branding

NOTHING SHOULD STAND IN THE WAY OF YOUR STORY. We've had some pretty amazing women on The School of Greatness. I've learned a lot from each of them. In fact, I learn a lot from all the women around me (almost my whole team is women). Today's guest is no exception. Male, female, old, young - we could all learn from this incredible businessperson. Not only is she the youngest self-made female billionaire in America (wow, right??), she is also the mother of four young kids, the wife of another podcast guest, Jesse Itzler, and the founder and CEO of the massively popular women's apparel brand SPANX. In this episode, I got to sit with and learn from a legend among entrepreneurs: Sara Blakely. During this interview, I kept finding out new things to admire Sara for. She struggled a lot in school (me too!). She sold fax machines door to door FOR 7 YEARS before she had the idea for Spanx. She was rejected by every manufacturing company she took her idea to. But she didn't let any of that stop her. Sara's hustle and can-do attitude is just one thing I learned about her in this interview. We dive into dealing with grief, how to scale companies the right way, what it's like to be mentored by Richard Branson, and much more. Welcome to an inspiring interview with a powerhouse in Episode 893.
Some Questions I Ask:
How did you meet your husband Jesse? (30:12)
How do you stay so grounded and calm with everything you have going on? (32:00)
What did you learn from being mentored by Richard Branson? (44:47)
What is more challenging for you – running a billion-dollar brand or being a mom? (49:46)
In This Episode You Will Learn:
What happened in Sara’s life to prepare her for entrepreneurship before she had her big idea (7:12)
The list of possible product names Sara considered before she decided on Spanx (11:46)
The hardest part of getting her company off the ground (15:55)
How Sara guerrilla-marketed her first order of Spanx in Neiman Marcus (20:01)
Why being kind to yourself is so important (32:15)
How Sara got Warren Buffet to paint his belly for her new book (36:32)
What grief and loss can teach us (43:01)
Plus much more…
If you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/893 and follow at instagram.com/lewishowes

IT' ALL ABOUT THE HUSTLE.
What gatekeepers are holding you back from doing what you love?
I’m inspired by the creators on YouTube.
They are people who have forged their own path.
They didn’t wait for someone to allow them to make videos- they just went out and did it.
They’ve dealt with negative comments. They’ve had failed videos. They’ve faced countless setbacks. And they still continued to create.
You have to give yourself permission to find and express your true self.
On today’s episode of The School of Greatness, I created a mashup of all my favorite interviews with the women of YouTube: Lilly Singh, iJustine, Bethany Mota, and Lindsey Sterling.
Lilly Singh (aka iiSuperwomanii) is a multi-faceted comedian, entertainer, actress and the founder of #GirlLove. She has found worldwide fame through her comedic and inspirational YouTube videos, amassing 12 million subscribers. In March 2017, she released her debut book HOW TO BE A BAWSE: A Guide to Surviving Conquering Life, which became a #1 New York Times Best Seller. As a role model to women and girls around the globe, Singh created her #GirlLove initiative to break the cycle of girl-on-girl hate and encourage women to build each other up.
Justine Ezarik, the YouTube personality better known as iJustine, took the internet by storm. She's been around for more than a decade, first popping up on YouTube in 2006 where she has accumulated millions of subscribers and fans. The vlogger still remains beloved and has since branched out with a bustling Instagram account and a memoir.
Bethany Mota started with her channel, Macbarbie07 in 2009. She rose to fame for her haul videos, in which she shows her fashion and style purchases via the internet. She uploads videos of outfit ideas, makeup and hair tutorials, recipes, and do it yourself ideas. She has since expanded into her own fashion line at Aéropostale. She has gone on multiple tours, which she calls her "Motavatours" to meet and interact with fans. She also appeared on Season 19 of Dancing with the Stars.
Lindsey Sterling is a violinist with 10 million YouTube subscribers, over 1.9 billion views on her YouTube channel, 2 Billboard Music Awards, Billboard chart-topping hits and sold-out tours worldwide.
All of these women share a common drive that forces them to keep putting themselves out there and keep being better each day.
So get ready to learn how to find creativity and inspiration on Episode 779.
Some Questions I Ask:
Where does your hustle come from? (4:00)
Who do you want to be? (6:00)
What’s your vision for what you’re creating? (8:00)
What’s the biggest thing you’ve learned about yourself? (9:00)
If you could put up one final video, what would you post? (11:00)
What is your biggest fear? (14:00)
What’s the feeling you get when you’re on stage? (17:00)
In This Episode You Will Learn:
Why Lilly Singh dedicated her book to the person she was three years ago (5:00)
Why it’s ok to constantly change your goals (7:00)
Why you should surround yourself with people with different skills than you (10:00)
How to drop your ego and do things out of love (16:00)
How to find your sense of true self (18:00)
Plus much more...

"LACK OF REVENUE IS NOT YOUR GREATEST PROBLEM; A LACK OF REPUTATION IS." - RORY VADEN
There is something incredibly important in life that I don't hear enough people talking about. It's called your personal brand and it goes far beyond your career.
I started learning about personal branding over 10 years ago when I got into the entrepreneurial world. I noticed a big difference between some people's brands and others. So I started taking notes.
Today, I credit a huge part of my success, both personally and professionally, to the personal brand I've created. It's my reputation and much more.
There's no one I trust more to teach on this topic than my good friend Rory Vaden.
Rory and I met years ago and would meet up every once in a while at different events. But it wasn't until I felt the need to call him a couple of months ago that I truly learned about Rory's genius.
I was feeling a little uneasy about what to do next with my personal brand and business. I knew I needed to get an outside set of expert eyes on it.
So I called Rory out of the blue and asked if I could come meet him to talk about it.
Rory not only gave me two days of his time and hosted me at his house, he gave me such valuable insight into my business and brand that I am shifting my entire focus as a result.
I want to share this same information and insight with as many people as possible, so Rory flew out to record a podcast episode all about how he thinks about branding (and what he helps his clients do).
He even offered free brand strategy calls to any School of Greatness podcast listeners if you are interested in becoming an influential personal brand.
This conversation is a goldmine, and I can't wait for you to take tons of notes on it in Episode 670.
In this episode you will learn:
What reputation actually is (Rory's definition)
Why a lack of revenue is not your greatest problem
Rory's reputation formula to create rock solid results
How to become unstoppable through your branding
What your brand DNA is made of
How to know if a decision is aligned with your ethics
What one of the biggest lures of compromise is
The DARES test to put all your business ideas through
How to figure out the actual business you are in
Plus much more...

“THE KEY IS TO ASSESS WHAT IS AND WHAT ISN'T WORKING IN YOUR LIFE.”
Cesar is a recent father and has been by my side pretty much since the beginning.
He’s been the business side of my company, helping me push things forward and helping to reign me in when things aren’t working.
For this episode, we discuss exactly how you can develop on innovative mindset -- what you need to focus on, and not focus on, to see your business and relationships move forward.
If you’re not innovating, you’re standing still. When you stand still the world is leaving you behind.
Innovation isn’t about being better than your competition or reacting to what what’s happening around you.
Innovation happens before you need to react.
Learn how you can be more innovative in all areas of your life, on Episode 667.
In This Episode You Will Learn:
Why you need to think about reinvesting in the future (6:18)
The three things we’ve got coming up (9:27)
How you need to think if you want to grow your business (11:09)
Ways Facebook is a solid business example (14:04)
The power of branding (15:52)
Where innovation can come from (17:32)
The documentary we’ve been working on (20:49)
Our annual event, The Summit of Greatness (24:48)
How the principles of business and personal relationships are the same (27:17)
The ways investing can give you piece of mind (30:19)
What you need to focus on as a business (32:42)

THESE SUPERSTAR TWINS COULD NEVER HAVE IMAGINED THEIR LIFE TODAY.
One of the things I love most about how the world is growing is how the boundary between genders has been crumbling down.
It used to be that a woman’s place was only in the home. More and more that stereotype is being disproven.
Women are entering more and more areas that wouldn’t have been imaginable when I was younger.
When I was a kid, when you’d think wrestlers you’d think Hulk Hogan or Randy Savage.
Now you think of people like today’s guests: Nikki and Brie Bella.
These two sisters are a true inspiration to the next generation of women. They are the definition of girl power and show that anyone can achieve greatness in anything they want.
If you haven’t heard of the Bella Twins, they are WWE Superstars, Reality TV stars, and fashion designers.
I felt so fortunate to sit down with them and have them tell me everything they know about greatness, which is a lot. So much, in fact, that this interview went longer than most episodes.
I couldn’t stop, and I know you’ll love every moment of this one.
Nikki and Brie told me how they went from small town farm girls to superstars. They talk about the adversity they went through, struggling in a toxic home environment, and even Brie losing her high school sweetheart to a drunk driver.
Discover all of that and much more, on Episode 625.
Some Questions I Ask:
How did you get to think bigger than the farm life? (16:06)
When did you audition for Diva Search? (24:15)
In four days you had a contract with WWE? (29:16)
Why were you nervous to be on Total Divas? (36:15)
How do you know when to say no to something? (45:48)
What was the moment that you cried the most? (54:16)
When did you start to go down your spiritual path? (1:00:19)
Did you go on your spiritual journey at the same time? (1:04:26)
What’s the biggest lesson you both learned from your mom? (1:11:34)
Has there ever been a point where you guys disconnected? (1:23:20)
What are you most proud of your sister for? (1:28:02)
In This Episode You Will Learn:
What they dreamed about growing up (10:17)
Their first job at Hooters (22:00)
Why you should go to a WWE show (30:52)
How long training was (32:30)
Their morning routines (38:35)
What it was like leaning on the job (50:23)
The biggest lesson their father taught them (56:17)
What it was like for Brie to lose her high school sweetheart (1:03:02)
Their childhood regrets (1:08:00)
What it’s like being in a relationship with inspiring, powerful men (1:15:03)
Advice to coming of age girls who are feeling overwhelmed by the world (1:24:36)
The feedback they have for each other (1:34:52)
Plus much, much more

"Greatness is contributing more to the universe than you took back" - Kevin Harrington
If you enjoyed this episode, check out show notes, video, and more at http://lewishowes.com/490

Get the free social media top tools guide at http://lewishowes.com/social
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"If you cannot generate money yourself, you should not take the money of others to play with." - Marc Fitt
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"None of us were made to be worshiped. We're built to serve one another." - Scooter Braun
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"If you want to get more attention, you've got to be outstanding." - Lewis Howes
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"When you only eat what you earn, you find out what works and what doesn't." - Jay Abraham
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"Confidence is everything." - Cory Gregory
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"Don't completely live for others and don't completely live for yourself." - Tai Lopez
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"To not make everything an equal priority takes a lot of maturity." - Sophia Amoruso
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"The meaning of life is to have a life of meaning."
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“We can be critics or we can be performers.” - Michael Port
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"From being selfless and doing things with integrity, extraordinary things happen." - Lisa Messenger
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"One of the superpowers that everyone has access to is humor." - Bert Jacobs
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