Explore "pricing" with insightful episodes like "10 pricing tips from 10 pricing experts", "921: How to Get More Airbnb Bookings This Spring and Summer Break", "Why these irrational prices actually work", "The What, Who, and When with IPOs" and "Food Fight: PepsiCo vs. Carrefour" from podcasts like ""Nudge", "BiggerPockets Real Estate Podcast", "Nudge", "a16z Podcast" and "The Journal."" and more!
In 2022 and 2023, US IPOs hit decade lows after the record high of 2021. Now, in 2024, will the IPO window reopen?
In this episode, we revisit a conversation with Jeff Jordan, former CEO of OpenTable, and J.D. Moriarty, the former Head Managing Director and Head of Equity Capital Markets at Bank of America Merrill Lynch.
Joined by Sonal Choksi, the pair takes you behind the scenes to unravel the complexities surrounding IPOs, including pricing, allocations, and the elusive "pop." They also discuss OpenTable’s IPO, which occurred immediately following the worst financial crisis since the Great Depression, and weigh in on the question: Can you time an IPO in an unpredictable year?
Resources:
Find Jeff on Twitter: https://twitter.com/jeff_jordan
Find J.D on LinkedIn: https://www.linkedin.com/in/jdmoriarty
Find Sonal on Twitter: https://twitter.com/smc90
Stay Updated:
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Find a16z on LinkedIn: https://www.linkedin.com/company/a16z
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Follow our host: https://twitter.com/stephsmithio
Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.
This Week in Startups is brought to you by…
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Today’s show:
Jason is back to break down the news: Bill Ackman's SPARC (1:32), Unity CEO steps down due to developer revolt over pricing changes (15:33), the AI operating cost problem (32:17), the latest on SBF's trial (45:32), and more!
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Time stamps:
(0:00) Jason kicks off the show
(1:32) Bill Ackman's SPARC
(14:02) Catalog - Get $1200 off right now at https://trycatalog.com/twist
(15:33) Unity CEO steps down over developer revolt, importance of getting pricing right
(24:44) Lemon.io - Get 15% off your first 4 weeks of developer time at https://lemon.io/twist
(26:05) Lyft looks to get rid of surge pricing
(32:17) Big tech firms are losing money on AI tools due to high operating costs
(37:10) Roots - Head to https://investwithroots.com/TWIST to sign up and start investing today
(38:43) Google's Project Green Light: AI is helping cities like Seattle reduce carbon emissions from cars by optimizing traffic lights
(45:32) SBF Trial Update
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LINKS:
https://venturebeat.com/games/john-riccitiello-steps-down-as-ceo-of-unity-after-pricing-battle
https://unity.com/pricing#plans-individualsand-teams
https://www.axios.com/2023/09/13/unity-runtime-fee-policy-marc-whitten
https://twitter.com/InnerslothDevs/status/1701731398498013575
Rob shares how to overcome limiting money mindsets, why most people undercharge when starting out, and how to discern between real and perceived business fears. Rob reflects on key pivots in his career, from artist to property tycoon, and explains why intuition is overrated for new entrepreneurs!
More about Robin Waite https://www.robinwaite.com
Get a FREE signed copy of Take Your Shot which Rob’s listeners can download here: https://fearless.biz/tys
Rob Reveals:
BEST MOMENTS
"If you don't believe you deserve money, you will never price highly enough to make a fair and sustainable profit."
"If you pay peanuts, you get monkeys. And so if you undercharge for what you do, you get the lower quality clients."
"It took me 35 years to really understand who I am. If you know who you are, you will listen to the opinion of yourself."
"What got you here won't get you there. So if you're at a place in your life where things aren't going well for you, then that's what you know."
"There are people out there that have done it that can show you the way."
VALUABLE RESOURCES
bit.ly/Robsupporter
rob.team
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
All of this week's episodes of It Could Happen Here put together in one large file
You can now listen to all Cool Zone Media shows, 100% ad-free through the Cooler Zone Media subscription, available exclusively on Apple Podcasts. So, open your Apple Podcasts app, search for “Cooler Zone Media” and subscribe today!
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See omnystudio.com/listener for privacy information.
Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.
This week, Sim and Maia dive into the mindset of charging customers in a service-based business. They break down the guilt and imposter syndrome that often come with pricing your expertise, highlighting how experience and efficiency matter more than time spent.
For more Girls That Invest:
'Til next week, team! 💖
Hosted on Acast. See acast.com/privacy for more information.
![Nick Kokonas - Know What You Are Selling – [Founder’s Field Guide, Forever Episode]](https://www.podcastworld.io/podcast-images/invest-like-the-best-with-patrick-o-shaughnessy-3pmywn1q.webp)
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In this Hasty Treat, Scott and Wes talk about where you should register a domain name, explain DNS, and the process for moving a domain from one registrar to another.
Madhavan Ramanujam is a senior partner at Simon-Kucher, where he works with tier-one tech companies like Uber, Asana, and LinkedIn to help them develop their pricing and monetization strategies. He’s also the author of the most widely read book on pricing strategy, Monetizing Innovation. In today’s podcast, we talk about all the elements that go into your pricing strategy. Madhavan gives real-life examples of having conversations about “willingness to pay,” how segmentation should impact your pricing, and when to start thinking about pricing. He also shares tips on how behavioral pricing impacts your thinking, how to restructure your pricing during a downturn, and much more.
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Find the full transcript here: https://www.lennyspodcast.com/the-art-and-science-of-pricing-madhavan-ramanujam-monetizing-innovation-simon-kucher/#transcript
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Thank you to our wonderful sponsors for making this episode possible:
• Lemon.io—a marketplace of vetted software developers. Get your match within 48h: https://lemon.io/lenny
• Mixpanel—product analytics that everyone can trust, use, and afford: https://mixpanel.com/startups
• Miro—a collaborative visual platform where your best work comes to life: https://miro.com/lenny
—
Where to find Madhavan Ramanujam:
• Twitter: https://twitter.com/madhavansf
• LinkedIn: https://www.linkedin.com/in/madhavan-ramanujam-1533063/
• Website: https://www.simon-kucher.com/en-us/leadership
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Referenced:
• Monetizing Innovation: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867
• It’s Price Before Product. Period: https://review.firstround.com/its-price-before-product-period
• Rahul Vohra on NFX podcast: https://www.youtube.com/watch?v=JCiMqVC6Dok
• Leaders, Killers, and Fillers framework: https://kevinacohn.medium.com/leaders-fillers-and-killers-creating-bundles-that-work-7f4c7329cf53
• Predictably Irrational: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
• Preorder Unlocking Growth: https://www.amazon.com/Maximize-Profits-Prices-Products-Services/dp/1119633060
• Confessions of the Pricing Man: https://www.amazon.com/Confessions-Pricing-Man-Affects-Everything/dp/B08TZPRKVY
• Simon-Kucher books: https://www.simon-kucher.com/en-us/resources/books
• Mastering SaaS pricing (Kyle Poyar): https://www.saas-knowledge-base.com/docs/mastering-saas-pricing-from-mvp-to-ipo
• 6 Must-Reads on Pricing a Product: https://review.firstround.com/our-6-must-reads-on-pricing-a-product
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In this episode, we cover:
(03:24) Madhavan’s background
(06:29) How Madhavan got into pricing and monetization
(08:02 ) Why he wrote Monetizing Innovation
(09:43) Why pricing is a cross-functional discipline, but ultimately a function of product
(11:27) What “willingness to pay” is, and why founders need to have conversations about it early and often
(15:23) How Porsche built their SUV around customer feedback and willingness to pay
(18:46) How testing helped a marketplace company avoid building something customers don’t value
(23:50) Several methods to use to learn willingness to pay
(33:38) When and how the willingness-to-pay conversations happen
(37:08) How many customers you should be talking to
(38:13) When to revisit pricing
(39:20) Segmentation strategies
(42:42) Why you need to act differently to your segments that have different needs
(44:33) When to think about segmentation
(47:49) Examples of segmentation done well
(52:24) The importance of dynamic segmentation
(53:19) The three pricing strategies: maximizing, penetrating, and skimming
(55:49) How to use bundling and packaging to unlock segmentation
(59:50) Why how you charge is more important than how much
(1:03:30) Subscription vs. usage
(1:07:40) Pricing options and structures
(1:10:22) How to run tests to see which pricing model works best
(1:12:06) Focusing on benefits vs. features
(1:16:13) What behavioral pricing is and why it’s important
(1:20:54) Tactics for behavioral pricing
(1:26:33) Determining pricing thresholds
(1:28:23) Tips for pricing in a depressed market
(1:32:50) Madhavan’s new book
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
Friday variety is back! First up, J+M do a Startup Breakdown and cover newsletter platform beehiiv and how it could disrupt Substack's pricing model (2:27). Then, they cover leaked documents from Meta that show Reels is underperforming (12:52) before Producer Rachel wraps the show with another edition of OK Boomer! (26:18)
(0:00) J+M tee up today's segments!
(2:27) Startup of the Day Breakdown! beehiiv charges a flat subscription rate for newsletter subscriptions, price comps with Substack
(11:28) Indochino - Get $50 off any purchase of $399 or more by using code TWIST at checkout https://www.indochino.com
(12:52) Leaked Meta documents show Instagram's "Reels" product is underperforming
(22:51) Producer Rachel joins to tee up today's OK Boomer guest!
(24:48) Zapier - Try for free today at https://zapier.com/TWIST
(26:18) OK Boomer: Josh Kaplan joins to break down his background and starting Smooth Media
(35:14) WorkOS - Go to https://workos.com to learn how to make your app enterprise-ready.
(36:43) Why newsletters are an efficient way for influencers to monetize
FOLLOW Jason: https://linktr.ee/calacanis
FOLLOW Molly: https://twitter.com/mollywood
FOLLOW Rachel: https://twitter.com/_rachelbraun
FOLLOW Josh: https://twitter.com/JKaplan1
This week, we have a special crossover episode from June 2021: Joel Beasley, host of the Modern CTO podcast, interviews a16z general partner David Ulevitch about David’s journey from working at an ISP and Dot Com company mp3.com in high school; to starting, running, and selling his own enterprise security company, OpenDNS; to becoming an investor at a16z. They also discuss the value of product marketing for enterprise, David’s philosophy around pricing enterprise products how to survive and lead through hard times, new trends in startup investing, and more.
This is part of our occasional series where we feature relevant episodes from like-minded shows on the a16z Podcast, to surface other shows you might be interested in. The Modern CTO podcast is by and for CTOs and other technical leaders at places like Microsoft, NASA, Reddit, Launch Darkly, and more, all sharing how to build strong companies and organizations. It’s hosted by Joel Beasley, CTO of Leaderbits and author of the book, The Modern CTO. Check out more episodes of this show wherever you get your podcast.
And for more on how to grow from a technical to product to Sales CEO, check out David’s previous episode on this podcast called “What Time Is It”.
Money, Money, Money! Today, Alex (@AlexHormozi) talks about something everyone wants to hear: how to make a million dollars. He breaks down the simple math equation you need to follow in order to achieve this goal, and the actions you should start doing to get ahead of the game.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - Know units sold for goal. (realistic goals)
(1:54) - Math behind million dollars & customer lifetime value.
(3:30) - Examples of Lifetime Value and how to achieve it.
(7:11) - Follow math, set goals, understand LTV for million-dollar business.
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Pricing has huge implications for market size. How do you know if the price isn't right? And when a customer says something is too expensive, what are they really telling you? Also on Boss Talk #6: creating a new category, how Ali learned to handle racism, and when to bet on your next product.
Boss Talk is the Clubhouse show where a16z cofounder Ben Horowitz and Ali Ghodsi, the Founder/CEO of Databricks, discuss CEO stuff, leadership stuff, management stuff... boss stuff. Live every Tuesday 5-6pm on Clubhouse.
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