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    #71 with Nick Bare - Monthly vs Annual Subscription Billing, Fitness Events Post-COVID & Making Content To Build $10M+ Biz

    By adopting a calmer, more measured approach and prioritizing tasks, one can effectively navigate challenges and achieve goals by maximizing the use of their time.

    enMay 01, 2020

    About this Episode

    Today's ep is possible because of Superside! Head to superside.com to hire a dedicated team of designers! Sam (@thesamparr) and Shaan (@shaanvp) are joined today by entrepreneur and owner of BPN Fitness Nick Bare (@nickbarefitness) who started a suppliment company in his dorm room and built it from $20k to over 8 figures in revenue, alongside building a big online presence with over 400K subscribers. Today they talk about what are his products (0:32), Growing a youtube channel (5:24), Content or business first? (7:34), Does he spend money on marketing? (13:19), Fitness apps crushing it (19:29), Products people in the military use (31:01), Fastest growing segments of the fitness industry (34:12), AI used in fitness apps (37:51), Monthly or annual subscription billing? (40:54), His new book "25 hours a day" (48:58), Book in a box service (52:27), Shaan's biz idea for Nick's huge office (58:39), Endurance athletes and Ironman being a huge business (1:02:43), Audio fitness apps (1:05:39) and Fitness in a post-covid world (1:07:46).  See acast.com/privacy for privacy and opt-out information.

    🔑 Key Takeaways

    • With determination and the power of social media, individuals can successfully grow their businesses and personal brands, even in challenging circumstances.
    • Success comes from being consistent, finding your unique niche, establishing expertise, and building authentic connections with others. It's a combination of hard work, timing, and creating value for your audience.
    • Starting a business takes time and dedication, and success may not come immediately. By persevering through challenges and being patient, eventual growth and success are achievable.
    • To thrive in business, embrace continuous learning, adapt to changing circumstances, and be willing to make necessary changes to meet customer demands.
    • By diversifying revenue streams and emphasizing expertise, entrepreneurs can successfully finance and expand their brand while leveraging the potential of the fitness app market.
    • Nick Bare's fitness brand, Bayer Performance Nutrition, offers a popular home training program focused on intermediate to advanced individuals, aiming to provide proper training, supplements, and nutrition for a comprehensive fitness experience.
    • Authenticity is the key to success. By prioritizing genuine connections over targeting specific markets, VPN achieved significant growth and became a top seller in the health industry.
    • Investing in tech-based health solutions can be a profitable and successful venture, with convenience, real-time data, and optimized workouts offering immense potential for growth and investment.
    • Prioritizing convenience and offering annual billing options can drive success in the competitive landscape of fitness and subscription-based industries.
    • Offering both monthly and annual billing options can provide valuable insights into conversion rates and churn rates, but the decision should be based on the unique dynamics of your industry and not blindly imitating successful strategies.
    • By adopting a calmer, more measured approach and prioritizing tasks, one can effectively navigate challenges and achieve goals by maximizing the use of their time.
    • Utilizing a service like Scribe can help you consolidate and share your story in a well-organized manner, reaching a wide audience and establishing credibility beyond your existing roles.
    • Delegation and hiring the right team members are crucial for business growth, allowing leaders to focus on strategic tasks and maintain a strong company culture.
    • Adapting to virtual opportunities can help businesses tap into a growing market and attract new customers in the era of the COVID-19 pandemic.
    • Businesses can engage and entertain runners during the pandemic by offering a unique audio experience, potentially gaining long-term users even after the situation normalizes.
    • Businesses must continuously adapt and innovate to sustain success in the market, while also being mindful of cash flow and debt management.

    📝 Podcast Summary

    From College Nutrition Student to Military YouTuber: How Nick Bare Scaled His Business and Built an Online Presence

    Nick Bare, an entrepreneur and military veteran, successfully scaled his business and built a strong online presence through his YouTube channel. Despite initially knowing nothing about business, Nick started Bear Performance Nutrition while studying nutrition in college. He then joined the military and used social media to document his training and nutrition, becoming a pioneer of military YouTubers. While in the military, Nick faced challenges in balancing his content creation with his responsibilities, but his platoon members were supportive and enjoyed being part of his videos. The key takeaway is that with determination and leveraging social media platforms, individuals can effectively grow their businesses and personal brands, even within unique circumstances.

    The Power of Consistency and Finding Your Niche

    Nick Bare's journey demonstrates the power of consistency and finding your unique niche. Despite starting his YouTube channel and supplement company at different times, he was able to leverage his knowledge and passion for fitness to create a successful brand. By building a loyal following through providing valuable content and showcasing his personal experiences, he was able to create demand for his supplements. This highlights the importance of establishing expertise and authenticity within a competitive industry. Additionally, his story emphasizes the interconnectedness of various aspects of life - from fitness to entrepreneurship to personal connections. It serves as a reminder that success often arises from a combination of hard work, timing, and a genuine connection with others.

    The Importance of Perseverance and Patience in Building a Business

    Starting a business and achieving growth can be a challenging and slow process. Nick Bare's journey with his supplement company highlights the initial struggles he faced. Despite his ambitious plan to make $1,000,000 in the first year, he only generated $20,000 in revenue for the first three years. This lack of immediate success did not deter him, as he continued to work on his business while serving in the military. It wasn't until five years later that he finally started paying himself. This story demonstrates the importance of perseverance and patience when building a business. Success doesn't always come quickly, but with determination and a willingness to learn, growth is possible.

    The Importance of Continuous Learning and Adaptability in Business Success

    Continuous learning, adaptability, and perseverance are crucial for business success. Nick Bare's journey from a struggling business to a thriving one highlights the importance of being open to learning new skills and concepts. He took advantage of his downtime in South Korea to educate himself on marketing strategies, video editing, website coding, and more. This dedication and willingness to learn allowed him to achieve significant growth and revenue increase within a short period. Additionally, his ability to adapt and evolve his brand played a crucial role in expanding his customer base. The story emphasizes that business owners should never stop learning and be willing to make necessary changes to stay competitive and meet customer demands.

    Creating Profitable Systems for Brand Growth

    Nick Bare has found ways to fund the growth of his brand, Bear Performance Nutrition, by creating systems and services that generate 100% profit margins. Instead of relying solely on product sales, he has developed subscription-based training programs, a virtual training platform, and an online nutrition course, which require minimal overhead costs. By leveraging these offerings, Nick is able to financially support the expansion of his business. Additionally, he emphasizes the importance of expertise and qualifications in the fitness industry, highlighting the need to hire professionals who possess the necessary certifications to create high-quality programs. Overall, Nick's approach demonstrates the potential for scalable and profitable ventures in the fitness app market if churn is effectively managed.

    Bayer Performance Nutrition: Providing Comprehensive Training for Fitness Enthusiasts

    Nick Bare's fitness brand, Bayer Performance Nutrition, is focused on providing value and a comprehensive training experience to its customers. The company offers a home training program which has gained popularity with 9500 downloads in just one day. Nick's niche audience is a combination of manly men who are buff and nerds who want to get fit, as well as women who want to lose weight. The training program is geared towards intermediate to advanced individuals who are looking for a hybrid style of training. Nick also emphasizes the importance of vertical alignment, aiming to provide customers with proper training, supplements, and nutrition courses all in one place. Although there may be competition in the market, Nick's unique approach and dedication to his mission give his brand a strong chance of success. As for selling the company, Nick is open to the idea but would only do so for the right price and at the right time. Overall, Bayer Performance Nutrition has the potential to make a significant impact in the fitness industry.

    Building Genuine Connections: How VPN Grew Its Military Following by Focusing on Values and Organic Content

    VPN (Nick Bare's brand) has successfully attracted a massive military following without solely targeting the military market. Nick Bare wanted people in the military to align with his brand's values and mission, rather than just marketing to them. He achieved this by focusing on organic and natural content, setting his brand apart from others in the industry. This approach resonated with customers and resulted in significant growth, especially in the health industry where their green super food supplement became a best seller. The key here is recognizing the importance of building genuine connections with your audience, rather than simply following trends or targeting specific markets.

    The Potential of the Health Industry and Technology-Based Businesses in Fitness and Wearable Space.

    The health industry, particularly technology-based businesses in the fitness and wearable space, offer immense potential for growth and investment. Nick Bare highlights the stability and longevity of the health industry, as it remains a priority for people regardless of economic conditions. He believes that a service or tech-based company in this field would be profitable and successful. Mentioning companies like Whoop and Aura Ring as examples of success, the discussion also emphasizes the importance of convenience and real-time data in wearable technology. While there are differing opinions on the need for extensive technology in fitness, the use of AI and auto-regulation in workout apps demonstrates potential for optimizing workouts and achieving better results in the long run. Ultimately, investing in tech-based health solutions can be a promising venture.

    Convenience and Certainty: The Key Factors in Fitness and Subscription-Based Businesses.

    Convenience and certainty are key factors that people are willing to pay for in fitness and subscription-based businesses. Whether it's an app that guides them through workouts or a subscription service that provides audio classes, the appeal lies in having their handheld and making the decision-making process easier. Paid ads have proven to be an effective growth strategy for these businesses, but the low cost of acquisition and lifetime value of customers must be carefully considered. Annual billing is also a powerful tool to increase revenue and customer retention, as seen in successful subscription companies like Aptiv and The Athletic. Ultimately, prioritizing convenience and offering annual billing options can drive success in the competitive landscape of fitness and subscription-based industries.

    The benefits of offering monthly and annual billing options in different industries and the importance of careful consideration and testing.

    Offering both monthly and annual billing options can have its benefits. While some argue that customers may prefer monthly subscriptions, the ability to run tests and analyze data can provide valuable insight into conversion rates and churn rates for each option. Annual billing can offer more certainty and cash flow for businesses, which can be advantageous. However, it's important not to be religious about the decision and consider the unique dynamics of your industry. For example, in the fitness app industry, many successful apps primarily offer annual billing options. Additionally, it's worth noting that copying or imitating successful strategies can result in being late to the game and losing out on market advantages. Ultimately, finding the right billing strategy requires careful consideration and testing.

    Living with 25 Hours: Slowing Down Time for Success

    The concept of "living with 25 hours in a day" is about mentally slowing down time itself. Nick Bare, inspired by an observation in the military, learned the importance of taking a step back and looking at situations from a bigger perspective. Instead of reacting impulsively and rushing to failure, he learned to pull himself back and embrace a calmer, more measured approach. This mindset of slowing down the day allows him to navigate challenges with a clearer perspective, as if he's watching himself from a third person's view. By extending his day to 25 hours, he prioritizes tasks and embraces the sacrifices necessary to achieve his goals. Ultimately, it's about being deliberate and intentional in how one spends their time and approaching each day with a focused mindset.

    The Benefits of Using Scribe: Writing and Publishing Services for Your Book

    Utilizing the services of a company like Scribe to write and publish a book can be a valuable way to consolidate and share one's story in a well-organized and credible manner. It may require a significant time investment, as seen in Nick Bare's experience of dedicating all of 2019 to the process. However, the impact can be substantial, with Nick's book reaching a wide audience and providing a centralized source of information that was previously scattered across numerous YouTube videos. This approach can also help establish credibility and expand one's professional identity beyond existing roles, as Nick aimed to be seen as an entrepreneur, business owner, and author rather than solely a YouTuber. Overall, if marketed effectively, videos and content generated by individuals with a large following like Nick can drive substantial traffic and potentially lead to significant sales for related products or services.

    Effective Delegation and Hiring for Business Success

    Nick Bare's success in scaling his business is due in part to his ability to delegate tasks and hire the right people. He recognized that he couldn't handle everything on his own and hired a director of business operations to take over administrative work. This allowed him to focus more on working on the business rather than in it. Additionally, he hired a full-time videographer and plans to hire another one to keep up with the company's growth. However, he is cautious about hiring too quickly to maintain the strong culture they have established. This takeaway emphasizes the importance of delegation and hiring the right team members to support business growth.

    The Rise of Virtual Events and Activities

    The COVID-19 pandemic has forced many events and activities, including races, to go virtual. This shift is likely to continue for the time being, as it provides a safer alternative. One example of this is the rise of virtual cycling platforms like Zwift, which allow competitive cyclists to connect and race each other using smart trainers and screens. This virtual trend extends to other areas as well, such as the endurance market, where companies like Roka are dominating by offering gear for triathlons and other endurance sports. By recognizing and adaptinng to these virtual opportunities, businesses can tap into a growing market and attract new customers.

    Capitalizing on the Endurance Market with a Virtual Audio Experience

    There is an opportunity to capitalize on the growing endurance market during the COVID-19 pandemic by offering a virtual audio experience for runners. By creating a live audio event where participants can listen to celebrity coaches and DJs through their AirPods while running, businesses can engage and entertain people while they exercise in their own neighborhoods. This could be done by charging an entrance fee and providing a unique audio experience. Although there is uncertainty regarding the duration of the pandemic and the future of remote living, there is a six-month window of opportunity to gain free adoption of this new experience. While not all users may stick with it, a percentage of them may continue even after the situation normalizes. Therefore, businesses should consider leveraging this current climate to attract and retain users for the long term.

    The Rise and Fall of Tough Mudder: Lessons in Adaptation and Innovation for Business Success

    Tough Mudder, a company that experienced rapid growth and reached $100 million in sales within a few years, filed for bankruptcy due to a plateau in demand for their race events. This highlights the importance for businesses to adapt and innovate in order to sustain success in the market. Additionally, the founder of Tough Mudder, Will Dean, faced controversy and lawsuits which may have contributed to the company's downfall. The bankruptcy of Tough Mudder presents an opportunity for individuals like Nick Bare to acquire valuable information and potentially enter the race event industry. It also serves as a reminder of the challenges of managing cash flow and debt for businesses.

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    Scott Galloway: Do This In Your 20s To Make Millions In Your 30s

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    Episode 581:  Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk to Scott Galloway about his Get-Rich formula they won’t teach you in school and the hard-to-hear but essential advice every 20-year old should hear.  Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Don't follow your passion (3:08) Reverse engineering $160M exit (7:30) How to keep top talent in your company (11:12) "I'm not your friend" (13:41) Scott's best and worst hedge fund deals (16:20) Losing $10M every day (18:14) Handle triumph and disasters the same way (20:54) If you can't fix it, you have to stand it (24:28) Lessons about happiness from the dying (25:51) Statute of limitations on suffering (28:57) Where Scott steals his powerful phrases (33:09) Shaan opens his notes app of funny phrases (34:52) Scott's anti-excited list (37:33) “Go live in a city” (39:50) Opportunity in America v Europe (42:30) The fallacy of hard work over time (46:56) Money does buy happiness (52:20) The Algebra of Wealth (55:33) If you have a side hustle you need a better main hustle — Links: • The Algebra of Wealth - https://tinyurl.com/44yw3h6k Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

    The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyos)

    The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyos)
    Episode 580:  Shaan Puri (https://twitter.com/ShaanVP) talks to Jenny Hoyos, the 18-year-old who has mastered the recipe of viral shorts. They break down her step-by-step process for creating content that pulls in over a 100M views.  Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Intro (2:14) How to build charisma (6:35) The 4 criteria of a great idea (jumpcut) (8:48) Make it personal (14:45) Mastering the hook (17:29) Metrics  (18:52) The first frame (21:09) Foreshadowing (22:37) Storytelling in one word is “change” (25:06) The But & Therefore Rule (27:21) Building the stakes (30:43) Craft the close (32:14) Steal like an artist (33:52) Figure out who's watching (36:46) Study the channel for outliers (39:28) Where is the puck going? — Links: • Jenny Hoyos YouTube - ​​https://www.youtube.com/@JennyHoyosLOL • Charisma on Command - https://www.youtube.com/@Charismaoncommand • Miss Excel - https://www.miss-excel.com/ • Infinite Ratatouille Glitch - https://www.youtube.com/watch?v=tskvmb0HPDU • Steal Like An Artist - https://austinkleon.com/steal/ • Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

    The AI App Doing $6M With 1 Employee

    The AI App Doing $6M With 1 Employee
    Episode 579: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk about 3 niche trends they’ve found that are guaranteed to make $1M+. Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Shaan gets his hotness score (2:30) Reddit trend leads to $6M ARR beauty app for men (10:12) Male nail care influencers (12:42) Sam upstages Shaan's beauty score (14:00) Spin-off businesses: Med Spas (16:00) Aging influencers and modern male grooming products (20:27) The story of Teflon and Dupont's billion dollar problem (22:49) Forever chemicals are in our water (26:14) Pfas free products (29:12) A regulatory inflection point is here (33:16) Trend: Assassins with water guns (34:32) $0 - $250K MRR app (35:22) Playground virality (38:00) Trading expertise for social vouching (49:10) Exporting a profitable internal tool — Links: • Umax - https://tinyurl.com/mezh49ac • Acqua Pana - https://www.acquapanna.com • MAMAVATION - https://www.mamavation.com • Splashin - https://www.splashin.app • Splashin TikTok - https://www.tiktok.com/discover/splashin-app — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More