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    The Girls in Marketing Podcast

    Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.
    enGirls in Marketing102 Episodes

    Episodes (102)

    Networking with Intention: The Do’s and Don’ts of Networking

    Networking with Intention: The Do’s and Don’ts of Networking

    ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝

    Welcome back to another episode of The Girls in Marketing Podcast!


    In today’s team episode, we dive deep into the world of networking. We’ll be discussing the essential skills you need to build and maintain a thriving professional network including what you should do and what you shouldn’t do at networking events as a marketer.


    We discuss:

    -Our opinions on networking

    -How to network with intention

    -What good networking etiquette looks like

    -What to NOT do at networking events


    If you’ve been wanting to level up your networking game, this episode is packed with valuable insights to help you navigate the world of networking with intention.


    Make sure you show our podcast sponsors the love too!

    ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝


    See you next week for another episode!

    Meet the ITV Genius Behind Love Island’s Global Brand Marketing Success, Lauren Watson | Girls in Marketing

    Meet the ITV Genius Behind Love Island’s Global Brand Marketing Success, Lauren Watson | Girls in Marketing


    ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻


    Welcome to another episode of The Girls in Marketing Podcast!


    Today, we're diving deep into the world of branding with a special guest who has played a pivotal role in transforming a popular UK reality show, Love Island, into a brand recognised across the globe.

    Lauren Watson has worked on the branding for your favourite shows, such as Love Island and Queer Eye. As the Brand Lead at ITV, she has created some of the most innovative and successful branding campaigns on television.

    Her expertise in crafting brand stories and her passion for connecting with audiences have set her apart as a true leader in the field. In this episode, you'll discover: - The innovative strategies and marketing techniques that propelled Love Island to a global brand - Behind-the-scenes insights into the creation and execution of the show's branding and promotional campaigns. - Working at ITV and Universal Music Group, including a marketing campaign with Katy Perry - The common mistakes of bad branding - Tips and lessons from one of the industry's top marketing experts on driving brand loyalty Whether you're a Love Island superfan, a marketing enthusiast, or someone curious about marketing and branding, this episode is packed with valuable takeaways. Tune in to hear the stories, strategies, and secrets that turned Love Island into a worldwide brand! If you enjoyed this episode, please like and follow our show. We’ll see you next week for another episode of The Girls in Marketing Podcast.


    ⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻

    ⁠Connect with Lauren Watson here.

    How to Move into a Marketing Career: The Episode for Career Changers

    How to Move into a Marketing Career: The Episode for Career Changers

    Find out more about Hostinger here⁠⁠⁠👩‍💻

    Find out more about Kingsbridge Insurance here 🤝

    Are you considering a career change into marketing but don't know where to start? Join us in this insightful episode all about career-changing into marketing, where we unpack everything you need to know about making a successful transition. From identifying transferable skills to gaining relevant experience, the Girls in Marketing Team shares their personal journeys and practical advice for career changers.

    We discuss: -How you can career change into marketing -Identifying and using your transferable skills

    -Our personal journey’s into marketing

    -Why marketing could be a good career for you

    No matter what background you’re transferring into marketing from, this episode will equip you with the tools and confidence for your new marketing career path.

    If you find this episode useful, please leave us a review and rating as it helps us continue making the podcast!

    See you next week for another episode, The Girls in Marketing Team x

    Managing Your Money as a Marketer: From Salary Negotiations to Freelancing

    Managing Your Money as a Marketer: From Salary Negotiations to Freelancing

    Find out more about Hostinger here⁠⁠⁠👩‍💻 Money is a taboo topic for many. However, that stops today. In this exclusive episode of the Girls in Marketing Podcast, we tackle the financial challenges faced by you in a Girls in Marketing community Q&A. We asked for your questions on Instagram and you sent in your problems. Topics covered in this episode include: - Pricing yourself as a marketer - Understanding if you’re being paid appropriately - Keeping a healthy cash flow when you work for yourself - Pitching for paid training opportunities No matter what stage of your marketing career, this episode is packed with valuable insights and actionable advice to help you get financially stable. Tune in and get your money questions answered! If you want to get involved in future episodes, make sure you follow us on Instagram: https://www.instagram.com/girlsinmarketing/ Remember to check out Hostinger by clicking here.


    See you next week for another great episode!

    Enhancing Your Employability As a Marketer and Unlocking New Career Opportunities

    Enhancing Your Employability As a Marketer and Unlocking New Career Opportunities

    Find out more about Hostinger here⁠⁠⁠👩‍💻

    How can you make yourself more employable in the marketing world?


    In today’s job market, it’s never been more important to stand out but how can you do that in a market so saturated? In this episode of The Girls in Marketing Podcast, we show you how.


    From creating your own career experience to identifying new opportunities, we discuss our own journeys into marketing and what we did to boost our career development on the way. This is a great listen to anyone wanting to broaden their marketing careers, make sure you listen until the end!


    If you did enjoy this episode, please make sure you: -Rate and review our podcast

    -Share the episode on social media

    -Check out our sponsors via the links below


    Check out our sponsors:

    ⁠Find out more about Hostinger here⁠⁠👩‍💻

    ⁠Find out more about Kingsbridge Insurance here 🤝


    If you want to apply to our Digital Marketing Growth Programme, you can check it out here: https://go.girlsinmarketing.com/3UXd6Qg


    See you next week for another great episode!

    Integrating SEO and Marketing, Building a Digital Community and Working for Yourself with Areej AbuAli, Founder of Women in Tech SEO

    Integrating SEO and Marketing, Building a Digital Community and Working for Yourself with Areej AbuAli, Founder of Women in Tech SEO

    Find out more about Hostinger here⁠⁠👩‍💻


    Welcome back to another episode of the Girls in Marketing Podcast! Today, we have a special episode with the founder of one of the most powerful marketing communities around, Areej AbuAli.


    Areej initially made a name for herself in the SEO world working with huge household names such as Zoopla and Papier. Areej is also the brilliant mind behind Women in Tech SEO, a global community that supports and empowers women in the technical SEO field.


    In this episode, we dive into the world of technical SEO, exploring its complexities and the role it plays in your broader marketing landscape. Areej shares her journey, the challenges she faced, and how she built a thriving community that has become a vital resource for women in the industry.


    This episode covers a range of marketing topics, including:

    💻 What Technical SEO is and how it relates to your wider marketing strategy

    🔍 Strategies you can implement to boost your SEO efforts

    🤩 Taking the plunge of working for yourself

    📲 Building a community of thousands online


    If you enjoyed this episode, please make sure to leave a rating and review as it helps The Girls in Marketing Podcast become even better.


    We’ll see you next week for another great episode.


    USEFUL LINKS:

    ⁠Find out more about Hostinger here⁠⁠⁠👩‍💻

    You can follow Areej here: https://www.linkedin.com/in/areejabuali/

    Apply to our Digital Marketing Growth Programme here.

    Is Work/Life Balance a Myth? How to Balance Everything as a Marketer

    Is Work/Life Balance a Myth? How to Balance Everything as a Marketer

    Find out more about Hostinger here⁠👩‍💻

    Welcome to the Girls in Marketing Podcast! We are talking all about work/life balance and how to balance everything as a marketer.


    It's a tricky skill to master and a perfect balance isn't always achievable, as discussed by the Girls in Marketing Team.


    In this episode, we discuss:

    • Achieving a work/life balance
    • How to balance your role as a marketer
    • Why a 50/50 balance isn't always achievable
    • How you can set healthy boundaries with work


    We hope you enjoy this episode! If you do make sure to leave a rating and review for our show as it helps us make the podcast even better.


    Check out our sponsors:

    Find out more about Hostinger here⁠👩‍💻

    Find out more about Kingsbridge Insurance here 🤝


    Thank you for all your support recently, it means the world to us! We'll see you next week with another fantastic episode with the founder of one of the biggest marketing communities around...


    See you next week,

    Girls in Marketing Team

    Spilling the Tea on Influencer Marketing in the Beauty Industry with Lauren Stretch from Facetheory | Prev TooFaced and Revolution

    Spilling the Tea on Influencer Marketing in the Beauty Industry with Lauren Stretch from Facetheory | Prev TooFaced and Revolution

    Find out more about Hostinger here👩‍💻

    Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory.

    With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves.

    Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea.

    Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory.

    This episode discusses: 😳 What working in beauty marketing is REALLY like 🤑 How career currency can boost career progression 🌟 Lauren's favourite influencer marketing campaigns 🧑‍💻 Why the content marketing landscape is changing

    If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out.

    This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.

    The Vanity Metric Trap: Finding Value in Digital Marketing Data | The Girls in Marketing Podcast

    The Vanity Metric Trap: Finding Value in Digital Marketing Data | The Girls in Marketing Podcast

    Check out our main sponsor, Hostinger, to create your dream website: http://hostinger.com/girlsinmarketing 👩‍💻


    Check out Kingsbridge to find out more about insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 🤝


    In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.


    In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.


    Topics discussed in this episode included:

    • The vanity metrics trap
    • How to find meaningful metrics
    • Vanity vs actionable metrics
    • Valuable ways to measure marketing success


    Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.


    See you next week for an episode about influencer marketing!

    Girls in Marketing

    Monzo's Social Media Success Story: Marketing Insights from Monzo's Social Media Lead, Richard Cook

    Monzo's Social Media Success Story: Marketing Insights from Monzo's Social Media Lead, Richard Cook

    ⭐️ Start your passion project with Hostinger here: ⁠⁠⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⁠⁠ ⭐️


    Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank.


    In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing.


    In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing.


    This episode discusses:

    • Building a multi-platform social media strategy
    • Working with an FCA-regulated brand
    • Adopting a creative approach to social media
    • Having an untraditional route into marketing


    A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 🤩


    Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing 🧑‍💻



    See you next week for another team episode!

    Girls in Marketing Team

    Reacting to YOUR Marketing Confessions with The Girls in Marketing Team

    Reacting to YOUR Marketing Confessions with The Girls in Marketing Team

    ⭐️ Start your passion project with Hostinger here: ⁠⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⁠ ⭐️

    Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions. Back in March, we hosted an IRL event in London and we had a confessions box for our community to take part in it’s safe to say you didn’t hold back… From the hilarious to the heartfelt, we'll be unpacking your stories, sharing our own experiences, and offering expert insights from The Girls in Marketing Team along the way.


    A huge thanks to our podcast sponsors Hostinger and Kingsbridge Insurance!

    Find out more about Hostinger: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠

    Find out more about Kingsbridge Insurance here: ⁠⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 If you enjoy this episode (or we featured your confession), make sure you share the love on social media and leave us a review of how you enjoyed the podcast episode.


    We’ll see you in next week’s episode for a podcast episode with a marketer from a very popular bank 🏦💸

    The Adanola Approach: Perfecting Your Performance Marketing with Lily Thistlewood, Head of Performance Marketing at Adanola | Prev The Very Group

    The Adanola Approach: Perfecting Your Performance Marketing with Lily Thistlewood, Head of Performance Marketing at Adanola | Prev The Very Group

    ⭐️ Start your passion project with Hostinger here: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠ ⭐️


    Welcome back to The Girls in Marketing Podcast!


    In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola.

    Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm.

    Join us as we sit down with Lily to understand the secrets behind Adanola's remarkable success in performance marketing.

    From running her own marketing agency to working for big brands like The Very Group, Lily’s career experience is something we can all learn a lot from.


    This episode discusses:

    • What is performance marketing?
    • Working at Adanola
    • Agency vs. In house roles
    • The shift from small to big businesses


    If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you’d imagine.


    See you next week for another team episode!

    Personal Branding: Overrated Or Essential?

    Personal Branding: Overrated Or Essential?

    ⭐️ Start your passion project with Hostinger here: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠ ⭐️


    In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions.


    Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today's competitive job market, or is it merely a trend?

    Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community.

    We discuss:

    • The trend of personal branding
    • Reason to and reasons not to build a personal brand
    • Good examples of case studies, like Steven Bartlett
    • Our own opinions of personal branding
    • YOUR opinions of personal branding


    As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

    Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠

    Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24


    Tune in to find out what the team think about personal branding and don’t forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you…


    See you next week for an ADA podcast special 👀

    Building Your Marketing Career: Tips and Insights from a Marketing Strategist with Anna Jones

    Building Your Marketing Career: Tips and Insights from a Marketing Strategist with Anna Jones

    ⭐️ Start your passion project with Hostinger here: ⁠https://www.hostinger.com/girlsinmarketing⁠ ⭐️


    Welcome back to another episode of The Girls in Marketing Podcast!


    In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life.


    Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she's learned, and the strategies she employed to carve out a successful career in marketing.

    In this episode, we discuss:

      • Anna's first industry role at Marks and Spencer's
      • How to make travelling fit with your career
      • Using rejection to help you meet your career goals
      • Building your own marketing agency


    Join us in this episode as we discuss Anna's remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations.

    Marketing to Gen Z: How to Get The Attention of the New Generation

    Marketing to Gen Z: How to Get The Attention of the New Generation

    ⭐️ Start your passion project with Hostinger here: ⁠https://www.hostinger.com/girlsinmarketing⁠ ⭐️


    This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z.


    With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right.


    Listen to the team discuss:

    • The difference between Gen Z and Millenials
    • How attitudes and behaviours of Gen Z differ
    • The resurge of Snapchat
    • Brands that have shifted their messaging to Gen Z


    Whether you're a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing.


    As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

    Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠

    Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24


    Tune in and learn how to get your brand to stand out among the younger generation.


    See you next week for another guest episode... it's a good one 🤭

    The Power of Strategic Storytelling for Your Personal Brand on LinkedIn | Lara Acosta

    The Power of Strategic Storytelling for Your Personal Brand on LinkedIn | Lara Acosta

    ⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️


    In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta.


    Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn.


    Olivia chats with Lara about:

    • How LinkedIn is changing
    • The importance of storytelling for brands and personal pages
    • Lara's personal branding journey, from unemployment to building a six-figure business
    • The most popular (and unpopular) post formats


    Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta.


    Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better!


    See you next week for a team episode!

    Girls in Marketing Team

    TikTok: Is The Social Media App Still on the Rise? | The Girls in Marketing Podcast

    TikTok: Is The Social Media App Still on the Rise? | The Girls in Marketing Podcast

    ⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️


    The average TikTok user opens the app 19 times per day.

    It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak?


    Join some of The Girls in Marketing Team in this TikTok special as we discuss:

    • The latest TikTok headlines
    • If TikTok is in its decline phase
    • How to make content engaging for TikTok
    • Small businesses who have blown up on TikTok


    Whether you're a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time.


    As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

    Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing

    Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24


    See you next Wednesday for another episode!


    From innocent drinks to Surreal Cereal: A Blueprint for Viral Marketing Success with John Thornton

    From innocent drinks to Surreal Cereal: A Blueprint for Viral Marketing Success with John Thornton

    ⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️


    If there is someone who can make anything go viral, it’s John Thornton.


    John Thornton is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks.


    With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off.


    He’s had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn.


    For anyone working in the creative industry, this episode is for you.


    This episode covers:

    🚀 What ‘going viral’ actually means

    🤝 How brands like Weetabix and Heinz have used virality

    🧑‍💻 Working for SURREAL Cereal and innocent drinks

    🎨 Being a marketing creative


    A huge thanks to John for coming on The Girls in Marketing Podcast!


    You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’


    And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 🤫


    See you next week for another episode!

    Girls in Marketing

    The True Impact of International Women's Day in Marketing | Girls in Marketing

    The True Impact of International Women's Day in Marketing | Girls in Marketing

    ⭐️ Check out Hostinger's Website Builder here: http://hostinger.com/girlsinmarketing ⭐️


    💫Explore Kingbridge Insurance for your business here: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 💫


    This week, we have an International Women's Day special for you.


    At Girls in Marketing, International Women's Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love.


    But we know that's not the reality for everyone.

    Join us in today's episode as we discuss: -What International Women's Day means to us -Why it is important to advocate for women -Good International Women's Day marketing campaigns, from Nike, CPB London and more -Gender inequality in marketing as of 2024


    This is such an important episode and we hope you all join us in raising awareness of International Women's Day on the 8th March!


    See you next week for another episode!

    Exploring the Future of SEO: A Multi-Platform Journey from Google to TikTok with Tasha Antwi

    Exploring the Future of SEO: A Multi-Platform Journey from Google to TikTok with Tasha Antwi

    🌟 Check out Hostinger’s game-changing Website Builder here: https://www.hostinger.com/girlsinmarketing 🌟


    Sign up for our NEW marketing mailing list, Socialtainment, here: https://go.girlsinmarketing.com/49Ja5IS

    Today, we have an SEO marketing special for you!

    In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise at Seven. Tasha is an expert in her space and this episode is great for anyone wanting to strengthen their SEO skills.


    This episode covers:

    -Working in SEO

    -The evolution of Search and SEO

    -How to optimise user journeys

    -TikTok’s impact on Search Engines

    -Working with huge brands, like LEGO and Gucci


    A huge thank you to Tasha for coming on the podcast!


    If you enjoy this episode, please hit the follow button and share the episode with your marketing friends so we can make the podcast even better for you.


    Until next week, we’ll see you on social media to discuss this week’s podcast!

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