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    How I Built This with Guy Raz

    Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

    New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or Amazon Music Unlimited subscription.

    Get your How I Built This merch at WonderyShop.com/HowIBuiltThis


    enGuy Raz | Wondery614 Episodes

    Episodes (613)

    CrunchLabs: Mark Rober

    CrunchLabs: Mark Rober

    As one of the most successful creators on YouTube, Mark Rober doesn’t see what he does as a business. Instead, it’s a way to celebrate science in the most joyful way possible. While working as an engineer at NASA, he made his YouTube debut with a tutorial on how to make a gory Halloween costume with two iPads and a lot of duct tape. Over time, his videos became more elaborate, including a belly flop into a pool full of Jello, and a demo of a glitter-fart bomb to get revenge on porch pirates. Within a few years, Mark was teaching online science classes and selling subscription boxes for kids. Today, his YouTube channel has 5.5 billion views, 48 million subscribers…and–astonishingly, given that audience–less than 150 videos.


    This episode was produced by J.C. Howard, with music by Ramtin Arablouei

    Edited by Neva Grant, with research help from Sam Paulson.


    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

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    AI is smarter than you think with Shane Legg of Google DeepMind

    AI is smarter than you think with Shane Legg of Google DeepMind

    For decades, Shane Legg has anticipated the arrival of “artificial general intelligence” or AGI. 

    In other words: an artificial agent that can do all the kinds of cognitive tasks that people can typically do, and possibly more...

    Now as the Chief AGI Scientist and a co-founder of Google DeepMind, he stands by that prediction and is calling on the world to prepare. 

    This week on How I Built This Lab, Shane’s path to becoming an early AI expert and the work he and his team are doing to prepare for the technological revolution ahead. 


    This episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by John Isabella with research help from Carla Esteves. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

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    Mythical: Rhett and Link

    Mythical: Rhett and Link

    Best friends Rhett McLaughlin and Link Neal started out as “comedians for Christ,” and grew their partnership into one of the most successful YouTube platforms in existence. During college they created silly videos and songs for Christian events, and later built a following on YouTube before most people knew what it was. After struggling to find stardom in Hollywood, they continued to build a presence on YouTube: sampling punishingly hot peppers, writing ear-wormy songs about random things, showing off glasses that turned the world upside down. Nowadays, their entertainment company, Mythical, reports over 75 million subscribers and 25 billion lifetime views.

    This episode was produced and researched by Katherine Sypher with music composed by Ramtin Arablouei.

    It was edited by Neva Grant.

    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

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    Listen Now: Business Movers

    Listen Now: Business Movers

    Behind every successful business is a story. It starts with a vision and a leap of faith. Along the way, leaders make bold decisions, ride booms and busts, and sometimes, they reach new heights. From Wondery, Business Movers brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. From Walt Disney’s creation of a theme park in Orlando, to the colossal failure of New Coke, Business Movers explores the triumphs, failures and ideas that have transformed our lives.

    Follow Business Movers on the Wondery App or wherever you get your podcasts. You can listen to Business Movers early and ad-free right now on Wondery plus. Wondery.fm/IFD_BM

    For more deep dive and daily business content listen on Wondery– the destination for business podcasts. With shows like How I Built This, Business Wars, The Best One Yet, Business Movers and many more, Wondery Means Business.

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    Less competition, more creation with Renée Mauborgne

    Less competition, more creation with Renée Mauborgne

    Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on creating new markets instead of fighting over old ones?

    This week on How I Built This Lab, Renée shares insights from her Blue Ocean Strategy series to help founders crack open new opportunities. Plus, what is non-disruptive innovation and can it offset job displacement in the age of AI?

    This episode was produced by Kerry Thompson with music by Ramtin Arablouei.

    It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.



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    Whole30: Melissa Urban

    Whole30: Melissa Urban

    Whole30 began as a dietary experiment: For 30 days, Melissa Urban went without grains, dairy, legumes, alcohol and added sugar. She was trying to address several health problems, and the results were so extraordinary that she decided to share the diet with others. 


    What followed was a blog, a series of seminars, a best-selling book and eventually a wide-ranging wellness brand that’s helped millions of people identify the best diet for their own body. But in 2015, Melissa had to rethink everything—even her own name—when she split up with her husband and business partner, Dallas Hartwig. She retained ownership of the business, and today, the “Whole30 Approved” logo appears on a range of brands, from La Croix water to Chipotle salad bowls. 


    This episode was produced by Chris Maccini with music by Ramtin Arablouei.

    Edited by Neva Grant, with research from Katherine Sypher. Our audio engineers were Patrick Murray, Gilly Moon, and Robert Rodriguez.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

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    “Beaming” people anywhere in the world with David Nussbaum of Proto

    “Beaming” people anywhere in the world with David Nussbaum of Proto

    The popular science fiction idea of beaming someone instantly to another location was part of David Nussbaum’s inspiration to design a “holoportation box.” His company, Proto, invented a device the size of a telephone booth that projects a hologram-type image so realistic it appears someone is standing inside...

    This week on How I Built This Lab, how Proto’s technology is used today to virtually transport professors, doctors, speakers, and celebrities to classrooms, hospitals, and events around the world. But in the future, David believes Proto’s technology will end up in everyone’s living room—and will transform the way we communicate with each other.

    This episode was produced by Casey Herman with music by Ramtin Arablouei.

    It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

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    MGA Entertainment: Isaac Larian

    MGA Entertainment: Isaac Larian

    Isaac Larian moved from Iran to Los Angeles at age 17 with just a few hundred dollars, and went on to build one of the biggest toy companies in the world. Along the way, he took on Barbie with a wildly successful line of punky dolls called Bratz — a success that touched off an epic legal battle with Mattel. Today, at age 70, Isaac is still the CEO of MGA Entertainment, and says he still has the fighter’s instinct that he learned in the slums of Tehran.


    This episode was produced by Alex Cheng with music composed by Ramtin Arablouei.

    It was edited by Neva Grant with research assistance and fact-checking from Carla Esteves and Zazil Davis-Vazquez.

    Our engineers were Gilly Moon and Robert Rodriguez.


    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

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    Achieving greater things with Adam Grant

    Achieving greater things with Adam Grant

    “Growth is not about the genius you possess—it’s about the character you develop.” 

    That’s what organizational psychologist and podcast host Adam Grant believes, and he offers a new framework on how we can elevate ourselves and others in his latest book, Hidden Potential: The Science of Achieving Greater Things.

    This week on How I Built This Lab, insights on what great entrepreneurs have in common and the steps anyone can take to develop these skills. Plus, redesigning workplace systems to foster greater collaboration, and cultivating untapped potential in the generations to come. 


    This episode was researched and produced by Carla Esteves, with music by Ramtin Arablouei.

    It was edited by John Isabella. Our audio engineer was Neal Rauch.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

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    Weee!: Larry Liu

    Weee!: Larry Liu

    If you told 19-year-old Larry Liu that his hobby re-selling used electronics “for fun” would someday help him build a multi-billion-dollar company, he probably would have laughed. He was an electrical engineering student in Shanghai at the time. His goals were to land a corporate job and go to grad school in the U.S. He did both, starting with a job at Intel. But his passion for e-commerce stayed with him through his MBA and other corporate jobs. And when he moved to Northern California, Larry noticed other Chinese immigrants using WeChat to source what they needed locally - even organizing in groups to buy familiar foods and products. Larry immediately saw this as a business opportunity. And in under ten years, after facing down bankruptcy and re-orienting his business, Larry grew his e-commerce platform Weee! into a company now valued at over $4 billion.

    This episode was produced by Kerry Thompson with music composed by Ramtin Arablouei.

    It was edited by Andrea Bruce with research help from Katherine Sypher.

    Our engineers were Gilly Moon and Josh Newell.

    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

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    AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane

    AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane

    Imran Chaudhri and his wife Bethany Bongiorno are responsible for bringing some of the most widely-used screened products to market—like the iPhone, iPad, and Apple Watch. 

    And while these devices have connected humans like never before, Imran and Bethany couldn’t help but wonder about the downsides of spending so much time tethered to screens. After leaving Apple, they eventually brought a new tool to life; something screenless...

    This week on How I Built This Lab, Imran and Bethany’s wearable pin capable of being your personal assistant. Plus, how they believe that AI can be regulated without stifling innovation.


    This episode was produced by J.C. Howard with music by Ramtin Arablouei. 

    It was edited by John Isabella with research help from Kerry Thompson. 


    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.



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    Primal Kitchen: Mark Sisson

    Primal Kitchen: Mark Sisson

    Mark Sisson made a big bet on mayonnaise, and won: four years after launching his Paleo-friendly condiment company Primal Kitchen, he sold it for $200 million. He succeeded partly because he drew lessons from his previous failures and accomplishments - as a marathon runner, Ironman triathlete and coach, frozen yogurt proprietor, sports supplement founder, TV show host, and Paleo book author. But Mark’s biggest business came at an age when most people contemplate retirement. He developed a recipe for avocado-oil based mayonnaise, then added ketchups and other condiments. After Primal Kitchen was sold to Kraft Heinz Corporation in 2019, Mark launched a totally new business: minimalist shoes.

    This episode was produced by Casey Herman with music composed by Ramtin Arablouei.

    It was edited by Neva Grant with research help from Melia Agudelo.

    Our engineers were Gilly Moon and Maggie Luthar.

    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

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    Supercharging Lithium-Ion Batteries with Gene Berdichevsky of Sila Nanotechnologies

    Supercharging Lithium-Ion Batteries with Gene Berdichevsky of Sila Nanotechnologies

    Gene Berdichevsky and his team have been working for over a decade to solve a major problem: Lithium-ion batteries are not getting any better. They power our cell phones and laptops and nearly every other modern, rechargeable device—and at this point have reached their energy-storing limit.

    This week on How I Built This Lab, Gene discusses a new approach that could eventually make lithium-ion batteries 40% more efficient, unlocking a future where electric vehicles and other battery-powered products are cheaper, recharge faster and last longer on a single charge.

    This episode was researched and produced by Chris Maccini with music by Ramtin Arablouei.

    It was edited by John Isabella. Our audio engineer was Neal Rauch.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

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    Uncle Nearest Premium Whiskey: Fawn Weaver (2021)

    Uncle Nearest Premium Whiskey: Fawn Weaver (2021)

    In 2016, Fawn Weaver became fixated on a New York Times article telling the little-known story of Nearest Green, a formerly enslaved man who taught Jack Daniel—yes, that Jack Daniel—how to make Tennessee whiskey.

     After diving deeper into the story, Fawn ended up purchasing the farm in Lynchburg, Tennessee where Nearest had taught Jack how to distill; and she began meeting the descendants of both men. She eventually decided the best way to preserve Nearest’s legacy was with a bottle of the best Tennessee whiskey she could make.

     With no background in distilling, she threw herself into the insular world of spirit-making, an industry mostly dominated by white men. In the eight years since Fawn first discovered his story, Uncle Nearest Premium Whiskey has become one of the fastest-growing whiskey brands in the world, and one of the most awarded American whiskeys.


    This episode of How I Built This was produced by Liz Metzger and edited by Neva Grant. Research help from Claire Murashima, with music by Ramtin Arablouei.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

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    The peril (and promise) of AI with Tristan Harris: Part 2

    The peril (and promise) of AI with Tristan Harris: Part 2

    What if you could no longer trust the things you see and hear?

    Because the signature on a check, the documents or videos presented in court, the footage you see on the news, the calls you receive from your family … They could all be perfectly forged by artificial intelligence.

    That’s just one of the risks posed by the rapid development of AI. And that’s why Tristan Harris of the Center for Humane Technology is sounding the alarm.

    This week on How I Built This Lab: the second of a two-episode series in which Tristan and Guy discuss how we can upgrade the fundamental legal, technical, and philosophical frameworks of our society to meet the challenge of AI.

    To learn more about the Center for Humane Technology, text “AI” to 55444.


    This episode was researched and produced by Alex Cheng with music by Ramtin Arablouei.

    It was edited by John Isabella. Our audio engineer was Neal Rauch.


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

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    Poshmark: Manish Chandra

    Poshmark: Manish Chandra

    When the iPhone 4 was released in 2010, Manish Chandra was dazzled by its picture quality, and saw an opportunity for a new type of mobile marketplace. A year later, he and three co-founders launched Poshmark, a shopping app for second-hand clothes and accessories, meant to capture the feel of going thrifting with your friends. The online community grew quickly and vocally—when Poshmark raised shipping fees, users lobbied furiously to lower them, and won. The company faced many more growing pains before being acquired by the Naver Corporation for $1.2 billion in 2023. It now has over 100 million registered users around the world.


    This episode was produced by Sam Paulson with music composed by Ramtin Arablouei.

    It was edited by Neva Grant with research help from Katherine Sypher.

    Our engineers were Robert Rodriguez and Josh Newell.

    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The peril (and promise) of AI with Tristan Harris: Part 1

    The peril (and promise) of AI with Tristan Harris: Part 1

    When Tristan Harris co-founded the Center for Humane Technology in 2018, he was trying to educate tech leaders and policymakers about the harms of social media.

    But today, he’s sounding the alarm about a different technology — one that he says could pose an existential threat to the entire world …

    Artificial intelligence.

    This week on How I Built This Lab: the first of a two-episode series in which Tristan and Guy examine the serious risks posed by the rapid development and deployment of AI — and what we can do to make sure this powerful technology is used for good.

    You can learn more about “The Social Dilemma,” the 2020 Emmy-winning docudrama featuring Tristan, here: https://www.thesocialdilemma.com/.


    This episode was researched and produced by Alex Cheng with music by Ramtin Arablouei.

    It was edited by John Isabella. Our audio engineer was Neal Rauch.


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

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    Sonos: John MacFarlane

    Sonos: John MacFarlane

    In 2002, John MacFarlane and his co-founders began tinkering on what was then an ambitious idea: create a new way to enjoy music throughout the home, without wires. At the time, streaming and the iPod were brand new, and smart speakers were over a decade away. But the team at Sonos engineered a top-quality wireless sound system, and–with many fits and starts–integrated it with mobile technology and, eventually, Siri and Alexa. Along the way, John and his team contended with the early unreliability of WiFi, and faced stiff competition from much bigger companies. But today, Sonos is an established player in music, with projected sales of over $1.5 billion this year. 

    This episode was produced by Katherine Sypher with music composed by Ramtin Arablouei.

    It was edited by Neva Grant with research help from Sam Paulson.

    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Powering cars with solar energy with Steve Fambro of Aptera Motors (2023)

    Powering cars with solar energy with Steve Fambro of Aptera Motors (2023)

    There’s a new car coming to market that will probably make its owners search out the sunniest spots in the parking lot… Aptera Motors is designing and manufacturing this car: a plug-in electric hybrid that can run up to 40 miles on a single, solar-powered charge. This week on How I Built This Lab, Steve Fambro shares how he and his co-CEO revived their once-defunct auto company thanks to the promise of solar energy. Plus, Steve’s take on why today’s vehicles require so much energy, and how Aptera’s novel design could change the way we think about cars forever…

    This episode was produced by Kerry Thompson and edited by John Isabella, with music by Ramtin Arablouei. Our audio engineer was Neal Rauch. 

    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

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    Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

    Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

    Gabi Lewis and Greg Sewitz founded Magic Spoon to create a sugary breakfast cereal without the sugar. If that sounds daunting, consider their first business: protein bars made with cricket flour. Riffing on an idea that began as a college assignment, the founders ordered live crickets to roast at home, and worked with a top-rated chef to perfect their recipes. The only problem: getting people to eat a snack made of ground-up bugs. When Exo protein bars eventually stalled, the pair pivoted to another ambitious idea: breakfast cereal that tasted like the Fruit Loops and Cocoa Puffs of childhood–but minus the sugar and grains. Drawing on their roller-coaster experience with Exo, Gabi and Greg revisited winning strategies, and scrapped the plays that didn’t work, eventually building Magic Spoon into a nationwide brand.


    This episode was produced by J.C. Howard, with music by Ramtin Arablouei

    Edited by Neva Grant, with research help from Sam Paulson.


    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

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