Beyond The Mirror

If you're feeling stuck in indecision about making important business decisions, like changing your prices or seizing growth opportunities, then you are not alone! 

Many salon and studio owners find themselves on the fence, making excuses and procrastinating year after year, and it's holding them back from transformative growth and success. It's time to overcome the fear and uncertainty that's keeping you from embracing the endless possibilities in your business. Let's unlock the secrets of fearless decision-making and personal empowerment together.

In this episode, you will be able to:

• Understand the psychology behind decision-making to unlock your business potential.
• Confront hesitation head-on to pave the way for transformative growth.
• Implement practical decision-making strategies to steer your business towards success.
• Overcome limiting beliefs in business to unleash your full entrepreneurial potential.
• Master pricing strategies that will elevate your business to the next level.

The key moments in this episode are:
00:00:01 - Introducing Beyond the Mirror 
00:01:41 - The Psychology of Hesitation 
00:06:26 - Strategies for Decision Making 
00:12:37 - Client Success Story 
00:16:30 - Embracing Change and Overcoming Fear 
00:18:30 - Overcoming Hesitation and Making Decisions 
00:19:24 - The Journey of Overcoming Hesitation 
00:21:00 - Influence of Others' Opinions 
00:22:32 - Overcoming External Pressure 
00:24:42 - Working Through Limiting Beliefs 

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

 Does the fear of losing everything hold you back from transforming your business? Have you been told to just take the leap and make big changes, only to find that your team and clients resist, causing even more pain and confusion? If this sounds familiar, you're not alone. It's time to overcome the fear and confusion and learn how to effectively transition your business without losing everything.

Mastering Business Transformation Challenges: Learn how to conquer obstacles and steer your business toward success.
 
Overcoming Fears in Business: Discover how to break through fears and propel your business to new heights.
 
Engaging Your Team in Business Transformations: Uncover the secrets to rallying your team and driving successful change.
 
Achieving Effective Communication During Change: Unearth the keys to fostering clear and impactful communication during business transformations.
 
Crafting a Winning Pricing Strategy for Profitability: Explore the art of developing pricing strategies that drive business growth and profitability.

Conquering Fears in Business
The fear of failure, rejection, or losing clients and team members is not uncommon among business owners, especially those venturing towards a new direction. Success however lies in confronting these fears head-on, investing in self-improvement, and valuing your unique skills and experiences. This understanding helps to build resilience when faced with adversity.
Engaging Your Team in Business Transformations
Employees are the backbone of any business, and thus, their involvement in transformations decisions is crucial. Open communication during a transition phase fosters a positive environment and motivates team members in aligning with the new vision. This bolstered morale, in turn, can directly influence the successful implementation of new business strategies.
Mastering Business Transformation Challenges
The ability to adapt, change, and evolve is vital for any business owner. This entails recognizing the signs indicating that your venture might need an overhaul. In doing so, you can re-strategize, allocate resources more effectively, and meet new business objectives.

The key moments in this episode are:
00:00:01 - Introducing "Beyond the Mirror" 
00:01:17 - Leveraging Passion into Profit 
00:03:39 - Recognizing the Need for Transformation 
00:07:28 - Overcoming Fear and Impostor Syndrome 
00:15:54 - Preparing for Business Transformation 
00:17:40 - Importance of Involving Your Team in Business Transformation 
00:19:07 - Impact of Pricing Changes on Clients 
00:23:53 - Handling Unreasonable Clients 
00:27:39 - Transitioning Your Business with Confidence 
00:32:03 - Key Components of Business Retreat 
00:33:41 - The Value of Hot Seat Feedback 
00:35:46 - Tangible Tools for Business 
00:36:47 - Pricing Strategy and Implementation 
00:37:31 - Value of the Retreat 
00:39:53 - Closing Thoughts and Engagement 

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

 Why Investing in Your Staff Pays Off for Salon Owners 

This episode is a juicy one where Adri and Jodie dive into the impact of being the best boss in your salon or studio. We realized that while it's obvious there are perks for employees when you're a great leader, what exactly is in it for you as a business owner? I'll give you the inside scoop. Turns out, when you put your team first and focus on creating an amazing culture, your team naturally puts your clients and overall business first in return. It's a win-win situation where your entire operation starts running like a well-oiled machine for the benefit of everyone, not just you or your staff. Jodie and I share real talk about common pitfalls salon owners face, like investing in training staff only to have them leave shortly after. But we encourage rethinking that scenario - why did that employee want to go elsewhere? Understanding their motivation can unlock ways you can improve your leadership and retention. Other key takeaways: - How shifting from an owner-centric to team-centric focus sets your business up for long-term success - Why sharing financials and other insider biz details builds trust and loyalty - How to structure your pricing and operations for profitability so you can pay staff AND yourself well And so much more! Tune in to unlock your leadership potential and learn exactly what you stand to gain as the best boss in town. I'd love to hear your biggest takeaway in the comments below! 

The key moments in this episode are: 
00:00:01 - Introduction to Being the Best Boss 
00:02:07 - Importance of Focusing on Team Members 
00:05:27 - Challenges of Training and Retaining Staff 
00:09:31 - Rise of Solo Stylists and Booth Renters 
00:15:09 - Financial Considerations for Independent Workers 
00:17:45 - The Leadership Triangle 
00:18:59 - Team Training and Client Care 
00:20:01 - Importance of Business Structure 
00:22:33 - Pricing and Breakeven 
00:26:00 - Embracing Change 

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Join Adrienne and Jodie as they dive into the world of salon and studio management, sharing invaluable insights to help you become the best boss in town. In this episode, they tackle a common struggle for business owners - staff retention. Uncover why your team may not be sticking around, even when you believe you're a great boss. 

Learn the critical differences between being a leader versus a boss, including how to serve your team rather than expect to be served. 

Discover how to manage different personalities and temperaments to create cohesion. Plus, find out simple but powerful techniques to stay calm under pressure - this self-control is key to maintaining positive work environments. Walk away with actionable tips to transform into a respected leader who people want to work for. 

Your business can be that workplace others are waiting to have a position open up in. It starts with you embracing a leadership mindset. So if you're ready to retain your team, become renowned as an amazing employer, and lead your business to success, don't miss this game-changing episode.

In this episode, you will be able to:

• Mastering effective leadership transforms your business success.
• Understand diverse communication styles to elevate team dynamics.
• Overcome challenges of managing diverse teams for cohesive collaboration.
• Unlock pricing and profitability strategies for business growth.
• Prioritize self-care to lead with resilience and sustained energy.

When you are a leader, you become a chameleon. You really need to become a chameleon. You need to actually match with each team member's personality to understand them.

Mastering Effective Leadership
Mastering effective leadership is crucial to creating a successful business, especially in the salon and wellness industry. This involves recognizing the vital role of leadership in selecting, retaining, and promoting talented individuals within the team. A strong leader who understands the psychology of human behavior and communication styles, and adopts a collaborative approach can create a positive work environment, reducing the chances of employees wanting to start their own businesses.

The key moments in this episode are: 
00:00:01 - Welcome to Beyond the Mirror 
00:01:26 - The Importance of Leadership 
00:05:50 - Understanding Leadership vs. Boss Mentality 
00:11:23 - Language and Communication 
00:17:09 - Impact of Words 
00:17:49 - The Impact of Language in Communication 
00:19:08 - Power Dynamics in Communication 
00:23:24 - Understanding Representational Systems 
00:28:22 - Balancing Different Leadership Styles 
00:33:28 - Benefits of Learning Communication Styles 
00:36:05 - Importance of Language and Communication 
00:37:29 - Managing Different Personalities 
00:38:37 - Virtual Retreat on Pricing and Fundamentals 
00:40:13 - Topics Covered in the Retreat 
00:43:11 - Podcast Conclusion and Call to Action 

The resources mentioned in this episode are:

• Visit the website focusgdt.com/retreats to learn more about the virtual retreat on pricing and business fundamentals.
• Fol

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Have you heard the myths that self-reflection is a waste of time, that perspective doesn't matter in the beauty industry, and that focusing on personal growth is a distraction from business success? The truth is that self-reflection and perspective are crucial for salon owners and beauty professionals to cultivate a positive mindset and drive business growth. But how can you harness the power of self-reflection and perspective to transform your business and personal life? Stay tuned for the game-changing truth.

In this episode, you will be able to:

• Reflecting on your perspective can lead to profound insights.
• Celebrate wins, embrace learnings, and fuel your growth.
• Shift your mindset to positivity for unstoppable success.
• Overcome fear and irrational thoughts to unlock limitless potential.
• Express gratitude and acknowledge achievements for continued motivation.

Every single learning is a learning. There is no negative or positive learning. That is just learning, that is just experience.

Reflective Clarity and Growth: Gaining clarity through self-reflection is pivotal for both personal and professional growth. Reflecting on your past actions, decisions, and the lessons learned provides insights to navigate your future. It allows you to understand how far you've come, identify areas of improvement, and continue to grow in your journey.

The resources mentioned in this episode are:

• Download the complimentary workbook Reflecting on My Year of Growth and Success from the resources library on the website focusgdt.com to guide you through self-reflection and set your mindset for success.
• Register for the upcoming virtual retreats on pricing strategies and goal setting at focusgdt.com/retreats to gain valuable insights and strategies for your business.
• Follow Focus GDT on Instagram, Facebook, and TikTok at @focusgdt for more tips, insights, and updates on business growth and success.

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

If you're feeling the weight of guilt and imposter syndrome when it comes to pricing your services, then you are not alone! You may already be underpricing your offerings, hoping to attract more clients, only to find yourself struggling to make ends meet. Instead of feeling confident and profitable, you may be feeling undervalued and overwhelmed by the constant need to hustle for more business. But there is a way to overcome these negative emotions and transform your pricing strategy to one that reflects the true value of your expertise.

In this episode, you will be able to:

• Discover effective pricing strategies to maximize your salon's profitability and success.
• Learn how raising prices can positively impact your bottom line and business growth.
• Overcome guilt and imposter syndrome by gaining confidence in your pricing and worth.
• Understand the importance of industry standards in pricing to stay competitive and profitable.
• Find out how to balance your work and personal life as a busy business owner in the beauty and wellness industry.

Profit is our reward for running a business because it's a huge responsibility, investment, and risk. You deserve your reward! - Adrienne Varga

The key moments in this episode are:
00:00:02 - Introduction: Beyond the Mirror Podcast 
00:01:05 - Leveraging Passion into Profit 
00:03:12 - Overcoming Pricing Guilt 
00:05:09 - Transformation Story: Turning $3 into $50,000 
00:12:39 - Industry Standard Myth 
00:17:06 - Importance of Education in Setting Prices 
00:18:20 - The Purpose of Being a Business Owner 
00:19:39 - The Continuous Work of a Business Owner 
00:23:42 - Guilt-Free Holiday for Business Owners 
00:24:59 - Recap and Future Plans 

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Does it sound familiar to struggle with retaining loyal clients in your salon and wellness business? Have you been told to simply offer discounts or promotions to attract more clients, only to find that it doesn't lead to long-term loyalty? The frustration of constantly seeking new clients and feeling undervalued by your current ones can be overwhelming. But there is a better way to attract and retain loyal clients in the beauty and wellness industry.

You cannot assume who is going to be in this pocket of the market. It's not about how rich you are, it's about what you prioritize. - Adrienne Varga

In this episode, you will be able to:

• Mastering value-based market principles in beauty and wellness will transform your business strategy.
• Understanding different client types is the key to unlocking client loyalty and satisfaction.
• Tailoring pricing strategies for different client groups will revolutionize your revenue potential.
• Overcoming imposter syndrome in pricing empowers you to confidently price your services for their true worth.
• Embracing personalized services and customization creates an unparalleled client experience that keeps them coming back.

Value-Based Market in Beauty

The Value-Based Market in the beauty and wellness sector refers to a niche group of clients who greatly prioritize value, quality, and exceptional service over cost. These types of clients are typically passionate about their self-care and wellness routines and are more than willing to pay a premium for products and services that align with their values and result in superior outcomes. Understanding and catering to this market can open doors to increased client loyalty, more consistent revenue, and a solid brand reputation.

The key moments in this episode are:
00:00:02 - Introduction to Value Based Clients 

00:01:44 - Understanding Value for Money Clients 

00:05:09 - Prioritizing Spending and Client Mindsets 

00:10:19 - Importance of Feedback and Client Retention 

00:14:54 - Client Support and Business Resilience 

00:17:44 - Importance of Proactive Decision Making 

00:21:05 - Understanding Client Financial Mindsets 

00:23:19 - Serving High-End Clients 

00:27:47 - Transitioning Business Mindset 

00:30:18 - Overcoming Fear of Change 

00:35:37 - Overcoming Impostor Syndrome and Valuing Your Worth 

00:39:46 - Valuing Specialized Skills and Experience 

00:42:34 - The Cost of Undercharging and Undervaluing 

00:46:27 - Importance of Strategic Pricing 

00:47:38 - Long-term Pricing Strategy and Confidence 

00:52:52 - Retreat Link and Contact Information 

00:53:42 - Accessing Webinar and Additional Resources 

00:53:55 - Farewell and Podcast Conclusion 

00:54:02 - End of the Podcast 

00:54:35 - Final Podcast Message 

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Does the struggle of pricing your beauty and wellness services sound familiar? Have you been advised to lower your prices to attract more clients, only to find that it devalues your expertise and leaves you feeling undervalued? If you're tired of feeling the pressure to lower your prices and still not attracting the right clients, it's time to explore a new approach that will increase your confidence in pricing decisions and attract quality clients who value your expertise.

In this episode, you will be able to:

• Mastering pricing strategies in the beauty and wellness industries.
• Understanding the behavior of price-driven market and bargain hunters.
• Attracting quality clients in a value-driven market.
• Overcoming mindset and beliefs about pricing and value.
• Navigating the unique challenges of pricing in the beauty industry.

You attract who you are, what you represent. - Adrienne Varga

Mastering Pricing Strategies

Balancing between offering affordable prices that will attract clients and profitable prices that will sustain your business is a significant challenge in the beauty and wellness industry. A well-thought-out pricing strategy not only helps in maintaining profitability but also in giving your business a competitive advantage in the market. Hence, it's critical to develop and master pricing strategies that reflect the value of your services, cater to the needs of your customers, and ensure the sustainability and growth of your business.

Overcoming Limiting Beliefs

Operating your business with a prosperity mindset rather than a poverty mindset can significantly impact your success in the beauty and wellness industry. A poverty mindset, characterized by limiting beliefs about money, can hinder your growth and ability to make profitable decisions. Overcoming these limiting beliefs, understanding your worth and the value of your services, and embracing a prosperity mindset can enhance your confidence, drive your business decisions, and pave the way for your business's success.

The resources mentioned in this episode are:

• Visit our website at www.focusgdt.com/retreats to sign up for our upcoming two-day virtual retreat on January 22-23, 2024 or February 26-27, 2024.
• Follow us on Instagram and Facebook @focusgdt for the latest updates, behind-the-scenes content, and exclusive offers.
• Leave a message on our podcast page at www.focusgdt.com if you have a burning question and would like to be featured as a guest on our podcast.
• Stay tuned for our next podcast episode where we continue the discussion on clients and different markets in the beauty and wellness industries.

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Have you ever had a burning passion that drove you to start your own business?
A fire that fueled your desire to make a difference in the lives of others? 

In this episode, you will be able to:
Discover the key role mindset plays in pricing to unlock greater
profitability and success.
Learn how to create custom pricing strategies tailored to your unique
business factors for maximum profitability.
Shift from a passion-based mindset to a profit-oriented approach to
elevate your business to new heights.
Uncover the true value of your expertise and experience and how it can
be reflected in your pricing.
Gain a deeper understanding of profitability and pricing strategies 

Individualized Pricing Strategies
Understanding that every business is unique is the crux of establishing an effective pricing strategy. It should take into account several factors such as cost
of running the business, skill level, key performance indicators, and projected
profitability. 
Never base your pricing strategy on emotion or merely mirroring
industry peers, but instead on solid data and your unique business's intrinsic
value.
The key moments in this episode are:
00:00:01 - Introduction
00:01:15 - Transitioning from Skilled Professional to Business Owner
00:03:51 - Asking the Wrong Questions
00:08:59 - Valuing Expertise and Profit Margins
00:11:35 - Pricing and Perception of Value
00:18:00 - The Danger of Lowering Prices Based on Emotions
00:19:35 - The Importance of Making Money First
00:21:35 - The Downfall of Cutting Corners
00:24:35 - The Importance of Profit in Business
00:26:35 - Business Ownership Requires Understanding and Accountability
The resources mentioned in this episode are:
 Visit our website to learn more about the Iberg method and how it can
help you transition from a skilled professional to a successful business
owner.
Check out our blog for tips on leveraging your passion into profit in the
hair, skin, beauty, and wellness industries.
Download our free pricing guide to learn how to calculate your worth and
set profitable prices for your services.
Join our private Facebook group for business owners in the hair, skin,
beauty, and wellness industries to connect with like-minded professionals
and get valuable insights and support.
 Explore our online courses and training programs to enhance your
business skills and take your salon or wellness center to the next level.
 Follow us on social media for daily inspiration, industry news, and
updates on upcoming events and promotions.

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Does this sound familiar? You have a passion for the beauty industry, but transitioning from a skilled professional to a successful business owner seems like an elusive dream. You've been told to simply work harder and longer hours, but despite your efforts, the results are not reflecting the hard work you're putting in. The pain of feeling stuck and unsuccessful despite your dedication is all too real. But there's a better way, a way to unlock the secrets of transitioning successfully and master the mindset that fuels success in the beauty industry.

In this episode, you will be able to:

• Mastering the mindset for success in the beauty industry.
• How to transition from skilled professional to successful business owner.
• The powerful iceberg method for developing a winning mindset in business.
• Attracting your ideal clients: the key to success in the beauty industry.
• Breaking free from a poverty mindset and embracing abundance in your business.

Your business always reflects your beliefs and mindset. Whatever business you have right now is a pure reflection of who you are and what you believe is possible for you. It's time to shift from a poverty mindset to a prosperity mindset and set your business up for success. - Adrienne Varga

The power of the iceberg 

Adrienne introduces the concept of the 'Iceberg Method', which serves as an analogy for the deeper layers of thought that influence how your business operates. Just like an iceberg, the conscious thoughts and actions are only the visible part, while underneath are the mindset, beliefs, and assumptions determining business decisions. Adrienne highlights the importance of tapping into this 'below the surface' level and addressing these fundamental aspects to manage a successful business in the hair, skin, beauty, and wellness industry.

Check out our website for resources and courses that dive deeper into the mindset and strategies behind the iceberg method.

• Discover our business success tips: Listen to our previous episodes where we share practical tips and insights on how to leverage your passion into profit. Get inspired by real-life stories and strategies from successful business owners.
• Enroll in our business training programs: Take your business to the next level by enrolling in our business training programs. Learn the essential skills and strategies to run a profitable and sustainable business in the hair, skin, beauty, and wellness industries.
• Explore our marketing hacks: Unlock the secrets to effective marketing in the beauty and wellness industries. Discover innovative marketing strategies and tactics that will help you attract and retain clients, increase brand awareness, and boost your bottom line.
• Embrace the endless possibilities: Believe in the potential of your business. Let go of limitations and embrace the endless possibilities that lie beyond the mirror. Start taking action today to create the business you've always dreamed

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

If you're feeling frustrated and overwhelmed by the lack of consistency and efficiency in your day-to-day operations, then you are not alone! Despite your best efforts, time seems to slip away as you struggle with manual scheduling, inventory management, and client communication. Instead of the streamlined and productive workflow you desire, you find yourself constantly playing catch-up and missing out on growth opportunities.

In this episode, you will be able to:

• Streamline your operations for increased consistency and efficiency.
• Gain more free time and freedom as a business owner by implementing effective systems.
• Involve your team in system creation to foster a collaborative and engaged work environment.
• Use systems as the gateway to successful delegation, allowing you to focus on higher-level tasks.
• Experience the benefits of consistent and efficient business processes.

As business owners, we need to create systems that can be easily followed by others. Don't let perfectionism hold you back from delegating and empowering your team. - 

Involving team members in system creation processes is crucial for ensuring buy-in and ownership. When team members are included in the process, they understand the reasoning behind these systems and are more likely to adhere to them. Furthermore, their insights and inputs can enhance these systems, making them more efficient, comprehensive, and tailored to the specific needs of the business.

The resources mentioned in this episode are:

• Implement systems into your salon or studio to free yourself from your business and ensure everything is done the way you want it.
• Involve your team in creating systems together to help them take ownership and understand expectations.
• Remember that people learn in different ways, so be flexible in how you teach and explain your systems.
• Take pictures or create visual aids to help team members understand and follow your systems.
• Overcome perfectionism and control by creating systems and allowing your team to take responsibility.
• Be consistent with your systems and lead by example to ensure your team follows them.
• Walk the walk and stick to your systems to avoid your team picking up bad habits.
• Continually evaluate and adjust your systems as needed to improve efficiency and effectiveness.
• Embrace systems as a way to create consistency in your business and deliver a high-quality service or product.
• Remember that systems are not just for large corporations; they can benefit small businesses as well.

The key moments in this episode are:
00:00:00 - Introduction 
00:01:08 - The Importance of Systems 
00:03:45 - The Consequences of Not Having Systems 
00:07:12 - Teaching Systems to Different Learning Styles 
00:11:25 - Overcoming Perfectionism and Control 
00:16:34 - Building Systems 
00:17:26 - Systems in All Aspects 
00:20:09 - Involving the Team 
00:26:31 - Delegation and Balance 
00:28:23 - Transitioning Your Mindset 

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

 From Business Owner to Industry Leader: Leveraging Your Expertise in Hair, Beauty, and Wellness Curious about how to take your hair, beauty, or wellness business to the next level? Join me, Adrienne Varga, in this enlightening episode as we discuss the art of leveraging your skills and strategically planning your next steps in the industry. Discover the secrets to gaining clarity on your personal definition of success and uncovering new avenues for growth. We'll explore real-life examples of salon and studio owners who have successfully transitioned into education and mentorship roles, proving that versatility is key. Find out the importance of creating systems and strategies that allow your business to thrive without being heavily reliant on you. Get ready to unlock your true potential and take your business to new heights! Don't miss out on this valuable conversation that will inspire and empower salon and studio owners in the hair, beauty, and wellness industries.

In this episode, you will be able to:

• Discover the hidden potential in your hair, beauty, and wellness business with the Iceberg Method.
• Gain a deeper understanding of your clients' journey and create unforgettable experiences.
• Learn how to strategically leverage your skills in the hair, beauty, and wellness industries for maximum impact.
• Build a thriving business that can serve as a retirement plan and secure your future.
• Unlock the seven layers of business success and take your salon or studio to new heights.

Because it's time to believe your business can be everything you ever wanted. - Adrienne Varga

 The key moments in this episode are: 
00:00:07 - Introduction 00:01:01 - 
Bringing Change to the Industry 
00:03:28 - The Iceberg Method 
00:08:24 - The Uncomfortable Part 
00:10:37 - Building a Business 
00:17:14 - The Importance of the Client Journey 
00:18:55 - Defining Success and Building a Business 
00:20:39 - Stepping Outside of Running the Business 
00:23:01 - Building a Business as a Retirement Plan 
00:24:29 - The Seven Layers of a Successful Business 

The resources mentioned in this episode are:

• Visit our website to learn more about the Iceberg Method and how it can help salon and studio owners elevate their business into the top 10%.
• Book a consultation with our team to discuss how we can help you overcome business challenges and create your dream salon or studio.
• Follow us on Facebook and Instagram for regular updates, inspiration, and behind-the-scenes glimpses into the world of hair, skin, beauty, and wellness.
• Check out our blog for in-depth articles on business success, marketing strategies, and industry trends.
• Attend one of our upcoming workshops or webinars to learn firsthand from industry experts and gain valuable insights into growing your salon or studio.
• Follow our YouTube channel for video tutorials, interviews with industry leaders, and tips on how to implement the Iceberg Method in your business.
• Share this podcast episode with other salon and studio

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Does this sound familiar? As a salon or studio owner in the hair, skin, beauty, and wellness industries, you've probably been told that simply working hard and being passionate about your craft will guarantee success. But let's face it, that advice just isn't cutting it anymore. It's time to acknowledge the pain of constantly facing challenges, struggling to attract the right clientele, and feeling overwhelmed by the competitive industry. It's time to shift gears and focus on building a solid business foundation that will empower you to thrive and succeed in this dynamic and ever-evolving field.

In this episode, you will be able to:

If you have a business and you don't know your business enough to be able to run your business, then that's exactly the reason why you're not growing and why you're ending up almost broke regardless of all the effort you're putting in. - Adrienne Varga

Building strong foundations is like building a house. You wouldn't build a house without a strong foundation, and it's the same for your business. If you start building from the wrong part, it's not going to work. - Adrienne Varga

The resources mentioned in this episode are:

• Discover the key challenges faced by salon and studio owners and learn how to overcome them for business success.
• Explore the importance of laying solid business foundations and learn practical strategies to build a strong and sustainable salon or studio.
• Understand the critical role of education in running a profitable salon or studio and gain insights on how to incorporate continuous learning into your business.
• Learn how to strategically price your services to maximize profitability and attract the right clientele.
• Gain a deeper understanding of the struggles faced by emotional and creative individuals in the business world and discover practical solutions to overcome them while thriving as a salon or studio owner.

The key moments in this episode are:
00:00:09 - Introduction

00:01:26 - Turn Challenges into Opportunities

00:04:35 - Business Foundations

00:09:05 - Understanding Your Income

00:11:14 - Monitoring and Analyzing Data

00:17:11 - Importance of Not Assuming Pricing

00:19:28 - Pricing as a Tactical Decision

00:20:57 - Emotions vs. Business Strategy

00:22:42 - Prioritizing Business Foundations

00:25:43 - Breaking the Cycle with Empowerment Training

Establish Solid Business Foundation
Building a business is akin to building a home, with a solid foundation paramount to long-term viability. Budgeting accurately lays the cornerstones of this foundation as it underscores the survival threshold for salons and studios. Simultaneously, tracking income illuminates the most profitable aspects of the business, contributing to resilient strategies that underpin the strength of this foundation.

Take our new quiz to find out your... "Business Owner Persona" Discover what your natural strengths are, your areas of growth, and where to begin utilizing your unique abilities to grow a long-term successful business.

• Visit our website to learn more about our podca

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Salon and studio owners face the ultimate irony as they strive to create beauty in their businesses, but are plagued by the challenges of hiring the wrong people, poor planning, and lack of effective leadership, prompting the host to share strategies for overcoming these hurdles and achieving success.
Does this sound familiar? You've been told to simply work harder and longer hours to overcome the challenges of running a salon or studio. But despite your efforts, you're still struggling to see the results you desire. The pain of pouring your heart and soul into your business, only to feel stuck and overwhelmed, is all too real. It's time to break free from ineffective actions and discover the strategies that will truly propel your business forward.

Hey there! In this episode of Beyond the Mirror, hosts Adri Varga and Jodie Fielden dive into the challenges faced by salon and studio owners in the hair, skin, beauty, and wellness industries. And let me tell you, they've got some valuable insights to share!
Adri and Jodie discuss three key reasons why so many salons and studios struggle, including staff-related issues, poor planning, and the relationship between leadership and team behavior. They offer strategies and tips to overcome these hurdles, emphasizing the importance of effective leadership, proper team management, and strategic planning. With their laid-back and friendly approach, Adri and Jodie make it easy to understand and apply these strategies in your own business. Whether you're a salon or studio owner looking to overcome challenges or just interested in the hair and beauty industry, this episode is a must-listen. So grab your headphones and get ready to go beyond the mirror with Adri and Jodie!

Hiring and managing a team:
According to the hosts, up to 81% of salons and studios fail within their first year and a half due to manpower issues. As Adri and Jodie highlight, following a rigorous hiring process to select the right team and addressing any conduct issues among them are key to preventing internal disruptions. Entailing this, leadership plays a pivotal role since, as a reflection of the owner, the team's behavior significantly impacts the business's success.
Our team only can be as good as we are as leaders. If things are not working in our business, we need to have a look at what is our part of it, why our team doesn't seem to listen. It always comes back to us. - Adrienne Varga

• Master the art of overcoming challenges to thrive in the salon and studio industry.
• Unlock the secrets to hiring the right people and effectively managing your team.
• Harness the power of authentic engagement and targeted marketing on Instagram to boost your business.
• Discover the nuances of running successful Instagram ads to maximize your reach and impact.
• Become an empowered and knowledgeable business owner by educating yourself and taking responsibility for your success.

The key moments in this episode are:
00:00:02 - Introducing Beyond the Mirror 
00:02:28 - Reason #3 - Staff 
00:06:03 - Reason #2 - Poor Planning 
00:13:12 - Simplifying Strategy 
00:14:45 - Reason #1 - Lack of Business Skill

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Personal Transformation: Stepping Out of Your Comfort Zone for Salon Success
Are you familiar with these common myths in the salon and wellness industry?

Myth #1: You have to constantly lower your prices to stay competitive.

Myth #2: Offering a wide range of services will attract more customers.

Myth #3: Hiring more staff leads to increased productivity.


In our experience, these myths are far from the truth. Stay tuned to learn the real strategies that have helped us achieve increased business growth and employee satisfaction.


Discovering the missing link to success was an unexpected twist that shook Adrienne Varga to her core. With her laser focus on bringing in more clients, she never anticipated the vital role her team played in the equation. The realization hit her like a ton of bricks – her business would only thrive if her team thrived. But how did she bridge the gap and create a harmonious salon experience? The answer lies in an unconventional approach that Adri stumbled upon, leading to remarkable results.


In this episode, you will be able to:
Build a strong team to create a thriving salon environment that attracts loyal customers and drives business growth.
Motivate and understand your team members to foster a positive work culture that keeps them engaged and excited to come to work every day.
Involve your team members in decision-making to empower them and make them feel valued, leading to increased job satisfaction and loyalty.
Maintain professional boundaries with employees to establish clear expectations and foster a respectful and harmonious work environment.
Foster personal growth and self-awareness among your team members to help them reach their full potential and enhance their professional skills.


The key moments in this episode are:
00:01:15 - "Lessons Learned: Part 2"
00:02:37 - "The Importance of Team Training and Communication"
00:06:37 - "Involving the Team in Business Decisions"
00:08:26 - "Maintaining Boundaries with Employees"
00:10:26 - "The Dangers of Overinvesting and Enabling"
00:18:33 - Importance of Setting Goals and Stepping Stones
00:19:48 - Creating Growth Opportunities
00:22:33 - Following Your Own Rules
00:26:10 - The Shift from Boss to Leader
00:28:40 - Setting Boundaries and Teaching by Example
00:36:24 - The Importance of Self-Awareness and Personal Growth
00:37:32 - Taking Action Instead of Complaining
00:38:21 - Hope is Not a Strategy
00:39:21 - Personalized Business Persona Report
00:40:50 - Join the Focus GDT Community

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Does this sound familiar? You've been told to work harder and hustle more in order to grow your business. But despite all the effort you're putting in, you're not seeing the results you desire. The pain of working tirelessly without seeing the success you deserve can be discouraging. 

It's time to stop the ineffective action and discover the big lessons that can truly transform your business.


In this episode, you will be able to:

•   Learn valuable lessons for running your business more effectively.
•   Discover the power of asking the right questions to drive success in your business.
•  Find out how to build a business that can thrive, even if you're not there.
•   Understand the importance of taking time to make thoughtful decisions for your business.
•   Embrace the journey of business ownership and discover the rewards it can bring.

Don't make a decision on behalf of others; always ask and never assume. Sit down with your team members and let them explain what's going on or why they made that decision, fostering a good relationship. - Adrienne Varga


Gain Valuable Insights
In the business world, continuous growth and learning are vital aspects associated with success. By gaining insights from different perspectives and experiences, like those shared in this podcast by Adrienne and Jodie, business owners can identify methods that work and those that need improvement. Incorporating these insights into their business strategies could result in a more productive and prosperous business venture, particularly for those in the hair, skin, beauty, and wellness industries.


Learn How to Make Yourself Replaceable
Building a self-sufficient team that can operate independently is a challenging yet crucial aspect of successful business leadership. As explored by Adrienne and Jodie, the concept of learning to make oneself replaceable serves as a catalyst for business development. This concept not only promotes personal growth but also fosters a sense of responsibility among team members, potentially leading to a more robust and progressive business structure.


The resources mentioned in this episode are:
Visit our website to learn more about our business success tips and marketing hacks for the hair, skin, beauty, and wellness industries.
Check out our podcast episodes for industry insights and trends in the salon and spa industry.
Join our coaching program to unlock your full potential and evaluate your business for growth.
Sign up for our newsletter to stay updated on the latest tips and strategies for success in the beauty and wellness industries.
Follow us on social media for daily inspiration and behind-the-scenes looks at our business journey.
Book a consultation with us to discuss how we can help you overcome obstacles and create success in your salon or spa.

Attend our upcoming workshop or webinar to dive deeper into specific topics and gain valuable knowledge for your business.
Subscribe to our YouTube channel for video content on business strategies and industry trends.
Leave a review on our podcast or social media platforms to l

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Salon and studio owners obsessed with their image discover the irony of their approach when they realize that building strong fundamentals is the key to long-term success, as hosts Adrienne Varga and Jodie Fielden guides them through self-reflection, strategic learning, and attracting the right clients to create an outstanding journey, all while challenging their preconceived notions and transforming their mindset in Beyond the Mirror.

Does this sound familiar? You've been told that focusing on your salon or studio's image is the key to success. But despite investing in the latest trends and aesthetics, you're still not seeing the long-term results you desire. The pain of pouring your time, energy, and resources into creating a beautiful space, only to struggle with profitability and sustainability, is all too real. It's time to break free from the ineffective action of prioritizing image over fundamentals and discover the true path to strong foundations and lasting business success.

In this episode, you will be able to:

• Discover the key to long-term business success by prioritizing strong foundations over fleeting trends.
• Master the art of measuring and managing the numbers in your salon or studio business for increased profitability.
• Unlock the secrets of effective time management and delegation to free up your schedule and achieve a better work-life balance.
• Harness the power of systems to streamline your salon or studio operations and create a smoother customer experience.
• Learn the strategies and mindset shifts needed to successfully transition from an employee to a confident business owner.

The resources mentioned in this episode are:

• Measure your business success by tracking key performance indicators (KPIs) such as revenue and expenses. Use this data to manage and make strategic decisions for your business.
• Prioritize time management by delegating tasks to team members or outsourcing certain responsibilities. Focus on high-value activities that contribute to business growth and profitability.
• Create systems in your business to streamline processes and increase efficiency. Involve your team in developing these systems to ensure ownership and commitment.
• Develop a clear and compelling brand message that resonates with your target audience. Use consistent branding across all marketing channels to build brand awareness and recognition.
• Implement effective marketing strategies to attract and retain customers. Utilize various channels such as social media, email marketing, and online advertising to reach your target market.
• Provide exceptional customer service to build customer loyalty and generate positive word-of-mouth referrals. Train your team to deliver personalized and memorable experiences for every client.
• Continuously invest in your own education and professional development to stay updated on industry trends and best practices. Attend seminars, workshops, and conferences to enhance your skills and knowledge.
• Set clear and achievable goals for your business and regularly review and adjust them as needed. Break down your goals into actionable

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz

Two best friends turned business partners embark on a journey from friendship to entrepreneurship, overcoming challenges and embracing change in the hair, beauty and wellness industry.

Do you desire practical strategies for achieving business success in the hair, beauty and wellness industry? Are you searching for the solution that will help you gain insight and thrive in your salon or studio? Look no further! In this episode we will reveal the pathway to transforming our friendship into a successful business partnership, allowing us to become best friends and work wives while achieving the outcomes we desire. Get ready to uncover the secrets behind our journey to founding Focus and discover how you too can attain remarkable results in your own business.

In this episode, we will cover:

• Learn from the best: Discover the importance of business mentorship and how it can propel your salon or studio to new heights of success.
• Overcoming industry hurdles: Uncover the challenges that are unique to the beauty and wellness industry and find effective strategies to navigate them.
• The power of planning: Gain valuable insights into the need for proper planning in your business and how it can unlock opportunities for growth and stability.
• Partnerships that prosper: Build strong partnerships by defining roles and responsibilities, ensuring harmonious collaboration within your salon or studio.
• More than just a pretty face: Shift your focus from external image to honing foundational business skills that will drive sustainable success in the long run.

Overcoming industry hurdles

Facing and overcoming challenges is inherent in any industry, the hair, beauty and wellness sector is not exempted. Jodie Fielden and Adrienne Varga's journey as entrepreneurs was fraught with difficulties, such as sudden business closures, lack of support, and the pressure to keep up with industry standards. Despite these situations, their ability to persist, adapt, and utilize novel solutions forms a major part of their success story, underscoring the fact that confronting problems head-on instead of avoiding them is a crucial growth strategy.

The resources mentioned in this episode are:

• Visit our website to learn more about our podcast and upcoming episodes.
• Subscribe to our podcast on your favorite podcast platform to never miss an episode.
• Check out our social media pages for behind-the-scenes content and updates.
• Explore our blog for additional business success tips and industry insights.
• Join our email list to receive exclusive content and special offers.
• Book a consultation with Adrienne Varga for personalized business coaching and guidance.
• Visit our online store to shop our recommended products and tools for the hair, skin, beauty, and wellness industries.
• Attend our upcoming live event or webinar to learn from industry experts and network with other professionals.
• Share our podcast with your friends, colleagues, and social media followers to help us reach a wider audience.
• Leave a review on our podcast platform to let us know your thoughts and help others discover our show.

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report

With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!

Reveal Your Unique Signature Growth and Take the Success Quiz