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    440. Looking Back on the Campaign, and Forward for the Country | Vivek Ramaswamy

    Reflecting on the 2020 campaign, the candidate realized that being a fighter wasn't enough and connecting with small groups in-person didn't reach enough voters. They learned to stay true to themselves and hold themselves to a high standard, but needed to adapt to reach a larger audience.

    enApril 15, 2024

    About this Episode

    Dr. Jordan B. Peterson sits down with 2024 presidential candidate Vivek Ramaswamy to discuss the recent suspension of his campaign, how he fought the traditional media’s best advances against him, who he is endorsing now, and the American values he seeks to defend going forward.

     

    Vivek Ramaswamy is an entrepreneur, author, and political activist. Vivek has been making headlines since announcing his candidacy for the 2024 presidential election, running on a platform in part to dismantle the expansive and corrupt bureaucracy that has seeped into nearly all facets of American government. Prior to this, Ramaswamy was the founder and CEO of the biopharmaceutical company Roivant Sciences. Leaving in 2021, he published “Woke, Inc.: Inside Corporate America's Social Justice Scam.” In 2022, he co-founded Strive Asset Management with Anson Frericks, which focuses on an alternative to the now-pushed ESG investment framework. That same year Ramaswamy published “Nation of Victims: Identity Politics, the Death of Merit, and the Path Back to Excellence”

    and has since been deemed one of the “Intellectual Godfathers of the anti-woke movement.”

     

     

    - Links -

     

    2024 tour details can be found here https://jordanbpeterson.com/events  

     

    Peterson Academy https://petersonacademy.com/  

     

     

    For Vivek Ramaswamy:

     

    On X https://twitter.com/VivekGRamaswamy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

     

    On Youtube https://www.youtube.com/@vivek-2024 

    🔑 Key Takeaways

    • Businessman Vivek Ramaswamy ran for president to dismantle the administrative state and revive American ideals, drawing parallels to the American Revolution.
    • Effective sales and marketing efforts are crucial for gaining relevance and making it into the political conversation, despite having a compelling message or well-prepared policy platform.
    • Persistently engaging with various platforms and audiences can help get noticed in the early stages of a political campaign despite media neglect.
    • Stay calm during provocative media interviews, don't fall into journalist's trap, and leverage alternative media outlets for success.
    • Direct, human interactions on social media helped the speaker connect with voters, qualify for debates, and surge in polls, highlighting the evolving role of new media in politics
    • Be aware of the potential consequences of unfiltered conversations and the importance of strategic communication in politics.
    • Media outlets have the power to misrepresent information, potentially leading to public misunderstanding and negative consequences for individuals or organizations. Accurate reporting is crucial for maintaining trust and transparency.
    • Inaccurate reporting can harm individuals' reputations and should be avoided by ensuring full context is provided
    • Individuals can impact elections by fact-checking and holding non-serious candidates accountable, but debates can become an 'industrialized cesspool' with attacks from opponents and super PACs.
    • Approach debates respectfully, engage with opponents, and strike a balance between standing up for beliefs and respecting others.
    • Reflecting on the 2020 campaign, the candidate realized that being a fighter wasn't enough and connecting with small groups in-person didn't reach enough voters. They learned to stay true to themselves and hold themselves to a high standard, but needed to adapt to reach a larger audience.
    • Personal growth can stem from unsuccessful experiences, strengthening relationships and convictions. Balance leadership and criticism, be mindful of power's impact, and navigate media's shaping role.
    • The interviewee plans to support a Trump presidency, reach out to young voters and non-traditional groups, and continue their work in the private sector, pushing back against the ESG movement.
    • Supporters believe Trump, as an unconventional leader, can decimate the system draining our culture and country, despite its entrenched nature.
    • Many institutions have structures that hinder leaders from making decisions and implementing change, but not all calls for change are equal, support those who genuinely seek to create positive change.
    • Conservatives should focus on saving and improving existing institutions instead of tearing them down and rebuilding on radical left principles.
    • Trump demonstrates intellectual humility and considers multiple perspectives before making decisions, showing promise for effective policy-making in a second term.
    • Focus on affirmative values, unifying vision, term limits, and end insider trading to heal political divisions. Leaders should promote positive visions, individuals take responsibility, and governance based on subsidiarity.
    • Relinquished responsibilities lead to chaos and tyranny, emphasizing the need for personal accountability to maintain order and freedom

    📝 Podcast Summary

    Running for President to Dismantle the Administrative State

    Vivek Ramaswamy, a businessman and political figure, identified the administrative state as the root cause of many issues in industries like pharmaceuticals and asset management. Believing that he could have the biggest impact by tackling this issue head-on, he decided to run for president with the goal of dismantling the administrative state and reviving American ideals. Although he didn't become the next president, the experience provided valuable lessons and set him up for future endeavors. Ramaswamy saw parallels between his decision to run for president and the American Revolution, where young people challenged elite technocracy. Despite not reaching his initial goal, he remains committed to making a significant impact on the political landscape.

    Assuming a compelling message is enough to win elections is a naive assumption

    Assuming that having a compelling message or a well-prepared policy platform is enough to make a successful political campaign is a naive assumption. The political landscape is much more complex than that, and gaining relevance and making it into the conversation is a significant challenge that requires effective sales and marketing efforts. This was a hard-learned lesson for the speaker, who assumed that the message would naturally resonate with the masses and reach them without much effort. However, they were met with indifference from the media and the public, who were already focused on other candidates. This is similar to the experience of neophyte entrepreneurs who believe that their product is the only factor in its success and overlook the importance of sales and marketing. The political realm amplifies this issue, as even commercial instincts are not enough to fully grasp the complexities of politics.

    Reaching out to everyone and anyone

    Getting noticed and building a presence in the early stages of a political campaign can be a significant challenge. Traditional media may ignore you, and even the alternative media may not be enough to reach a wide audience. However, adopting a strategy of reaching out to everyone and anyone, regardless of the platform or audience, can help get your message out there. Unscripted interactions, even if they're not always flattering, can resonate with people and generate interest. In some cases, these efforts can lead to unexpected opportunities, such as being invited on major news shows. Ultimately, persistence and creativity in getting your message out there can help overcome the initial challenges of getting noticed in a crowded political landscape.

    Media Interviews: Handling Provocative Questions

    In media interviews, some journalists may intentionally set up interviewees with provocative questions to try and elicit a controversial response, damaging the interviewee's reputation and boosting their own. The speaker shared examples of this happening to him during interviews on mainstream media outlets, including an encounter with Don Lemon that led to Lemon's eventual firing from CNN. The speaker also emphasized the importance of staying calm and not falling into the journalist's trap during such interviews. Additionally, the speaker discussed his successful use of the direct-to-consumer model and viral moments from his appearances on alternative media outlets, particularly a contentious exchange on The Breakfast Club and a discussion with Chuck Todd about gender identity. Overall, the speaker's experiences highlight the importance of being prepared and staying composed during media interviews, even when faced with challenging questions or situations.

    Authentic exchanges on social media boosted speaker's campaign

    Authentic and earnest exchanges, both in traditional media and social media, played a significant role in the unexpected rise of the speaker's presidential campaign. These interactions, which included heated debates and respectful disagreements, often went viral and helped the speaker gain a large following despite initial resistance from corporate media. The speaker's ability to engage with people directly and authentically, even when their views differed greatly, helped to humanize the campaign and connect with voters. This approach not only helped the speaker to qualify for debates and surge in the polls, but also highlighted the evolving role of new media in politics and the need for traditional gatekeepers to adapt. The speaker's experience demonstrates the power of authentic engagement and the importance of embracing new media platforms in political campaigns.

    The manipulation of context in political conversations

    The context of conversations is crucial, and the manipulation of context can have significant consequences. In the summer leading up to the first presidential debate, my unfiltered conversations were aired out of context, creating a negative narrative and a theme for my opponents to exploit. This disincentivized longer-form conversations and led to a punishing response for those who dared to deviate from the traditional political communication assembly line. An example of this was a reporter from The Atlantic, who went out of his way to mention his stutter and gain my trust, only to potentially exploit me later. The experience taught us to be cautious and strategic in our communications.

    Misrepresentation in Media: The Atlantic and the Candidate's Off-Topic Comment

    During a campaign flight, a candidate, Smartly, had a conversation with a journalist about government transparency. The journalist brought up the topic of 9/11 and federal agents on the planes, which was not the focus of their conversation. Later, an article was published in The Atlantic, focusing on this off-topic comment and misrepresenting it as a conspiracy theory. The candidate denied making such a statement and requested the recording of their conversation to clarify. However, The Atlantic refused to share it. This incident led to CNN inviting the candidate for a debate, seemingly in retaliation. The incident highlights the importance of accurate reporting and the potential for misrepresentation in media.

    Misquoted statement damages political figure's reputation

    During a CNN interview, a reporter from The Atlantic misquoted or took out of context a statement made by a political figure regarding the possibility of federal officers being on a plane on 9/11. The figure publicly asked for the full context of the conversation to be released, but it wasn't. The misquoted statement was then used by the media to damage the figure's reputation. The motivation behind this was likely a combination of the reporter's desire to make a name for himself, The Atlantic's need for a story, and CNN's eagerness to capitalize on it. The incident highlights the importance of accurate reporting and the potential consequences of taking statements out of context.

    Citizens can influence presidential race through fact-checking and accountability

    Individual citizens have the power to influence the presidential race by fact-checking and holding non-serious candidates accountable. However, the industrialized politics in primary debates can provide fodder for other candidates and even super PACs to use against each other, creating an "industrialized cesspool" in American politics. During the Republican debate in Wisconsin, the focus was on a particular candidate, who entered the debate with a sense of liberation and disdain for the process due to media bias and attacks from other candidates. Despite the challenges, the candidate held their own and elicited a significant response from the audience. Reflecting on the experience, the candidate felt a sense of liberation and fun, but also recognized the importance of engaging with political heavyweights and improving performance for future debates.

    Using disdainful tactics in debates can be harmful

    During political debates, adopting a contemptuous or disdainful attitude towards opponents or the process itself can be dangerous and counterproductive. The speaker in this discussion admitted to using such tactics in the lead-up to a debate, which only fueled negative reactions from the crowd and opponents. Instead, approaching debates with a respectful yet tenacious attitude, focusing on sharing ideas and engaging with opponents, can be more effective in gaining support and winning over voters. The speaker also learned that being unfiltered and combative can alienate some supporters, even if they agree with one's ideas. Ultimately, it's essential to strike a balance between standing up for one's beliefs and maintaining respect for others in the political arena.

    Learning to show different sides of oneself in leadership

    The candidate reflected on the 2020 campaign and realized that while being a fighter was an essential aspect of leadership, it was not enough to win the election. The candidate learned that the formats given to them during the campaign did not allow other dimensions of their ability to be seen by the majority of the electorate. Instead, they connected with small groups of people in-person, often in Iowa, and were able to show a different side of themselves. However, this approach was not enough to win the election, as most people were accessing information in ways other than attending in-person events. The candidate is grateful for the experience and the lessons learned, and they received valuable advice from Tucker Carlson before running, including staying true to one's personal bubble and holding oneself to a high standard.

    Learning from Challenging Experiences

    Personal growth and conviction can come from challenging experiences, even if the intended outcome isn't achieved. Former presidential candidate Tucker Carlson shared his experience of being tested daily during his campaign and how it strengthened his family and his own beliefs. He emphasized the importance of maintaining strong relationships and staying true to one's convictions, even when faced with adversity. Additionally, Carlson reflected on the complexities of balancing a leadership role with fighting back against criticism, and the potential consequences of allowing power to cloud judgment. He also touched on the media's role in shaping public perception and the challenge of presenting multiple facets of one's personality through limited media formats.

    Aiming for Positive Impact on the Country

    During the 2020 presidential campaign, the interviewee identified as a fighter, and while some supporters saw this as a valuable trait, others preferred a proven fighter in Donald Trump. Moving forward, the interviewee aims for positive impact on the country through relevant and significant actions. If a Trump presidency occurs, the interviewee plans to support it and reach out to young voters and non-traditional groups. In the meantime, they will continue their work in the private sector, pushing back against the ESG movement. The interviewee emphasizes the importance of ensuring a Trump presidency in November and making a positive impact on the country.

    The interconnected web of unelected bureaucrats, deep state actors, and professional managers

    The interconnected web of unelected bureaucrats, deep state actors, and professional managers in politics, academia, and other institutions forms a formidable and entrenched system that is draining the lifeblood out of our culture and country. Trump's supporters believe that he, as a strong and unconventional leader, has the ability to decimate this system and make a meaningful difference, even if it's not possible to fully reform it. The speaker himself has learned to focus on his purpose rather than elaborate plans and is committed to supporting Trump's America-first agenda.

    Institutions hindering effective leadership

    Many institutions, from universities to corporations to governments, are not naturally set up for effective leadership. The default is a system of committees and bureaucracy that can hinder the executive's ability to make decisions and implement change. This is not a new phenomenon, but it requires a unique leader to break through it and start anew. However, it's important to note that not all calls for change are equal. Some may seek to truly reform and build anew, while others may merely seek to weaponize the existing systems for their own gain. It's crucial to distinguish between these two and support those who genuinely seek to create positive change.

    Reinvigorate existing institutions

    The path forward for conservatives is to reinvigorate the existing institutions of distributed responsibility, rather than tearing them down and rebuilding on radical left principles. This approach involves decimating the cancerous overgrowth while saving the underlying organ. Trump, as a leader, is seen as ambitious for the country and open to adopting new ideas that align with the America-first vision, despite media portrayals of him as dogmatic and single-minded. The goal is to learn from past experiences and build on successes, not just decimate and start anew.

    Trump's thoughtful approach to leadership

    Donald Trump is a thoughtful and deliberate leader who considers multiple perspectives before making decisions, rather than reacting to the winds of public opinion. This was evident during a conversation they had about the potential perils of a central bank digital currency. Trump demonstrated intellectual humility by asking for arguments against his position and consulted with others before forming his stance. His ability to consider different viewpoints and come to a well-reasoned decision is a promising sign for those hoping for effective policy-making in a second term. Despite concerns about his divisiveness, the speaker believes that Trump's thoughtful approach to leadership is a valuable asset for the country.

    Media projection and manipulation fuel political division

    The current political division in the country is not a reflection of inherent differences between people, but rather a result of media projection and manipulation. The solution, according to the speaker, is to focus on affirmative values and a unifying vision, such as individual and national sovereignty. Term limits for politicians and an end to insider trading are also important. Trump's leadership, with a focus on success as a unifying force, is seen as a step in the right direction, although it may take more than four years to heal the deep divisions in American society. The speaker expresses optimism that the country can emerge stronger after this period of turmoil. It's important for leaders to promote a positive and unifying vision, and for individuals to take their place in their communities and bear responsibility. This is a call to adventure for young people and a fundamental realization of governance based on the principle of subsidiarity.

    The importance of personal responsibility to prevent tyranny

    Abdicating personal responsibility can lead to tyranny. This was a key point discussed during a conversation between two individuals. They emphasized that everyone should understand this "iron law of humanity," as all relinquished responsibilities will eventually be taken up by those in power. The conversation took place during a filming session in Toronto, and the speakers encouraged conservatives to embrace this idea as a way forward. They believed that without personal responsibility, chaos and tyranny would ensue. The speakers ended the conversation by expressing their appreciation for the audience's time and attention and encouraging everyone to keep striving for personal accountability.

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    For Vivek Ramaswamy:

     

    On X https://twitter.com/VivekGRamaswamy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

     

    On Youtube https://www.youtube.com/@vivek-2024 

    439. Microplastics, Global Greening, & the Dangers of Radical Alarmism | Dr. Patrick Moore

    439. Microplastics, Global Greening, & the Dangers of Radical Alarmism | Dr. Patrick Moore

    Dr. Jordan B. Peterson sits down with industry consultant, science activist, and past president of Greenpeace Canada (1971 to 1986), Dr. Patrick Moore. They discuss his time in Greenpeace, the historic timeline of global ice ages and climate change, the clear lies being peddled to promote alarmism, and how the woke left manipulates science (and scientists) to promote a falsely perceived and politically incentivized future catastrophe.

     

    Dr. Patrick Moore has been a leader in the international environmental field for more than 45 years. He is a co-founder of Greenpeace and served for nine years as President of Greenpeace Canada and seven years as a Director of Greenpeace International. As the leader of many campaigns Dr. Moore was a driving force shaping policy and direction for 15 years while Greenpeace became the world's largest environmental activist organization.

     

    In recent years, Dr. Moore has been focused on the promotion of sustainability and consensus building among competing concerns. He was a member of the British Columbia government-appointed Round Table on the Environment and Economy from 1990 - 1994. In 1990, Dr. Moore founded and chaired the BC Carbon Project, a group that worked to develop a common understanding of climate change.

     

    In 2021 Dr. Moore published "Fake Invisible Catastrophes and Threats of Doom" exposing the fake news and fake science around 11 claims of disaster including climate change, coral reefs, polar bears, plastic, nuclear energy, and more.

     

     

    - Links -

     

    2024 tour details can be found here https://jordanbpeterson.com/events  

     

    Peterson Academy https://petersonacademy.com/  

     

     

    For Dr. Patrick Moore:

     

    On X https://twitter.com/ecosensenow?lang=en

     

    “Fake Invisible Catastrophes And Threats of Doom” (Book) https://www.amazon.com/Fake-Invisible-Catastrophes-Threats-Doom-ebook/dp/B08T6FFY6S/ref=sr_1_1?dchild=1&keywords=fake+invisible+catastrophe&qid=1612915229&s=digital-text&sr=1-1