ed catmull

There's no perfect process for achieving your goals. Accepting that the rules you play by need to be constantly tweaked, hacked or reinvented will open you up to new ways of innovating. Instilling this attitude throughout your organization will help you be boldly differential in your experimentation.

Ed Catmull literally wrote the book on creating a dynamic and sustainable creative culture. Drawing on his experience as co-founder of celebrated animation studio Pixar, and president of Walt Disney Animation Studios, Ed shares his hard-won insights from his career as a pioneering technologist, animator and storyteller.

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This episode is PART ONE of a powerful two-part interview series with Pixar Founder, Ed Catmull. Lewis and Ed dive into the strategies Pixar implements to strategically stimulate different aspects of the human mind to evoke intended emotions, with a focus on character development as a pivotal element in fostering a deep connection between the audience's minds and the story. 

For over twenty-five years, Pixar has dominated the world of animation, producing #1 box office hits that include iconic works such as Toy Story, Frozen, Cars, and The Incredibles. Pixar’s works have grossed more than $14 billion at the worldwide box office, and won twenty-three Academy Awards®, 10 Golden Globes Awards, and 11 Grammys, among countless other achievements.

In this episode you will learn,

• Pixar’s insider techniques that tap into the human mind and create emotional connections with audiences.
• The firsthand principles and ideas discussed in "Creativity, Inc." that inspired a generation
• How to strategically stimulate different aspects of the human mind in order to evoke an intended emotion
• How character development plays a crucial role in Pixar films, and fosters a deep connection between the audience's minds and the story
• The magic formula revealing how Pixar masterfully balances humor, emotion, and suspense in their narratives, captivating audiences and maintaining engagement throughout the film.

For more information go to www.lewishowes.com/1474

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