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    • WordPress's Success: Factors and PhilosophyWordPress's success stems from its passionate creators, dedicated community, adaptability, and open-source philosophy. Embracing collaboration and sharing can lead to personal growth and success.

      WordPress's success can be attributed to several factors. Firstly, it was created out of a passion for blogging and a desire to combine the best features of various existing platforms. Matt Mullenweg, along with a fellow volunteer named Mike Little, worked together to develop WordPress. Secondly, the success of WordPress can be attributed to the strong community that was built around it. This community consisted of individuals who loved working on the platform, rather than just being paid employees. Additionally, WordPress's adaptability and customization options played a significant role in its popularity. Lastly, the open-source philosophy behind WordPress, which encourages collaboration and sharing, was a powerful idea and contributed to its success. Incorporating this philosophy into one's life can have significant benefits.

    • The power and potential of open source software like WordPress.Open source software provides freedoms and control over technology, allowing for continuous improvement and evolution while maintaining successful principles.

      Open source software, like WordPress, offers four important freedoms: the freedom to use the software for any purpose, the ability to see how the software works, the freedom to modify the software, and the freedom to distribute those changes. These freedoms give individuals and businesses the ability to have agency and control over their technology. Open source software has the potential to dominate markets over time because it allows for continuous improvement and evolution. While commercializing open source projects is possible, it's important to maintain the principles that make open source successful. Rather than creating paid versions or withholding the best features, the approach taken by WordPress is to provide a strong core software for free and offer additional services around it.

    • Acismet: The Successful Spam StopperAcismet's machine learning AI system has been blocking spam with high accuracy for over a decade, leading to the creation of the company Automatic, focused on benefiting developers and creating a positive impact online.

      Acismet, now known as automatic spam stopper, has been successful in blocking spam for over 10 years with over 5 nines of accuracy. It is a machine learning AI system that allows collaboration against spammers by adapting in real time to their changing tactics. This system was created to combat the constant arms race of spam blocking and to provide a safe online environment. Additionally, Acismet's success led to the development of automatic, a company dedicated to flourishing from the open web and open source. With the pairing of a nonprofit and a for-profit entity, this organization aims to both benefit developers and create positive impact in the digital world.

    • Growing in Harmony: Matt Mullenweg's Approach to Building a Successful Company in the WordPress EcosystemBy capturing a smaller percentage of revenue and empowering others to thrive, a company can create value, avoid downfall, and ensure the success of its ecosystem.

      Matt Mullenweg, the founder of WordPress and CEO of Automatic, believes in creating a company that doesn't dominate the market but rather grows in harmony with its ecosystem. He emphasizes the importance of not taking all the revenue in a platform's ecosystem, but instead capturing a smaller percentage, around 5%, and allowing others to benefit and thrive. This approach ensures that the company continues to create value and avoids capturing more value than it creates, which can lead to its downfall. Matt Mullenweg highlights the successful platforms that have maintained a ratio of 20 to 1 in terms of revenue distribution, and he aims to follow a similar strategy with Automatic by offering products like WordPress.com, WooCommerce, and Tumblr while empowering individuals and businesses to succeed within the WordPress ecosystem.

    • Maximizing Potential Through Strategic Acquisitions and Cultural IntegrationAutomatic aims to enhance the success of acquired companies by merging cultures and leveraging knowledge, expertise, and shared resources to create something unique and impactful.

      Matt Mullenweg, as the CEO of Automatic, believes in the value of turnarounds and acquiring undervalued companies. He sees the potential in polishing up these companies and integrating them into the Automatic family. By bringing acquired companies like Tumblr under the Automatic umbrella, Mullenweg aims to leverage economies of scale and shared resources to make them more successful. He wants the cultures of the acquired companies to merge with the Automatic culture, creating something new and influenced by both sides. Cross-pollination of talent plays a significant role in influencing culture, with people being the most important aspect. Mullenweg believes in showing the benefits of technology rather than forcing engineers to adopt it. Ultimately, the key takeaway is that through strategic acquisitions and cultural integration, Automatic aims to maximize the potential of acquired companies while leveraging its knowledge and expertise.

    • Creating a Positive and Inclusive Environment for Performance and ContributionThe environment surrounding individuals greatly affects productivity and performance. Creating an open and diverse community enhances contributions and fosters world-changing performance.

      The environment plays a crucial role in how people perform and contribute. Matt Mullenweg emphasizes the importance of creating a positive and inclusive environment in both companies and communities. He believes that the environment surrounding individuals, such as the office space, lighting, and music, significantly impacts their productivity and overall performance. Moreover, Matt highlights the significance of creating an open and diverse community, where people from all backgrounds can contribute and have their voices heard. He strives to attract a wide range of individuals to projects like WordPress, breaking the mold of traditional open source projects. Ultimately, Matt believes that creating an environment that fosters mastery, autonomy, and purpose is key to driving world-changing performance and achieving ambitious goals.

    • The Power of Words: Choosing the Right Terminology for Effective Communication and ConnectionThe words we use have a profound impact on how we perceive and interact with the world. Choosing inclusive and accurate language fosters connection and collaboration in any environment.

      Words hold power and influence, shaping our perceptions and behaviors. Matt Mullenweg emphasizes the significance of choosing the right words to accurately describe concepts and ideas. He highlighted the shift from using "remote" to "distributed" to better represent their organization's structure. The term "remote" implies distance and isolation, whereas "distributed" promotes equal contribution and connectivity. This lesson extends beyond semantics and applies to various aspects of life, including the naming of phenomena like "social distancing" during the COVID-19 pandemic. Once words become established, changing them becomes challenging, so it is crucial to carefully consider the initial choice. Ultimately, appropriate vocabulary can foster understanding, collaboration, and a sense of belonging in a distributed work environment or any other setting.

    • The Benefits of Remote Work for Flexibility, Autonomy, and ProductivityRemote work offers flexibility, autonomy, and the ability to focus on accomplishing goals efficiently, eliminating distractions and false proxies present in traditional office environments.

      Remote work allows for flexibility and autonomy in choosing working hours and methods, ultimately focusing on accomplishing the goals of the business. Matt Mullenweg highlights that customer support has specific hours, while engineers and designers have the freedom to accomplish tasks efficiently. The conversation also emphasizes that remote work eliminates distractions and false proxies present in traditional office environments. Matt emphasizes the importance of objectivity and inclusivity in evaluating performance, advocating for a focus on the actual work rather than external factors like appearance or office politics. Additionally, the conversation touches on the levels of autonomy within organizations, with Matt mentioning his intention to write a book on the topic of distributed work.

    • The Levels of Distributed Work: From Impossible to Efficient CollaborationEmbracing online tools and communication platforms can transform remote work from being challenging to efficient, enabling seamless collaboration and improved productivity.

      The switch to distributed work during the pandemic highlighted the importance of embracing the benefits of working online. Matt Mullenweg, through his experiences and conversations with various companies, identified five levels of distributed work. Level 0 represents jobs that were previously believed to be impossible to do remotely but were proven otherwise during the pandemic. Level 1 refers to tasks that can be managed remotely for a short period but lack the necessary resources for seamless collaboration. Level 2 is the mimicry of in-person office work online, often leading to exhaustion. However, Level 3 encourages the use of tools like Google Docs and Zoom to create real-time records and improved communication, minimizing misunderstandings and improving productivity.

    • Enhancing Productivity and Collaboration through Asynchronous Work and CommunicationEmbracing asynchronous work and communication allows organizations to tap into global talent, provide flexibility to employees, and foster autonomy, leading to better decision-making and preventing reinvention of problems.

      Asynchronous work and communication can greatly enhance the success of meetings and the overall functioning of an organization. By transitioning to level 4, where work becomes asynchronous, an organization can tap into the world's talent, offer flexibility to its employees, and foster autonomy. Asynchronous interactions allow introverted individuals to contribute their best thoughts and ideas, as they have time to think and ruminate on the problem at hand. Implementing platforms like P2, where discussions are held through threads and participants have the opportunity to provide well-thought-out responses, can lead to better decision-making and a higher quality of outcomes. Additionally, these threads contribute to the institutional knowledge of the organization, preventing reinvention of the same problems in the future.

    • Embracing Asynchronous Approach and Internal Blogs for Productivity and Employee HappinessEmbracing an asynchronous approach and leveraging internal blogs can help fast-growing companies improve productivity, quality, and employee satisfaction by providing autonomy and flexibility. However, occasional in-person interactions are essential to foster trust, connection, and strong team dynamics.

      Embracing an asynchronous approach and utilizing internal blogs can help fast-growing companies avoid repeating mistakes and achieve higher productivity, quality, and employee happiness. By providing increased autonomy and flexibility, employees can design their work-life balance to suit their needs, leading to overall satisfaction and better performance both at work and in their personal lives. However, one drawback of a fully distributed workforce is the absence of in-person interaction, which can build trust and connection among colleagues. While remote collaboration can come close, it may not fully replicate the benefits of face-to-face communication and shared experiences. Therefore, companies should strive to find a balance between remote work and occasional physical gatherings to foster relationships and strengthen team dynamics.

    • Nurturing Relationships for Connection and TrustInvesting time and effort to develop trust and connection in relationships is essential, even in a technology-driven world. Prioritizing deeper connections fosters a sense of belonging and adaptability for long-term success.

      Building and maintaining relationships, whether with existing or new acquaintances, requires effort and investment of time. While technology now allows for instantaneous communication, it is important to actively work on developing trust and connection. This can be done through various activities such as playing games together, reading and discussing books, and having regular conversations. In the current work environment, where people may feel overworked and less productive, it is crucial to prioritize these investments in relationships. Transactional relationships erode trust, so it is necessary to focus on establishing deeper connections that make individuals feel part of something larger and meaningful. Learning to adapt and being flexible in this changing world is also emphasized for long-term success.

    • The Power of Effective Communication in Building Relationships and Achieving SuccessOpen, honest dialogue and clear, concise written communication are essential for developing strong connections, fostering understanding, and making better decisions in personal and professional settings.

      Effective communication and intentional relationship-building are crucial in both personal and professional settings. Matt Mullenweg emphasizes the importance of talking openly and honestly with others to develop strong connections. Whether it's discussing feelings of disconnection with a colleague or brainstorming solutions as a team, open dialogue is vital. Additionally, clear and concise written communication plays a significant role in fostering understanding and maintaining productivity. Matt suggests that hiring individuals with strong writing skills and promoting a writing culture can lead to clearer thinking and better decision-making. Ultimately, the key takeaway is that effective communication, both verbal and written, is fundamental in building successful relationships and achieving optimal outcomes in any context.

    • Streamlining Communication for EfficiencyTLDRs, time boxing discussions, asynchronous communication, and transparent notes or recordings are effective methods for efficient and streamlined communication, saving time and maximizing productivity.

      Effective communication and information sharing require efficient methods. One such method is the use of TLDRs or summaries at the top of posts, which allow readers to quickly understand the main points without going through extensive content. Additionally, time boxing discussions and providing a summary at the end can help streamline internal communication and make it easier for people to consume and understand information. Asynchronous communication, such as recorded meetings, allows for flexibility in consuming information at a faster pace, ultimately saving time. By ensuring transparency through good notes or recordings, individuals feel less pressure to be present in every meeting, leading to smaller and more effective meetings. Striving for efficiency in communication ensures that valuable institutional knowledge is accessible while minimizing wasted time.

    • Clear Expectations and Effective Time OrganizationSetting clear expectations and organizing time into different areas can help prioritize tasks, improve productivity, and prevent burnout.

      Clear expectations and effective time organization are crucial for high performance and preventing overwork. Matt Mullenweg emphasizes the importance of setting clear expectations for oneself and others to ensure that the most important tasks are prioritized and completed. He suggests that having conversations about meeting expectations helps identify areas of improvement and avoid wasting time on non-essential activities. In terms of time organization, Matt divides his time into three buckets: people, product, and emergencies. This allows him to dedicate focused attention to each area, ensuring that he can effectively address different aspects of his role. Additionally, he highlights the significance of taking breaks and recharging to maintain productivity and avoid burnout.

    • Eliminating recurring meetings for increased problem-solving velocityHaving fewer recurring meetings saves time, allows for quick action, and provides flexibility, benefiting organizations by increasing problem-solving velocity and enabling efficient organizational structures.

      Having fewer recurring meetings can increase the velocity at which problems are solved and decisions are made. Matt Mullenweg explains that by eliminating the need for extensive scheduling and calendar Tetris, teams can hop on a meeting immediately when needed. This not only saves time but also allows for more flexibility and quick action. It is important to note that this approach may not be suitable for everyone or all the time, as Matt mentions that there were periods when he had more frequent meetings. However, in their current situation, where Matt's value lies in synthesizing information and making subtle but impactful changes to the organization, having more time for reading and thoughtful planning is essential. With the expectation of significant growth in the future, creating efficient organizational structures becomes crucial.

    • Investing in Employee Development for Long-Term SuccessInvesting in employee development and training is vital for long-term success and retention. Matt Mullenweg highlights the importance of making employees more effective, exploring new methods for training, and having clear communication and long-term commitment for business growth.

      Investing in the development and training of employees is crucial for long-term success and retention. Matt Mullenweg emphasizes the importance of making employees more effective, as it has the same impact as hiring a significant number of new staff. He acknowledges that in-person training has been a reliance in the past, but with the shift to a distributed work model, new methods need to be explored. The organization aims to invest heavily in coaching, one-on-one programs, and concepts such as radical candor to distribute effective training throughout the entire organization. Additionally, Matt Mullenweg challenges the notion that public markets do not reward long-term investments, citing examples like Amazon. He believes in clear communication and long-term commitment to reap the rewards. Despite the capriciousness of the market, understanding the factors that truly matter for business growth is essential.

    • Effective communication and onboarding for growing teamsClear communication and thorough onboarding are essential for maintaining harmony and growth within a company, even as it expands and experiences changes.

      As a company grows and teams expand, effective communication and onboarding become crucial. When a company goes through a phase of division and scaling, the ability to brute force collaboration and get everyone on the same page diminishes. It becomes essential to communicate in a way that is well understood by existing employees and to effectively onboard new team members to the institutional knowledge that has been built over the years. Avoiding conflicts and dysfunction within the organization is important for growth and success. Additionally, it is important for leaders to recognize when it is necessary to expand the company and not hold onto a smaller size for fear of losing control or increasing complexity.

    • Self-reflection and continuous improvement for personal growth and successful relationships within an organizationBy challenging beliefs, improving communication skills, and addressing blind spots, personal growth leads to better relationships and a more successful organization.

      Self-reflection and continuous improvement are crucial for personal growth and building successful relationships within an organization. Matt Mullenweg realized the importance of challenging his own beliefs and questioning the status quo. By investing in self-work and improving his communication skills, he was able to create a company where he enjoys working with every colleague. Working with a coach helped him uncover blind spots, such as limiting his communication and unintentionally taking a savior role. He also discovered the significance of listening to his body and being aware of his emotions. By investing in improving relationships and actively listening, the organization as a whole can benefit and lead to a better product and faster iteration.

    • The Power of Embracing and Understanding Our FeelingsAcknowledging and exploring our emotions and physical sensations can have a profound impact on personal growth, decision making, and building successful relationships. This approach enhances well-being and fosters better outcomes and connections with others.

      Being in touch with our emotions and physical sensations is crucial for personal growth, effective decision making, and building successful relationships. Matt and Shane discuss the importance of recognizing and exploring our feelings rather than suppressing them. They emphasize that our bodies have pattern recognition abilities that can provide valuable insights and intuition. By paying attention to our physical sensations and listening to our bodies, we can better understand our emotions and work through difficult situations. This not only improves our personal well-being but also enhances the quality of our thinking, decision making, and relationships. It is important to acknowledge and explore our feelings rather than dismiss or gloss over them. This approach can lead to better outcomes and more harmonious connections with others.

    • Quick and deliberate decision-making for better outcomes.Build prototypes quickly, embrace contrarian ideas, and consider the costs of reversibility to make informed decisions.

      Making reversible decisions quickly and irreversible ones deliberately is a valuable approach. Matt Mullenweg shares that building a prototype or a first version of an idea quickly allows for valuable learning and iteration. He emphasizes the importance of not getting too attached to smaller reversible decisions and being open to gathering contrarian or challenging ideas for larger decisions. It is important to defend one's ideas and be able to argue the opposite to ensure that decisions are made in the most informed way. While the concept of irreversibility may vary in different contexts, considering the costs associated with reversing a decision is crucial rather than viewing it as entirely irreversible.

    • The Importance of Deliberate Decision-Making and Mental ModelsMaking deliberate decisions, being aware of potential risks, and developing mental models can greatly enhance decision-making abilities in both personal and professional contexts.

      Decision-making involves both reversible and irreversible choices, and some irreversible decisions can have significant consequences. Matt Mullenweg highlights that certain decisions, like choosing a partner or making executive hires, may have long-lasting effects on an individual or a company. He emphasizes the importance of approaching such decisions deliberately and being aware of the potential risks involved. Additionally, the conversation explores the idea that perfection is not achieved in the first draft, and the editing process is where the magic happens. Mental models, as discussed by Matt, are patterns of thinking that can be consciously developed and practiced, enabling individuals to make better decisions, especially in high-pressure situations. Just as a musician practices scales to enhance improvisation skills, adopting deliberate mental models can greatly enhance decision-making abilities.

    • Collaboration and Growth: The Path to Innovation and SuccessCollaboration and continuous learning are essential for success. By incorporating diverse perspectives and working together as a team, we can achieve greater results and drive innovation.

      Collaboration and continuous growth are essential for success. Matt Mullenweg emphasizes the importance of learning from different disciplines and incorporating diverse perspectives. He believes that the best results come from working together as a team, rather than individually. Matt's experience as a musician taught him the value of improvisation and leading a band, which he then applied to his career as an engineer and coder. Additionally, he highlights the significance of reaching out and partnering with others to create something better collectively. The idea of an idea meritocracy, where the best ideas prevail, resonates with Matt, but he remains open to evolving and finding even better approaches in the future. Collaboration and growth are key elements that lead to innovation and success.

    • The Power of Open Source and Collective CollaborationEmbracing open source and fostering collaborative efforts can lead to better outcomes and dominate every market in the digital world.

      Open source is a powerful tool for collaboration and innovation. Matt Mullenweg highlights how open source allows competitors to work together, leading to better outcomes. He compares this concept to the evolutionary success of humans, who outcompeted other animals by collaborating and working together. He believes that all proprietary software is an evolutionary dead end and that open source will eventually dominate every market. The key to success lies in inclusive, responsive, and economically incentivized projects that encourage collaboration over competition. Shane Parrish agrees that together, we can achieve far more than we can alone. This conversation emphasizes the importance of embracing open source and the power of collective efforts in the digital world.

    Recent Episodes from The Knowledge Project with Shane Parrish

    #199 Esther Perel: Cultivating Desire (2019)

    #199 Esther Perel: Cultivating Desire (2019)

    Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her infinite wisdom for the first time in 2019.

    Shane and Esther discuss how the stories you tell yourself shape how you see the world (and what to do about that), the important conversations to have at the beginning of a relationship, the most common arguments couples have and how to prevent them, what to say to a partner if the relationship isn’t working out, the relationship between desire, love, and pleasure, and so much more. Plus, the conversation starts out on an interesting note: Esther Perel shares stories about her parents surviving the Holocaust and how their experiences shaped her childhood and continue to shape her life today.


    (00:00) Intro
    (02:38) Coming back to life after the war
    (08:09) The myth of stability
    (11:30) The power of reflections
    (19:48) Important conversations for early relationships
    (24:20) Can values change in relationships?
    (27:20) Being secure in a relationship
    (30:40) Better conversations with your partner
    (33:00) What's behind every criticism
    (36:52) Too much honesty
    (39:37) What happens if I don't love my partner
    (47:12) Why does good sex fade in relationships?
    (50:59) Love vs. desire
    (55:38) How to have difficult conversations with your partner
    (01:05:13) Conscious uncoupling


    Watch the episode on YouTube: ⁠⁠⁠https://www.youtube.com/c/theknowledgeproject/videos⁠⁠⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠⁠⁠https://fs.blog/newsletter/⁠⁠⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠⁠⁠https://fs.blog/clear/⁠⁠⁠

    Follow me: ⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠

    Join our membership: ⁠⁠⁠https://fs.blog/membership/

    #198 Maya Shankar: The Science of Identity

    #198 Maya Shankar: The Science of Identity

    Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can reshape one's sense of self and explain how to navigate these transitions. Maya shares her personal stories and tips on making proactive choices and keeping a flexible, layered sense of self. They also discuss the psychological and philosophical aspects of identity, offering practical advice on goal-setting and personal growth.
    Maya Shankar is a cognitive scientist and the creator, executive producer, and host of the podcast, A Slight Change of Plans. Shankar was a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House Behavioral Science Team. She holds a Ph.D. in Cognitive Psychology from Oxford and a B.A from Yale.

    (00:00) Intro

    (02:40) Shankar's "almost unbelievable" story of getting into Julliard

    (05:30) Why Shankar studied identity

    (11:38) What is identity?

    (14:52) Using your identity to accomplish your goals

    (18:00) Using anti-identities to accomplish your goals

    (18:51) What to do when your identity is "attacked"

    (26:30) How to re-establish trust in institutions

    (32:30) Use identity to start a positive habit

    (35:35) How to debunk myths with stories and facts

    (37:18) How does how we frame our goals help (or prevent) us from accomplishing them

    (43:11) The one motivational technique Shankar uses every day

    (45:15) On success


    Watch the episode on YouTube: ⁠⁠https://www.youtube.com/c/theknowledgeproject/videos⁠⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠⁠https://fs.blog/newsletter/⁠⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠⁠https://fs.blog/clear/⁠⁠

    Follow me: ⁠⁠https://beacons.ai/shaneparrish⁠⁠

    Join our membership: ⁠⁠https://fs.blog/membership/

    #197 Michaeleen Doucleff: TEAM Parenting

    #197 Michaeleen Doucleff: TEAM Parenting

    It's surprising how often we give our kids orders: "Do this!" "Don't do that!" But if we want to raise resilient and independent kids, is this the right approach? Michaeleen Doucleff argues there's a better way, and in this conversation, she explains why and shares practical strategies for solving the parenting "crisis" in the modern world.


    In this conversation, Doucleff reveals four parenting principles that will help foster resilience and independence in your kids while protecting and enhancing their emotional well-being. Shane and Doucleff discuss her observations on how different cultures approach parenting and how their practices can help alleviate the burdens we place on ourselves and our children. We also explore the role of technology and its impact on our parenting and our children's development and maturity.
    Michaeleen Doucleff is the author of Hunt, Gather, Parent. Her work has taken her all over the world to explore, observe, and learn from the parenting practices of various cultures. She is also a correspondent for NPR's Science Desk.

    (00:00) Intro

    (04:12) How (and why) we've lost our way as parents

    (08:02) The rise of the nuclear family

    (13:46) TEAM Parenting: T

    (17:20) TEAM Parenting: E

    (23:01) Why you don't need to praise your child

    (26:12) TEAM Parenting: A

    (36:42) TEAM Parenting: M

    (38:34) "Kids do not need to be entertained"

    (39:12) Technology, parenting, and transmitting values

    (1:02:59) Resources parents can use to educate kids about technology

    (1:04:50) How you can use the environment to give kids autonomy

    (1:09:56) Success and parenting


    Watch the episode on YouTube: ⁠https://www.youtube.com/c/theknowledgeproject/videos⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠https://fs.blog/newsletter/⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠https://fs.blog/clear/⁠

    Follow me: ⁠https://beacons.ai/shaneparrish⁠

    Join our membership: ⁠https://fs.blog/membership/

    #196 Brent Beshore: Business Brilliance and Happiness at Home

    #196 Brent Beshore: Business Brilliance and Happiness at Home

    Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas.

    This episode is split into two parts: the first 45 minutes covers life and how to be a better person. Brent opens up about the evolution of his marriage, physical health, and inner life.

    The rest of the episode focuses on business. Shane and Beshore discuss private equity, how to hire (and when to fire) CEOs, incentives, why debt isn’t a good thing in an unpredictable world, stewardship versus ownership, and why personality tests are so important for a functional organization.
    After beginning his career as an entrepreneur, Brent Beshore founded Permanent Equity in 2007 and leads the firm as CEO. He works with investors and operators to evaluate new investment opportunities.


    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge


    (00:00) Intro

    (05:08) Why Brent examined his life

    (09:44) How Brent "fixed" his relationships

    (20:04) How helping hurts

    (32:13) How Brent was subtly controlling relationships

    (40:36) Why Brent stopped drinking (mostly)

    (50:29) How to run a business with love yet competitively

    (01:00:34) Win-win relationships

    (01:05:34) On debt

    (01:19:28) On incentives

    (01:29:08) How to hire and fire CEOs

    (01:34:18) What most people miss about hiring

    (01:44:19) Brent's playbook for taking over a company

    (01:51:20) On projections

    (01:55:52) Revisiting investments

    (01:58:44) How "hands-off" is Brent?

    (02:08:34) Where people go wrong in private equity

    (02:14:07) On success

    #195 Morgan Housel: Get Rich, Stay Rich

    #195 Morgan Housel: Get Rich, Stay Rich

    The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it all.
    In this conversation, Shane and Housel discuss various aspects of risk-taking, wealth accumulation, and financial independence. Morgan explains the importance of understanding personal financial goals and the dangers of social comparison, lets everyone in on his personal financial “mistake” that instantly made him sleep better at night, and why the poorest people in the world disproportionately play the lottery—and why it makes sense that they do. They also touch on the influence of upbringing on financial behaviors, the difference between being rich and wealthy, and the critical role of compounding in financial success. Of course, we can’t have a writer as good as Morgan Housel on the podcast and not ask him about his process, so Housel concludes with insights into storytelling, his writing processes, and the importance of leading by example in teaching financial values to children.
    Morgan Housel is a partner at Collaborative Fund. Previously, he was an analyst at The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing anthology. He's the author of two books: The Psychology of Money and Same as Ever.
    Watch the episode on YouTube: ⁠https://www.youtube.com/c/theknowledgeproject/videos⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠https://fs.blog/newsletter/⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠https://fs.blog/clear/⁠ 

    Follow me: ⁠https://beacons.ai/shaneparrish⁠

    Join our membership: ⁠https://fs.blog/membership/⁠


    Sponsors

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. ⁠https://protekt.com/knowledge


    (00:00) Intro

    (04:46) Risk and income

    (07:40) On luck and skill

    (10:10) Buffett's secret strategy

    (12:28) The one trait you need to build wealth

    (16:20) Housel's capital allocation strategy

    (16:48) Index funds, explained

    (20:59) Expectations and moving goalposts

    (22:17) Your house: asset or liability?

    (27:39) Money lies we believe

    (32:12) How to avoid status games

    (35:04) Money rules from parents

    (40:15) Rich vs. wealthy

    (41:46) Housel's influential role models

    (42:48) Why are rich people miserable?

    (45:59) How success sows the seeds of average performance

    (49:50) On risk

    (50:59) Making money, spending money, saving money

    (52:50) How the Vanderbilt's squandered their wealth

    (1:04:11) How to manage your expectations

    (01:06:26) How to talk to kids about money

    (01:09:52) The biggest risk to capitalism

    (01:13:56) The magic of compounding

    (01:16:18) How Morgan reads

    (01:22:42) How to tell the best story

    (01:24:42) How Morgan writes

    (01:35:42) Parting wisdom and thoughts on success

    #194 Abigail Shrier: The Parent-Therapy Trap

    #194 Abigail Shrier: The Parent-Therapy Trap
    Over the last decade, therapy has become the de facto solution to solve all sorts of problems for all sorts of people. Everyone has slowly accepted that therapy is normal and a net benefit to society.

    But instead of helping kids work through difficult circumstances, what if it's just making the problems worse? That's what Abigail Shrier thinks is happening, and in this conversation, she reveals some surprising reasons why.

    Shane and Shrier discuss the real reason therapy is "bad," how we got to this point of acceptance as a culture, and what you can do as a parent to get back to normalcy. Shrier also shares her experiences with lifelong therapy patients, who should actually be in therapy, and the one thing that makes someone a successful parent.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

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    (00:00) Intro
    (05:44) Inverse: How do we raise mentally unstable kids?
    (08:29) How we got to now
    (11:45) Bad therapy...or just social trends?
    (13:21) Being your kids' friend: good or bad?
    (15:55) The parenting type that raises the BEST kids
    (21:35) Is this all the parents' fault?
    (29:53) Is "Bad Therapy" a world-wide problem?
    (32:57) Talk to your kids' therapist about these things
    (42:09) The importance of facing adversity in childhood
    (47:06) Can we blame grad schools for all of this?
    (49:14) On technology and social media
    (51:03) Schools should "never" have gotten involved in mental health
    (54:43) Did COVID accelerate "bad therapy?"
    (56:07) How to return to normalcy
    (58:21) Why Shane shares negative YouTube comments with his kids
    (01:01:23) Shrier's experience being "cancelled"
    (01:04:13) On prestige media
    (01:07:47) Small steps parents can take to return to normal
    (01:11:02) Dealing with schools saying one thing and parents saying another
    (01:13:32) Why is the silent majority...silent?
    (01:16:32) If this continues, what happens?
    (01:18:19) What makes someone a successful parent?

    #193: Dr. Jim Loehr: Change the Stories You Tell Yourself

    #193: Dr. Jim Loehr: Change the Stories You Tell Yourself

    What if reaching the next level of success wasn't determined by another skill, degree, or course but by something that changed on the inside?

    That's what Dr. Jim Loehr believes, and in this episode, he reveals everything he knows about mental toughness and winning the mind game. Shane and Loehr discuss the radical importance of the stories you tell yourself—including how they can damage your kids—and how to change the negative stories you believe. Loehr also shares the best reflection questions to ask yourself to reveal personal blindspots, the importance of rituals for calming anxiety and performing under pressure, and how the best in the world use their recovery time effectively.

    Dr. Jim Loehr is a world-renowned performance psychologist and author of 16 books. From his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful achievement, personal fulfillment, and life satisfaction is the strength of one’s character. Dr. Loehr possesses a masters and doctorate in psychology and is a full member of the American Psychological Association.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

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    (00:00) Intro

    (03:20) Parenting and storytelling

    (06:15) How to determine whether or not the stories are limiting or enabling you

    (08:41) What the stories world-class performers tell themselves

    (15:02) How to change the stories you tell yourself

    (23:26) Questions to journal about

    (26:16) Private voices vs. public voices (and how they impact your kids)

    (31:32) How to help your friends change their stories

    (37:30) How to better come alongside your kids to prevent destructive behavior

    (44:48) - (45:06) What Loehr knows about high performers that others miss

    (53:12) On time and energy

    (01:06:26) Conquering the "between point" ritual

    (01:11:50) On rituals vs. habits

    (01:15:54) How to increase your mental toughness

    (01:23:51) On success

     

     

    #192 David Segal: Yearly Planning, Daily Action

    #192 David Segal: Yearly Planning, Daily Action

    Working in a business and working on a business are two different things. Without the former, nothing gets done; without the latter, the wrong things get done. David Segal has a unique way of managing that tension, and this episode, he reveals all his business operating secrets and explains how he failed along the way.

    Shane and Segal discuss what entrepreneurship really is, where motivation comes from, and what Segal learned building a $200 million tea business. Shane and David also dive deep into the dark side of success and the radical depression that can strike when you get a big payday, life and business lessons they learned from Warren Buffett, and the value of time management.

    David Segal is the co-founder of Firebelly Tea. He’s also best known as “the David” of DAVIDsTEA. During his time at DAVIDsTEA, Segal grew the company from a single store to a $200 million retail giant. Segal left DAVIDsTEA in 2016 and started Mad Radish—a quick service restaurant concept. Mad Radish is all about providing healthy, gourmet fast foods. In 2021, Segal started Firebelly tea to create exceptional loose leaf teas tailored to modern living.

    Listeners of The Knowledge Project can receive a special 15 percent discount on Firebelly Tea products by heading to www.firebellytea.com and entering the code Shane15 at checkout.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

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    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsor:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

     

    (00:00) Intro

    (04:59) What entrepreneurship really is

    (07:10) How to manage your psychology

    (10:40) Yearly planning, daily action

    (15:50) Avoiding "ivory-tower syndrome"

    (18:30) Segal's childhood and background

    (25:15) The history of DAVIDsTEA and Firebelly

    (36:40) The evolution of tea and business over the last twenty years

    (42:30) On failures

    (49:00) Dealing with depression

    (52:30) Lessons about money

    (56:55) Business and life lessons from Warren Buffett

    (1:00:00) On time management

    (1:04:50) What's missing in Segal's life

    (1:08:39) On success

     

     

    #191 Dr. Rhonda Patrick: Diet Essentials For Healthy Living

    #191 Dr. Rhonda Patrick: Diet Essentials For Healthy Living
    Shane Parrish sits down with the renowned biochemist Dr. Rhonda Patrick to explore the intricate world of nutrition and health. Dr. Patrick provides a deep dive into the role micronutrients play in our daily health, detailing how deficiencies and insufficiencies in vitamins, minerals, fatty acids, and amino acids can lead to serious health issues over time. Shane and Dr. Patrick also discuss the science behind deliberate heat exposure. She outlines the optimal sauna conditions—temperature, duration, and frequency—necessary to achieve these health benefits and explains the physiological mechanisms at play.
     
    Rhonda Patrick has a Ph.D. in biomedical science and a Bachelor of Science degree in biochemistry/chemistry from the University of California, San Diego. She has done extensive research on aging, cancer, and nutrition.
     

    (00:00) Intro

    (04:40) A philosophy for nutrition

    (15:36) Micronutrients through supplements vs. food

    (25:43) Wild-caught vs. farm-raised fish

    (28:44) Organic vs. non-organic vegetables

    (36:14) On macronutrients

    (40:20) How protein levels differ in different foods

    (45:27) The best morning smoothie recipe

    (54:48) Dr. Patrick grades Shane's "GOAT" smoothie recipe

    (59:14) Grass-fed vs. non-grass fed

    (01:04:40) On vitamin D (Is sunscreen killing us more than the sun?)

    (01:19:48) Deliberate heat and cold exposure

    (01:44:27) Top three behavioral and diet interventions for life and health improvements

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

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    Sponsors:

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    #190 Brad Jacobs: Building a Business Empire

    #190 Brad Jacobs: Building a Business Empire
    Throughout his tenure, Brad Jacobs has built multiple billion-dollar companies. While there is no "playbook" for growing a business, he focuses on a few factors above all else in every company he operates, and in this conversation, he reveals them all.

    Shane and Jacobs discuss how to read anyone during an interview through a series of intentional questions, the exciting role of AI and technology in the future of business, and where money-making ideas hide in companies. Jacobs also shares how his training in math and music made him a better business operator, the one thing he focuses on to grow his businesses, how to spot big trends before everyone else, and the only thing a company should focus on for success.

    Brad Jacobs has started five companies from scratch and led each to become a billion-dollar or multibillion-dollar enterprise. These include three publicly traded companies: XPO Logistics, where he serves as Chairman and CEO, United Rentals, and United Waste Systems. Before starting XPO in 2011, Jacobs founded United Rentals in 1997 and led the company as Chairman and Chief Executive Officer. In 1989, he founded United Waste Systems.
     
    (00:00) Intro
    (04:44) The future of AI
    (07:21) How to think rationally
    (08:48) The major trend
    (10:57) The research process
    (13:29) On asking better questions
    (19:35) On rearranging your brain
    (22:23) On music, math, simplicity, and business
    (32:26) Leverage, debt, and optionality
    (35:11) What it takes to take contrarian bets
    (40:45) Confidence and parents
    (50:21) Why negative-only feedback is detrimental for employees
    (56:14) Money lessons
    (58:13) A deep dive on M&A (Jacobs' secret sauce to growing his companies)
    (01:07:51) Questions to immediately get to know anyone
    (01:11:14) On boards and board meetings
    (01:16:57) On decision-making
    (01:23:37) The role of capital markets
    (01:25:41) The type of person you don't want to hire
    (01:31:16) The best capital allocators
    (01:33:53) Biggest lesson Jacobs learned from the past year
    (01:37:20) On success
     

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

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    *

    For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

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