energy drinks

For awhile, it was Red Bull that was synonymous with energy drinks. Then Monster Energy came along and turned into one of the best performing stocks of all time. And now there’s another company showing explosive growth along with a surging stock, and that’s Celsius Holdings. But where did Celsius come from? Why do some drink makers manage to make it in such a crowded field? And why is the energy drink space such a seemingly hot category? On this episode of the Odd Lots podcast, we speak with Mark Astrachan, an analyst at Stifel Nicholaus, who specializes in the energy drink space. We discuss the keys to winning and the broader competitive landscape of the industry.

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In today's episode, Andy & DJ discuss Attorney General Merrick Garland facing heating questions before the senate judiciary committee.

Energy Drinks. What is in these things? Why are some people hooked on them? Why are they wild, unnatural colors? What exactly do they do? Are they dangerous? Are they hype? Or are they both? Sit back, pour yourself a nice tall glass of carbonated, bright-blue, sugar-packed whatever the hell this is, commence vibrating, and get the straight dope on energy drinks.

Welcome to Skeptical Sunday, a special edition of The Jordan Harbinger Show where Jordan and fact-checker, comedian, and podcast host David C. Smalley break down a topic that you may have never thought about, open things up, and debunk common misconceptions.

Full show notes and resources can be found here: jordanharbinger.com/772

On This Week's Skeptical Sunday, We Discuss:

• Energy drinks have been linked to irregular heartbeats, cardiomyopathy (a disease that makes it difficult for the heart to pump blood), increased blood pressure, and other heart conditions.
• A lot of people in the fitness world like energy drinks, especially diet ones, because they get an energy boost for working out without a huge caloric intake — but their bodies tend to be healthy enough to deal with any adverse effects.
• When it comes to caffeine, experts recommend no more than 400 mg per day for adults, or 100 mg for kids. A standard cup of coffee provides anywhere between 95 mg to 200 mg, while one can of an energy drink varies by brand from 111 mg to 280 mg.
• The FDA warns that 4,200 mg of caffeine can be lethal to an average adult if ingested all at once — although other conditions can exacerbate its effect at much lower doses. An autopsy reported "caffeine toxicity" as a contributor to a 14-year-old's death after she drank just two cans of 24 oz Monster energy drinks — or about 488 mg of caffeine.
• Most energy drinks contain B12 and lots of other vitamins that can be good for fighting off depression (especially in vegans with a low B12 intake), but supplements can provide the same benefits without added caffeine and sugar.
• Connect with Jordan on Twitter, on Instagram, and on YouTube. If you have something you'd like us to tackle here on Skeptical Sunday, drop Jordan a line at jordan@jordanharbinger.com and let him know!
• Connect with David at his website, on Twitter, on Instagram, on TikTok, and on YouTube, and make sure to check out The David C. Smalley Podcast here or wherever you enjoy listening to fine podcasts! If you like to get out of your house and catch live comedy, keep an...

When you think about the big winners in the stock market over the past couple of decades, you might think about Amazon or Apple or some other tech winner. Or maybe, if you've listened to Odd Lots before, you think about Domino's Pizza. But there's another company that's outshone them all. Monster Beverage Corporation, the maker of the popular energy drink has been, well, a monster. In the last 20 years, the stock is up over 100,000%. On this episode, we speak with Mark Astrachan, an analyst at Stifel Financial Corp., about how they produced such a stellar return.

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