Social Studies by Darkroom

We dissect the journey of expanding your brand on Amazon, the pitfalls of misallocating capital, especially in time, talent, and development management, navigating the marketing maze, and the debate on outsourcing creative thinking

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🔗 Connect with Chris, Lucas, and Jackson

Dive into a thought-provoking session with Darkroom's Head of Marketing, Chris Ayan, and CEO, Lucas, as they explore the evolving intersection of AI and marketing. This episode peels back the layers on the strategic use of AI trends, the balance between organic growth and paid media, and the challenges of integrating them without undermining your brand's natural reach. Join us for a nuanced conversation on navigating the complexities of modern marketing with insights from the helm of Darkroom.

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🔗 Connect with Chris, Lucas, and Jackson

In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement.

Steve breaks down how they craft content that's not just about getting noticed—it's about creating real, meaningful connections. Tune in to learn how Olipop's fresh approach is reshaping the way brands amplify their presence, both online and off, in today's digital landscape.

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🔗 Connect with Steven, Lucas, and Jackson

Join us for a deep dive with Adam Robinson, the strategic mind behind Retention.com, as he unpacks the essentials of engaging content creation and audience connection. In this episode, Adam shares his playbook for turning everyday insights into compelling content narratives, the intricacies of maintaining authenticity in a crowded digital space, and building a loyal community in the B2B ecosystem.

Discover Adam's approach to leveraging storytelling for Retention.com's growth, the art of crafting content that captivates and converts, and the importance of genuine engagement in establishing a standout brand presence.

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🔗 Connect with Adam, Lucas, and Jackson

Join us as Ian Blair, the mind behind Laundry Sauce, shares his unique journey from concept to e-commerce success. In this episode, Ian offers a candid look at the challenges and milestones of evolving a basic laundry product into a compelling brand in a competitive market. He talks about the significance of creative approaches in marketing, the art of product differentiation, and why customer experience is central to Laundry Sauce's identity.

Explore how Ian uses fine fragrances to transform everyday items into something special and how genuine brand messaging resonates with consumers. This episode is an engaging dive into the realities of growing an e-commerce brand and the subtleties of making everyday products stand out.

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🔗 Connect with Ian, Lucas, and Jackson

David Wolfe, CEO of ABLE and a veteran in brand building and entrepreneurship, brings his extensive experience from various executive roles and as an investor in innovative companies.

In this episode, David shares insights on scaling businesses, from the initial challenge of earning the first million to the strategic nuances involved in growing beyond $100 million. He delves into the fundamentals of brand messaging, the evolution of consumer behavior, and customer acquisition strategies. Additionally, David discusses the changing roles of CEOs and marketers and the significance of community in brand growth.

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🔗 Connect with David, Lucas, and Jackson

Lucas and Jackson speak with Sam Blumenthal, the CEO of Banter. As a seasoned expert in commerce, community, and investment, Sam's insights and expertise inspired him to launch Banter, an omni-channel commerce network, and to establish Compounding Thoughts, an inventive content platform.

In this episode, we explore the nuances of community-building and how brands can harness marketplaces as distribution channels through fostering an interactive consumer-centric ecosystem. Additionally, we discuss the construction of digital identities in the realm of fashion and the interplay between social and financial capital across social networking sites such as Instagram and Tiktok

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🔗 Connect with Sam, Lucas, and Jackson

Join Lucas and Jackson as they engage in a conversation with Taras Kravtchouk, the Founder, CEO, and Designer at TARFORM. Leveraging his passion for design and entrepreneurship, Taras is revolutionizing the transportation industry through TARFORM, an automotive startup that pioneers a fresh generation of electric motorcycles, fusing cutting-edge technology, sustainable mobility, and intelligent connectivity.

Taras provides insights from his journey, spanning from securing pre-seed funding to capitalizing on the power of viral organic marketing. We also dive into the significance of design, strategies for market validation, and how founders can craft a compelling brand narrative.

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🔗 Connect with Taras, Lucas, and Jackson

Join Lucas and Jackson in conversation with Bennett Carroccio, Co-Founder and CEO of Canal. Drawing from his background in venture capital and e-commerce, Bennet created Canal, a curated marketplace transforming the way products are sold online.

In this episode, we discuss the impact of higher education on achieving success, understand the significance of a robust network in venture capital and entrepreneurship, and take a closer look at the evolving landscape of commerce. We also dive into Bennett's journey, exploring his experiences and insights in founding Canal, from the initial idea conception to steering a rapidly growing, investment backed company.

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🔗 Connect with Bennett, Lucas, and Jackson

Lucas and Jackson speak with Nathan Resnick, Founder of Caffeinated CX and Sourcify. With a background scaling 6 figure businesses, raising more than 1 million dollars on Kickstarter, and bringing over a dozen products to life, Nathan is a seasoned serial entrepreneur.

We discuss the global geopolitical climate, its impact on e-commerce manufacturing in China and other countries, and how entrepreneurs can succeed in an otherwise confusing sourcing landscape. We also explore the current state of American markets and consumer habits along with AI’s impacts on marketing trends and future potential in key operational functions.

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🔗 Connect with Nathan, Lucas, and Jackson

Join Lucas and Jackson as they sit down with Rishabh Jain, the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. As a preeminent thinker on the state of consumer tracking in digital advertising, Rishabh’s experience through ventures including Live Ramp have contributed to his success in empowering brands through innovative data collection and attribution strategies.

In this episode, we cover topics including where attribution is heading in 2023 and beyond. We discuss closed-loop ad ecosystems, the changing role of the CMO, and how brands can take advantage of simplifying their message to make more compelling ads.

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https://www.darkroomagency.com/newsletter

Connect with Rishabh, Lucas, and Jackson:

Rishabh: https://www.linkedin.com/in/rishabhmjain/

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Join Lucas and Jackson in conversation with Matthew Gattozi, Founder of Goodo Studios. With expertise spanning creative strategy, performance ad creative, organic video, and product content, Matthew is renowned for working with numerous notable brands including Harry’s, Kopari Beauty and Huron.

Matthew dissects the creative strategy process from his agency owner perspective, offering insights on establishing lean creative production systems for brands. We explore how brands pinpoint successful angles within single creatives and then expand to create strategic roadmaps, all while navigating the current content creator landscape.

Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events and hear our thoughts about whats happening in the industry.

https://www.darkroomagency.com/newsletter

Connect with Michael, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Matthew: https://www.linkedin.com/in/matthewgattozzi/

Lucas and Jackson speak with Michael Kaminsky, an econometrician and the founder of Recast who specializes in data science, data modeling, and media mix modeling for consumer brands. He’s well known for leading the data analytics team at Harry's and speaking on the importance of MMM in an increasingly obscure tracking environment.

Michael shares his unique perspective on how we can use data as a tool to improve the efficiency of advertising and to deliver better outcomes for business. We dive into strategies for dealing with a changing digital landscape and explore solutions available by both Darkroom and Recast MMM.

Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events and hear our thoughts about whats happening in the industry.

https://www.darkroomagency.com/newsletter

Connect with Michael, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Michael: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/

Join Lucas and Jackson as they speak with Alexandra Greifeld, a growth advisor and the mastermind behind the ‘No Best Practices’ who is an expert in eCommerce, Fashion Design, and Merchandising. She is known for her leadership at Tapestry & Tibi and her insights on overcoming scaling plateaus.

In this episode, she emphasizes the need to invest in channels that work for your brand and at the backend constantly iterating while avoiding customer fatigue or overmarketing after the post-purchase stage.

Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.

https://www.darkroomagency.com/newsletter

Connect with Michael, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Alexandra: https://www.linkedin.com/in/alexandra-greifeld-18507411/

Lucas and Jackson speak with Emmett Shine, the co-founder of Pattern Brands. Emmett shares his story founding Gin Lane, one of the most influential consumer design agencies in history, well known for creating $15B in brand value for businesses like Harry’s, Hims, and Warby Parker.

We discuss the history of the direct-to-consumer model, what the future has in store, and some of the biggest changes disrupting the digital advertising landscape.

Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.

https://www.darkroomagency.com/newsletter

Connect with Emmett, Lucas, and Jackson:

Lucas: https://www.linkedin.com/in/lucasdipietrantonio/

Jackson: https://www.linkedin.com/in/jcorey/

Emmett: https://www.linkedin.com/in/emmettshine/