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    Pixar’s Formula For Storytelling Success & Emotional Persuasion w/ Founder Ed Catmull EP 1474

    enJuly 26, 2023

    Podcast Summary

    • Building Pixar and Disney: Overcoming Challenges and Fostering CollaborationResilience, teamwork, and adaptability are essential in achieving success in the animation industry. Creating a culture of openness and collaboration is crucial for overcoming obstacles and continuously growing.

      Ed Catmull's journey in building Pixar and Disney animation was filled with challenges, perseverance, and learning from others. Despite facing obstacles, such as the lengthy process of creating their first animated film, Toy Story, Catmull remained dedicated to his vision and worked alongside a team of brilliant creatives. He emphasized the importance of creating a culture of openness and collaboration, publishing their work and actively participating in the wider community. Catmull's role as a leader involved not only solving technical problems but also understanding the dynamics and relationships between team members. This conversation highlights the significance of resilience, teamwork, and continuously adapting to new challenges in achieving success.

    • Overcoming Challenges and Embracing Change in the Film IndustryEmbrace mistakes, new ideas, and technologies while creating a supportive work environment to achieve remarkable growth and success.

      Ed Catmull and his team at Lucasfilm faced numerous challenges and setbacks as they ventured into new technological advancements in the film industry. Despite initial resistance and skepticism, they persevered and ultimately became a driving force in the industry. Catmull learned valuable lessons along the way, realizing that he had both successes and failures in his approach. This taught him the importance of acknowledging and learning from mistakes while also embracing new ideas and technologies. Another key lesson was the importance of creating a work environment that values and respects every individual, regardless of their skills or capabilities. By valuing and investing in their employees, Catmull and his team were able to achieve remarkable growth and success.

    • Steve Jobs, Pixar, and the Importance of Open Dialogue in Working RelationshipsOpen dialogue, self-awareness, and finding productive ways to navigate differences are crucial in maintaining successful working relationships, as demonstrated by the unique dynamic between Steve Jobs and Ed Catmull at Pixar.

      Steve Jobs acquired Pixar in 1986, despite his controversial persona and past struggles. Ed Catmull, one of the founders of Pixar, had a great relationship with Steve and never had an argument with him. While some may focus on the negative aspects of Steve's behavior and his past failures, Ed emphasizes that Steve's life and impact were far more interesting and complex. Ed also shares his approach in handling disagreements with Steve, recognizing that he couldn't match Steve's quick thinking and debating skills. Instead, Ed would take time to carefully think through his arguments and stand his ground when he believed he was right. Ultimately, this shows the importance of open dialogue, self-awareness, and finding productive ways to navigate differences in working relationships.

    • Steve Jobs: The Importance of Seeking the TruthAdmitting mistakes and prioritizing the truth over winning arguments is crucial for success. Connection with audiences on an emotional level is paramount in creating impactful stories.

      Steve Jobs understood the importance of admitting when you're wrong and seeking the truth. He recognized that winning arguments wasn't the goal, but rather getting to the truth quickly. Despite his powerful personality, Jobs realized that it could sometimes hinder the process of finding out things. One example of this was when Pixar went public in 1995 and Jobs chose to delay the IPO until after the release of Toy Story to showcase the film's potential and prove the impact of their technology. The success of Toy Story demonstrated that it wasn't just about the technology, but about creating a great movie that connected with audiences on an emotional level. This lesson has guided Pixar's approach to storytelling for the past 30 years.

    • Hiring the best talent and fostering collaboration for success at Pixar.Surround oneself with experts, pay attention to details, and collaborate to create groundbreaking animated films.

      Hiring the best talent and creating an environment where they can collaborate and excel is crucial for success. Ed Catmull emphasizes the importance of surrounding oneself with individuals who are smarter and more skilled in their respective areas. By hiring people who were experts in their fields, such as Andrew Stanton, Pete Dockter, Joe Rff, and Lee Ridge, Pixar was able to bring together an amazing group of individuals who had never made a feature film before. Through their combined talents, they were able to figure things out and create groundbreaking animated films. Additionally, Catmull highlights the significance of paying attention to details, as seen in his note regarding the emotional impact of a scene in Monsters Incorporated.

    • Embracing Failure: Pixar's Approach to Creativity and InnovationFailure is valued at Pixar as a necessary part of the creative process, providing opportunities for growth and learning. They foster a supportive environment to encourage experimentation and collaboration, resulting in successful outcomes.

      Failure is an inherent part of the creative process at Pixar. Ed Catmull emphasizes that failure is not seen as a negative outcome, but rather a stepping stone towards finding solutions. They view failures as opportunities to learn and improve, constantly iterating and trying different approaches. At Pixar, the focus is not on assigning blame or punishing those who fail, but on supporting and empowering the team to overcome challenges. They understand that failure can be emotionally difficult for individuals, but they provide a safe and collaborative environment where everyone knows they have each other's backs. This approach has resulted in the development of highly valuable contributors and successful films.

    • Iterative Process in Movie Production and the Importance of Problem SolvingIn the animation industry, movie production often involves incomplete stories and adjustments along the way. Trying out different ideas and problem-solving is crucial to ensure success and improve the pacing of the movie.

      In the process of creating a movie, particularly in the animation industry, the story is not always complete from the beginning. There may be parts of the story that are not working or need adjustments, which can cause the movie to be stuck. However, despite the incomplete story, the production team continues to build the assets, such as characters and backgrounds, based on what they believe is working. They start making scenes that they think will work, even though they may later realize that some of it needs to be thrown away. It's an expensive and tricky balance between trying things out and not getting too far ahead of oneself. In the case of "Ratatouille," Brad Bird's brilliant idea of killing the chef and making him a figment of the rat's imagination solved two major problems and made the pacing of the movie work.

    • The Power of Storytelling: Evoking Emotions and Challenging Preconceptions.By immersing in cultures and authentically representing them, storytelling can break stereotypes and create impactful experiences that connect with audiences on a personal and cultural level.

      The power of storytelling lies in its ability to evoke deep emotions and challenge preconceived notions. Ed Catmull, the co-founder of Pixar, emphasizes the importance of connecting with audiences on both a personal and cultural level. He shares how movies like Coco and Ratatouille successfully portrayed Mexican culture and the culinary world by immersing themselves in the respective environments and listening to the people's stories. By conducting thorough research and incorporating authentic elements, these films were able to break stereotypes and provide a fresh perspective. This highlights the significance of going beyond biases and delving into the heart of a culture or subject to create genuinely impactful and unforgettable storytelling experiences.

    • Attention to detail and authenticity in storytelling: Pixar's approach to "Coco" and the importance of cultural respect and emotional impact.Paying attention to details, staying authentic, respecting cultures, and creating emotional connections are vital in storytelling, leading to creative success.

      Attention to detail and authenticity are important in storytelling. Ed Catmull appreciated the effort made by filmmakers to accurately represent Mexico in the movie "Coco", even though most audiences may not have noticed the difference. This shows a respect for the culture and a commitment to getting things right for the people who would know. Additionally, the emotional impact of the movie was significant, as it portrayed a deep connection with ancestors and the power of music. The conversation also highlights the importance of staying true to one's own unique style and not trying to imitate others. Pixar's decision to let each filmmaker pursue their own ideas and styles instead of following the traditional development model resulted in greater creative success.

    • Pixar's creative process: from idea development to bringing visions to life.Pixar's creative process involves a year-long collaboration between artists and writers, where ideas are presented, evolved, and transformed into movies that may differ from the initial concept.

      Pixar's creative process involves a small team of artists and writers working together for a year to develop ideas for their films. The development department's role is to support this team and find talented writers to join. The team goes back and forth between three ideas, presenting them to the creative leadership of the company in a story room filled with storyboards and artwork. While they may claim to love all three ideas equally, there is always one that they truly want to make. The final movie may end up different from the initial concept because the process is about learning and evolving. Ultimately, passionate individuals like Lee Unkrich have the opportunity to bring their vision to life.

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    • The power of understanding and connecting with people on a deep emotional level by observing their body language and emotions.
    • Why effective communication can be especially difficult for young black men who may feel pressured to conform to certain stereotypes.
    • The importance of evolving and adapting to different roles and situations throughout your life.
    • That true success and greatness are achieved through consistent and disciplined habits, regardless of your background or circumstances.

    For more information go to www.lewishowes.com/1513

    For more Greatness text PODCAST to +1 (614) 350-3960

    Want more inspiration? Listen to these powerful episodes:

    Tony Robbins - https://link.chtbl.com/1107-pod

    Daymond John - https://link.chtbl.com/598-pod

    Sara Blakely - https://link.chtbl.com/893-pod

    Jeezy: Escaping the Streets, Building a Music Empire & Manifesting Lessons from Jay Z, Kanye West & Rihanna! EP 1480

    Jeezy: Escaping the Streets, Building a Music Empire & Manifesting Lessons from Jay Z, Kanye West & Rihanna! EP 1480

    The Summit of Greatness is back! Buy your tickets today – summitofgreatness.com – 

    With more than a dozen RIAA gold, platinum, and multi-platinum hits to his credit, JEEZY, the Atlanta pioneer of hip-hop’s dominant trap genre, has amassed over 6.5 billion catalog streams, and over 960 million YouTube channel views. 2020 marked the 15th anniversary of Let’s Get It: Thug Motivation 101, his seminal RIAA platinum Def Jam label debut LP. It entered the Rap and R&B charts at #1 (#2 on the pop side), and immortalized trap music with the double-platinum #1 hit “Soul Survivor” featuring Akon.

    In this episode you will learn,

    • Overcoming self-doubt and finding one's unique voice as an aspiring artist.
    • Maintaining courage to share unique ideas despite the fear of judgment and criticism.
    • Drawing parallels between creative expression in art and innovation in business.
    • Embracing failure as a natural part of the creative process and learning from it.
    • The power of collaboration with other artists in pushing creative boundaries.

    Buy Jeezy’s book: https://amzn.to/3Ku4WdI

    For more information go to www.lewishowes.com/1480

    For more Greatness text PODCAST to +1 (614) 350-3960

    Want more School of Greatness episodes like this one?

    Bruce Lipton on Manifestation: https://link.chtbl.com/1312-pod

    Joe Dispenza on the Law of Attraction: https://link.chtbl.com/1312-pod