pr

On When It Hits the Fan, we often talk about crises as if they should be avoided at all costs. But Dorothy Byrne, the former head of News and Current Affairs at Channel 4, is living proof that walking towards the fan is often a hallmark of people that effect positive change.

In this special deep-dive interview, David Yelland and Simon Lewis talk to Dorothy about the relationship between PR and journalism, being lobbied, and her fearless approach to reporting the truth – including her 2019 MacTaggart lecture when she called the then prime minister a “known liar”.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss the coming PR tornado that is the apparent plan to sell the government's 38.6% of NatWest back to the public in a retail share sale. The communications challenge here is a big one - all while Nigel Farage is biting at the bank's heels.

They also lift the bonnet on PR strategies for incoming CEOs – NatWest has one – and how an invitation to Wimbledon or the opera can be as important as your balance sheet when learning to navigate the elite highest reaches of the executive world. And they return to Christian Horner, the embattled boss of the Red Bull Formula 1 team, and what it teaches us about how not to handle a fan-hitter.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

As the King marks his 75th birthday, David Yelland and Simon Lewis look at how the Palace is using artificial intelligence to track public sentiment, what series six of The Crown means for the Royal PR strategy, and the thorny issue of Prince Harry’s court crusade.

Also in this episode – Shell’s drive to change how 18 to 24 year olds feel about fossil fuels.

And Pharrell Williams' million-dollar handbag for Louis Vuitton – why it is good PR to make people jealous and mad as hell?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work.

This episode covers:

• Working in PR
• Building your own agency
• The difference between good and bad PR campaigns
• Working for a small vs large agency
• The evolution of the PR industry

If you're in the PR agency or simply interested in PR, this episode is a must-listen!

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

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Friday Variety is back! First up, J+M break down Muck Rack's $180M Series A (10:43). Then, Elly Health Co-Founder Cecilia Anderson joins Molly to discuss her startup (21:16). Finally, Producer Rachel interviews Contra Founder Ben Huffman for another edition of OK Boomer. (32:38)

(0:00) Jason tees up today's segments!

(1:19) Jason recaps his crazy evening at the Lady Gaga concert

(9:53) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist 

(10:43) Muckrack (a database for journalists) raised a $180M Series A(ish)

(19:18) WorkOS - Go to https://workos.com to learn how to make your app enterprise-ready.

(20:48) Elly Health Co-Founder Cecilia Anderson joins the show to break down her startup

(30:52) Neo.Tax - Get $500 off R&D tax credit fees at https://neo.tax/twist 

(32:10) Producer Rachel interviews Contra founder Ben Huffman on another edition of OK Boomer!

Check out Elly Health: https://www.ellyhealth.com

FOLLOW Ben: https://twitter.com/_BenHQ

FOLLOW Jason: https://linktr.ee/calacanis

FOLLOW Molly: https://twitter.com/mollywood

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

Mentioned in this episode:

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Episodes For Your Situation

In part two, Robert is joined again by Jamie Loftus to continue discussing Edward Bernays, a pioneer in public relations, propaganda and lying.

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