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    E001 - Will Ahmed (Whoop Founder): How I Grew a Multi-Billion Dollar Company From Nothing

    Entrepreneurs must balance individual tasks and team management, prioritize time and focus, and say no to distractions to grow as a leader and build a successful business. Whoop stands out with its unique focus on actionable insights for performance optimization.

    en-gbNovember 13, 2022

    About this Episode

    In this introductory episode, I had the pleasure of conversing with Will Ahmed, the CEO of health & fitness monitoring brand ‘WHOOP’. The Whoop strap, renowned for its technology in analysing core health metrics, has become a mainstay in an athletes’ recovery regime owing to its actionable and personalised insights on performance enhancement.

    Our conversation covered a wide range of subjects, some of which are highlighted below; 

    » Topics «
    Entrepreneurship
    Stress management and meditation
    Measuring sleep for strength, recovery and well-being
    Overcoming fear failure and rejection
    REM, deep and slow wave sleep
    The history of Whoop
    Motivation
    Balancing ambition and gratitude

    » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
    » Transform your physique - https://www.thrstapp.com/
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    » Custom Bioniq supplements: CODEBQMIKETHURSTON - https://shorturl.at/fRV67

    » Follow Will & Whoop «
    Instagram: https://www.instagram.com/willahmed/?hl=en
    Whoop: https://www.whoop.com/

    🔑 Key Takeaways

    • Passion and relentless work ethic can lead to remarkable achievements despite distractions
    • WHOOP, founded by Harvard graduates, was the first to develop wearable technology for continuous heart rate variability measurement, focusing on data collection and medical-grade accuracy, setting them apart from competitors and contributing to their market recognition.
    • The WHOOP Strap, a wearable tech for sleep, recovery, and strain, started with athletes but aims to transform health monitoring for everyone, providing actionable insights and behavior change.
    • Tools like WHOOP help track body responses to various factors, revealing optimal performance conditions and potential health issues. Avoiding shisha, caffeine, and excessive training can contribute to optimal performance. Measuring body data is crucial for managing health, as some issues may not be noticeable through feelings alone.
    • WHOOP uses advanced algorithms to measure heart rate, movement, and new features like velocity and rate of lifting for weightlifting sessions, providing deep insights into the body's physiological state, rather than relying on superficial measurements like steps.
    • Optimizing REM and slow wave sleep enhances cognitive function, physical recovery, and stress management. Regular meditation practice can also improve leadership skills by managing stress.
    • Effective meditation, improved sleep, and a growth mindset are crucial for entrepreneurs to manage stress, increase calmness, and focus on personal improvement.
    • Entrepreneurs can prevent burnout by focusing on both the dopamine rush from future goals and the serotonin boost from expressing gratitude for past achievements. A clear mission and sharing success stories can help keep teams motivated and grounded.
    • Unexpected component shortages can cause significant delays and negatively impact customer satisfaction. Proper forecasting, planning, and managing global supply chains are crucial for business success.
    • Rejection is a natural part of building a business, learn from it and keep pushing through, surround yourself with supportive people, find a balance between work and personal life, and stay dedicated to your mission.
    • Find and work with individuals who are more successful than you for learning and inspiration. Delegate tasks based on strengths and focus on your role as a CEO. Keep pushing through challenges and building resilience.
    • Entrepreneurs must balance individual tasks and team management, prioritize time and focus, and say no to distractions to grow as a leader and build a successful business. Whoop stands out with its unique focus on actionable insights for performance optimization.
    • Whoop offers a risk-free subscription model, a focus on behavior change, and delivers value daily to keep members engaged.

    📝 Podcast Summary

    From athlete to entrepreneur: Founding WHOOP to optimize performance and improve health

    Measuring your body's data can potentially save lives by revealing hidden health issues. This was the inspiration behind WHOOP, a company founded by Will Ahmed during his time at Harvard. He was an athlete who had a deep interest in sports and exercise, and he became fascinated with the idea of continuously measuring the human body to optimize performance and improve health. Despite having no prior experience in entrepreneurship, Will's passion and relentless work ethic led him to found WHOOP. He read hundreds of medical papers, met with coaches and athletes, and even took business classes to learn how to turn his idea into a business plan. However, he also acknowledges that he was not entirely focused on his goal during his college years, as he still enjoyed the social aspects of being a student. The lesson here is that having a clear vision and working tirelessly towards it can lead to remarkable achievements, even if there are distractions along the way.

    Recognizing the importance of recovery for optimizing performance and health

    The founders of WHOOP recognized the importance of recovery in optimizing performance and overall health, which was a counterintuitive insight at the time. They developed the first wearable technology to continuously measure heart rate variability, focusing on data collection and medical-grade accuracy. Starting at Harvard, they faced challenges bringing the cumbersome prototype to market, but their dedication and focus on the problem led to the company's success. WHOOP's early emphasis on recovery and data collection set them apart from competitors and contributed to their market recognition.

    From athletes to everyday life

    The WHOOP Strap, a wearable technology designed to monitor sleep, recovery, and strain, started with a focus on professional athletes due to their high need for such data and the unique value proposition it offered. The company's success can be attributed to not only the accurate and comfortable hardware but also the overall experience of making sense of the data and providing actionable prescriptive feedback. The ultimate goal is to evolve health monitoring from large, cumbersome medical equipment to small, smart, continuous technology. The WHOOP Strap acts as a coach, helping users understand their body's response to various factors and making recommendations for improvement. The technology has significantly impacted its users' lives by providing valuable insights and enabling behavior change. In the future, the technology aims to measure almost everything in a doctor's office and present it in an easy-to-understand format.

    Optimizing performance and health with body data

    Understanding your body's responses to various factors through tools like WHOOP can help optimize performance and prevent potential health issues. The speaker shares how avoiding shisha, caffeine, and excessive training in a certain cycle contributes to their optimal performance. They also emphasize the importance of measuring body data to manage health, as some issues may not always be noticeable through feelings alone. The speaker's experience with WHOOP reveals how the device predicted and even saved them from illnesses, including COVID-19, and overtraining. While acknowledging the limitations of calculating exact calories burned during weight training, the speaker highlights the overall value of tracking body data for performance and health improvements.

    WHOOP's Focus on Internal Body Metrics for Accurate Calorie Burn Estimates

    The WHOOP fitness app focuses on measuring internal body metrics, such as heart rate and movement, to provide accurate calorie burn estimates, especially during weightlifting workouts. They are developing new features using sophisticated algorithms from a recently acquired company, Push, to measure velocity and rate of lifting for weightlifting sessions. WHOOP does not track steps as they believe it is a superficial measurement of movement and can be misleading, as a low-impact activity like a long walk can result in a high number of steps. Instead, they aim to provide deep insights into the body's physiological state. The company, led by CEO Will Ahmed, has grown to approximately 550 employees, and Ahmed has prioritized personal growth as a CEO, including learning to meditate to better manage stress.

    The Importance of Quality Sleep for Performance and Well-Being

    Getting high-quality sleep, specifically REM and slow wave sleep, is crucial for managing stress, enhancing cognitive function, and promoting physical recovery. Most people overestimate the amount of quality sleep they get, and measuring this period is essential to optimize it. REM sleep is when the mind repairs cognitively and absorbs information, while slow wave sleep is when the body recovers and produces most of its human growth hormone. By focusing on optimizing these sleep stages, individuals can improve their overall performance, strength, and well-being. Additionally, regular meditation practice can be an effective tool for managing stress and becoming a more thoughtful leader.

    Managing Stress and Achieving Success as an Entrepreneur

    For entrepreneurs looking to manage stress and run a successful business, a combination of effective meditation techniques, improved sleep, and maintaining a growth mindset are essential. Meditating helps manage stress responses, better sleep leads to increased calmness, and a growth mindset allows entrepreneurs to focus on personal improvement rather than tying their identity to their business's performance. Additionally, recognizing the importance of creating value for team members and investors, and celebrating milestones without getting too distracted, can contribute to long-term success.

    Balancing Gratitude and Dopamine for Entrepreneurial Success

    Entrepreneurs can avoid burnout by balancing their dopamine-driven pursuit of future milestones with gratitude for their current achievements. The dopamine system motivates us to reach goals, but when we only focus on it, we risk feeling letdown once we reach a milestone and moving on to the next one. Gratitude, on the other hand, produces serotonin, which also makes us happy and keeps us grounded. In the workplace, a clear and compelling mission can help motivate employees and create a positive work environment. Regularly sharing success stories and customer feedback can remind team members of the impact their work has on people's lives and reinforce the company's mission. By balancing the drive for future milestones with gratitude for past achievements, entrepreneurs can stay motivated and focused while also avoiding burnout and maintaining a happy, productive team.

    Lessons from WHOOP's supply chain disruptions

    Supply chain disruptions can significantly impact a business, even for a well-established company like WHOOP. The launch of the WHOOP 4.0 was a painful experience due to unexpected component shortages, resulting in long delays for customers. This experience taught WHOOP valuable lessons about forecasting, planning, and the complexity of managing global supply chains. Despite these challenges, WHOOP persevered through earlier financial struggles and a mindset that failure was not an option. While failure can be a learning experience, it's ultimately better to succeed and avoid the negative emotions and potential damage to reputation that come with failure.

    Embrace rejection and stay focused on the mission

    Ambitious goals and facing rejection are inevitable parts of building a successful business. The speaker learned that despite the challenges and sacrifices, it's essential to stay focused on the mission and keep pushing through. Rejection, whether it's from investors or potential hires, is a natural part of the process and should be seen as an opportunity to learn and improve. Surrounding oneself with supportive people, especially during the early stages of a startup, is crucial. Building a business requires immense dedication and sacrifice, but the rewards can be significant. It's essential to find a balance between work and personal life, but the drive to create something new and innovative can be a powerful motivator.

    Surrounding Yourself with Talent and Empowering Your Team

    Building a successful company involves surrounding yourself with talented individuals, empowering them, and creating an environment where they can work effectively together. This is a crucial aspect of entrepreneurship, as no one person can excel in every area of business. However, it can be challenging to find and work with people who are more successful than you. The CEO of Whoop emphasizes the importance of seeking out these individuals for learning and inspiration, even if it means stepping out of your comfort zone. Another key aspect is being mindful of how you spend your time and focusing on your strengths as a CEO, while delegating tasks to your team. Lastly, the CEO advises upcoming entrepreneurs to keep pushing through the challenges and building resilience, as the journey to success can be difficult and discouraging at times.

    Balancing Individual Contribution and Management Responsibilities

    Starting a business involves not only building the company but also growing into the person capable of leading it. This means balancing individual contribution and management responsibilities, which can shift over time. As the face of the company, entrepreneurs often find themselves both creating content and managing teams. Time management and focus are crucial to ensure that energy is directed towards the most important tasks. Aspiring entrepreneurs should remember the importance of saying no to distractions and keeping their team focused as well. When it comes to choosing a wearable fitness technology like Whoop over competitors, the company's unique focus on providing actionable insights for athletes and individuals looking to optimize their performance sets it apart.

    Unique fitness technology with a focus on behavior change

    Whoop is a unique fitness technology subscription that offers a focus on behavior change and health improvement. By wearing the Whoop band, users can easily understand their health data and identify areas for lifestyle changes. The subscription model allows users to try the product risk-free, and Whoop's business model incentivizes the company to deliver value to its members every day. With a strong focus on behavior change and a flexible, subscription-based business model, Whoop sets itself apart from other products on the market. To learn more about Whoop and its offerings, you can find Will Ahmed, the company's founder and CEO, on social media under the handle @willahmed. Additionally, the Whoop podcast is a great resource for learning about the history of the company and gaining insights on various health and fitness topics, including weightlifting, recovery, performance, and sleep statistics. Episodes have recently explored the history of Whoop in greater depth. By signing up for Whoop today for just $30, users will receive the hardware in the mail for free, and the subscription is based on a monthly payment. This business model ensures that Whoop is committed to delivering value to its members consistently, or risk losing them. Overall, Whoop offers a compelling value proposition for those seeking to make positive lifestyle changes and improve their health.

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