Transparency

Logan Kilpatrick leads developer relations at OpenAI, supporting developers building with the OpenAI API and ChatGPT. He is also on the board of directors at NumFOCUS, the nonprofit organization that supports open source projects like Jupyter, Pandas, NumPy, and more. Before OpenAI, Logan was a machine-learning engineer at Apple and advised NASA on open source policy. In our conversation, we discuss:

• OpenAI’s fast-paced and innovative work environment

• The value of high agency and high urgency in your employees

• Tips for writing better ChatGPT prompts

• How the GPT Store is doing

• OpenAI’s planning process and decision-making criteria

• Where OpenAI is heading in the next few years

• Insight into OpenAI’s B2B offerings

• Why Logan “measures in hundreds”

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Brought to you by:

• Hex—Helping teams ask and answer data questions by working together

• Whimsical—The iterative product workspace

• Arcade Software—Create effortlessly beautiful demos in minutes

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Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today’s transcript will be live by 8 a.m. PT.

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Where to find Logan Kilpatrick:

• X: https://twitter.com/OfficialLoganK

• LinkedIn: https://www.linkedin.com/in/logankilpatrick/

• Website: https://logank.ai/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Logan’s background

(03:49) The impact of recent events on OpenAI’s team and culture

(08:20) Exciting developments in AI interfaces

(09:52) Using OpenAI tools to make companies more efficient

(13:04) Examples of using AI effectively

(18:35) Prompt engineering

(22:12) How to write better prompts

(26:05) The launch of GPTs and the OpenAI Store

(32:10) The importance of high agency and urgency

(34:35) OpenAI’s ability to move fast and ship high-quality products

(35:56) OpenAI’s planning process and decision-making criteria

(40:22) The importance of real-time communication

(42:33) OpenAI’s team and growth

(44:47) Future developments at OpenAI

(47:42) GPT-5 and building toward the future

(50:38) OpenAI’s enterprise offering and the value of sharing custom applications

(52:30) New updates and features from OpenAI

(55:09) How to leverage OpenAI’s technology in products

(58:26) Encouragement for building with AI

(59:30) Lightning round

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Referenced:

• OpenAI: https://openai.com/

• Sam Altman on X: https://twitter.com/sama

• Greg Brockman on X: https://twitter.com/gdb

• tldraw: https://www.tldraw.com/

• Harvey: https://www.harvey.ai/

• Boost Your Productivity with Generative AI: https://hbr.org/2023/06/boost-your-productivity-with-generative-ai

• Research: quantifying GitHub Copilot’s impact on developer productivity and happiness: https://github.blog/2022-09-07-research-quantifying-github-copilots-impact-on-developer-productivity-and-happiness/

• Lesson learnt from the DPD AI Chatbot swearing blunder: https://www.linkedin.com/pulse/lesson-learnt-from-dpd-ai-chatbot-swearing-blunder-kitty-sz57e/

• Dennis Yang on LinkedIn: https://www.linkedin.com/in/dennisyang/

• Tim Ferriss’s blog: https://tim.blog/

• Tyler Cowen on X: https://twitter.com/tylercowen

• Tom Cruise on X: https://twitter.com/TomCruise

• Canva: https://www.canva.com/

• Zapier: https://zapier.com/

• Siqi Chen on X: https://twitter.com/blader

• Runway: https://runway.com/

• Universal Primer: https://chat.openai.com/g/g-GbLbctpPz-universal-primer

• “I didn’t expect ChatGPT to get so good” | Unconfuse Me with Bill Gates: https://www.youtube.com/watch?v=8-Ymdc6EdKw

• Microsoft Azure: https://azure.microsoft.com/

• Lennybot: https://www.lennybot.com/

• Visual Electric: https://visualelectric.com/

• DALL-E: https://openai.com/research/dall-e

• The One World Schoolhouse: https://www.amazon.com/One-World-Schoolhouse-Education-Reimagined/dp/1455508373/ref=sr_1_1

• Why We Sleep: Unlocking the Power of Sleep and Dreams: https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/1501144324

• Gran Turismo: https://www.netflix.com/title/81672085

• Gran Turismo video game: https://www.playstation.com/en-us/gran-turismo/

• Manta sleep mask: https://mantasleep.com/products/manta-sleep-mask

• WAOAW sleep mask: https://www.amazon.com/WAOAW-Sleep-Sleeping-Blocking-Blindfold/dp/B09712FSLY

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

—

Lenny may be an investor in the companies discussed.

Bobby Lee is a stand-up comic, actor, and podcaster. He's the co-host of "TigerBelly," with Khaylyla Kuhn, and "Bad Friends," with Andrew Santino. 

www.bobbylee.live

Brought to you by LinkedIn Jobs recruitment platform with 1B+ users; Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating; and Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business.

Noah Kagan (@noahkagan) was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, AppSumo, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).

He is the CEO of AppSumo.com, the #1 software-deals site for entrepreneurs, and has a popular YouTube channel, Noah Kagan. 

His new book is Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.

Please enjoy!

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The blog post for this episode: https://tim.blog/2024/01/23/noah-kagan-million-dollar-weekend/

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This episode is brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is designed for anyone to sell anywhere, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required.

Go to shopify.com/Tim to sign up for a one-dollar-per-month trial period. It’s a great deal for a great service, so I encourage you to check it out. Take your business to the next level today by visiting shopify.com/Tim.

*

This episode is also brought to you by Eight Sleep! Eight Sleep’s Pod Cover is the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add the Pod Cover to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature.

Conquer this winter season with the best in sleep tech and sleep at your perfect temperature. Many of my listeners in colder areas enjoy warming up their bed after a freezing day. Go to eightsleep.com/Tim and save $250 on the Pod Cover by Eight Sleep this winter. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. 

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This episode is also brought to you by LinkedIn Jobs. Whether you are looking to hire now for a critical role or thinking about needs that you may have in the future, LinkedIn Jobs can help. LinkedIn screens candidates for the hard and soft skills you’re looking for and puts your job in front of candidates looking for job opportunities that match what you have to offer.

Using LinkedIn’s active community of more than one billion professionals worldwide, LinkedIn Jobs can help you find and hire the right person faster. When your business is ready to make that next hire, find the right person with LinkedIn Jobs. And now, you can post a job for free. Just visit LinkedIn.com/Tim.

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[03:55] Noah and some of his notable successes.

[07:00] Is Barcelona the new Austin?

[13:43] Navigating the legal hurdles to living/working in another country.

[17:44] Running an $80 million business.

[20:41] Noah’s negotiating basics.

[24:33] The chargeback maneuver.

[27:02] WIIFT (What’s In It For Them?)

[29:54] A recap of the coffee challenge.

[31:31] “Life punishes the vague wish and rewards the specific ask.”

[34:12] Other comfort challenges Noah recommends.

[39:12] Feedback is a gift.

[42:26] When comfort challenges aren’t appropriate.

[45:33] LOT (Listen, Options, Transition).

[46:59] Tracking metrics that matter.

[52:17] T3 B3 (Top Three, Bottom Three).

[59:46] Weekly reviews.

[1:02:42] The value of unambitious goals.

[1:06:51] Regrets of billionaires.

[1:13:32] My approach to book launches: then and now.

[1:26:50] Priorities: then and now.

[1:43:19] Finding a sustainable purpose.

[1:49:42] Do I still find my past work useful today?

[1:52:44] Testing the waters with new hires.

[1:55:22] Don’t forget to look in the rear-view mirror sometimes.

[1:56:23] Why should you trust Noah’s advice in Million Dollar Weekend?

[1:59:47] Now, not how.

[2:03:18] What’s your freedom number?

[2:03:59] Getting your ask in gear.

[2:05:09] Counterintuitively, constraints catalyze creativity.

[2:08:17] Turning annoyance into opportunity.

[2:11:21] Determining if your intended market has value.

[2:14:12] Most profitable, elegant businesses are simple at their core.

[2:14:57] Entrepreneurs rise from the ashes of fired employees.

[2:17:14] Why you should start a podcast or business.

[2:18:18] “No solutions, only trade-offs.”

[2:19:01] Putting the idea to the test.

[2:22:52] Are you making this harder than it needs to be?

[2:24:09] The Dream 10 as a test for market viability — and your commitment.

[2:27:07] Rejection as teacher.

[2:27:58] Deliver on promises before worrying about scaling up.

[2:32:01] The three Ws: what, who, and where?

[2:33:04] The AppSumo origin story.

[2:36:24] Early high-touch community building and scaling considerations.

[2:38:29] The BrainQUICKENing.

[2:42:43] Finding underserved opportunities.

[2:44:48] Initiate correspondence with humility.

[2:48:12] Little ask, big ask.

[2:48:56] How do I handle rejection?

[2:51:18] Revisiting the Law of Category.

[2:56:16] How Noah handled a recent rejection.

[2:57:28] Dating circa now and learning optimism.

[2:59:18] How Pat seized opportunity in Poland.

[3:00:36] Free work?

[3:04:35] Behind the scenes of my Opening the Kimono event.

[3:12:02] Making sponsorship deals win/win.

[3:15:47] Streamlining business idea validation.

[3:19:42] Unorthodox simplicity.

[3:22:02] Better to be chased for money than chasing it.

[3:23:45] Best holiday purchases for under $50.

[3:31:28] Is competing for attention on YouTube worth my time and sanity?

[3:39:55] Low-effort, high-reward YouTube experiments.

[3:45:21] Lessons learned from spending more than a million dollars on coaching.

[3:53:01] Benefits of the board.

[3:53:35] How to take on the 48-hour challenge.

[3:56:00] What’s the DEAL with Cindy 10 years after meeting Noah and me?

[4:00:34] Parting thoughts.

*

For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors

Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Discover Tim’s books: tim.blog/books.

Follow Tim:

Twitter: twitter.com/tferriss 

Instagram: instagram.com/timferriss

YouTube: youtube.com/timferriss

Facebook: facebook.com/timferriss 

LinkedIn: linkedin.com/in/timferriss

Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe is joined by Eddie Bravo, Joey Diaz & Brendan Schaub to watch the fights on January 20, 2024.

Eddie Bravo is a champion martial artist, founder of 10th Planet Jiu-Jitsu, musician, stand-up comic, and author. He's the host of "Look Into It - with Eddie Bravo" podcast.
www.10thplanetjj.com

Joey Diaz is a stand-up comic, writer, and author. He's the host of the podcast "Uncle Joey's Joint with Joey Diaz," co-host of "The Check-In" with Lee Syatt, and author of "Tremendous: The Life of a Comedy Savage." 
www.joeydiaz.net
Brendan Schaub is stand-up comedian, retired professional mixed martial artist, entrepreneur, and host or co-host of several podcasts and YouTube shows, among them "The Fighter and the Kid," "The Schaub Show," "The Golden Hour," "Calabasas Fight Companion."
www.thicccboy.com

John Reeves is an Alaskan gold miner who first came to public prominence on the 2012 National Geographic docu-series "Goldfathers." More recently, his ongoing search for gold uncovered the remains of thousands of Ice Age animals lying beneath the permafrost on his property. The discovery is featured in the 2019 documentary "Boneyard Alaska" and popular Instagram account @theboneyardalaska.

www.fairbanksgoldco.com

(0:00) Bestie intros: Mullets!

(2:56) Recapping Friedberg's holiday party

(9:29) Jury rules in favor of Epic Games over Google: How to handle the app store duopoly?

(23:21) OpenAI inks deal with Axel Springer

(35:02) FCC cancels Starlink subsidy, dissenting FCC Commissioner says federal agencies are targeting Elon Musk on Biden's orders

(58:25) Alex Jones reinstated on X

(1:22:59) Sacks receives an unlikely apology

(1:27:32) Besties take two questions from the audience

Follow the besties:

https://twitter.com/chamath

https://twitter.com/Jason

https://twitter.com/DavidSacks

https://twitter.com/friedberg

Follow the pod:

https://twitter.com/theallinpod

https://linktr.ee/allinpodcast

Intro Music Credit:

https://rb.gy/tppkzl

https://twitter.com/yung_spielburg

Intro Video Credit:

https://twitter.com/TheZachEffect

Referenced in the show:

https://www.theverge.com/23994174/epic-google-trial-jury-verdict-monopoly-google-play

https://www.theverge.com/23959932/epic-v-google-trial-antitrust-play-store-fortnite-recap

https://www.wsj.com/tech/google-loses-antitrust-case-brought-by-epic-games-651f5987

https://support.google.com/googleplay/android-developer/answer/112622

https://twitter.com/openai/status/1734940445824937993

https://www.ap.org/ap-in-the-news/2023/chatgpt-maker-openai-signs-deal-with-ap-to-license-news-stories

https://www.axios.com/2023/12/13/openai-chatgpt-axel-springer-news-deal

https://fairuse.stanford.edu/overview/fair-use/four-factors

https://twitter.com/Jason/status/1730035957850833023

https://www.theverge.com/2023/12/12/23999070/spacex-starlink-fcc-rural-digital-opportunity-fund-fcc-rejected

https://docs.fcc.gov/public/attachments/DOC-399068A1.pdf

https://twitter.com/HansMahncke/status/1735003655697244308

https://www.nytimes.com/2023/12/13/us/politics/hunter-biden-impeachment-testimony.html

https://twitter.com/BrendanCarrFCC/status/1734780816599703983

https://twitter.com/elonmusk/status/1733529033575465381

https://twitter.com/DrJBhattacharya/status/1602052936921939968

https://medium.com/craft-ventures/section-230-mend-it-dont-end-it-e33799a43a5f

https://twitter.com/TheChiefNerd/status/1733496554701365582

https://twitter.com/Mark60480727/status/1735335623207038994

https://twitter.com/Jason/status/1735164131806986441

https://twitter.com/MomCooksFS/status/1735341157800915278

In the five years since Scott Harrison’s first appearance on Masters of Scale with Reid Hoffman, the nonprofit organization he founded, charity: water, has scaled 5 times over. In this episode, he and host Bob Safian reflect on that journey by revisiting some of the stories and lessons from his original episode, and Scott shares new lessons of scale he's learned since.

Read a transcript of this episode: https://mastersofscale.com/

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

Subscribe to our YouTube channel: mastersofscale.com/youtube

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Grusch is a former Air Force intelligence officer, representative of the National Reconnaissance Office to the Unidentified Aerial Phenomena Task Force, and co-lead for Unidentified Aerial Phenomena analysis at the National Geo-Spacial Intelligence Agency. 

Brought to you by Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating; Cometeer delicious hyper-fresh, flash-frozen coffee; and AG1 all-in-one nutritional supplement.

Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode of The Tim Ferriss Show, where it is usually my job to sit down with world-class performers of all different types to tease out the habits, routines, favorite books, and so on that you can apply and test in your own life. 

This time, we have a slightly different format. I’m the guest, and you asked the questions. 

I recently sat down with subscribers to my email newsletter for a fun and live Q&A on YouTube.

To join these exclusive Q&A sessions in the future, it’s simple. Just sign up at tim.blog/friday. 

Every Friday, you will receive my free 5-Bullet Friday newsletter—a short email of five bullet points. It’s one of the most popular newsletters in the world.

Each newsletter describes the five coolest things I’ve found or explored that week, often including books, gadgets, tech workarounds, tricks from experts, strange experiments, and weird stuff from all over the world. My subscribers have seen many, many things at the edges before they’ve gone mainstream. 

In this episode, I answer questions on resurrecting “forgotten” languages, dog training, writer’s block, reducing alcohol intake, AI companions, training the “good enough” muscle, low-back pain, the importance of weight training and muscle mass, travel recommendations for Japan, managing fear of death and the descent to death, breaking negative self-talk, and much, much more. 

Please enjoy! 

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This episode is brought to you by Cometeer! Cometeer is hyper-fresh, expertly brewed, flash-frozen coffee that produces an incredibly delicious cup. Cometeer lets you prepare your coffee with no mess, no machines, no burning, and no bitterness. Cometeer sources high-quality beans from the country’s top roasters. The coffee is brewed using proprietary technology to pull out more flavor compounds and antioxidants. It’s then flash-frozen at minus 321 degrees Fahrenheit to lock in that incredible flavor and freshness of the specialty brew. Simply add hot water and you’ve got a game-changing cup of coffee. It’s easily customizable in seconds for iced coffees, lattes, espresso martinis, and more.

Order today at Cometeer.com/TimTim and listeners of this podcast will receive $25 off your first order.

*

This episode is also brought to you by Eight Sleep! Eight Sleep’s Pod Cover is the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add the Pod Cover to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature.

Until November 30th, my listeners can save $350 on the Pod Cover. Go to eightsleep.com/tim for these exclusive holiday savings. That’s eightsleep.com/tim for these exclusive and very special holiday savings! Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. 

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This episode is also brought to you by AG1! I get asked all the time, “If you could use only one supplement, what would it be?” My answer is usually AG1, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG1 further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system. 

Right now, you’ll get a 1-year supply of Vitamin D free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit DrinkAG1.com/Tim to claim this special offer today and receive your 1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase! That’s up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive daily, foundational nutrition supplement that supports whole-body health.

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For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors

Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Discover Tim’s books: tim.blog/books.

Follow Tim:

Twitter: twitter.com/tferriss 

Instagram: instagram.com/timferriss

YouTube: youtube.com/timferriss

Facebook: facebook.com/timferriss 

LinkedIn: linkedin.com/in/timferriss

Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will Harris is the owner of White Oak Pastures: a family farm utilizing regenerative agriculture and humane animal husbandry practices. Jenni Harris, his daughter, is the marketing manager of White Oak Pastures. Will's new book "A Bold Return to Giving a Damn: One Farm, Six Generations, and the Future of Food" is available now. 

www.whiteoakpastures.com

Join us as we sit down with Sales Trainer & Coach Giulio Segantini, to discuss the concept of ethical selling.

We unravel the flaws in ego-driven sales approaches often seen in the industry and advocate for a more ethical approach, with the customer as the hero.

Listen as we explain how the ego of the seller can potentially hinder the selling process, and offer tips on being more conscious of this when engaging with potential clients.

We also delve into the dynamics of creating a win-win scenario where both buyer and seller benefit. Giulio and I explore the idea of 'persistent pushing' and how to maintain an ethical stance even when challenging a customer.

We underline the importance of transparency, informed decision-making, and providing prospects with all the information they need to make a choice that benefits them.

Finally, we examine the evolution of sales techniques in today's digital world and discuss how social media platforms can be used as tools for sales and marketing.

We weigh the pros and cons of heavily relying on social media for sales and marketing, and provide tips for making the most of platforms like TikTok.

Throughout our discussion, we consistently return to the idea that ethical selling could be a unique differentiator that sets you apart from the competition.

So tune in and discover how to make ethical selling your superpower!

  --------- EPISODE CHAPTERS ---------

(0:00:00) - Ethical Selling in Sales Training

(0:14:53) - Ethics and Techniques in Sales

(0:23:28) - The Evolution of Sales Techniques

(0:30:57) - TikTok and Podcast Discussion

--------- EPISODE CHAPTERS WITH SUMMARIES ---------

(0:00:00) - Ethical Selling in Sales Training (15 Minutes)

We discuss the concept of ethical selling and how it relates to winning new business. We explore the Grand Cardone style people who practice an ego driven sales approach that is not psychologically accurate. We review how it is important to keep the customer as the hero in the process and how the ego of the seller can get in the way of providing the customer with what they need. We also discuss how an insatiable ego of the sales person can make them less effective and how to be conscious of this when selling.

(0:14:53) - Ethics and Techniques in Sales (9 Minutes)

We explore how to make sure that the buyer gains the most value from the deal, while still providing a reward to yourself or your company. We also discuss the idea of 'persistent pushing' and how to challenge a customer, while still maintaining an ethical stance. Finally, we emphasise the importance of informed decision-making, transparency, and giving prospects all the information they need to make the right decision that benefits them.

(0:23:28) - The Evolution of Sales Techniques (7 Minutes)

We explore the concept of ethical sales and how it can help in winning new business. We examine the psychology behind successful selling and how it can be used to persuade buyers. We also discuss how sales techniques have evolved in today's digital world, and how being distinct is essential to success. Lastly, we consider whether ethical selling can be a differentiator that helps you stand out from the competition, and how to ensure that buyers get the most value out of the transaction.

(0:30:57) - TikTok and Podcast Discussion (1 Minutes)

We examine the power of social media platforms like TikTok and how they can be used as a tool for sales and marketing. We discuss the benefits of creating content on social media platforms, as well as the impact it can have on the success of a company. We also look at the potential downsides of relying too heavily on social media for sales and marketing purposes. Finally, we provide a few tips for getting started on TikTok.

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Today we dive deep into the extraordinary world of Steve Aoki, a true visionary in the realm of music and beyond. With nearly 3 billion music streams and a Guinness World Record for being the "Most Traveled Musician in a Single Calendar Year," Aoki's journey is nothing short of awe-inspiring. In this captivating conversation, you'll discover the profound impact of collaboration on creativity and how it has been a driving force behind Steve's remarkable music career. If you're eager to explore more of Steve's wisdom, consider picking up his book, "Blue: The Color of Noise." It's a journey you won't want to miss!

Counting nearly 3 billion music streams to his name, Steve Aoki is a true visionary. Billboard described the 2x-GRAMMY-nominated music producer, artist, fashion designer, entrepreneur, NFT futurist and Dim Mak Records founder as “one of the most in-demand entertainers in the world.” A Guinness World Record holder for the “Most Traveled Musician in a Single Calendar Year,” Aoki has performed at nearly every top festival around the world, including Coachella, Ultra Music Festival, Lollapalooza, Fuji Rock Festival, Tomorrowland and Electric Daisy Carnival. In 2022, Aoki also graced recent covers of Entrepreneur Magazine, Electronic Musician, and Adweek as their “Visionary of the Year.”

If you're eager to explore more of Steve's wisdom, consider picking up his book, "Blue: The Color of Noise." It's a journey you won't want to miss!

In this episode you will learn

• The profound impact of collaboration on creativity and how it has played a pivotal role in shaping Steve’s incredibly successful music career.
• What being a 'futurist' means to Steve and how this futuristic mindset influences his decision-making and creative process, offering valuable insights for your own endeavors.
• The remarkable experiences and projects where artists and scientists joined forces, unveiling the transformative potential that emerges at the intersection of these two worlds.
• How artists and musicians can bridge the gap between science fiction and science fact, inspiring innovation and fostering a deeper connection between imagination and reality.
• Insights into the defining moments and challenges faced by Steve on his journey to global success, and how these experiences have contributed to shaping his character and resilience.

Buy Steve’s book - Blue: The Color of Noise

For more information go to www.lewishowes.com/1523

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Want more episodes like this one?

How Your Beliefs Are Keeping You From Being A Millionaire w/ Alex Hormozi

https://link.chtbl.com/1324-pod

Embrace Your Artistic Passion & Turn It Into A Full-Time Living w/ Harry Mack https://link.chtbl.com/1321-pod

Scott Norton and Mark Ramadan were only college students when they created Sir Kensington’s, a $140-million-dollar condiment brand – with a backstory that’s completely made up.

These days, it seems like every brand – every start-up – is trying to tell a story about its authentic and humble beginnings. Scott and Mark went in the opposite direction when they had the idea to create a gourmet ketchup in 2008. They wanted to take on a juggernaut: Heinz. So, to stand out, they told a story about their ketchup that differentiated it from Heinz in every way. Sir Kensington was a fictional luminary of imperial Britain who invented his eponymous ketchup one night while dining with Catherine the Great. And the true story of how Scott and Mark grew and then sold the company to Unilever – it’s a real yarn in its own right.

This episode was produced by Alex Cheng, with music by Ramtin Arablouei.

Edited by Andrea Bruce.

Our engineers were Gilly Moon and Maggie Luthar.

You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

This episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.

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Coleman Hughes is a writer and opinion columnist who specialises in issues related to race, public policy, and applied ethics. He's the host of the "Conversations with Coleman" podcast and author of the "Coleman's Corner" Substack.

www.colemanhughes.org

In medicine, failure can be catastrophic. It can also produce discoveries that save millions of lives. Tales from the front line, the lab, and the I.T. department.

RESOURCES:

• Right Kind of Wrong: The Science of Failing Well, by Amy Edmondson (2023).
• "Reconsidering the Application of Systems Thinking in Healthcare: The RaDonda Vaught Case," by Connor Lusk, Elise DeForest, Gabriel Segarra, David M. Neyens, James H. Abernathy III, and Ken Catchpole (British Journal of Anaesthesia, 2022).
• "Dispelling the Myth That Organizations Learn From Failure," by Jeffrey Ray (SSRN, 2016).
• "A New, Evidence-Based Estimate of Patient Harms Associated With Hospital Care," by John T. James (Journal of Patient Safety, 2013).
• To Err is Human: Building a Safer Health System, by the National Academy of Sciences (1999).
• "Polymers for the Sustained Release of Proteins and Other Macromolecules," by Robert Langer and Judah Folkman (Nature, 1976).

EXTRAS:

• "How to Succeed at Failing," series by Freakonomics Radio (2023).
• "Will a Covid-19 Vaccine Change the Future of Medical Research?" by Freakonomics Radio (2020).
• "Bad Medicine, Part 3: Death by Diagnosis," by Freakonomics Radio (2016).

SOURCES:

• Amy Edmondson, professor of leadership management at Harvard Business School.
• Carole Hemmelgarn, co-founder of Patients for Patient Safety U.S. and director of the Clinical Quality, Safety & Leadership Master’s program at Georgetown University.
• Gary Klein, cognitive psychologist and pioneer in the field of naturalistic decision making.
• Robert Langer, institute professor and head of the Langer Lab at the Massachusetts Institute of Technology.
• John Van Reenen, professor at the London School of Economics.