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    417. How to Manage Your Job, Your Company, Your Life | Derick Cooper

    Effective communication, clear goals, and guiding teams towards shared objectives are essential in propagating goodwill, integrity, and ultimately building a strong reputation.

    enJanuary 25, 2024

    About this Episode

    Dr. Jordan B. Peterson speaks with the CEO of QOL Medical, Derick Cooper. They discuss how immunological systems confront pathogens and store information, the trait most associated with entrepreneurial success, the complicated patterns of behavior that scale from cellular interaction to metaphysics, and how a spirit of reciprocity can be utilized to uplift the individual as well as the community, society, and upward.

     

    Derick Cooper is the Chief Executive Officer of QOL Medical, LLC, a large, private specialty biopharmaceutical company that makes drugs and biologics for rare diseases. QOL is a commercial stage company founded in 2003 with fully integrated capabilities ranging from sales and marketing to drug development to bioprocess-based manufacturing. Prior to 2010, Cooper spent 16 years in investment banking, mergers and acquisitions, venture capital, corporate finance, and operations with The Robinson-Humphrey Company in Atlanta, as a portfolio manager with Sirrom Capital, formerly the largest mezzanine lender in the US, and with CooperSmith, formerly the largest independent baked foods company in the US.

     

    - Links -

     

    2024 tour details can be found here https://jordanbpeterson.com/events  

     

    Peterson Academy https://petersonacademy.com/

     

    For Derick Cooper:

     

    On X https://twitter.com/derick_cooper5

     

    QOL Medical website www.qolmed.com

    🔑 Key Takeaways

    • Rare diseases may affect a significant number of individuals when considered collectively, emphasizing the need for targeted treatments. Collaboration between different disciplines can lead to valuable insights and innovation.
    • Exploring niche fields and following one's interests can lead to a greater understanding of rare diseases and the broader context in which they exist, ultimately paving the way for successful ventures and fruitful careers.
    • Success in various industries depends on a combination of intelligence and personality traits, such as conscientiousness and openness, which greatly impact effectiveness and satisfaction.
    • Find a balance between being open to new ideas and maintaining discipline by prioritizing and allocating resources effectively, while also finding time for long-term strategic thinking.
    • Effective leadership requires clear communication of goals, an understanding of individual motivations, and recognition of diverse skill sets within the organization. Practicing humility and self-awareness contribute to organizational success.
    • Recognizing and filling knowledge gaps, understanding different perspectives, and aligning personality traits and skills with roles can lead to successful management and thriving organizations.
    • Understanding personality dimensions and aligning perspectives can improve communication, cooperation, and relationships, not only in personal interactions but also in professional fields like investment banking.
    • Success in business depends on various factors, including effective management, market timing, and marketing strategies. Relying on hard data, rather than intuition, is crucial to evaluate growth potential. Effective communication is vital within an organization for success.
    • Maintaining efficiency becomes challenging as organizations grow larger, leading to chaos and a loss of organizational goals. Jordan Peterson suggests that groups of around 200 individuals are manageable, and profitability should be driven by benefiting others.
    • Finding satisfaction in achieving goals and creating something valuable is driven by dopamine-related fulfillment and the implicit ethic of capitalism, promoting excellence and reciprocity in social interactions and exchanges.
    • Effective communication, clear goals, and guiding teams towards shared objectives are essential in propagating goodwill, integrity, and ultimately building a strong reputation.
    • Setting clear goals not only provides direction and purpose but also helps to avoid failure, prioritize tasks, reduce anxiety and ambiguity, create order, and increase effectiveness in achieving desired outcomes.
    • Both prey animals and the immune system use a strategy of randomness and adaptability to protect themselves and eliminate threats.
    • The immune system gradually refines antibodies to specifically target bacteria, demonstrating that understanding enough information and achieving the desired outcome is more important than capturing every detail.
    • Our immune system and human thought follow a similar pattern of progressing from broader concepts to more specific ones, highlighting the importance of hierarchy and understanding in both biology and cognition.
    • Stories can guide us towards meaningful lives, but translating them to our own experiences may be complex. By prioritizing and committing to our goals, we can find clarity and move towards a fulfilling life.
    • Bees use advanced communication through their dance to guide each other to valuable flower beds, showcasing hierarchical organization and suggesting the presence of similar value-seeking behaviors in humans.
    • Embrace curiosity, learning, and adaptability while following your calling and maintaining a clear conscience to achieve a harmonious balance between order and chaos in life.
    • Expanding our education and knowledge across multiple domains enhances problem-solving abilities, ethical decision-making, functional societies, and effective communication. It is similar to the immune system, guiding us through the complexities of life.
    • Embracing chaos is essential for all organisms to find and maintain value in their lives, and this ability extends to both biological life and human consciousness.
    • Our perception of the world is influenced by conflicting messages of unlimited potential and oppressive hierarchies, leading to a prey response in young people. Recognizing the nuances and finding balance is crucial.

    📝 Podcast Summary

    Expanding Treatments for Rare Diseases: Insights from CEO Derick Cooper

    Derick Cooper, CEO of QOL Medical, specializes in producing treatments for rare diseases. His company focuses on understanding the genetic background of these diseases and developing therapies to counter them. Despite being classified as rare, these diseases are not actually uncommon when taken in their cumulative sense. This highlights the importance of addressing these conditions and developing treatments, as they affect a significant number of individuals. Cooper's expertise in immunological function has allowed him to draw parallels between how the immune system works and how cognitive systems work, providing valuable insights into both realms. This collaboration between business and biology showcases the potential for cross-disciplinary learning and innovation.

    Understanding the Impact of Rare Diseases and the Interconnectedness of Different Fields

    Rare diseases, although individually unique and small in terms of prevalence, collectively have a substantial impact on the total number of people affected. As we delve deeper into the genetic background of different diseases, we discover the implications they have for other diseases as well. This interconnectedness demonstrates the broader context in which rare diseases exist. Furthermore, exploring niche fields or specific areas of interest can lead to a greater understanding of the world at large. Just as scientists start as generalists before specializing intensely, they eventually develop a broader range of knowledge and connections between their field of study and other domains. This ability to follow one's interests, combined with a strong business acumen, can pave the way for successful ventures and fruitful careers.

    The importance of skill sets and personality traits in different industries.

    Different industries require different skill sets and personality traits for success. The baked foods industry, for example, is a cost-driven business that demands meticulous cost control and attention to detail. On the other hand, the pharmaceutical industry, with its focus on intellectual property and complex disease treatment, requires high levels of openness, creativity, and interest in intellectual matters. This demonstrates that success in complex endeavors relies on both intelligence and personality trait variance. Conscientiousness and detail-orientedness are crucial for managing costs and maintaining order, while openness and interest in ideas are essential for entrepreneurial endeavors and intellectual exploration. Understanding and leveraging these traits can greatly impact one's effectiveness and satisfaction in different industries.

    Balancing Openness and Discipline in Decision-Making

    There needs to be a balance between being open to new ideas and maintaining discipline in decision-making. Highly open individuals may have a tendency to jump from one topic to another, triggering a flood of ideas. While this can lead to unique and innovative connections, it can also result in overwhelming chaos and inefficiency, especially when working with a team. To overcome this challenge, it is important to prioritize and allocate resources effectively. This involves identifying the best opportunities and giving them the necessary focus and investment, while letting go of less promising ideas. Additionally, managers need to resist the temptation to only focus on fixing problems and find time for long-term strategic thinking.

    Fostering Success Through Effective Management Strategies

    When it comes to managing employees, it is important to focus on the high-performing individuals who can bring exponential benefits to the organization. However, it is equally important to build a functional organization with people in different roles and understand how the entire hierarchy functions. Chaos within the organization can be a signal that goals are not clear or there is a fear of not achieving them. It is crucial for leaders to communicate goals effectively and understand what motivates their employees to change direction. Additionally, intelligence and competence may vary across different specialized areas, so it is essential to recognize and appreciate the diverse skill sets within the organization. Ultimately, understanding oneself and practicing epistemic humility can contribute to effective leadership and organizational success.

    Understanding Knowledge Boundaries and Diversity for Effective Organizational Functioning

    Understanding the boundaries of what you know and what you don't know is crucial for effective functioning within an organization. By filling in knowledge gaps and aligning different skillsets appropriately, the organization can thrive. Another key component is recognizing that people perceive the world differently, and it's important to have some understanding of their reference frame to effectively communicate. True diversity lies in diversity of temperament, with different skills associated with each temperament dimension. Knowing these differences can help in motivating individuals and assigning them to suitable roles. It is also beneficial to appreciate the advantages and disadvantages of different personality traits, such as being agreeable or disagreeable. By aligning personality and competence with the job, good management can be achieved.

    Unpacking Personality: Insights for Better Interactions and Relationships

    Understanding the complexity of personality can greatly benefit our interactions and relationships. By analyzing personality through five dimensions and ten different aspects, we can uncover our strengths and weaknesses, as well as gain insight into others' perspectives. This knowledge becomes especially important when communicating with individuals who possess different personality traits than our own. It allows us to navigate potential misunderstandings and friction, fostering better understanding and cooperation. Additionally, the idea of aligning perspectives extends beyond personality analysis. In fields like investment banking, exposure to a variety of competent individuals and concepts at a young age offers immense educational value. This exposure allows for the development of crucial skills and a deeper understanding of financial and operational concepts.

    Factors Influencing the Success of Companies

    The success of a company is not solely determined by its creative ideas or products. There are various factors that contribute to a company's success, such as the management team, timing in the market, marketing strategies, and more. This complexity makes it difficult to accurately predict which companies will perform well. Investment bankers, for example, aim for a high return on their investments because many companies that appear promising ultimately fail. To evaluate the growth potential of companies, it is crucial to rely on hard data rather than intuition. Additionally, effective communication and understanding within an organization are vital for its success, as excessive layers of operation can hinder the flow of valuable information.

    The Chaos of Large Organizations: Fiefdoms and Loss of Direction

    The chaos and lack of understanding within organizations can lead to the growth of fiefdoms and a loss of direction. As group sizes become larger and more people report to a single person, it becomes increasingly difficult to keep track of interactions and maintain efficiency. This can result in a recipe for chaos and a loss of organizational goals. Jordan Peterson suggests that human beings tend to operate best in groups of around 200 individuals, beyond which the organization becomes unmanageable. Additionally, the focus on profitability is not just about financial success, but also a measure of running an efficient organization that positively impacts people's lives. It is possible to find meaning in profit when it is driven by the desire to benefit others. However, skeptics argue that underlying motivations may be driven by power and money rather than genuine concern for others.

    The Power of Motivation and Ethical Exchanges in Achieving Goals

    The motivation to help others is often a genuine desire for a job well done and a functioning organization. Competent and successful individuals find deep satisfaction in achieving goals and creating something valuable. This satisfaction is likely dopamine-related and stems from the fulfillment of doing something meaningful. Furthermore, capitalism, when understood as voluntary exchange, carries an implicit ethic that promotes excellence. The exchange of goods, ideas, and interactions within a social community fosters ethics that emerge from iterated exchanges. Goals that are sustained must serve the purposes of this exchange and meet certain constraints for social acceptance. Ultimately, the pursuit of goals and the adherence to an implicit ethic highlight the importance of reciprocity and maintaining equal quality in interactions and exchanges.

    Building Reputation & Storing Treasure: The Power of Goodwill and Integrity

    Building a reputation and storing up treasure in heaven are both rooted in the concept of propagating goodwill and integrity across time. Just as sharing successful hunting experiences in ancient times created a mutual banking system, investing in the minds and perceptions of others today can lead to a network of support and reciprocity. This notion of reputational integrity is emphasized in the gospels, where Christ condemns those who manipulate reputation for personal gain. In a practical sense, effective communication within organizations involves setting clear overarching goals and cascading them into specific actions for different functions. By understanding how communication propagates within an organization, leaders can motivate and guide their teams towards achieving shared objectives.

    The Importance of Setting Clear and Specific Goals for Success and Identity

    Setting clear and specific goals is crucial for success and identity. It not only provides a sense of direction and purpose, but also helps to avoid failure and prioritize tasks. Clear goals help to translate high-level objectives into actionable steps, ensuring that everyone understands what needs to be done. Moreover, clear goals reduce anxiety and ambiguity, allowing for better management of chaos. By narrowing focus and establishing boundaries, goals create order and increase effectiveness. Just like a lion communicates which zebra to focus on, setting goals helps to target efforts and achieve desired outcomes. Goals are the foundation of identity and provide emotional fulfillment as progress is made towards their attainment.

    The Similarities between Prey Animals and the Immune System

    Prey animals, such as zebras and quails, use a strategy of disorientation to protect themselves from predators. By running around randomly and creating chaos, they make it difficult for predators like lions and raccoons to single them out. This behavior is not limited to land animals but is also observed in bees when they swarm and sting bears that try to steal their honey. Understanding these survival tactics can provide insight into the functioning of the immune system. The immune system also employs a similar strategy of randomness and adaptability when targeting pathogens. It produces millions of different antibodies that grasp onto pathogens, allowing the body to identify and eliminate them. This sequence of general to specific analysis helps the immune system map and respond to bacterial cells effectively.

    The immune system's antibody production process as a metaphor for mapping a coastline.

    The immune system has a fascinating process of generating antibodies to fight off bacteria. The antibodies start with a vague grasp on the bacteria, but as they get copied and refined, they become more specific and effective in targeting the bacteria. It's like mapping a coastline using blocks of different sizes. The immune system starts with low-resolution blocks and gradually progresses to smaller, more precise blocks, mapping out the bacteria accurately. The immune system doesn't need to map every single detail; it just needs to understand enough to stop the bacteria. This process aligns with the philosophy of knowledge, where something is considered right if it helps achieve the desired outcome.

    The General to Specific Pattern in Biological and Cognitive Processes

    The immune system and human thought share a similar pattern of operating from the general to the specific. Just as the immune system identifies bacterial cells at multiple levels of analysis, human thought progresses from broad concepts to more specific ones. This hierarchy of understanding is observed in children as they learn the hierarchy of objects. Additionally, in linguistic history, shorter words map onto more fundamental concepts, similar to how shorter words like "cat" and "dog" are considered base level words. Furthermore, archetypes and stories play a crucial role in problem-solving, as they provide general-purpose problem-solving tools with broad application. When a story resonates deeply, it indicates that it fits into our memory's evolved framework, highlighting its importance for our overall functionality. This pattern of seeking patterns and searching for similarity at the appropriate level of analysis is also seen in scientific research as knowledge from one domain can often translate to another. Overall, these observations suggest that there is a consistent pattern of moving from the general to the specific in both biological and cognitive processes.

    The Importance of Stories, Clarity, and Commitment in Our Lives

    Stories, like the religious ones, have levels of generality and specificity. They can be applied to our own lives, but translating them may be complex. However, they serve as a valuable starting place. As we move from the general to the specific, the boundary between order and chaos changes, and the target becomes clearer. Just like how bees rank flower beds based on the frequency of bees returning from them, we too can rank and prioritize our goals. Bees communicate the value of a flower bed through a dance and their sacrificial action, indicating its worth. Similarly, the time and effort someone puts into convincing us of something shows their commitment and estimation of the goal's value. These insights remind us of the importance of stories, clarity, and commitment in our pursuit of meaningful lives.

    Bees' Communication Dance: A Hierarchical System of Direction

    Bees have an incredibly sophisticated communication system to direct one another to valuable flower beds. Through their dance, bees convey the distance and direction of the flower bed, with each second of the dance representing about a thousand meters. This dance creates a hierarchy as more and more bees join in, providing more precise information about the flower bed's location. This system of communication relies on the bees' sacrifice of energy in flying and their ability to detect the smell of valuable nectar. However, it is also possible for bees to lie in their dance, signaling for treasure that doesn't exist. This demonstrates the existence of hierarchies in nature and suggests that human beings can find value in similar ways.

    Pursuing Your Calling and Conscience: The Keys to a Fulfilling Life

    Pursuing your calling and attending to your conscience can lead to a fulfilling and successful life. The conversation between Derick Cooper and Jordan Peterson highlights the importance of curiosity, learning, and adaptability. Derick's deep interest in the biopharmaceutical company stemmed from the dynamic environment and academic challenge it offered. Jordan explains that following one's calling and maintaining a clear conscience can create a harmonious balance between order and chaos. As you embark on an adventure, like a bee searching for flowers, you may not have a perfectly defined goal, but taking that first step into chaos can lead you in the right direction. It is through gaining knowledge and setting boundaries that you can find the right path and increase flexibility in pursuing future goals.

    The Power of Multidimensional Education and Knowledge

    A multidimensional education and knowledge of multiple domains can lead to greater meta knowledge and pattern recognition. Specialization in a single area can result in blindness and a lack of understanding of how different functions and behaviors may interact across domains. By expanding our education and increasing the dimensionality of our knowledge, we can have a better starting point for solving problems and making ethical decisions. A shared language of value and a common understanding of foundational stories and principles can contribute to a functional society and effective communication. This multidimensionality is akin to the elements of the immune system, providing us with a starting place and a doorway into the maze of life.

    Navigating the balance between order and chaos in life.

    All living things possess the ability to navigate the tension between order and chaos. This is because the physical world itself is inherently chaotic, with elements that can randomly change and become something completely different. Biology, therefore, must have the capacity to navigate this complex environment. Different species have developed their own unique strategies to direct their behavior and prioritize what is valuable to them. This boundary-setting mechanism allows them to adapt and survive in their respective ecosystems. Furthermore, this ability to mediate between order and chaos is not limited to biological life, but also extends to consciousness and the pursuit of value in human beings. Ultimately, it is essential for all organisms to embrace chaos in order to find and maintain value in their lives.

    The Dichotomy of Perception and Behavior

    Our perception of the world is influenced by a dichotomy. On one hand, we are taught that we can be anything and do anything we want, with no constraints. On the other hand, there exists a hyper-oppressive, patriarchal hierarchy that hinders our success. This contradictory message leads to a prey response in young people, as they are taught that they are not capable of being successful. It is important to recognize that there are two aspects at play here. The predatory side encourages goal-seeking and becoming a better person, while the prey side promotes victimization. Both extremes can deteriorate and lead to negative behaviors. It is crucial to understand the nuances and not categorize all predatory behavior as narcissistic psychopathy. We should be mindful that treasure hunting behavior, for example, is not necessarily predatory. Overall, it is important to strike a balance and recognize the complexity in our perceptions and behaviors.

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    Wild food and agriculture:

    https://madfeed.co/video/from-wild-to-tame-and-back-again/

    https://madfeed.co/video/we-are-here-because-we-have-appetite/

    https://madfeed.co/video/whos-got-the-guts/

     

    Website https://www.tor.dk/

     

    Article “We Are Waking Up” : https://www.tor.dk/2019/05/06/we-are-waking-up/

     

    440. Looking Back on the Campaign, and Forward for the Country | Vivek Ramaswamy

    440. Looking Back on the Campaign, and Forward for the Country | Vivek Ramaswamy

    Dr. Jordan B. Peterson sits down with 2024 presidential candidate Vivek Ramaswamy to discuss the recent suspension of his campaign, how he fought the traditional media’s best advances against him, who he is endorsing now, and the American values he seeks to defend going forward.

     

    Vivek Ramaswamy is an entrepreneur, author, and political activist. Vivek has been making headlines since announcing his candidacy for the 2024 presidential election, running on a platform in part to dismantle the expansive and corrupt bureaucracy that has seeped into nearly all facets of American government. Prior to this, Ramaswamy was the founder and CEO of the biopharmaceutical company Roivant Sciences. Leaving in 2021, he published “Woke, Inc.: Inside Corporate America's Social Justice Scam.” In 2022, he co-founded Strive Asset Management with Anson Frericks, which focuses on an alternative to the now-pushed ESG investment framework. That same year Ramaswamy published “Nation of Victims: Identity Politics, the Death of Merit, and the Path Back to Excellence”

    and has since been deemed one of the “Intellectual Godfathers of the anti-woke movement.”

     

     

    - Links -

     

    2024 tour details can be found here https://jordanbpeterson.com/events  

     

    Peterson Academy https://petersonacademy.com/  

     

     

    For Vivek Ramaswamy:

     

    On X https://twitter.com/VivekGRamaswamy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

     

    On Youtube https://www.youtube.com/@vivek-2024 

    439. Microplastics, Global Greening, & the Dangers of Radical Alarmism | Dr. Patrick Moore

    439. Microplastics, Global Greening, & the Dangers of Radical Alarmism | Dr. Patrick Moore

    Dr. Jordan B. Peterson sits down with industry consultant, science activist, and past president of Greenpeace Canada (1971 to 1986), Dr. Patrick Moore. They discuss his time in Greenpeace, the historic timeline of global ice ages and climate change, the clear lies being peddled to promote alarmism, and how the woke left manipulates science (and scientists) to promote a falsely perceived and politically incentivized future catastrophe.

     

    Dr. Patrick Moore has been a leader in the international environmental field for more than 45 years. He is a co-founder of Greenpeace and served for nine years as President of Greenpeace Canada and seven years as a Director of Greenpeace International. As the leader of many campaigns Dr. Moore was a driving force shaping policy and direction for 15 years while Greenpeace became the world's largest environmental activist organization.

     

    In recent years, Dr. Moore has been focused on the promotion of sustainability and consensus building among competing concerns. He was a member of the British Columbia government-appointed Round Table on the Environment and Economy from 1990 - 1994. In 1990, Dr. Moore founded and chaired the BC Carbon Project, a group that worked to develop a common understanding of climate change.

     

    In 2021 Dr. Moore published "Fake Invisible Catastrophes and Threats of Doom" exposing the fake news and fake science around 11 claims of disaster including climate change, coral reefs, polar bears, plastic, nuclear energy, and more.

     

     

    - Links -

     

    2024 tour details can be found here https://jordanbpeterson.com/events  

     

    Peterson Academy https://petersonacademy.com/  

     

     

    For Dr. Patrick Moore:

     

    On X https://twitter.com/ecosensenow?lang=en

     

    “Fake Invisible Catastrophes And Threats of Doom” (Book) https://www.amazon.com/Fake-Invisible-Catastrophes-Threats-Doom-ebook/dp/B08T6FFY6S/ref=sr_1_1?dchild=1&keywords=fake+invisible+catastrophe&qid=1612915229&s=digital-text&sr=1-1