Dr. Amy Chen - Digital Marketing and Communications: Finding Your Target Audience Is The Key To Creating A Successful Brand (Part 1)

Dr. Amy Chen is a Marketing and Communications Coordinator at Monash University. She has a Postdoctoral Research background in neuropharmacology and has worked in communications, science outreach and tertiary education. She’s a champion for increasing visibility of Culturally and Linguistically Diverse (CALD) communities and is passionate about promoting Equity, Diversity, and Inclusion in STEM.

In this episode, we will be chatting about Amy’s perspectives on Diversity and Inclusion, and how that has become her voice as a marketing professional. 

-

Timestamps

(00:00:48) Guest intro

(00:01:26) Diversity and Inclusion

(00:24:02) How storytelling and knowledge in diversity and inclusion shape marketing campaign

(00:27:20) Personal believes got challenged

(00:31:53) Aspiration to promote diversity, equity and inclusion in our community

(00:37:23) 3-2-1 recap

(00:48:30) Guest outro

-

Connect with Dr. Amy Chen on LinkedIn: https://www.linkedin.com/in/amynyc/ 

-

For more content:

Follow Remedy Lab on Instagram: @remedylab_

Follow Helen on LinkedIn: https://www.linkedin.com/in/minhhaho02/ 

 -

Credits:

Content editor: Mandy Yu

Audio editor: Yunzhou

Dr. Amy Chen is a Marketing and Communications Coordinator at Monash University. She has a Postdoctoral Research background in neuropharmacology and has worked in communications, science outreach and tertiary education. She’s a champion for increasing visibility of Culturally and Linguistically Diverse (CALD) communities and is passionate about promoting Equity, Diversity, and Inclusion in STEM.

In this episode, we will be chatting about Amy’s outstanding journey, digital marketing and communications, everything we need to know about target audience, how to build a high-quality brand, and tools that we can use to measure the outcomes in terms of reach and engagement on social platforms.

Enjoy ;)

-

Timestamps

(00:00:42) Guest intro

(00:01:35) Marketing and Communication Coordinator role

(00:13:41) Digital marketing and communications

(00:15:05) Essential skills in digital marketing

(00:17:27) Why digital marketing is a cost-effective and measurable solution

(00:20:38) What we need to know about our target audience

(00:27:35) Reach and engagement.

(00:32:36) Strategies for digital branding

(00:38:08) Guest outro

-

Connect with Dr. Amy Chen on LinkedIn: https://www.linkedin.com/in/amynyc/

-

For more content:

Follow Remedy Lab on Instagram: @remedylab_

Follow Helen on LinkedIn: https://www.linkedin.com/in/minhhaho02/ 

-

Credits:

Content editor: Mandy Yu

Audio editor: Yunzhou

Derek Villaceran is a Public Health student at Monash University, with a passion for people, health and science. He’s a Workshop Facilitator at Respectful Communities, in which he promotes anti-racism and addresses gender-based violence to create a safe and inclusive environment. Apart from that, Derek is the 2023 President of Monash Health Science Society (MHSS) - aims to raise awareness of public health and support Health Science and Public Health students at Monash. He’s also a Peer Assisted Study Sessions Leader (PASS Leader), who develops lesson plans and facilitates optional tutorials for first-year Pharmaceutical Science students in Physiology, focusing on active learning.

In this episode, we will be chatting about Derek’s course transfer from Pharmaceutical Science to Public Health. Then we’ll take a deep dive into Public Health to see what the main branches are, how they fit into society, the top 3 challenges that we’re facing, and what we can do to solve those problems. We’ll also chat about Derek’s volunteering experiences, values, and how all these aspects complement his Public Health journey.

Enjoy ;)

-

Timestamps:

(00:00:37) Guest intro
(00:01:55) Changing major: From Pharmaceutical Science to Public Health and beyond
(00:27:26) Public Health fields and specialties
(00:36:47) Top 3 Public Health challenges - climate change, healthy aging, and healthy eating - and how we can tackle them
(00:44:34) Future career pathways in Public Health
(00:47:15) Area of interest: aged care and healthy living
(00:53:53) Volunteering experiences: Monash Health Science Society and Peer Facilitator at Respectful Communities
(00:59:40) 3-2-1 Recap
(01:07:02) Guest outro

-

Connect with Derek on LinkedIn: https://www.linkedin.com/in/derek-villaceran/ 

-

For more content:

Follow Remedy Lab on Instagram

Follow Helen on LinkedIn

 -

Credits:

Content editor: Mandy Yu

Audio editor: Yunzhou

Samuel Montalvo, Ph.D., CSCS., CPSS., is a Clinical Exercise Physiologist and Sports Biomechanist with a focus on creating new practical training methods to improve human exercise and sports performance. He is also a Post-doctoral Research Fellow at Wu Tsai Human Performance Alliance and at Stanford Cardiovascular Institute of Stanford School of Medicine. Apart from that, Sam is a Coach at Strength and Fitness Lead at 720 Martial Arts Academy. He is a 5-time International Wushu medalist with diverse experiences in Wushu, Gymnastics, Tricking and so much more.

In this episode, we chat about Sam’s backstory: how he got into sports, became a coach, and made his way to Stanford University. We also touch on the connection between physical training and academic performance, as well as how he tackles quarter-life crisis and many other challenges in life.

Enjoy ;)

-

Timestamps:

(00:00:44) Guest intro
(00:02:02) Backstory: How Sam got into sports, became a professional athlete and a research scientist
(00:10:28) Disciplinary, philosophical, and moral aspects of sports and martial arts
(00:19:27) Benefits of learning and teaching different types of sports and physical activities
(00:27:10) Post-graduate research in interdisciplinary health sciences at the University of Texas
(00:28:18) Post-doctoral research in cardiovascular physiology at Stanford University   (00:45:41) Connection between research, training, and performance
(00:49:36) Balance between physical training and academic performance
(01:01:29) Tackling quarter-life crisis
(01:15:21) 3-2-1 Recap
(01:22:53) Guest outro

-

Connect with Sam on LinkedIn: https://www.linkedin.com/in/samuel-montalvo-ph-d-cscs-cpss-a4872282/ 

-

For more content:

Follow Remedy Lab on Instagram

Follow Helen on LinkedIn

-

Credits:

Audio editor: Yunzhou

Tim Nguyen is a Master's student in Musicology at the University of York, England.

In this episode, Tim and I will be chatting about his journey of living away from home, tackling challenges such as homesickness, language barrier, cultural differences, and most importantly how he adapted to a new learning environment and began his journey with music.

Enjoy ;)

-

Timestamps:

(00:01:50) Guest intro

(00:05:26) Living away from home: 

(00:11:58) Settling down and coping with homesickness 

(00:21:23) Language barrier and cultural differences

(00:35:43) Adapting to a new learning environment: 

(00:52:29) 3-2-1 Recap

(00:55:17) Guest outro

-

For more content:

Follow Remedy Lab on Instagram

Follow Helen on LinkedIn

 -

Credits:

Audio editor: Yunzhou

Music: Tim Nguyen

Christine Tolotchkov is an R&D formulation scientist at Medicines Manufacturing Innovation Centre (MMIC). She has also recently stepped into the role of internship program coordinator and social media coordinator. Christine is an experienced public speaker with more than 1000 followers and over 500 connections on LinkedIn, and a guest Speaker for employability week at Monash Uni, where she organises workshops to help students stand out on LinkedIn. She is also a Co-founder and Director of Dose of Pharma vodcast - sharing bite-sized discussions on personal development, student life, pharmaceutical world and STEM career pathways. Apart from that, she has got various volunteering experiences, one of which is with STEM Sisters a group of culturally and linguistically diverse women who find approaches to empower women of colour in STEM

In this episode, we will be chatting about some must-have components that need to be highlighted on a LinkedIn profile to make us standout, how to create highly engaging posts and utilise the foundation that we’ve built on LinkedIn to articulate our values in a one-minute elevator pitch and make a great first impression with our potential employers.

Enjoy ;)

-

Timestamps

(00:00:48) Guest intro

(00:02:23) LinkedIn benefits & profile

(00:45:22) LinkedIn posts

(01:00:36) Mini coaching session

(01:18:00) Guest outro

-

Connect with Christine on LinkedIn: https://www.linkedin.com/in/christinetolotchkov/ 

- 

For more content:

Follow Remedy Lab on Instagram

Follow Helen on LinkedIn

-

Credit

Audio editor: Yunzhou

Kei Nguyen is a rising senior at Georga State University, majoring in Psychology and minoring in Neuroscience. She has had 5 years of experience in a relationship, in which the first year was long-distance.

In this episode, we will be chatting about relationships, with a focus on long-distance relationships and how to maintain the spark. We talked about "The One" and how we know that we are ready to commit to a relationship. Our conversation also revolves around several aspects of moving in together, such as different expectations, mindsets, and culture.

Enjoy ;)

-

Timestamps:

(00:00:00) Intro

(00:02:45) How do you know when you’re ready to commit to a relationship?

(00:21:35) How do you know that someone is “the one”?

(00:28:44) Long-distance relationship: coping with challenges and maintaining the chemistry

(00:57:37) Moving in together: mindset and cultural differences

(01:22:33) 3-2-1 Recap

(01:25:14) Outro

-

For more content:

Follow Remedy Lab on Instagram

Follow Helen on LinkedIn

My Nguyen is a Science and Engineering student at Tampere University in Finland, with Biomedical Engineering major and Computational biology minor. She has had an internship as a Research Assistant at Precision Nanomaterials group at Tampere. Aside from her degree, she has also had experience in language teaching for short courses with high school and junior high school students in Taiwan, Canada, and Vietnam.

In this episode, we will be chatting about My's gap year, Finnish education, cultural differences, identity crisis, and how it feels like to live in a foreign country by herself.

-

Timestamps

(0:00:00) Intro

(00:02:30) Gap Year

(00:44:50) Education in Finland

(01:04:38) Cultural Differences

(01:11:20) Identity Crisis

(01:29:32) Seasonal Affective Disorder

(01:35:45) 3-2-1 Recap

(01:37:24) Outro

-

For more content:

Follow Remedy Lab on Instagram

Follow Helen on LinkedIn

Giang Nguyen is a third-year Psychology student at Swinburne University of Technology, with many volunteering experiences: a research assistant at Swinburne University, a volunteer for Umeed Psychology - an organisation that is dedicated to promoting multicultural mental health - and a mentor for Raise Foundation - mentoring teenagers. Her work revolves around supporting children and teenagers with their play-based learning, creating a non-judgemental space for young people with disabilities to be themselves, nurturing their talents, and building meaningful relationships with families. She is hoping to help highlight the need for multiculturalism in mental health and to learn more about policy work so that she can bring more beneficial changes to our community in the future.

In this episode, Giang will be sharing her job-hunting process, imposter syndrome, and how to start her volunteering journey as a psychology student. We also discuss autism, multiculturalism, and potential challenges in mental health.

-

Timestamps

(00:00:00) Intro

(00:02:07) Finding Your First Job

(00:31:14) Work and Volunteering Experiences

(00:48:26) Autism and Autism Camp Australia (ACA)

(01:11:03) Multiculturalism in Healthcare and Umeed Psychology

(01:36:22) 3-2-1 Recap

(01:43:49) Outro

-

For more content:

Follow Remedy Lab on Instagram

Follow Helen on LinkedIn

(Bessie) Chunyi Qian is a third year Pharmaceutical Science student at Monash University, with a growing passion for structural biology. She had a vacation internship experience at Walter and Eliza Hall Institute of Medical Research (WEHI). She’s also a Dean’s Scholar with Monas h International Merit Scholarship and a Monash Parkville Student Union (MPSU) President.

Outside of university, she is a dedicated wushu trainee with more than 1.5 years of consistent practice. In this episode, she highlights the motivation and strategies behind her training. Bessie also unveils the transformative power of martial arts, from the practice floor to life's challenges, and how training has enhanced performance, resilience, focus and determination throughout her journey.

Enjoy :)

-

For more content:

Follow Remedy Lab on Instagram

Follow Helen on LinkedIn