A New Generation of Marketing: Using Video to Grow Your Startup

Dive into the story of Squarespace and its game-changing decision to utilize podcast advertising on this week’s episode of New Gen Marketing with host Joshua Stanley.

Find out how Squarespace’s risk in the early days of podcasting paid off, leading to its explosive growth. This episode breaks down the strategic advantages of podcast ads, including their ability to reach dedicated audiences and build brand trust through association.

If you’re considering podcast ads as part of your marketing strategy, this episode is packed with insights on achieving long-term conversions and measurable success.

Unveil the captivating world of branding, tailored specifically for Gen Z!

This video delves into the enchanting realm of visual branding, where every second counts. From defining the essence of branding to capturing Gen Z's attention, discover how consistent visual branding builds trust, communicates effectively, and sets your brand apart in the bustling digital landscape. Join New Gen Marketing to master the art of visual branding and propel your success among the Gen Z audience. Subscribe now for invaluable insights! 🚀🎉

Often overshadowed by the usual suspects like Facebook, Instagram, Twitter, and TikTok, YouTube stands as the unheralded champion of social media. In fact, it's often not even mentioned in the same breath. But let's set the record straight: YouTube reigns supreme as the largest social platform.

🌍 Boasting a staggering 2.85 Billion Users! 🌍
🚀 A Social Platform with SEO Superpowers 🚀
📹 Video-Centric Brilliance 📹
🎥 Your Brand's Time to Shine 🎥
📊 Unveiling Insights: Analytics at Your Fingertips 📊

In this episode, we discuss Gen-Z's core values and how you can utilize them in your branding. It's important to remember what Gen-Z cares about, especially social media and the future, when you're trying to reach them. Find out how you can tailor your marketing to them in Episode 20 of the New Gen Marketing podcast.

In this episode we discuss how to get free marketing content. You can maximize your content through repurposing what you've already made. Find out how you can spend less time while creating more.

We discuss the power of livestreaming and how you can use it to your advantage as a brand. Livestreaming allows brands to connect directly with their audience, having real and instant conversations, building trust, reputation, and audience.

When marketing to Gen Z, they will only buy products from a brand they can trust. Today we discuss how you can build trust with your target market to increase sales and conversion.

Search Engine Optimization is key to getting traffic to your page or website. Today we discuss how you can use the power of SEO to do just that.

When you advertise your goal is to get conversions, so where do you direct people? To your website. Today we discuss the importance of having a website, giving tips on building your first site, and making a site that works.

Microinfluencers are a great way to promote your product to specific target audiences. Microinfluencers have capitalized on a niche, which means you know who you will be reaching, and they are trusted by their audience which leads to more sales for you if the influencer gives a good review.

As a brand, you want to convert audiences to customers. In today's episode, we discuss how to reach people through advertisements and get them to engage and follow your call to action.

Today we take a closer look at TikTok and how you should be using it to reach not only Gen Z, but the entire world. TikTok is in 150+ countries and has 800 million+ active users. You are only hurting your brand by not using TikTok as a marketing strategy. Join us as we cover why and how you can be using TikTok, today.

Storytelling is the most essential piece of marketing and video is the best way to tell your stories. This week we dive deep into video and why you need to be using it to reach Gen Z and other generations.

This week we dive deep into multi-platform marketing. It is important for a brand to be on every social media platform.

You can miss out on large portions of the population by not being on every platform. If you do not have an account on someone's favorite platform, you may not exist to them. Be on every platform, and make sure your pages are consistent when it comes to branding so people know where and how to find you on their platform of choice.

This ideology of marketing is the basis for what we do at Lifestyled Media, connecting values and stories and helping someone envision their future with the product, service, or brand.

This week we dive deep into the potential of marketing on TikTok and why brands should be using the platform to market themselves.

TikTok is an ever-growing resource for organizations to reach any demographic they use and find their niche.

This ideology of marketing is the basis for what we do at Lifestyled Media, connecting values and stories and helping someone envision their future with the product, service, or brand.

This week we dive deep into the world of lifestyle-focused marketing.

We provide insight into how this approach is more targeted, personalized, and focused on connecting with what your audience actually cares about. Josh shares a real-life example of working with an eco-friendly kitchenware product called Willow and Greene and how they targeted customers who prioritize sustainability in their daily lives.

This ideology of marketing is the basis for what we do at Lifestyled Media, connecting values and stories and helping someone envision their future with the product, service, or brand.

Drawing on research from Harvard Business Review and the Forbes Communication Council, Josh discusses three key ways in which Gen Z is changing the game: a preference for digital campfires and online communities, a focus on social responsibility and ethics, and a desire for personalized communication.

Josh explains how these trends are not just relevant for marketing to Gen Z but are also changing how we approach marketing to all generations. Tune in to learn how to create marketing campaigns that feel more community-focused, ethically responsible, and personally tailored to your target audience. Don't miss out on this insightful episode of New Gen Marketing!

This week we talk about the importance of brand authenticity and the concept of "Lean Into It." He stresses the need for brands to be explicitly authentic to who they are and what they stand for in everything they create.

Josh shares examples from his own experiences working on political and television marketing campaigns where they leaned into their authenticity and saw great reception from their audience, particularly the millennial and Gen Z market. He also warns against being disingenuous and pretending to be something you're not.

In this episode, we dive into the importance of connecting your brand and customer values, especially when connecting with Gen Z and young Millennial markets. We discuss how the decline of trust in large organizations has led to a demand for brand transparency and neutrality and why identifying and marketing shared values is essential in creating long-term value relationships with your target market.

To illustrate the importance of values in marketing, we share a personal story about one of our clients, The Veterinarian Cooperative (TVC), and how we connected their values of independent ownership to their target market of independent vet owners. We talk about how telling stories that illustrate shared values can create a deeper connection with current customers and attract new members who are looking for more than just a one-off product or service.

Join us as we explore the power of values in marketing and how they can help you create meaningful connections with your customers.

User Generated Content or UGC is perfect if you have a product brand or a service brand that relies heavily on reviews, this is a great way to help increase your validity in the industry.
It's a great way to get started and to create a huge amount of content at a low cost.