Noah Kagan

Noah Kagan is a master in the art of entrepreneurship, currently leading AppSumo as its Chief Sumo, where he's driving over $80 million a year in revenue. He's not just a savvy business leader; he's also an influential mentor on his YouTube channel, guiding over a million subscribers towards the golden path of financial freedom.

Before creating a massive impact with AppSumo.com, Noah was at the forefront of two major tech revolutions – he was the 30th employee at Facebook, working directly under Mark Zuckerberg, and the 4th employee at Mint.com.

Noah is also the author of the groundbreaking book, 'Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.' In a world where entrepreneurship is more accessible yet challenging than ever, Noah's insights are a game-changer.

Buy his new book Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Subscribe to Noah’s newsletter.

In this episode you will learn

• The essential steps to launching a 7-figure business in just 48 hours.
• The most common money myths blocking most people's success.
• Key insights into effective planning and execution techniques for rapid business growth.
• The difference between millionaires, billionaires, and everyone else.
• How to become more valuable and worthy in the job marketplace.

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Noah Kagan is the Chief Sumo at AppSumo.com, where he combines practical experience with theoretical knowledge to navigate the challenges of entrepreneurship. He encourages others to take action and build confidence through real-world experience.

Noah emphasizes the million dollar weekend formula for side hustle success, shares his self-confidence journey through business, and evaluates the influence of negative self-talk on one's entrepreneurial path.

The discussion also covers the practical challenges presented in Noah’s book "Million Dollar Weekend," the value of persistence, and the need for courage in entrepreneurship.

Takeaways:

1. Discover the framework to create a million-dollar biz.
2. Learn from a top marketing expert.
3. Email is king and queen.

Connect with Noah Kagan
Book: www.milliondollarweekend.com
Website: www.appsumo.com

Connect with Mark Savant
Instagram: www.instagram.com/marksavantmedia
LinkedIn: www.linkedin.com/in/mark-savant-ba777145


Timestamps:
00:00 Introduction to the $1,000,000 weekend formula for side hustle success.
05:45 Embracing personal growth through entrepreneurship.
09:03 Evaluating the impact of negative self-talk on entrepreneurial journeys.
11:58 Practical challenges presented in Noah’s book "The $1,000,000 Weekend."
15:29 Value of persistence and need for courage in entrepreneurship.
19:18 Noah Kagan's insights on anticipating and exploring AI in business.
22:53 The evolving landscape of AI in business and the opportunities it presents.
26:09 Embracing side hustles in anticipation of potential job displacement.
29:30 Conclusion and key takeaways from the episode.

#755 If you want to start a business, focus less on the how and more on the now. You see, overcoming the fears that stop you from even trying is the key to building life-changing success! That's why I have Noah Kagan of AppSumo back on the show to help you shift your mindset and get more of what you want! His new book, Million Dollar Weekend, is the ultimate blueprint for a massive business launch. Today, Noah and I dive into this framework and explore everything from beating procrastination to creating viral content online! Listen in because we're also giving out a $1000 Chipotle gift card! That's a lot of guacamole, so stick around to the end of the episode to discover how to participate in our challenge. And for those interested in YouTube, Noah gives us an inside look at how he drives millions of viewers to his videos for next-level growth! Show notes and more at SmartPassiveIncome.com/session755.

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Brought to you by LinkedIn Jobs recruitment platform with 1B+ users; Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating; and Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business.

Noah Kagan (@noahkagan) was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, AppSumo, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).

He is the CEO of AppSumo.com, the #1 software-deals site for entrepreneurs, and has a popular YouTube channel, Noah Kagan. 

His new book is Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.

Please enjoy!

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The blog post for this episode: https://tim.blog/2024/01/23/noah-kagan-million-dollar-weekend/

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This episode is brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is designed for anyone to sell anywhere, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required.

Go to shopify.com/Tim to sign up for a one-dollar-per-month trial period. It’s a great deal for a great service, so I encourage you to check it out. Take your business to the next level today by visiting shopify.com/Tim.

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This episode is also brought to you by Eight Sleep! Eight Sleep’s Pod Cover is the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add the Pod Cover to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature.

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This episode is also brought to you by LinkedIn Jobs. Whether you are looking to hire now for a critical role or thinking about needs that you may have in the future, LinkedIn Jobs can help. LinkedIn screens candidates for the hard and soft skills you’re looking for and puts your job in front of candidates looking for job opportunities that match what you have to offer.

Using LinkedIn’s active community of more than one billion professionals worldwide, LinkedIn Jobs can help you find and hire the right person faster. When your business is ready to make that next hire, find the right person with LinkedIn Jobs. And now, you can post a job for free. Just visit LinkedIn.com/Tim.

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[03:55] Noah and some of his notable successes.

[07:00] Is Barcelona the new Austin?

[13:43] Navigating the legal hurdles to living/working in another country.

[17:44] Running an $80 million business.

[20:41] Noah’s negotiating basics.

[24:33] The chargeback maneuver.

[27:02] WIIFT (What’s In It For Them?)

[29:54] A recap of the coffee challenge.

[31:31] “Life punishes the vague wish and rewards the specific ask.”

[34:12] Other comfort challenges Noah recommends.

[39:12] Feedback is a gift.

[42:26] When comfort challenges aren’t appropriate.

[45:33] LOT (Listen, Options, Transition).

[46:59] Tracking metrics that matter.

[52:17] T3 B3 (Top Three, Bottom Three).

[59:46] Weekly reviews.

[1:02:42] The value of unambitious goals.

[1:06:51] Regrets of billionaires.

[1:13:32] My approach to book launches: then and now.

[1:26:50] Priorities: then and now.

[1:43:19] Finding a sustainable purpose.

[1:49:42] Do I still find my past work useful today?

[1:52:44] Testing the waters with new hires.

[1:55:22] Don’t forget to look in the rear-view mirror sometimes.

[1:56:23] Why should you trust Noah’s advice in Million Dollar Weekend?

[1:59:47] Now, not how.

[2:03:18] What’s your freedom number?

[2:03:59] Getting your ask in gear.

[2:05:09] Counterintuitively, constraints catalyze creativity.

[2:08:17] Turning annoyance into opportunity.

[2:11:21] Determining if your intended market has value.

[2:14:12] Most profitable, elegant businesses are simple at their core.

[2:14:57] Entrepreneurs rise from the ashes of fired employees.

[2:17:14] Why you should start a podcast or business.

[2:18:18] “No solutions, only trade-offs.”

[2:19:01] Putting the idea to the test.

[2:22:52] Are you making this harder than it needs to be?

[2:24:09] The Dream 10 as a test for market viability — and your commitment.

[2:27:07] Rejection as teacher.

[2:27:58] Deliver on promises before worrying about scaling up.

[2:32:01] The three Ws: what, who, and where?

[2:33:04] The AppSumo origin story.

[2:36:24] Early high-touch community building and scaling considerations.

[2:38:29] The BrainQUICKENing.

[2:42:43] Finding underserved opportunities.

[2:44:48] Initiate correspondence with humility.

[2:48:12] Little ask, big ask.

[2:48:56] How do I handle rejection?

[2:51:18] Revisiting the Law of Category.

[2:56:16] How Noah handled a recent rejection.

[2:57:28] Dating circa now and learning optimism.

[2:59:18] How Pat seized opportunity in Poland.

[3:00:36] Free work?

[3:04:35] Behind the scenes of my Opening the Kimono event.

[3:12:02] Making sponsorship deals win/win.

[3:15:47] Streamlining business idea validation.

[3:19:42] Unorthodox simplicity.

[3:22:02] Better to be chased for money than chasing it.

[3:23:45] Best holiday purchases for under $50.

[3:31:28] Is competing for attention on YouTube worth my time and sanity?

[3:39:55] Low-effort, high-reward YouTube experiments.

[3:45:21] Lessons learned from spending more than a million dollars on coaching.

[3:53:01] Benefits of the board.

[3:53:35] How to take on the 48-hour challenge.

[3:56:00] What’s the DEAL with Cindy 10 years after meeting Noah and me?

[4:00:34] Parting thoughts.

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Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.

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