competitive industry. It's time to shift gears and focus on building a solid business foundation that will empower you to thrive and succeed in this dynamic and ever-evolving field.

In this episode, you will be able to:

If you have a business and you don't know your business enough to be able to run your business, then that's exactly the reason why you're not growing and why you're ending up almost broke regardless of all the effort you're putting in. - Adrienne Varga

Building strong foundations is like building a house. You wouldn't build a house without a strong foundation, and it's the same for your business. If you start building from the wrong part, it's not going to work. - Adrienne Varga

The resources mentioned in this episode are:

• Discover the key challenges faced by salon and studio owners and learn how to overcome them for business success.
• Explore the importance of laying solid business foundations and learn practical strategies to build a strong and sustainable salon or studio.
• Understand the critical role of education in running a profitable salon or studio and gain insights on how to incorporate continuous learning into your business.
• Learn how to strategically price your services to maximize profitability and attract the right clientele.
• Gain a deeper understanding of the struggles faced by emotional and creative individuals in the business world and discover practical solutions to overcome them while thriving as a salon or studio owner.

The key moments in this episode are:
00:00:09 - Introduction

00:01:26 - Turn Challenges into Opportunities

00:04:35 - Business Foundations

00:09:05 - Understanding Your Income

00:11:14 - Monitoring and Analyzing Data

00:17:11 - Importance of Not Assuming Pricing

00:19:28 - Pricing as a Tactical Decision

00:20:57 - Emotions vs. Business Strategy

00:22:42 - Prioritizing Business Foundations

00:25:43 - Breaking the Cycle with Empowerment Training

Establish Solid Business Foundation
Building a business is akin to building a home, with a solid foundation paramount to long-term viability. Budgeting accurately lays the cornerstones of this foundation as it underscores the survival threshold for salons and studios. Simultaneously, tracking income illuminates the most profitable aspects of the business, contributing to resilient strategies that underpin the strength of this foundation.

Take our new quiz to find out your... "Business Owner Persona" Discover what your natural strengths are, your areas of growth, and where to begin utilizing your unique abilities to grow a long-term successful business.

• Visit our website to learn more about our podca

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Salon and studio owners face the ultimate irony as they strive to create beauty in their businesses, but are plagued by the challenges of hiring the wrong people, poor planning, and lack of effective leadership, prompting the host to share strategies for overcoming these hurdles and achieving success.
Does this sound familiar? You've been told to simply work harder and longer hours to overcome the challenges of running a salon or studio. But despite your efforts, you're still struggling to see the results you desire. The pain of pouring your heart and soul into your business, only to feel stuck and overwhelmed, is all too real. It's time to break free from ineffective actions and discover the strategies that will truly propel your business forward.

Hey there! In this episode of Beyond the Mirror, hosts Adri Varga and Jodie Fielden dive into the challenges faced by salon and studio owners in the hair, skin, beauty, and wellness industries. And let me tell you, they've got some valuable insights to share!
Adri and Jodie discuss three key reasons why so many salons and studios struggle, including staff-related issues, poor planning, and the relationship between leadership and team behavior. They offer strategies and tips to overcome these hurdles, emphasizing the importance of effective leadership, proper team management, and strategic planning. With their laid-back and friendly approach, Adri and Jodie make it easy to understand and apply these strategies in your own business. Whether you're a salon or studio owner looking to overcome challenges or just interested in the hair and beauty industry, this episode is a must-listen. So grab your headphones and get ready to go beyond the mirror with Adri and Jodie!

Hiring and managing a team:
According to the hosts, up to 81% of salons and studios fail within their first year and a half due to manpower issues. As Adri and Jodie highlight, following a rigorous hiring process to select the right team and addressing any conduct issues among them are key to preventing internal disruptions. Entailing this, leadership plays a pivotal role since, as a reflection of the owner, the team's behavior significantly impacts the business's success.
Our team only can be as good as we are as leaders. If things are not working in our business, we need to have a look at what is our part of it, why our team doesn't seem to listen. It always comes back to us. - Adrienne Varga

• Master the art of overcoming challenges to thrive in the salon and studio industry.
• Unlock the secrets to hiring the right people and effectively managing your team.
• Harness the power of authentic engagement and targeted marketing on Instagram to boost your business.
• Discover the nuances of running successful Instagram ads to maximize your reach and impact.
• Become an empowered and knowledgeable business owner by educating yourself and taking responsibility for your success.

The key moments in this episode are:
00:00:02 - Introducing Beyond the Mirror 
00:02:28 - Reason #3 - Staff 
00:06:03 - Reason #2 - Poor Planning 
00:13:12 - Simplifying Strategy 
00:14:45 - Reason #1 - Lack of Business Skill

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Personal Transformation: Stepping Out of Your Comfort Zone for Salon Success
Are you familiar with these common myths in the salon and wellness industry?

Myth #1: You have to constantly lower your prices to stay competitive.

Myth #2: Offering a wide range of services will attract more customers.

Myth #3: Hiring more staff leads to increased productivity.


In our experience, these myths are far from the truth. Stay tuned to learn the real strategies that have helped us achieve increased business growth and employee satisfaction.


Discovering the missing link to success was an unexpected twist that shook Adrienne Varga to her core. With her laser focus on bringing in more clients, she never anticipated the vital role her team played in the equation. The realization hit her like a ton of bricks – her business would only thrive if her team thrived. But how did she bridge the gap and create a harmonious salon experience? The answer lies in an unconventional approach that Adri stumbled upon, leading to remarkable results.


In this episode, you will be able to:
Build a strong team to create a thriving salon environment that attracts loyal customers and drives business growth.
Motivate and understand your team members to foster a positive work culture that keeps them engaged and excited to come to work every day.
Involve your team members in decision-making to empower them and make them feel valued, leading to increased job satisfaction and loyalty.
Maintain professional boundaries with employees to establish clear expectations and foster a respectful and harmonious work environment.
Foster personal growth and self-awareness among your team members to help them reach their full potential and enhance their professional skills.


The key moments in this episode are:
00:01:15 - "Lessons Learned: Part 2"
00:02:37 - "The Importance of Team Training and Communication"
00:06:37 - "Involving the Team in Business Decisions"
00:08:26 - "Maintaining Boundaries with Employees"
00:10:26 - "The Dangers of Overinvesting and Enabling"
00:18:33 - Importance of Setting Goals and Stepping Stones
00:19:48 - Creating Growth Opportunities
00:22:33 - Following Your Own Rules
00:26:10 - The Shift from Boss to Leader
00:28:40 - Setting Boundaries and Teaching by Example
00:36:24 - The Importance of Self-Awareness and Personal Growth
00:37:32 - Taking Action Instead of Complaining
00:38:21 - Hope is Not a Strategy
00:39:21 - Personalized Business Persona Report
00:40:50 - Join the Focus GDT Community

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Does this sound familiar? You've been told to work harder and hustle more in order to grow your business. But despite all the effort you're putting in, you're not seeing the results you desire. The pain of working tirelessly without seeing the success you deserve can be discouraging. 

It's time to stop the ineffective action and discover the big lessons that can truly transform your business.


In this episode, you will be able to:

•   Learn valuable lessons for running your business more effectively.
•   Discover the power of asking the right questions to drive success in your business.
•  Find out how to build a business that can thrive, even if you're not there.
•   Understand the importance of taking time to make thoughtful decisions for your business.
•   Embrace the journey of business ownership and discover the rewards it can bring.

Don't make a decision on behalf of others; always ask and never assume. Sit down with your team members and let them explain what's going on or why they made that decision, fostering a good relationship. - Adrienne Varga


Gain Valuable Insights
In the business world, continuous growth and learning are vital aspects associated with success. By gaining insights from different perspectives and experiences, like those shared in this podcast by Adrienne and Jodie, business owners can identify methods that work and those that need improvement. Incorporating these insights into their business strategies could result in a more productive and prosperous business venture, particularly for those in the hair, skin, beauty, and wellness industries.


Learn How to Make Yourself Replaceable
Building a self-sufficient team that can operate independently is a challenging yet crucial aspect of successful business leadership. As explored by Adrienne and Jodie, the concept of learning to make oneself replaceable serves as a catalyst for business development. This concept not only promotes personal growth but also fosters a sense of responsibility among team members, potentially leading to a more robust and progressive business structure.


The resources mentioned in this episode are:
Visit our website to learn more about our business success tips and marketing hacks for the hair, skin, beauty, and wellness industries.
Check out our podcast episodes for industry insights and trends in the salon and spa industry.
Join our coaching program to unlock your full potential and evaluate your business for growth.
Sign up for our newsletter to stay updated on the latest tips and strategies for success in the beauty and wellness industries.
Follow us on social media for daily inspiration and behind-the-scenes looks at our business journey.
Book a consultation with us to discuss how we can help you overcome obstacles and create success in your salon or spa.

Attend our upcoming workshop or webinar to dive deeper into specific topics and gain valuable knowledge for your business.
Subscribe to our YouTube channel for video content on business strategies and industry trends.
Leave a review on our podcast or social media platforms to l

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

This is Experts of Experience, your new go-to podcast to learn about customer experience, customer success, and the technology that powers some of the biggest and best businesses in the world. Hosted by Lauren Wood and featuring some of the smartest business minds of the day, Experts of Experience will be your one-stop-shop for ideas, innovation, and inspiration to level up your CX.

Episodes drop every Wednesday. Subscribe now!

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Imagine running your business with a trusted advisor who has your success top of mind. That’s what it’s like when you have a Salesforce Success Plan. With the right plan, Salesforce is with you through every stage of your journey — from onboarding, to realizing business outcomes, to driving efficient growth. Learn more about what’s possible on the Salesforce success plan website.

Zack is currently the co-owner of Pivot Creative, a full-service branding and marketing agency. But his journey to success is nothing short of remarkable. Over the past 24 years, Zack has owned a total of nine businesses, spanning various industries from product to service, and everything in between.

What makes Zack's story even more inspiring is the incredible personal challenges he has overcome. He came from a broken home, fought through the foster care system, and became the first person in four generations of his family to graduate high school and pursue higher education. He's also faced significant health challenges, losing 100 pounds the healthy way, and navigated two divorces while rebuilding his life and career from scratch.

With a background in design and entrepreneurship, including a BFA in design with a minor in entrepreneurship and a master's in IT for web programming and usability, Zack is a true expert at the intersection of creativity and technology.

Today, we're excited to dive deep into Zack's journey, discuss his expertise in branding, marketing, sales, and business strategy, and explore the lessons he's learned along the way. We'll also hear about his current venture, Pivot Creative, and the innovative work they do in the branding and marketing space.

You can connect with Zachary on LinkedIn at https://www.linkedin.com/in/zacharylemear/ and learn more about Pivot Creative at https://www.pivotcreative.com. Plus, if you'd like to pick his brain, he offers free virtual coffee sessions on Zoom at https://letsmeet.io/zacklemear/virtual-coffee.

Thank you for support Building Great Sales Teams!

If you want to learn more about our host Doug Mitchell or get free BGST resources go to www.salesprogrambuilder.com.

Building a brand can be a challenge, but it can be a little bit easier when you can learn from the people who have been there before you. The people who have tried things, made mistakes, had successes, and learnt lessons that they can pass on to others.

Over the past three years I’ve interviewed so many amazing professional creatives about their journeys and asked a bunch of them what the biggest lesson they’ve learnt about branding their passion was. In this episode I’ve compiled them all together so that you can hear them all in one place when you need a dose of inspiration, motivation, or ideas for what to do next.

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Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

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Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

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