Logo
    Search

    Podcast Summary

    • Exploring the Battle Between Viruses and Humans: From Evolutionary Processes to Human LifeUnderstanding the constant arms race between viruses and humans allows us to develop better strategies for protection and prevention, despite the challenges we still face.

      Matt Ridley, a biologist turned writer, realized that his talent and interest lied in writing about science rather than doing it himself. His book "The Red Queen" explores the age-old competition between viruses and humans, highlighting the constant arms race between parasites and hosts. This concept not only applies to evolutionary processes but also to various aspects of human life, including society and sexual politics. While viruses and bacteria pose constant challenges, human ingenuity and advancements in technology give us the upper hand in fighting against them. We have made significant progress in eradicating diseases like smallpox and reducing the impact of others such as polio and malaria. Although there are still challenges, particularly with respiratory viruses like the common cold, understanding the dynamics of this battle allows us to find better strategies for protection and prevention.

    • The Impact of Social Media on Our Worldview and the Importance of Innovation in Technology.Social media has both positive and negative effects, but it is a valuable tool for social connection. We need to learn to use it responsibly and not let it control us. Innovation is key in transforming ideas into practical solutions for the betterment of society.

      Social media has amplified and polarized our pessimistic worldview, but it also offers significant benefits in terms of social connection and communication. While media technologies, like printing and radio, have historically played on our pessimism, social media provides an opportunity for widespread social contact and sharing of information. It is a valuable tool, especially for younger generations. However, we must learn to live with these technologies without letting them overwhelm us. Additionally, the conversation highlights the difference between invention and innovation, focusing on the importance of the latter. Innovation is the process of turning a bright idea into something practical and accessible for ordinary people, often requiring collaboration and hard work. Many innovations have changed the world without involving new inventions, illustrating the significance of the innovative process.

    • The Power of Collaboration and Learning in InnovationInnovation is a result of collaboration, communication, and trial and error, showing that anyone can contribute by having an open mind, working hard, and not being discouraged by failure. It is accessible to all.

      Innovation is not solely dependent on individual genius, but rather on collaboration, communication, and trial and error. The idea of a "golden age" where individuals invent things is dispelled, as it is shown that innovation is built upon the ideas and knowledge shared among people. The success of the Wright brothers in creating the first powered airplane is attributed to their collaborative efforts, experimentation, and learning from others. It is emphasized that anyone can contribute to innovation by having an open mind, being willing to work hard, and not being deterred by failure. Innovation is not exclusive to a select few, but is accessible to all.

    • Embracing Failure: A Stepping Stone to Success and InnovationFailure is essential for growth and innovation. It should be viewed as a learning opportunity, not a reflection of worth. Success comes from persevering, experimenting, and being open to different approaches.

      Failure is an essential part of innovation and success. By trying different variations and being willing to fail in public, individuals and companies have the opportunity to learn, grow, and eventually succeed. The story of Amazon is a prime example of this, where they experienced numerous failures but continued to experiment until they found what worked. Failure should not be seen as the end of the world, but rather as a stepping stone towards success. Instilling this mindset in children is also important, as they should understand that failure does not define their worth and that trying again in a different way can lead to greater success. Additionally, innovation and technological advancements can often occur simultaneously, with various individuals or companies coming up with similar ideas. This suggests that innovation is somewhat inevitable, but individuals still play a crucial role in bringing these ideas to fruition.

    • Recognizing the Unsung Heroes of InnovationThe individuals who turn ideas into practical innovations are just as crucial as the inventors themselves, and their efforts should be acknowledged and valued.

      Execution is often undervalued compared to the initial idea or discovery. While we celebrate the inventors and pioneers who come up with groundbreaking ideas, we often overlook the individuals who turn those ideas into practical innovations and make them accessible to the masses. These unsung heroes play a crucial role in bringing ideas to life and making a significant impact on society. For example, the innovation of the insecticide-treated mosquito net, which reversed the increase in malaria, was the result of a well-designed experiment by a Frenchman named Frederick Dariot. Despite its effectiveness and impact, Dariot did not receive recognition or financial rewards for his contribution. It is important to acknowledge and value both the ideas and the execution behind transformative innovations.

    • The Power of Collaboration and SpecializationCollaboration and specialization have transformed our lives, enabling us to access a wide range of goods and services that would be impossible to produce individually. This interconnectedness has driven remarkable achievements and ongoing progress.

      Innovation and specialization have allowed us to work collaboratively and create a network of diverse expertise. In the past, individuals had to rely on their own abilities to produce everything they needed, resulting in a lower standard of living. However, in today's world, people work in specialized fields and exchange their products and services with others. This allows us to consume a variety of goods and services that we could not produce ourselves. An example of this interconnectedness is illustrated by the story of the pencil, where countless individuals, each specialized in their own area, come together to manufacture a simple writing instrument. It is through this collaborative distributed intelligence that humanity has achieved remarkable feats and continues to evolve.

    • Contrasting levels of innovation and the impact of regulations on different industriesGovernments should create an innovation-friendly environment by removing obstacles and avoiding misguided funding decisions, thereby allowing new designs and technologies to flourish and paving the way for future advancements.

      There is a stark contrast between the levels of innovation in different fields. While digital and communication technologies have seen extraordinary advancements, other sectors like transportation and virus testing have experienced stagnation. One possible explanation for this difference is the effect of regulations and obstacles that hinder innovators in certain industries. Excessive regulations make it difficult for new designs and technologies to be developed, as the costs and complexities of licensing and trials become prohibitive. The conversation highlights the need for governments to create an environment that nurtures innovation by removing obstacles and providing a free pathway for advancements. Also, it emphasizes the importance of avoiding the pitfalls of government intervention in picking winners, which often leads to misguided funding decisions. Moving forward, the focus may shift to biotechnology as the next wave of innovation.

    • Incentivizing Innovation: A Key to Creative SolutionsOffering rewards and fostering freedom and openness can motivate innovators to find creative solutions, while understanding the factors behind innovation concentration can help cultivate it in different places and times.

      Incentivizing innovation through prizes and rewards can be an effective approach. By offering rewards for solutions to difficult problems, governments and organizations can motivate entrepreneurs and researchers to find creative solutions. This approach has been successful in various fields, such as the development of vaccines for diseases like pneumococcus and COVID-19. Additionally, fostering freedom, openness, and educational opportunities is crucial for promoting innovation. The freedom to exchange ideas, fail, invest, and choose technologies allows for the emergence of breakthrough innovations. However, it is also important to note that innovation tends to be geographically concentrated, with different regions experiencing periods of intense innovation. Understanding the factors behind these concentrated periods can help cultivate innovation in different places and times.

    • The Power of City States in Promoting Prosperity and InnovationOpen and free trade, coupled with a focus on growth and innovation, can lead to increased prosperity for societies, while self-indulgence and trade restrictions can lead to their downfall.

      City states, characterized by independent and relatively small political units, tend to be innovative and prosperous. These city states engage in vigorous trade with other regions, allowing for the exchange of ideas and investment opportunities. The freedom to act as merchants and entrepreneurs is a rarity in history, with most societies being governed by restrictive regimes. Countries that prioritize open and free trade, such as Mauritius, Botswana, Israel, Denmark, and Chile, have demonstrated high levels of prosperity. However, civilizations can come to an end when they become self-indulgent and overspend, or when dictators impose restrictions on trade. It is crucial to foster and encourage these pockets of geographical concentration when they arise, as they provide opportunities for growth and innovation. Additionally, concerns about intellectual property theft should be met with a focus on maintaining a competitive advantage through continued innovation.

    • Catch-up growth, comparative advantage, and the importance of collaborative efforts in economic development.Overcoming zero-sum thinking and embracing growth and diversity are crucial for global prosperity and interconnectedness. Social media has limitations in promoting diverse perspectives.

      Catch-up growth and comparative advantage are important concepts in economic development. By learning from and building upon the successes of others, countries can start from a higher baseline and benefit globally. The conversation highlights the misconception of zero-sum thinking, which assumes that one person's gain is another's loss. Instead, it emphasizes the importance of growing the pie and fostering abundance through collaborative efforts and trade. The evolution of human society has allowed us to overcome our instinct for zero-sum thinking, but it still persists in some contexts. The conversation also explores the limitations of social media in promoting diverse perspectives, as echo chambers and reinforcement of biases prevail. Overall, striving for growth and embracing diversity can lead to a more prosperous and interconnected world.

    • Exploring the impacts of technology and the potential for positive change in society.Despite the potential negative effects, technology allows us to shape online behavior and establish cultural norms to create a better society. Furthermore, innovation is essential for long-term progress and improving our collective well-being.

      Technology, including platforms like Twitter and radio, can have both positive and negative impacts on society. While social media allows us to connect with others who share our thoughts and feelings, it can also lead to tribalism and the reinforcement of prejudices. However, we have the ability to mitigate the negative effects and establish cultural norms and guidelines for online behavior. Just as we have adapted as individuals, we can negotiate mutually acceptable norms as a society. Furthermore, innovation is crucial for human progress and has the potential to improve our lives indefinitely. Through innovation, we can find solutions to resource scarcity and continue advancing each other's welfare for centuries to come.

    Recent Episodes from The Knowledge Project with Shane Parrish

    #199 Esther Perel: Cultivating Desire (2019)

    #199 Esther Perel: Cultivating Desire (2019)

    Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her infinite wisdom for the first time in 2019.

    Shane and Esther discuss how the stories you tell yourself shape how you see the world (and what to do about that), the important conversations to have at the beginning of a relationship, the most common arguments couples have and how to prevent them, what to say to a partner if the relationship isn’t working out, the relationship between desire, love, and pleasure, and so much more. Plus, the conversation starts out on an interesting note: Esther Perel shares stories about her parents surviving the Holocaust and how their experiences shaped her childhood and continue to shape her life today.


    (00:00) Intro
    (02:38) Coming back to life after the war
    (08:09) The myth of stability
    (11:30) The power of reflections
    (19:48) Important conversations for early relationships
    (24:20) Can values change in relationships?
    (27:20) Being secure in a relationship
    (30:40) Better conversations with your partner
    (33:00) What's behind every criticism
    (36:52) Too much honesty
    (39:37) What happens if I don't love my partner
    (47:12) Why does good sex fade in relationships?
    (50:59) Love vs. desire
    (55:38) How to have difficult conversations with your partner
    (01:05:13) Conscious uncoupling


    Watch the episode on YouTube: ⁠⁠⁠https://www.youtube.com/c/theknowledgeproject/videos⁠⁠⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠⁠⁠https://fs.blog/newsletter/⁠⁠⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠⁠⁠https://fs.blog/clear/⁠⁠⁠

    Follow me: ⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠

    Join our membership: ⁠⁠⁠https://fs.blog/membership/

    #198 Maya Shankar: The Science of Identity

    #198 Maya Shankar: The Science of Identity

    Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can reshape one's sense of self and explain how to navigate these transitions. Maya shares her personal stories and tips on making proactive choices and keeping a flexible, layered sense of self. They also discuss the psychological and philosophical aspects of identity, offering practical advice on goal-setting and personal growth.
    Maya Shankar is a cognitive scientist and the creator, executive producer, and host of the podcast, A Slight Change of Plans. Shankar was a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House Behavioral Science Team. She holds a Ph.D. in Cognitive Psychology from Oxford and a B.A from Yale.

    (00:00) Intro

    (02:40) Shankar's "almost unbelievable" story of getting into Julliard

    (05:30) Why Shankar studied identity

    (11:38) What is identity?

    (14:52) Using your identity to accomplish your goals

    (18:00) Using anti-identities to accomplish your goals

    (18:51) What to do when your identity is "attacked"

    (26:30) How to re-establish trust in institutions

    (32:30) Use identity to start a positive habit

    (35:35) How to debunk myths with stories and facts

    (37:18) How does how we frame our goals help (or prevent) us from accomplishing them

    (43:11) The one motivational technique Shankar uses every day

    (45:15) On success


    Watch the episode on YouTube: ⁠⁠https://www.youtube.com/c/theknowledgeproject/videos⁠⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠⁠https://fs.blog/newsletter/⁠⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠⁠https://fs.blog/clear/⁠⁠

    Follow me: ⁠⁠https://beacons.ai/shaneparrish⁠⁠

    Join our membership: ⁠⁠https://fs.blog/membership/

    #197 Michaeleen Doucleff: TEAM Parenting

    #197 Michaeleen Doucleff: TEAM Parenting

    It's surprising how often we give our kids orders: "Do this!" "Don't do that!" But if we want to raise resilient and independent kids, is this the right approach? Michaeleen Doucleff argues there's a better way, and in this conversation, she explains why and shares practical strategies for solving the parenting "crisis" in the modern world.


    In this conversation, Doucleff reveals four parenting principles that will help foster resilience and independence in your kids while protecting and enhancing their emotional well-being. Shane and Doucleff discuss her observations on how different cultures approach parenting and how their practices can help alleviate the burdens we place on ourselves and our children. We also explore the role of technology and its impact on our parenting and our children's development and maturity.
    Michaeleen Doucleff is the author of Hunt, Gather, Parent. Her work has taken her all over the world to explore, observe, and learn from the parenting practices of various cultures. She is also a correspondent for NPR's Science Desk.

    (00:00) Intro

    (04:12) How (and why) we've lost our way as parents

    (08:02) The rise of the nuclear family

    (13:46) TEAM Parenting: T

    (17:20) TEAM Parenting: E

    (23:01) Why you don't need to praise your child

    (26:12) TEAM Parenting: A

    (36:42) TEAM Parenting: M

    (38:34) "Kids do not need to be entertained"

    (39:12) Technology, parenting, and transmitting values

    (1:02:59) Resources parents can use to educate kids about technology

    (1:04:50) How you can use the environment to give kids autonomy

    (1:09:56) Success and parenting


    Watch the episode on YouTube: ⁠https://www.youtube.com/c/theknowledgeproject/videos⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠https://fs.blog/newsletter/⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠https://fs.blog/clear/⁠

    Follow me: ⁠https://beacons.ai/shaneparrish⁠

    Join our membership: ⁠https://fs.blog/membership/

    #196 Brent Beshore: Business Brilliance and Happiness at Home

    #196 Brent Beshore: Business Brilliance and Happiness at Home

    Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas.

    This episode is split into two parts: the first 45 minutes covers life and how to be a better person. Brent opens up about the evolution of his marriage, physical health, and inner life.

    The rest of the episode focuses on business. Shane and Beshore discuss private equity, how to hire (and when to fire) CEOs, incentives, why debt isn’t a good thing in an unpredictable world, stewardship versus ownership, and why personality tests are so important for a functional organization.
    After beginning his career as an entrepreneur, Brent Beshore founded Permanent Equity in 2007 and leads the firm as CEO. He works with investors and operators to evaluate new investment opportunities.


    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge


    (00:00) Intro

    (05:08) Why Brent examined his life

    (09:44) How Brent "fixed" his relationships

    (20:04) How helping hurts

    (32:13) How Brent was subtly controlling relationships

    (40:36) Why Brent stopped drinking (mostly)

    (50:29) How to run a business with love yet competitively

    (01:00:34) Win-win relationships

    (01:05:34) On debt

    (01:19:28) On incentives

    (01:29:08) How to hire and fire CEOs

    (01:34:18) What most people miss about hiring

    (01:44:19) Brent's playbook for taking over a company

    (01:51:20) On projections

    (01:55:52) Revisiting investments

    (01:58:44) How "hands-off" is Brent?

    (02:08:34) Where people go wrong in private equity

    (02:14:07) On success

    #195 Morgan Housel: Get Rich, Stay Rich

    #195 Morgan Housel: Get Rich, Stay Rich

    The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it all.
    In this conversation, Shane and Housel discuss various aspects of risk-taking, wealth accumulation, and financial independence. Morgan explains the importance of understanding personal financial goals and the dangers of social comparison, lets everyone in on his personal financial “mistake” that instantly made him sleep better at night, and why the poorest people in the world disproportionately play the lottery—and why it makes sense that they do. They also touch on the influence of upbringing on financial behaviors, the difference between being rich and wealthy, and the critical role of compounding in financial success. Of course, we can’t have a writer as good as Morgan Housel on the podcast and not ask him about his process, so Housel concludes with insights into storytelling, his writing processes, and the importance of leading by example in teaching financial values to children.
    Morgan Housel is a partner at Collaborative Fund. Previously, he was an analyst at The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing anthology. He's the author of two books: The Psychology of Money and Same as Ever.
    Watch the episode on YouTube: ⁠https://www.youtube.com/c/theknowledgeproject/videos⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠https://fs.blog/newsletter/⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠https://fs.blog/clear/⁠ 

    Follow me: ⁠https://beacons.ai/shaneparrish⁠

    Join our membership: ⁠https://fs.blog/membership/⁠


    Sponsors

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. ⁠https://protekt.com/knowledge


    (00:00) Intro

    (04:46) Risk and income

    (07:40) On luck and skill

    (10:10) Buffett's secret strategy

    (12:28) The one trait you need to build wealth

    (16:20) Housel's capital allocation strategy

    (16:48) Index funds, explained

    (20:59) Expectations and moving goalposts

    (22:17) Your house: asset or liability?

    (27:39) Money lies we believe

    (32:12) How to avoid status games

    (35:04) Money rules from parents

    (40:15) Rich vs. wealthy

    (41:46) Housel's influential role models

    (42:48) Why are rich people miserable?

    (45:59) How success sows the seeds of average performance

    (49:50) On risk

    (50:59) Making money, spending money, saving money

    (52:50) How the Vanderbilt's squandered their wealth

    (1:04:11) How to manage your expectations

    (01:06:26) How to talk to kids about money

    (01:09:52) The biggest risk to capitalism

    (01:13:56) The magic of compounding

    (01:16:18) How Morgan reads

    (01:22:42) How to tell the best story

    (01:24:42) How Morgan writes

    (01:35:42) Parting wisdom and thoughts on success

    #194 Abigail Shrier: The Parent-Therapy Trap

    #194 Abigail Shrier: The Parent-Therapy Trap
    Over the last decade, therapy has become the de facto solution to solve all sorts of problems for all sorts of people. Everyone has slowly accepted that therapy is normal and a net benefit to society.

    But instead of helping kids work through difficult circumstances, what if it's just making the problems worse? That's what Abigail Shrier thinks is happening, and in this conversation, she reveals some surprising reasons why.

    Shane and Shrier discuss the real reason therapy is "bad," how we got to this point of acceptance as a culture, and what you can do as a parent to get back to normalcy. Shrier also shares her experiences with lifelong therapy patients, who should actually be in therapy, and the one thing that makes someone a successful parent.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge

    (00:00) Intro
    (05:44) Inverse: How do we raise mentally unstable kids?
    (08:29) How we got to now
    (11:45) Bad therapy...or just social trends?
    (13:21) Being your kids' friend: good or bad?
    (15:55) The parenting type that raises the BEST kids
    (21:35) Is this all the parents' fault?
    (29:53) Is "Bad Therapy" a world-wide problem?
    (32:57) Talk to your kids' therapist about these things
    (42:09) The importance of facing adversity in childhood
    (47:06) Can we blame grad schools for all of this?
    (49:14) On technology and social media
    (51:03) Schools should "never" have gotten involved in mental health
    (54:43) Did COVID accelerate "bad therapy?"
    (56:07) How to return to normalcy
    (58:21) Why Shane shares negative YouTube comments with his kids
    (01:01:23) Shrier's experience being "cancelled"
    (01:04:13) On prestige media
    (01:07:47) Small steps parents can take to return to normal
    (01:11:02) Dealing with schools saying one thing and parents saying another
    (01:13:32) Why is the silent majority...silent?
    (01:16:32) If this continues, what happens?
    (01:18:19) What makes someone a successful parent?

    #193: Dr. Jim Loehr: Change the Stories You Tell Yourself

    #193: Dr. Jim Loehr: Change the Stories You Tell Yourself

    What if reaching the next level of success wasn't determined by another skill, degree, or course but by something that changed on the inside?

    That's what Dr. Jim Loehr believes, and in this episode, he reveals everything he knows about mental toughness and winning the mind game. Shane and Loehr discuss the radical importance of the stories you tell yourself—including how they can damage your kids—and how to change the negative stories you believe. Loehr also shares the best reflection questions to ask yourself to reveal personal blindspots, the importance of rituals for calming anxiety and performing under pressure, and how the best in the world use their recovery time effectively.

    Dr. Jim Loehr is a world-renowned performance psychologist and author of 16 books. From his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful achievement, personal fulfillment, and life satisfaction is the strength of one’s character. Dr. Loehr possesses a masters and doctorate in psychology and is a full member of the American Psychological Association.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsor:

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge

     

    (00:00) Intro

    (03:20) Parenting and storytelling

    (06:15) How to determine whether or not the stories are limiting or enabling you

    (08:41) What the stories world-class performers tell themselves

    (15:02) How to change the stories you tell yourself

    (23:26) Questions to journal about

    (26:16) Private voices vs. public voices (and how they impact your kids)

    (31:32) How to help your friends change their stories

    (37:30) How to better come alongside your kids to prevent destructive behavior

    (44:48) - (45:06) What Loehr knows about high performers that others miss

    (53:12) On time and energy

    (01:06:26) Conquering the "between point" ritual

    (01:11:50) On rituals vs. habits

    (01:15:54) How to increase your mental toughness

    (01:23:51) On success

     

     

    #192 David Segal: Yearly Planning, Daily Action

    #192 David Segal: Yearly Planning, Daily Action

    Working in a business and working on a business are two different things. Without the former, nothing gets done; without the latter, the wrong things get done. David Segal has a unique way of managing that tension, and this episode, he reveals all his business operating secrets and explains how he failed along the way.

    Shane and Segal discuss what entrepreneurship really is, where motivation comes from, and what Segal learned building a $200 million tea business. Shane and David also dive deep into the dark side of success and the radical depression that can strike when you get a big payday, life and business lessons they learned from Warren Buffett, and the value of time management.

    David Segal is the co-founder of Firebelly Tea. He’s also best known as “the David” of DAVIDsTEA. During his time at DAVIDsTEA, Segal grew the company from a single store to a $200 million retail giant. Segal left DAVIDsTEA in 2016 and started Mad Radish—a quick service restaurant concept. Mad Radish is all about providing healthy, gourmet fast foods. In 2021, Segal started Firebelly tea to create exceptional loose leaf teas tailored to modern living.

    Listeners of The Knowledge Project can receive a special 15 percent discount on Firebelly Tea products by heading to www.firebellytea.com and entering the code Shane15 at checkout.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsor:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

     

    (00:00) Intro

    (04:59) What entrepreneurship really is

    (07:10) How to manage your psychology

    (10:40) Yearly planning, daily action

    (15:50) Avoiding "ivory-tower syndrome"

    (18:30) Segal's childhood and background

    (25:15) The history of DAVIDsTEA and Firebelly

    (36:40) The evolution of tea and business over the last twenty years

    (42:30) On failures

    (49:00) Dealing with depression

    (52:30) Lessons about money

    (56:55) Business and life lessons from Warren Buffett

    (1:00:00) On time management

    (1:04:50) What's missing in Segal's life

    (1:08:39) On success

     

     

    #191 Dr. Rhonda Patrick: Diet Essentials For Healthy Living

    #191 Dr. Rhonda Patrick: Diet Essentials For Healthy Living
    Shane Parrish sits down with the renowned biochemist Dr. Rhonda Patrick to explore the intricate world of nutrition and health. Dr. Patrick provides a deep dive into the role micronutrients play in our daily health, detailing how deficiencies and insufficiencies in vitamins, minerals, fatty acids, and amino acids can lead to serious health issues over time. Shane and Dr. Patrick also discuss the science behind deliberate heat exposure. She outlines the optimal sauna conditions—temperature, duration, and frequency—necessary to achieve these health benefits and explains the physiological mechanisms at play.
     
    Rhonda Patrick has a Ph.D. in biomedical science and a Bachelor of Science degree in biochemistry/chemistry from the University of California, San Diego. She has done extensive research on aging, cancer, and nutrition.
     

    (00:00) Intro

    (04:40) A philosophy for nutrition

    (15:36) Micronutrients through supplements vs. food

    (25:43) Wild-caught vs. farm-raised fish

    (28:44) Organic vs. non-organic vegetables

    (36:14) On macronutrients

    (40:20) How protein levels differ in different foods

    (45:27) The best morning smoothie recipe

    (54:48) Dr. Patrick grades Shane's "GOAT" smoothie recipe

    (59:14) Grass-fed vs. non-grass fed

    (01:04:40) On vitamin D (Is sunscreen killing us more than the sun?)

    (01:19:48) Deliberate heat and cold exposure

    (01:44:27) Top three behavioral and diet interventions for life and health improvements

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    #190 Brad Jacobs: Building a Business Empire

    #190 Brad Jacobs: Building a Business Empire
    Throughout his tenure, Brad Jacobs has built multiple billion-dollar companies. While there is no "playbook" for growing a business, he focuses on a few factors above all else in every company he operates, and in this conversation, he reveals them all.

    Shane and Jacobs discuss how to read anyone during an interview through a series of intentional questions, the exciting role of AI and technology in the future of business, and where money-making ideas hide in companies. Jacobs also shares how his training in math and music made him a better business operator, the one thing he focuses on to grow his businesses, how to spot big trends before everyone else, and the only thing a company should focus on for success.

    Brad Jacobs has started five companies from scratch and led each to become a billion-dollar or multibillion-dollar enterprise. These include three publicly traded companies: XPO Logistics, where he serves as Chairman and CEO, United Rentals, and United Waste Systems. Before starting XPO in 2011, Jacobs founded United Rentals in 1997 and led the company as Chairman and Chief Executive Officer. In 1989, he founded United Waste Systems.
     
    (00:00) Intro
    (04:44) The future of AI
    (07:21) How to think rationally
    (08:48) The major trend
    (10:57) The research process
    (13:29) On asking better questions
    (19:35) On rearranging your brain
    (22:23) On music, math, simplicity, and business
    (32:26) Leverage, debt, and optionality
    (35:11) What it takes to take contrarian bets
    (40:45) Confidence and parents
    (50:21) Why negative-only feedback is detrimental for employees
    (56:14) Money lessons
    (58:13) A deep dive on M&A (Jacobs' secret sauce to growing his companies)
    (01:07:51) Questions to immediately get to know anyone
    (01:11:14) On boards and board meetings
    (01:16:57) On decision-making
    (01:23:37) The role of capital markets
    (01:25:41) The type of person you don't want to hire
    (01:31:16) The best capital allocators
    (01:33:53) Biggest lesson Jacobs learned from the past year
    (01:37:20) On success
     

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    Related Episodes

    Chris Anderson (3D Robotics) - The Ups and Downs of a Drone Startup

    Chris Anderson (3D Robotics) - The Ups and Downs of a Drone Startup
    The tale of 3D Robotics starts in the garage of a teenager in Tijuana, Mexico, who launched a drone-making factory with a $500 check from entrepreneur Chris Anderson, who then flooded the American market with their unmanned aerial vehicles and disrupted the aerospace industry through grassroots, open innovation. Then, China caught on and drove U.S. drone makers into the ground. Anderson, 3DR's CEO, shares his hard-won insights.

    Josh Wolfe (Lux Capital) - Investing at the Cutting Edge

    Josh Wolfe (Lux Capital) - Investing at the Cutting Edge

    Josh Wolfe co-founded Lux Capital to support scientists and entrepreneurs who pursue counter-conventional solutions to the most vexing puzzles of our time in order to lead us into a brighter future. The more ambitious the project, the better—like, say, creating matter from light. Wolfe is a director at Shapeways, Strateos, Lux Research, Kallyope, CTRL-labs, Variant, and Varda, and helped lead Lux Capital’s investments in Anduril, Planet, Echodyne, Clarifai, Authorea, Resilience, and Hadrian. He is a founding investor and board member with Bill Gates in Kymeta, which makes cutting-edge antennas for high-speed global satellite and space communications. In this presentation, Wolfe shares the principles that guide his entrepreneurship and investments, giving examples from companies he has founded and funded.


    —-----------------------------------

    Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

    CONNECT WITH US

    Twitter: https://twitter.com/ECorner 

    LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ 

    Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ 

    YouTube: https://www.youtube.com/user/ecorner 

    LEARN MORE

    eCorner Website: https://ecorner.stanford.edu/

    STVP Website: https://stvp.stanford.edu/

    Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

    Accessibility Fundamentals—Collaborating for Impact

    Accessibility Fundamentals—Collaborating for Impact

    Rich Corbridge is the Chief Digital and Information Officer for the UK’s Department for Work and Pensions (DWP), the UK’s biggest public service department with 100,000 employees, serving 20 million customers. Rich joins host Olivia Neal to discuss how DWP has been embedding approaches to accessibility, including by partnering with Microsoft to build the accessibility skills of their employees, which in turn helps them to support jobseekers with disabilities to better use technology in gaining and retaining employment in an increasingly digital workplace. 

    Click here for transcript of this episode.  

    Olivia Neal [host] | LinkedIn 

    Rich Corbridge [guest] | LinkedIn 

    Microsoft Public Sector Center of Expertise for more information and transcripts of all episodes 

    Join the Microsoft Ability Summit to learn more about how the newest tech can bridge the accessibility divide.

    Discover and follow other Microsoft podcasts at news.microsoft.com/podcasts. 

    Deb Liu (Ancestry) - The Power of Scrappiness

    Deb Liu (Ancestry) - The Power of Scrappiness

    Deb Liu is the CEO of Ancestry. With over 19 years in the tech industry, she has been named one of Business Insider’s most powerful female engineers and one of PaymentsSource’s most influential women in payments. She was previously a senior executive at Facebook, where she created and led Facebook Marketplace. Her book, “Take Back Your Power: 10 New Roles for Women at Work,” was published in August 2022. In this conversation with Stanford adjunct lecturer Ravi Belani, Liu shares stories from her successful career to illustrate the essential skills of scrappiness, being willing to learn, and using your power in positive ways.


    —-----------------------------------

    Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

    CONNECT WITH US

    Twitter: https://twitter.com/ECorner 

    LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ 

    Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ 

    YouTube: https://www.youtube.com/user/ecorner 

    LEARN MORE

    eCorner Website: https://ecorner.stanford.edu/

    STVP Website: https://stvp.stanford.edu/

    Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.



    4 Challenges Facing Innovation

    4 Challenges Facing Innovation

    What can derail the innovation journey?  Recently, I finished a 3.5-day Innovation Bootcamp. In the end, I was asked an interesting question with a different look and perspective of innovation, now and in the future. The participant asked what challenges are facing innovation. After answering the question for the group, I put more thought into what I’ve seen in the past, is happening today and can persist in the future. In today’s show, I will examine in more detail what I see as the 4 challenges facing innovation that innovators need to pay close attention to and address.

    Ethics in Innovation

    Over the years, there have been many companies making promises and claims that were not true or half-truths. A number of them have been very high profile market players like Theranos. Poster child type companies that toe ethical lines and cross them creating innovation skepticism and pessimism in customers, investors, and markets. Whether you cross the ethical lines or have perceived to, the damage is done with confidence destroyed. This puts a negative perception on innovators/entrepreneurs as greedy people focused on making some quick money.

    Why are ethical lines crossed though? Many times it is driven by ridicule and fear of failure. as well as not gaining the full potential of what may be defined as success. We need to do something to change the nomenclature of fear of failure through our education system, society in general and organizations across industries. Why was it such a big deal when Theranos crossed the line? They had created a compelling story and marketed it with no slowing while assembling a Board of Directors of who’s who of the world. But the challenge with the Board was none of the members had real sophistication around the risks, challenges and how to execute for breakthrough innovations. They had no Innovation Sophistication where they had:

    • Been intimately involved in innovation lifecycles – personally experienced it hands-on
    • Understood challenges and risks with paths to address
    • Developed and launched breakthrough ideas/innovations
    • Dealt with unknowns and may have had to pivot

    Innovation sophistication doesn’t mean you took a company IPO or were sold for high multiple and big dollars.  It is the years of experience toiling in the innovation trenches where you build a sophistication, insights, and wisdom to navigate an innovation journey and have sustained success.

    Unrealistic Expectations for Innovation

    When you set unrealistic expectations people lose confidence and innovation outcomes diminish. In innovation many times we overstate and overpromise a capability creating an expectation bar that is hard to follow through on. We all have done it. If you underestimate you may not get the traction with the funders you need to gain appropriate funding. It is a fine balancing act of over and under-promising and setting ill-fated perceptions early on. For breakthrough innovations, it takes patience—law of patience. You have to have the intestinal fortitude to progress forward with expectation balance incorporating patience in an ecosystem that has very little patience.

    Many today use the ‘Rule of 18’ to manage the innovation journey. However, this diminishes breakthrough opportunities and creates short-sightedness inflating potential capabilities, timelines, and sales. It does have some value in setting expectations, securing incremental funding (especially for companies that normally would have not received funding), incremental progress, enhancements, and capabilities--but not the highest return breakouts—Killer Innovations. The best path is to set expectations early, with a balanced view of what is achievable while providing the highest potential for a breakthrough. Be careful not to cross the lines of expectations and lose credibility.

    Availability of Funding for Innovation

    Raising money has always been one of the hardest things to do and today it’s more competitive and demanding then it has ever been. If you’re not in the hot trend space of the day you start off with a huge disadvantage to overcome and need to be very precise in your targeting of the right fit investors. The characteristics of entrepreneurs range, but most are in the fast lane category stretching the limits to gain traction and quickly building and flipping their innovation. With the dynamics of the market, investors and innovators the ‘Rule of 18’ quickly become the default. A dangerous zone for innovators and markets as you limit the opportunity to gain breakthrough and killer innovations.

    Many innovators and investors fall into the ‘first to market’ mentality which time has proven to be rare, and not necessarily the most profitable path. Iconic names today like Google, Facebook and Apple weren’t first to market in their categories, they just made them better. As I always say the difference between a good idea and a great one isn’t about the idea, but almost always about the timing.

    Characteristics Investors Look For to Invest

    You have the full package and can demonstrate that you:

    • Can articulate a compelling story that makes it clear you know what you’re doing
    • Have a broad market view with a unique insight
    • Are plugged into the market, know the customers and sensitive to market timing
    • Know the challenges, risks and understand how to adjust
    • Envision the impacts of your product, service, and solution today and into the future
    • Manage expectations with balance—passionate, realistic, but also have an element of the BHAG

    Most importantly you need to be very clear on your execution.  As I always say, Ideas without execution is a hobby and I am not in the hobby business. Funding is not an easy path, just as you work to create that next innovation, you need to also approach your funding with creativity. Step out and apply creativity to your funding structures. Think through all the possibilities to make it work such as:

    • Customer or channel partner investing
    • Leveraging convertible debt
    • Seeking those interested in non-governance investments

    Spend some time learning your needs, financial structures that work for your innovation and company, who are the right investors and what are the market permissions that give the best chance to get funded.

    Government’s Role in Innovation

    I’ve been inspired since I was a child from the incredible innovations driven by the Government and long term focused private labs that reinforced my desire for inventing. From the Space Program to DARPA and the Internet. We need inventions and innovations that are a result of more long term projects. There must be a big stretch goal, coupled with patience and appropriate funding. Investing for discovery and global competition and not only financial gain. This emphasis has gone by the wayside and needs to be revitalized.

    Long-range innovation has declined drastically in the Government as well as in Corporate’s comparatively to the past. The government has outsourced more of that R&D and innovations to short term focused and profit-oriented organizations. This can have a more negative than the positive impact. Today, China R&D spending is off the scale. To get a competitive advantage, breakthroughs Government and Corporates need to build back that R&D and long term innovation backbone.

    Overcome the 4 Challenges to Innovation

    These 4 challenges change and impact progress, discouraging innovation and slowing it down or preventing it from ever happening. The short term ‘flip it’ approach won’t lead to true discovery. It will only drive the fear of failure with setting unrealistic expectations, lack of appropriate funding, bad investments, questionable behavior, and unethical actions. We need to work to change the game so we can create breakthrough innovations and discover things we never imagined possible.

    Let’s connect; I am on LinkedIn, Facebook, Twitter.  If we do connect, drop me a note and let me know.  The email address is feedback@philmckinney.com or you can go to PhilMcKinney.com and drop me a note there.  If you are looking for innovation support go to TheInnovators.Network or want to be challenged to develop the next big idea, check out our Disruptive Ideation Workshops.  Don’t forget to join our Innovators Community to enjoy more conversations around innovation.