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    • Overcoming adversity through art and sportsEmbracing diverse experiences fosters empathy and positive change.

      Our early experiences can have a lasting impact on us, shaping our perspectives and influencing our choices in life. Greg Hoffman shares how being a half black, half white adopted kid in an all-white school system subjected him to racism and adversity. He found solace and self-expression through art, which allowed him to escape reality and discover his talent. Similarly, sports provided him with a sense of belonging and leveled the playing field. These experiences taught him empathy and the importance of looking out for others who may feel like outsiders. Despite the challenges he faced, Greg used his experiences as fuel to empower himself and help others. This conversation underscores the significance of understanding and embracing diverse experiences to foster empathy and drive positive change.

    • Passion, Opportunity, and Loyalty: The Keys to Success at NikeFollow your passion, seize opportunities, and stay loyal to your craft in order to build a successful career.

      Passion, opportunity, and loyalty played a significant role in Greg Hoffman's successful career at Nike. From a young age, Greg's parents invested in his passion for art and design, which led to his early interest in branding and visual communication. A lucky opportunity to work in an art department at a publishing company solidified his belief that one could make a living doing what they love. This early exposure allowed Greg to confidently pursue a career in design, eventually leading him to Nike. The combination of his passion for art and sport, along with the continuous learning opportunities at Nike, kept him loyal to the company for almost 30 years. Greg's story highlights the importance of following one's passion and seeking opportunities to grow and learn in order to build a successful career.

    • Nike's commitment to authenticity and serving athletes.Nike's success is based on its authenticity and dedication to serving athletes, which has kept its audience engaged and loyal over the years.

      Nike's success and longevity can be attributed to its clear brand belief, mission, vision, and values. Throughout Greg Hoffman's 30 years at Nike, the company leaned into its authenticity and commitment to serving athletes, ensuring that it was anchored in its purpose. While striving to be the most influential and coolest brand, Nike always prioritized serving the athlete in the deepest way possible. This authenticity served as the company's cultural currency, as it resonated with its audience and kept them engaged and loyal. Nike's Air Force 1 shoe exemplifies this approach, as it was originally designed for basketball athletes, not created to make a statement in culture. Nike's commitment to authenticity and serving athletes has been a key factor in its success.

    • Building Successful Brand Partnerships through Authentic StorytellingEstablish genuine connections with partners and ambassadors who align with the brand's values in order to create meaningful and impactful brand partnerships.

      In order to create successful and authentic brand partnerships, it is crucial to connect what you sell with what the world needs. Authentic storytelling rooted in the values and mission of the brand is essential to effectively engage with the audience. Brands should avoid chasing cool and instead focus on finding partners and ambassadors who have a genuine connection and affinity with the product or message. It is important to ensure that the purpose of the product goes beyond superficial partnerships and stays true to its roots. Additionally, brands should consider alternative ways to engage with social impact issues rather than relying solely on traditional advertising. By aligning the brand's values with the world's needs, a meaningful and impactful connection can be established.

    • Embracing Collaboration and Individuality for a Successful Culture Key Takeaway: Building a winning culture requires teamwork, creativity, and recognition of each individual's unique strengths. Embrace diversity, encourage innovation, and create a supportive environment for success.Subtitle: Embracing Collaboration and Individuality for a Successful Culture  Building a winning culture requires teamwork, creativity, and recognition of each individual's unique strengths. Embrace diversity, encourage innovation, and create a supportive environment for success.

      Building a successful culture and maintaining it requires radical creative collaboration and recognition of individuality. Greg Hoffman emphasizes the importance of eliminating silos and creating a connected team that operates with chemistry and empathy. He draws inspiration from FC Barcelona's style of play, where short passes and radical selflessness contribute to success. Similarly, the Brazil national team's Jenga-style play values the diversity and eccentricities of individual players, allowing for improvisation and spontaneity. Hoffman also highlights the need for operational excellence and a receptive executive team that encourages risk-taking and unconventional ideas. Ultimately, creating a culture that wins on its objectives involves fostering collaboration, embracing individuality, and providing the space and support for innovative thinking and execution.

    • Embracing failure and taking calculated risks for innovationFailure is a stepping stone to success and taking bold risks is essential for innovation to thrive.

      Taking calculated risks and embracing failure is crucial for success in the innovation space. Greg Hoffman emphasizes the importance of incentivizing risk-taking and creating an environment where individuals feel comfortable stepping outside of their comfort zones. He shares the example of developing multiple concepts, knowing that only one may succeed, in order to encourage his team to take big swings. He also highlights the significance of seeing the end results of these risks, showcasing successful examples to inspire others. Additionally, both Greg Hoffman and Steven Bartlett discuss how limited resources and strict timelines can fuel creative thinking and lead to groundbreaking ideas. Overall, the key lesson is that failure can pave the way for success and taking bold risks is necessary for innovation.

    • The Importance of Emotional Connections in Building BrandsCreating a strong emotional connection with consumers is crucial for brands to stand out and be remembered. Visualization, storytelling, and embracing emotions can greatly enhance a brand's impact and competitive advantage.

      Creating a strong emotional connection is crucial for brands and individuals alike. Greg Hoffman emphasizes the need for visualization and bringing ideas to life quickly, as it helps prevent them from being forgotten. He believes that brands with visualization capabilities have a competitive advantage. He also highlights the importance of storytelling and resourcefulness, citing an example of Nike launching a new boot with a budget and time constraint. This led to a creative video featuring Ronaldinho, which became the first brand film to reach a million views on YouTube. Hoffman emphasizes the power of emotion in design and how it can empower and engage consumers. He suggests having someone who represents the emotional qualities of the brand's story in decision-making processes. Steven Bartlett adds that strong emotional connections often come with potential criticism and polarization, but it is necessary to evoke strong emotional responses. This key takeaway highlights the significance of emotional connections in building a brand's status and impact in the world.

    • Building a successful brand through authenticity and meaningful connections.Cultivating strong relationships and loyalty requires brands to serve the needs of their audience, prioritize transparency and authenticity, and connect with people on a human level through storytelling.

      Authenticity and meaningful connections are vital in building a successful brand. It is important for companies, whether small or large, to have a deep belief in their values and to always relate their actions back to their core purpose. By focusing on serving the needs of their audience and providing meaningful benefits, brands can cultivate strong relationships and loyalty. Brands should strive for transparency, rawness, and authenticity in their conversations, avoiding an overly packaged and designed approach. The success of a brand lies in its ability to connect with people on a human level and evoke emotion. While brand elements are important, they should never overshadow the power of storytelling and the genuine connection it can create.

    • Intentional and Thoughtful Branding and Design for a Homely and Authentic ExperienceCreating a successful brand requires attention to detail, removal of barriers, and a balance between art and science to reflect the brand's values and identity.

      Every detail in branding and design should be intentional and thoughtful. Steven Bartlett emphasizes the importance of creating a homely atmosphere in the podcast by shooting in his kitchen and keeping the setting dark, reflecting the deep and personal conversations they have. He also highlights the significance of removing barriers, such as microphones, to promote authentic and human communication. Greg Hoffman further expands on the idea, stating that a brand's culture should deeply care about the smallest details to ensure a cohesive and intentional experience. He emphasizes the balance between art and science, where creativity is not exclusive to a select few but can be applied and participated in by everyone. Therefore, branding and design should be approached with intention and purpose, considering all aspects to reflect the values and identity of the brand.

    • The Power of Empathy, Curiosity, and Courage in MarketingPrioritizing empathy, curiosity, and courage in marketing allows teams to uncover deep truths, explore new perspectives, and take bold risks, resulting in impactful strategies that contribute something great to society.

      Successful marketing teams prioritize empathy, curiosity, and courage. These three characteristics serve as guiding principles for creating impactful marketing strategies. Empathy involves seeing what others see and finding what others don't, allowing marketers to uncover the deeper truths and needs of their target audience. Curiosity drives the exploration of new ideas and perspectives, seeking inspiration outside of one's own sector. By embracing different insights and influences, marketers can bring fresh and innovative solutions to the table. Additionally, courage or risk-taking is crucial for pushing boundaries and taking bold steps in marketing campaigns. By embodying these three traits, marketing teams can deliver compelling storytelling and impactful marketing strategies that contribute something great to society.

    • Curiosity and Collaboration: The Keys to Marketing SuccessBeing curious and collaborative are essential qualities for marketers, as they inspire learning, foster innovation, and allow individuals to tap into their hidden potential through self-discovery.

      Curiosity and collaboration are vital traits for a successful marketer. Greg Hoffman emphasized the importance of being curious, always looking for inspiration, and asking questions to enhance learning. He also highlighted the significance of being collaborative and able to play well with others within a team. These traits contribute to creating a culture of innovation and enable individuals to think freely and use their imagination without seeking constant approval. Additionally, Hoffman shared a personal story about discovering his birth family through DNA testing, which led to an understanding of his own characteristics and passions. This highlights the power of self-discovery and how it can unleash hidden potential.

    • embracing heritage for personal growth and identityDiscovering and connecting with one's heritage can provide a sense of belonging, fuel drive, and preserve humanity amidst a data-driven world.

      Discovering and embracing one's heritage can have a profound impact on personal growth and identity. Greg Hoffman shares his experience of delving deep into his African American heritage and how it has been a life-changing journey. He emphasizes the value of understanding one's roots and the importance of connecting with one's birth family. For Greg, this exploration has not only provided him with a newfound sense of belonging but has also fueled his drive to create and stand out in his endeavors. Furthermore, this conversation highlights the significance of preserving our humanity and not losing sight of the love, art, and beauty that make us who we are in the face of increasing reliance on data and optimization.

    • The significance of empathy in maintaining family relationships amidst conflicting political views.Empathy and understanding are crucial in bridging ideological differences within families, allowing for respectful relationships and finding common ground.

      Maintaining strong family relationships can be challenging when there are conflicting political views. The divisive nature of politics in America has led to a strain between Greg Hoffman and his parents, who hold different political ideologies. However, both Steven Bartlett and Greg emphasize the importance of empathy in understanding each other's perspectives. Steven shares a powerful realization, acknowledging that if he had experienced what his mother had, he would likely have similar beliefs and behaviors. This understanding allows him to approach their relationship with empathy and build bridges of understanding. Greg also expresses his commitment to finding common ground and creating a respectful relationship with his parents. The conversation highlights the significance of empathy and practicing what one preaches to overcome ideological differences within families.

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    Learn the secret to unlocking your brain’s full potential from over 25 years of brain research.  Dr Wendy Suzuki is a Professor of Neural Science and Psychology at New York University and the bestselling author of books such as, ‘Good Anxiety’ and ‘Healthy Brain, Happy Life’.  In this conversation, Wendy and Steven discuss topics such as, how a single drop of sweat from exercise can improve your brain function, the 4 things that can enhance your memory, the shocking brain benefits from cold showers, and how to reduce your risk of dementia by 50%.  00:00 Intro 02:18 The Importance of Healthy Brain 02:58 Why People Need To Look After Their Brains 04:23 How To Keep Your Brain Healthy 07:09 Learning This About The Brain Changed My Life 10:37 My Father's Dementia Journey 12:37 You Can Grow New Brain Cells 16:01 How Learning Changes The Structure Of Your Brain 18:43 You Can Improve Your Brain Health At Any Point - Here's How 22:28 What's Causing Dementia & Alzheimer's 24:24 How Does Memory Work? 24:53 How To Improve Your Bad Memory 26:35 The Different Types Of Memory 27:35 How To Remember Things Better 28:49 The Memory Palace Technique 37:19 The Best Exercise For Your Brain 42:04 How To Be Better At Speaking And Memory 43:37 The Effects Of Coffee On Our Brains 45:09 What Lack Of Sleep Is Doing To Your Neurons 46:58 The Best Diets For An Optimal Brain 47:48 The Shocking Benefits Of Human Connections 49:15 Neuroscientist Recommends This Morning Routine For Optimal Brain Function 50:31 What Are The Worst Habits For Your Brain? 51:41 Does Mindfulness Help The Brain? 52:21 What Social Media Is Doing To Your Brain 55:46 What To Do About Social Media And Phone Addiction 59:21 Anxiety Levels Are Increasing 01:04:02 Where Do We Experience Anxiety In The Brain? 01:06:22 How To Turn Down Our Stress Levels 01:08:18 What Do Emotions Do To Our Brain And Body? 01:11:22 Does The Brain Change When We're In Love? 01:14:13 What You Learn From Going Through Grief 01:29:26 What Is The Best Quality Of Humanity You can purchase Wendy’s book, ‘Good Anxiety’, here: https://amzn.to/3UGw5OA  Follow Wendy:  Instagram - https://bit.ly/3wIeNZw  Twitter - https://bit.ly/3V3gHNL  Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook Follow me: https://beacons.ai/diaryofaceo   Sponsors: PerfectTed: bit.ly/PerfectTed-DOAC with an exclusive code DIARY10 for 10% off Uber: https://p.uber.com/creditsterms Learn more about your ad choices. Visit podcastchoices.com/adchoices

    The Divorce Expert: 86% of People Who Divorce Remarry! Why Sex Is Causing Divorces! If They Say This, Do Not Marry Them!

    The Divorce Expert: 86% of People Who Divorce Remarry! Why Sex Is Causing Divorces! If They Say This, Do Not Marry Them!
    Divorce rates are dominant, but is there hope for a happily ever after? James Sexton is America's top divorce lawyer, and bestselling author of romantic advice books 'How to Stay in Love' and 'If You're in My Office, It's Already Too Late'. In this conversation, James and Steven discuss the number one reason for 99% of divorces, the link between sex and divorce, the glue that holds marriages together, and a ‘note hack’ that could save relationships.  00:00 Intro 02:02 I Am A Divorce Lawyer 02:37 How Many People Divorce 08:51 The Dynamics Between Gold Diggers And Millionaires 12:33 What's Prenups? And The Legalities Behind Marriage! 17:14 The Perfect Prenup 18:56 Disagreements Over Prenups 26:48 Are Prenups Legal? 28:34 The Most Shocking Prenup (Don't Get Fat) 29:59 Appearance As A Measure Of Love In A Relationship 32:33 Prenups With Fidelity & Cheating Clauses 37:30 Are Prenups On The Rise? 39:39 Are People Fake Happy? 44:18 Stop Comparing Your Relationships To Others 50:44 How To Prevent Divorce 55:25 "Happy Wife, Happy Life" 01:02:59 Is Sex The Biggest Cause Of Divorce? 01:07:53 Fixing The Marriage 01:09:36 Who Cheats More? 01:10:02 Who Wants More Sex? 01:13:05 Most Shocking Deceit 01:14:18 Why Husbands Like To Sleep With The Nannies 01:16:36 Killing To Get Out Of A Relationship 01:22:17 Have You Ever Cried? 01:24:29 Love And Loss 01:37:01 Seeing Relationships As Chapters 01:40:55 Have We Been Sold An Idyllic Lie? 01:44:34 Is Money The Biggest Cause Of Divorce? 01:48:59 Can You Hide Money? 01:50:16 You Are Liable For Debts 01:51:49 Winning The Lottery And Keeping Quiet 01:53:20 LGBT Rights & Divorces 01:59:19 Are Open Relationships The Answer? 02:02:00 Is Cheating Okay? 02:05:44 Should We Get Married? 02:13:14 Last Guest Question You can purchase James’s book, ‘How to Stay in Love’, here: https://amzn.to/4dTzdzI  Follow James: Instagram - https://bit.ly/4dFRX5v  Twitter - https://bit.ly/3wCXFV7  Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook Follow me: https://beacons.ai/diaryofaceo   Sponsors: Linkedin Ads: https://www.linkedin.com/doac24 Uber: https://p.uber.com/creditsterms Shop the Conversation Cards: https://thediary.com/products/the-cards  Learn more about your ad choices. Visit podcastchoices.com/adchoices

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    Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.


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    Payal Kadakia (ClassPass) - Bringing Your Whole Self to Your Venture

    Payal Kadakia (ClassPass) - Bringing Your Whole Self to Your Venture

    Payal Kadakia is the founder of ClassPass, the health and wellness app that ​​connects users to fitness classes and other health-positive experiences in 30 countries worldwide. Kadakia is also the founder and artistic director of The Sa Dance Company. Kadakia’s first book, LifePass: Drop Your Limits, Rise to Your Potential, is forthcoming in February 2022. In this conversation with Stanford adjunct lecturer Ravi Belani, she discusses reconciling her dual identities as a business leader and a dancer and her belief that we are our most successful when we bring our whole selves to work.


    --------------------

    Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

     

    CONNECT WITH US

    Twitter: https://twitter.com/ECorner 

    LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ 

    Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ 

    YouTube: https://www.youtube.com/user/ecorner 

     

    LEARN MORE

    eCorner Website: https://ecorner.stanford.edu/

    STVP Website: https://stvp.stanford.edu/

     

    Support our mission of providing students and educators around the world with free access to Stanford University's network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

    Susan O'Malley on Developing Diverse Teams

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    This week, we continue our Demystifying DEI miniseries with the conversation Stan and Chris had with Susan O'Malley. Susan serves as the Head of Strategy for Personalized Medicine at Genentech. She brings together creative leadership with decision-making and long-term future thinking in this role. Prior, she spent almost a decade at the design and innovation firm IDEO and began the first chapter of her career at Google.

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    Susan shares the importance of authenticity in our relationships. How being intentional with the process is critical, and why different perspectives are key for effective collaboration. We were enthralled by the wealth of insights Susan shared and will include the resources she referenced in the show notes.

    Debbie Sterling (GoldieBlox) - Disrupting the Pink Aisle

    Debbie Sterling (GoldieBlox) - Disrupting the Pink Aisle
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    A Cultural Transformation Journey - Interview With Mariana Machado

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    Max and Vince are thrilled to introduce you to Mariana Machado, VP Global Cultural Transformation at Accor.

    With Mariana, we will walk through the ambitious bottom-up journey of transformation that is happening around the world within Accor.

    It all started 3 years ago, when she joined a small group of rebels, going on a mission to put people first and getting employees to express themselves and their needs. 

    Now the transformation is well alive and touched more than 200k people.


    1:48, Mariana's professional story and what led her to transforming Accor.

    6:23, How to create value and serve people better, authentically?

    8:31, How did the transformation work?

    12:30, How did Accor shift people's mindset toward more people centricity?

    13:30, How did they include employees and make them change how they feel?

    16:45, Where are they now in the transformation journey?

    18:25, What surprised her the most in the process?

    20:30, How do you empower employees to be themselves? How do improve Diversity and Inclusion?

    24:17, How would she summarize key elements of the success of this transformation?

    26:07, How did they measure the success of their project?

    29:32, Who would she like to send a message to?

    30:30, A last word to other HR professionals.


    To subscribe to Max's Youtube Channel and get his weekly practical wisdom for 1st-time leaders, click HERE.


    Have a good listening!




     

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