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    #17 - Keto Ceral, Specialized Job Boards, Digital AA Meetings

    Shaan and Sam discuss current trends including hyper-focused job boards, digital AA meetings for D2C hunting and fishing brands as well as GaaS offerings like keto cereal to miniature cooking sets.

    enOctober 14, 2019
    1
    My First Million

    685 Episodes

    Who are the hosts of the Brandstorm podcast?
    What unique insights do the hosts provide?
    What service did Sam Parr decide to try?
    Which lifestyle brands were mentioned in the podcast?
    What opportunity exists in the niche market for AA alternatives?

    • Insider insights into trends, ideas, and businessesThe Brandstorm podcast offers valuable insights into emerging trends and ventures, providing listeners with insider perspectives from owners of multibillion-dollar companies.

      The $1,000,000 Brandstorm podcast hosts, Shaan Puri and Sam Parr, have insider information from friends who run or own multibillion-dollar companies. This gives them access to unique stories and trends that they can share with their listeners. They explore various ideas and businesses, discussing their potential value and impact. One idea they discussed was a sperm bank service called Daddy, which Sam decided to try. They also mentioned Jane Wong, a Twitter user who reverse engineers apps and uncovers new features before they are officially rolled out. Moreover, they talked about a study showing that younger men are increasingly feeling less masculine, indicating a potential rise in the popularity of testosterone replacement therapy. Overall, not all the ideas discussed may be great ideas, but they provide valuable insights into emerging trends and ventures.

    • Exploring the Mechanics and Models of Job BoardsJob boards offer businesses the opportunity to connect with high-intent job seekers through lead generation or subscription models, leading to potential success in specific niches or industries.

      Job boards can be a lucrative business opportunity. The mechanics behind job hosting involve attracting traffic to the website and providing valuable leads to employers. One model is a lead generation site, where employers pay for every click or email they receive from high-intent job seekers. This allows businesses to connect with potential candidates who are actively interested in their job openings. Another model involves employers paying a monthly subscription fee to have their job postings featured on the site, with a guaranteed number of email sends to an email list. By understanding these mechanics and catering to specific niches or industries, hyper-focused job boards have the potential for success.

    • Targeting High-Demand Industries for Successful Niche Job BoardsIdentifying industries with talent shortage, attractive salaries, and low education requirements can lead to lucrative niche job boards, as seen with companies like Rig Up and Incredible Health.

      Niche job boards can be highly lucrative and successful if they target industries with high demand and limited supply of skilled workers. By focusing on specific professions like self-driving car engineers, oil field workers, nurses, or airline pilots, job boards can attract high-intent job seekers and charge companies a premium for access to this audience. The key is to identify industries with a significant shortage of talent, where the salaries are attractive, and the education requirements are minimal. Rig Up and Incredible Health are examples of job boards that have capitalized on these opportunities and achieved substantial financial backing. Additionally, building a platform that can be repeatedly used for different verticals can further enhance the potential for success.

    • Exploring Opportunities in Cloning Products, Niche Markets, Paywall Software, and Addiction Recovery AlternativesTargeting specific industries or addressing unmet needs in existing markets can open doors for entrepreneurial success.

      Entrepreneurs can consider cloning their products or technologies for different verticals or markets. This approach has been successful for many, as seen in examples like Tonyboards.co, which offers different functionalities for designers and other verticals, and generates wonderful results. Another key consideration is exploring niche markets with high demand, such as construction workers and truck drivers. These industries often face shortages and are willing to pay a significant amount for leads or specialized services. Additionally, there is a need for better paywall software, as existing options are often inadequate and major publications resort to building their own solutions. This presents an opportunity for entrepreneurs to create a challenger and potentially tap into a lucrative market. Lastly, there is a large market for Alcoholics Anonymous (AA) alternatives that offer a more modern and inclusive approach to addiction recovery. These key takeaways emphasize the potential of targeting specific industries or addressing unmet needs in existing markets.

    • Addressing addiction and tapping into underserved markets in the digital space.Personalized digital solutions can help address addiction and tapping into underserved markets can lead to successful digital brands. Identifying and addressing unmet needs is crucial in various industries.

      There is a significant demand for digital solutions to address addiction and barriers to seeking help. The conversation highlights the need for more personalized, intimate, and frictionless approaches to tackling addiction, especially in the digital space. Additionally, the discussion around a potential hunting and fishing D2C brand uncovers the opportunity to tap into underserved markets and build successful digital brands. By understanding demand and working backwards, entrepreneurs can create content and products that cater to specific niches and capitalize on massive consumer bases, such as the 105 million Americans who consider themselves hunters and fishers. This demonstrates the importance of identifying and addressing unmet needs in various industries.

    • Capturing Success through Niche Markets and BeliefsUnderstanding and targeting niche markets can unlock lucrative business opportunities, demonstrating the value of catering to specific interests and beliefs.

      There are niche markets and believers in various industries that can drive significant demand and success. Whether it's the gaming community, survivalists, or believers in ghosts, there are people willing to pay for products and services that cater to their specific interests or beliefs. This highlights the power of understanding and targeting niche markets, even if they may seem unconventional or niche. Additionally, it emphasizes the importance of marketing and advertising in reaching and engaging these audiences, with platforms like Facebook ads serving as modern-day TV commercials. So, for entrepreneurs and marketers, exploring niche markets and catering to specific beliefs or interests can lead to significant business opportunities.

    • Profitable Opportunities in Niche Products and Growing TrendsCreating products that cater to specific lifestyles, investing in miniature modern cookware, and exploring the potential of the no code economy can lead to significant growth and success in the market.

      There are profitable opportunities in creating products that cater to specific lifestyles such as vegan, keto, and paleo. This is evident from the success of brands like Unreal (vegan candy) and Magic Spoon (keto cereal). People who follow these lifestyles are willing to pay higher prices for products that align with their values and preferences. Additionally, there is potential in the market for miniature modern cookware, especially as more people live in smaller spaces and want to cook. Finally, the rise of the no code economy, exemplified by companies like Zapier, presents a significant growth opportunity. This trend of connecting APIs and building no code solutions is predicted to have a larger impact than the sharing economy.

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