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    William Ury

    Explore "William Ury" with insightful episodes like "#721: Master Negotiator William Ury — Proven Strategies and Amazing Stories from Warren Buffett, Nelson Mandela, Kim Jong Un, Hugo Chávez, and More" and "Sinapse #19 I Negociação e a subida da Coca-Cola" from podcasts like ""The Tim Ferriss Show" and "Sinapses: Podcast de Estratégia"" and more!

    Episodes (2)

    #721: Master Negotiator William Ury — Proven Strategies and Amazing Stories from Warren Buffett, Nelson Mandela, Kim Jong Un, Hugo Chávez, and More

    #721: Master Negotiator William Ury — Proven Strategies and Amazing Stories from Warren Buffett, Nelson Mandela, Kim Jong Un, Hugo Chávez, and More

    William Ury, cofounder of Harvard’s Program on Negotiation, is one of the world’s best-known experts on negotiation. He is coauthor of Getting to Yes, the all-time best selling negotiation book in the world, the author of one of my favorite books on negotiation (Getting Past No: Negotiating in Difficult Situations), and author of the new book: Possible: How We Survive (and Thrive) in an Age of Conflict.

    Please enjoy!

    Timestamps for this episode are available below.

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    Timestamps:

    [06:53] Connecting with Roger Fisher.

    [10:08] Devising Seminars.

    [12:31] Negotiating the Camp David Accords.

    [18:23] Writing the other side's victory speech.

    [21:17] Writing Kim Jong-un's victory speech.

    [26:20] Pondering possibilities in the modern Middle East.

    [29:26] Lessons from iconic possibilist Nelson Mandela.

    [32:17] Going to the balcony.

    [36:11] Mitigating the risk of emotional spiraling with Hugo Chávez.

    [40:50] The power of silence.

    [44:09] Respect and saving face.

    [51:08] Best alternative to a negotiated agreement (BATNA).

    [1:02:49] The trust menu.

    [1:06:29] The positive no.

    [1:12:14] Closing on a positive note.

    [1:14:56] What prompted William to write Possible?

    [1:19:38] Negotiating as a creative endeavor.

    [1:22:48] Sabbatical considerations.

    [1:23:56] Exercise and self-care routines.

    [1:29:27] Uncovering interests, not just positions.

    [1:35:18] Hopes for the impact of Possible.

    [1:37:25] Parting thoughts.

    *

    Resources from this episode: https://tim.blog/2024/02/13/william-ury/

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    Sinapse #19 I Negociação e a subida da Coca-Cola

    Sinapse #19 I Negociação e a subida da Coca-Cola

    Como ninguém toma decisões importantes completamente sozinho, no fundo, estratégia é um grande exercício de negociação.

    E essa é uma soft skill das mais fundamentais que um estrategista precisa dominar para conseguir fazer bem seu trabalho. Baseado no trabalho de William Ury, Felipe Senise e Daniel De Tomazo refletem sobre as principais questões importantes para ter em mente em uma mesa de negociação.

    E antes disso, o debate é sobre a Coca-Cola e como ela está lidando com o aumento de preços em meio a um cenário de inflação.


    DICAS E REFERÊNCIAS

    Curso | Pensamento Estratégico
    https://cursos.sandbox.ee/classes/pensamento-estrategico

    Curso | Storytelling
    https://cursos.sandbox.ee/classes/storytelling

    Matéria | Coca-Cola Tops Estimates on Higher Prices, Raises Guidance
    https://www.bloomberg.com/news/articles/2022-07-26/coca-cola-tops-sales-estimates-on-higher-prices-raises-guidance#xj4y7vzkg

    Matéria | He killed some of Coke's most beloved brands. And he'd do it all over again
    https://edition.cnn.com/2021/12/13/business/risk-takers-james-quincey/index.html

    Campanha | Real Magic
    https://www.coca-colacompany.com/news/coca-cola-launches-real-magic-brand-platform-including-refreshed-visual-identity-and-global-campaign

    Livro | Getting To Yes
    https://www.amazon.com.br/Como-chegar-sim-negociar-concess%C3%B5es/dp/8543106214

    Livro | Negociando Racionalmente
    https://www.amazon.com.br/Negociando-Racionalmente-Max-Bazerman/dp/8522419914

    Entrevista | William Ury: "Abilio Diniz me disse que o que mais queria era liberdade"
    https://epoca.oglobo.globo.com/tempo/noticia/2015/06/william-ury-quando-nos-influenciamos-fica-facil-influenciar-os-outros.html

    Filme | O Poderoso Chefão
    https://www.hbomax.com/br/pt/feature/urn:hbo:feature:GYTfvKg1VzreqXAEAAABQ

    Série | Succession
    https://www.hbomax.com/br/pt/series/urn:hbo:series:GWukCJAq-nIuHwwEAAAB4


    SANDBOX NAS REDES

    Acesse o site da Sandbox para conhecer nossos curso: http://sandbox.ee

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