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    chief marketer

    Explore "chief marketer" with insightful episodes like "How to Build Your Creative Team with Jill Kellett, Vice President of Product & Marketing at Root Insurance", "Turn on the Camera and Start Creating with Alec Hanson, CMO of loanDepot", "Building A Solid Content Foundation with Ali Fazal, VP of Marketing at GRIN", "Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse" and "The Value of Wacky Ideas in Marketing with Lindsay Britt, Founder of The Rocket CMO" from podcasts like ""The Revenue-Driven CMO", "The Revenue-Driven CMO", "The Revenue-Driven CMO", "The Revenue-Driven CMO" and "The Revenue-Driven CMO"" and more!

    Episodes (35)

    How to Build Your Creative Team with Jill Kellett, Vice President of Product & Marketing at Root Insurance

    How to Build Your Creative Team with Jill Kellett, Vice President of Product & Marketing at Root Insurance

    Today’s guest has been called a force of nature and came up as a designer and art director. She gained extensive experience in retail and e-commerce world in digital marketing, serving in leadership roles at companies like Express and Lane Bryant. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill joins Host Chris Mechanic to detail her approach to evaluating and setting up a creative team for success and the six key competencies critical to successful creative teams. Jill also discusses the unique challenges of disrupting the insurance industry and the role of data science in Root Insurance's marketing strategies.

     

    Takeaways:

    • Use a comprehensive approach to assessing your creative team’s structure through close observation over a period of 3 to 4 weeks. This involves individual and collective analysis to understand how each team member fits and contributes to the overall team dynamics.

    • There are six core competencies each member of your team should have. These competencies; curiosity, disciplined problem solving, systems thinking, ability to disagree and commit, outcome orientation, and positive dynamics can apply to any team in the organization, not just creatives. Each competency serves as an indicator of an efficient and effective team player.

    • Creative teams should have the freedom to ideate, conceptualize, and work on briefs even without explicit guidelines. This gives room for creativity and might lead to a better outcomes.

    •  The ability to professionally disagree and still commit to decisions made by the team is crucial for team progress and harmony. This involves accepting and working through decisions even if one doesn't fully agree with them.

    • Being customer-oriented is crucial in marketing. In an industry where the experience is key, such as insurance, it becomes even more critical to focus on providing an excellent customer experience.

    • Results and data play an important role in creative work. There is a shift in the art and science of marketing where the creative aspect is crucial, but so is understanding the performance and results from a data standpoint.

     

    Quote of the Show:

    • “We are seeing a huge shift in the artand science of marketing. As the science becomes more and more automated, creative is really the big lever.” - Jill Kellett

     

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    Shoutouts: 

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usMarch 06, 2024
    ai
    marketing
    creative
    marketer
    marketing strategy
    a/b testing
    content creation
    marketing podcast
    car insurance
    chief marketing

    Turn on the Camera and Start Creating with Alec Hanson, CMO of loanDepot

    Turn on the Camera and Start Creating with Alec Hanson, CMO of loanDepot

    Today’s guest has shown over his 20 year career in this business to be a dynamic leader within the mortgage industry. During his career he’s spent years in production as a nationally ranked, top 1% loan originator and organically created top-producing branches for large, national lenders. Alec Hanson is the CMO of loanDepot, author of Bypassed, and host of the Modern Lending Podcast. Alec joins Host Chris Mechanic to dive into the interconnected nature of sales and marketing, why LinkedIn is one of the most under-the-radar social media platforms for driving B2C growth, and how to empower your sales teams to create their own content.

     

    Takeaways:

    • Sales and marketing have a symbiotic relationship. By having a background in sales, you gain a unique perspective into customer behavior, enabling better-targeted marketing strategies that cater to customer needs effectively.

    • Organic social media is a powerful tool for enhancing brand reach, especially if you prioritize customer-centric content. authenticity and prioritizing consumer interests in digital marketing efforts are critical. Engage with your audience on platforms where they are most active.

    • It’s crucial to be agile in responding to market changes, especially social media trends, emphasizing the significance of reading market signals and adapting promptly to maintain a competitive edge.

    • Stay ahead of market trends by adopting a forward-thinking approach to strategy formulation, focusing on predictive analysis rather than reactive measures to anticipate market shifts effectively.

    • Foster a culture of continuous learning and adaptation, don’t fall victim to the fallacy of 'knowing it all'. Embrace humility and openness to new ideas, recognizing that continuous learning and market listening are essential for staying relevant and innovative in a competitive landscape.

    • Some of the best-performing paid ads can come from repurposing your team's organic UGC (user-generated content). 

     

    Quote of the Show:

    • “Sales and marketing are like two sides of the same coin. They're very different things, but they're very interconnected things.” - Alec Hanson

     

    Shoutouts:

    • How to Win Friends and Influence People by Dale Carnegie

    • Gary Vaynerchuk

    • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

    • The Great Divorce by C. S. Lewis

     

    Links:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usFebruary 21, 2024
    marketing
    social media
    marketer
    marketing strategy
    marketing tactics
    mortgage
    b2c
    messaging
    cmo
    chief marketing

    Building A Solid Content Foundation with Ali Fazal, VP of Marketing at GRIN

    Building A Solid Content Foundation with Ali Fazal, VP of Marketing at GRIN

    Today’s guest is a seasoned marketing leader with over a decade of experience leading global organizations across the B2B SaaS landscape. Ali Fazal is the VP of Marketing at GRIN and a Member of the Forbes Business Development Council. Ali joins Host Chris Mechanic to discuss the importance of investing in a strong content engine as the foundation of your company’s marketing strategy. They also dive into the place of AI in the toolbox of modern marketers, how to build awareness amongst latent stage buyers, and the evolving role of a website for B2B SaaS companies.

     

    Takeaways:

    • A strong content engine is the bedrock of not only the marketing team but everyone in the organization involved with the go-to-market strategy. A strong base of content serves as a north star for the organization for how they speak about their products and category. 

    • The key to creating great content is to make sure that your content team is closely aligned with the business goals. Each piece of content that you develop needs to be done for a reason. Being purposeful with the content you develop is the key to success.

    • When setting out to create content, it is critical to have a plan in place that corresponds with the overall strategy and is tied to specific goals. You don’t want the CEO to create a list of things they think would be cool and have the content team execute it.

    • The business goal propelling your content should always center on solving your customers' issues. Your content should be closely connected with business goals and geared towards solving a customer’s problem even if they aren’t currently in the buying cycle.

    • It’s important for brands to be seen as leaders in their space. A key to becoming synonymous with your category is for brands to align their content and marketing objectives with the larger context of the industry’s needs and trends.

    • While AI is a powerful tool, it can't replace the inherent creativity and strategic thinking of humans. It can serve as a tool for efficiency and for getting the creative process started, but depending solely on AI for creative output won’t yield the best results.

     

    Quote of the Show:

    • “People remember people who help them solve problems.” - Ali Fazal

     

    Links:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 


    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    The Revenue-Driven CMO
    en-usFebruary 14, 2024
    ai
    marketing
    influencer
    content
    influencer marketing
    marketer
    content marketing
    ai tools
    content creation
    brand

    Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse

    Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse

    Today’s guest is not only an acting CMO but also a CEO and Founder. A lawyer by training, he made an incredible pivot and became a serial entrepreneur and marketing leader. Emeric Ernoult is Co-founder & CEO of Agorapulse, an all-in-one, self-service social media platform for SMBs and agencies. Emeric joins Host Chris Mechanic to discuss the importance of deeply questioning potential customers to uncover their needs, How to achieve product-market fit, and innovative approaches to building an SEO strategy.

     

    Takeaways:

    •  Rather than trying to meet the surface-level desires or 'wants' of customers, dig deep to understand their actual 'needs'. The wants vs needs discrepancy is an important distinction that can lead to more successful and beneficial product development. 

    • Spend as much time as possible asking insightful questions to your potential customers. Dive deep into their thought process, understanding why they make decisions, and how you can provide better solutions. 

    •  Traditional marketing practices merely skim the surface of customer interactions, but adopting an exploratory approach helps discover the truth about what customers really need. Using psychotherapist-like techniques in probing can yield more authentic insights.

    • Prepare the market ahead of a product launch. Work on building an audience and market for your product before it's fully ready to launch. Set up the structure that will channel the necessary visibility and awareness by the time the product is ready to launch.

    • Use newsjacking and capitalize on the currency of trending topics or breaking news to create engaging content.

     

    Quote of the Show:

    • “Spend an insane amount of time asking questions to your potential customers.” - Emeric Ernoult

     

    Links:

     

    Shoutouts: 

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usFebruary 07, 2024
    marketing
    marketing strategy
    customer insights
    customer behavior
    customer interview
    marketing podcast
    chief marketing
    customer data
    marketing research
    chief marketer

    The Value of Wacky Ideas in Marketing with Lindsay Britt, Founder of The Rocket CMO

    The Value of Wacky Ideas in Marketing with Lindsay Britt, Founder of The Rocket CMO

    Today’s guest is a brilliant, data-driven marketer with a wealth of experience in both SaaS and Ecommerce companies including Clove + Hallow, Dray Alliance, and UPS. Lindsay Britt is a Fractional CMO, the Founder of The Rocket CMO, and an advisor for Todlr. Lindsay joins Host Chris Mechanic to discuss why you should embrace wacky ideas, how to maximize the value of your content, and why continuous learning is so critical. Lindsay also shares her experiences of starting as a Fractional CMO and the challenges she’s had to overcome. 

     

    Takeaways:

    • Emphasize exploring innovative and unconventional strategies in marketing, especially in the B2B environment. Non-traditional tactics can attract attention, cut through the noise in the market, and alter economic outcomes.

    • Be open to learning from different industries to derive unconventional ideas that actually cut through the noise of B2B marketing.

    • Contrary to the idea that the only content that works today is short-form, long-form content can be powerful, even in B2B marketing. Detailed and valuable content can keep audiences engaged, boost conversions, and enhance brand reputation through displayed expertise.

    • Accessibility of content, even un-gated, attracts leads who might want to reference information later. For example, you could share un-gated written content and provide a short form so prospects can download your content as a PDF for later.

    • Fractional CMOs offer a valuable resource by bridging the gap between the need for high-level marketing direction and the necessity of a full-time executive. They assist in developing and executing marketing strategies, managing marketing teams, and aiding businesses to reach their growth goals.

    • Continuous learning and growth are fundamental in the marketing industry. It’s critical to stay up-to-date with new technologies and marketing trends to expand your skill set. Companies should invest in ongoing training and development for their employees to maintain their competitive edge.

     

    Quote of the Show:

    • “Try wacky, crazy things.” - Lindsay Britt

     

    Links:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

    The Revenue-Driven CMO
    en-usJanuary 31, 2024
    marketing
    marketer
    marketing strategy
    marketing podcast
    fractional
    chief marketing
    fractional cmo
    marketing ideas
    marketing experiment
    chief marketer

    Humanizing B2B Marketing with Humor with Melissa Rosenthal, CMO of Insight Timer

    Humanizing B2B Marketing with Humor with Melissa Rosenthal, CMO of Insight Timer

    Today’s guest is a forward-thinking, inspiring, and exceptional leader. She was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and one of Digiday's "Changemakers". She formerly led marketing as Executive Vice President at Cheddar and VP of Global Creative at BuzzFeed. She was instrumental in helping her last company grow from 0 to 6 Million Users in 5 Years.

     

    Since recording with Chris, Melissa Rosenthal has moved on from her role as Chief Creative Officer at ClickUp and started a new role as Chief Marketing Officer at Insight Timer. Melissa and Host Chris Mechanic discuss how to strategically use humor in B2B product marketing, the key components of Product-Led Growth, and the importance of implementing user feedback. 

     

    Takeaways:

    • The key to creating ads that are both funny and effective is making them address the actual problems faced by users in a humorous and relatable way to drive the narrative and enhance its appeal. Speak to existing conversations happening around the needs and struggles of your target customers. Make sure to understand how they feel about the problem and the language they use to describe the problem. Digital communities, on sites like Reddit, can be amazing sources to help you the nuances of your customer.

    • Great campaigns balance communicating product value with humor in an ad. This makes it feel less like an ad and can be less offputting to customers. With the right tone, B2B marketing can resonate deeply and stay memorable.

    • It's essential to gauge the reception of an ad before fully launching it, especially when it hinges on humor. Use a tool for user testing to assess the potential reception and measure whether it will be well-received.

    • Leveraging the power of PLG (Product-Led Growth) has been one of the major driving forces towards ClickUp's success. Any amount spent on marketing campaigns would go to waste if the product itself wasn't fundamentally strong and helpful to users. 

    • Examine all of the interaction points in the customer journey and even though attributing the main source of conversion might be tough, all touchpoints have an essential role and need to be understood.

    • Providing users with easy-to-access and easy-to-implement templates is a simple way to supercharge your PLG motion and increase conversions from demos. Templates are a great way to onboard users quickly and efficiently, helping them rapidly grasp key product features.

     

    Quote of the Show:

    • “I've always led with a contrarian view in everything that I've done.” - Melissa Rosenthal

     

    Links:

     

    Shoutouts:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usJanuary 24, 2024
    strategy
    advertising
    marketing
    saas
    marketer
    marketing strategy
    a/b testing
    marketing podcast
    mass media
    chief marketing

    Perfecting Product Marketing with Tamara Grominsky, Founder of PMM Camp

    Perfecting Product Marketing with Tamara Grominsky, Founder of PMM Camp

    Today’s guest is an award-winning product marketing leader with over a decade of experience building and scaling successful product marketing teams. She is the former VP of Product Marketing & Lifecycle at Kajabi. Tamara Grominsky is the Founder of PMM Camp, a community specifically for product marketing leaders, and an Advisor at Klue. Tamara joins Host Chris Mechanic to dive into the strategic impact of product marketing within a company, what the leadership career path looks like for product marketers, and what effective product marketing looks like in companies of different sizes.

     

    Tamara also highlights the cross-functional nature of product marketing and why successful product marketing strategies involve everything from market research, segmentation, value testing, and running beta programs to evaluating the adoption of products. This is a must-watch episode for anyone considering a career in product marketing or looking to improve their existing product marketing strategies.

     

    Takeaways:

    • Product marketing shouldn't be seen just as a part of marketing, it is more of a strategic role. Product marketers need to be deeply involved in market research, customer segmentation, pricing, and packaging strategy, message and value testing.

    • For a product marketer, it is critical to validate product value rapidly and iterate based on feedback. This should involve activities like running early adoption programs, testing messaging around product value prop, and getting insights about what customers want.

    • Successful product marketing requires a profound understanding of your customers and their needs, which can then be used to improve the targeting of demand generation efforts, the product's positioning, and the user experience. 

    • Product marketers in the SaaS world should focus on the adoption and penetration of a product, perform continuous value testing, and use a data-driven approach to gauge campaign success or user behavior. Don’t restrict the evaluation to just the top of the funnel, also consider down-funnel metrics such as sell-through rates and customer lifetime value (LTV).

    • Product marketing can open doors to various career paths, not just becoming a CMO. There are potential paths to roles like Chief Product Officer (CPO) or Chief Strategy Officer (CSO).

    • Product marketing should ideally exist as an unbiased entity, outside of product or marketing, that interacts closely with different departments in the company such as product teams or finance teams, from the discovery process to post-sale customer experience.

     

    Quote of the Show:

    • “I actually don't believe that product marketing is marketing. I think think that it is strategy” - Tamara Grominsky

     

    Links:

     

    Shoutouts:

    • James Clear - Author of Atomic Habits

    • The 3-2-1 Newsletter - Newsletter from James Clear

    • Ryan Holiday - American marketer and author

    • Brené Brown - Author

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usJanuary 17, 2024
    marketing
    marketer
    marketing strategy
    product marketing
    customer insights
    product market fit
    marketing podcast
    chief marketing
    saas marketing
    marketing ideas

    Leading with Radical Generosity with Melissa Wright, CSO and CMO of American Pacific Mortgage

    Leading with Radical Generosity with Melissa Wright, CSO and CMO of American Pacific Mortgage

    Today’s guest has been ranked as a top marketing leader, is a 7-time winner of Best of State, and was nationally recognized as one of the Elite Women in Mortgage. She is an expert in strategic design, sales & marketing innovation, and helping emerging leaders find purpose in their work. Melissa Wright is the CSO and CMO of American Pacific Mortgage! Melissa joins Host Chris Mechanic to discuss the impact of leading your team through radical generosity. Melissa and Chris also delve into the finer points of personal branding, how a national company can dominate local search results, and how to use video as part of your approach to mentoring team members.

     

    Takeaways:

    • Leading with generosity is a powerful concept that emphasizes providing and reciprocating value to those around you. Sharing resources, time, knowledge, and support are four ways the power of generosity can shape business relationships and inspire team loyalty.

    • Embrace opportunities that may be outside of your apparent role; these can lead to greater responsibilities, knowledge, and career advancements.

    • It’s vital to stay aware of the larger market trends and challenges, such as the impact of interest rates, and have strategies to address them that can significantly impact your business's success in a competitive landscape. It’s important to stay informed and proactive in addressing customer challenges. 

    • Understanding your customers’ journey is critical to ensuring they get the relevant, accurate, and helpful information they need. Be generous and create valuable, educational content that helps them find solutions to their challenges.

    • Focus on building an authentic personal brand, ensuring your business's values and identity resonate with your target audience. Leverage social media platforms to further expand reach and connectivity.

     

    Quote of the Show:

    • “You can be generous in both your business and in your life and those are things that truly pay dividends.” - Melissa Wright

     

    Links:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 


    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    The Revenue-Driven CMO
    en-usJanuary 10, 2024
    marketing
    marketer
    marketing strategy
    mortgage
    housing
    marketing podcast
    chief marketing
    mortgage marketing
    marketing channel
    marketing ideas

    The 5-Part Marketing Alignment Framework with Sydney Sloan, CMO of Drata

    The 5-Part Marketing Alignment Framework with Sydney Sloan, CMO of Drata

    Today’s guest is an investor, advisor, mentor, and marketing visionary with decades of Go-To-Market experience in leading B2B SaaS companies on GTM strategy, brand, strategic partnerships, product launches, and customer journey. She’s a Partner at Stage 2 Capital and has served as an advisor to companies like G2, Alyce, Marketo, and Demandbase. Sydney Sloan is the first-ever CMO of Drata, which is transforming the way companies achieve compliance and build trust with their customers. Sydney joins Host Chris Mechanic to discuss the Five-part Alignment Framework for market evaluation, why segmentation is a critical part of any marketing strategy, and the unique value of strategic partnerships. Sydney also emphasizes the importance of collaborative decision-making and some advice for marketers launching new products.

     

    Takeaways:

    • The Five-part Alignment Framework is an approach to market evaluation. This includes assessing potential market segments based on five criteria: size of addressable market (including an account-specific analysis); required investment for go-to-market strategy; product-market fit; potential for competitive advantage; and partnership opportunities. This holistic evaluation process helps prioritize strategic initiatives.

    • It’s imperative to have a focused and segmented approach to your marketing strategy. Rather than tackling multiple markets simultaneously, prioritize a few key markets for maximum impact.

    • Despite having many potential markets, leaders should resist the urge to explore all at once. Success comes from focusing on winning in select markets rather than spreading resources too thinly across multiple fronts.

    • The decision to focus on certain market segments should be made in conjunction with the leadership team. This ensures buy-in from all stakeholders and prevents potential conflicts down the line.

    • Establishing unique strategic partnerships can offer a competitive edge in the market, provide access to new customer segments, and allow quicker expansion into new geographical territories.

    • Rapid, consecutive product launches can lead to customer exhaustion and lessen the impact of each launch. Instead, consider grouping product launches as part of a bigger, less frequent event to ensure they gain the traction and attention they deserve.

     

    Quote of the Show:

    • “I don't want to just play, I want to win.” - Sydney Sloan

     

    Links:

     

    Shoutouts: 

    • Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney

    • The 15 Commitments of Conscious Leadership by Jim Dethmer, Diana Chapman, and Kaley Klemp

    • Patrick Lencioni - Author

    • The Advantage by Patrick Lencioni

    • The Five Dysfunctions of a Team by Patrick Lencioni

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usJanuary 03, 2024
    startup
    leadership
    marketing
    saas
    marketing strategy
    segmentation
    targeting
    marketing podcast
    cmo
    chief marketing

    Getting Back To The Basics of Marketing with Megan McDonagh, CMO of Amperity

    Getting Back To The Basics of Marketing with Megan McDonagh, CMO of Amperity

    This week’s CMO is a seasoned marketing executive with a strong track record of innovation, creativity, and growth acceleration with industry-leading tech companies. She’s led global marketing teams to grow multibillion-dollar corporations as well as start-ups. Megan McDonagh is the CMO of Amperity, an Intelligent Customer Data Platform that empowers global consumer brands by unlocking all their customer data. Megan joins Host Chris Mechanic for a masterclass on how to interview customers to better understand buyers, brilliant ways to share customer stories, and how to drive brand loyalty by crafting great customer experiences. Megan also shares insight into the coming cookie-less age of digital marketing and why brands need to own their audience rather than rent their audiences from 3rd-party data providers.

     

    Takeaways:

    • Despite the explosion of new marketing tools and tactics, understanding the basics of marketing is still critical. Understanding your customers, delivering valuable experiences, and maintaining strong customer relationships remain key to marketing success.

    • To understand your customers, start by interviewing your best customers and members of your customer advisory board. The following questions will frame the conversation and uncover the insights marketers need to improve every part of the customer journey.

    • Here is a basic framework for running effective customer interviews. Start by saying, “Let's go back in time.”

      • What were your sources of information and which sources did you trust? 

      • How did you validate those sources? 

      • What different options were you choosing between? 

      • How did you validate the solution that you chose? What was your process? 

      • Now that you've been a customer for X amount of time, how did we live up to that?

      • How would you advise us on X, based on your experience as a customer?

    • When customers have a great experience with a brand it creates brand loyalty and brand stickiness. But when you don't know your customers, you could be giving them a poor experience because you don’t understand what makes a great experience for them.

    • Invest in robust customer database creation and management. Own your customer data rather than relying on third-party databases. Match rates, reach and efficiency improve significantly when brands have a strong first-party customer data foundation.

    • By unifying customer data, brands can target their marketing more effectively, reduce waste, and provide better customer experiences. Knowing your customers' preferences can help prevent things like sending promotions for items a customer has already bought.

     

    Quote of the Show:

    • “Every time we talk to customers, we learn a ton.” - Megan McDonagh

     

    Links:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usDecember 20, 2023
    marketing
    marketing strategy
    customer insights
    digital marketing
    digital advertising
    chief marketing
    customer data
    marketing basics
    adspend
    marketing research

    Construct, Deconstruct, And Reconstruct with Sheila Morin, CMO of Coveo

    Construct, Deconstruct, And Reconstruct with Sheila Morin, CMO of Coveo

    Today’s guest has built their career leading marketing at global brands with household names including Procter and Gamble, L’Oreal, and Cirque du Soleil. As a seasoned professional, she understands the significance of being people-oriented and surrounding herself with talented individuals. Joining the show this week is the CMO of Coveo, Sheila Morin!

     

    In this episode, Sheila joins host Chris Mechanic and shares her valuable insights on achieving success and the importance of building strong teams. Sheila dives into her PATH framework, the importance of embracing uncertainty, and how to make the most out of live events.

      

    Takeaways: 

    • To be a successful leader, you need to rely on your people. While it can be tempting to handle everything on your own, effective delegation both takes work off your plate and helps grow your team at the same time. 

    • Micromanaging and failing to delegate can hinder team productivity and growth. Trusting and empowering team members is crucial for achieving better results and personal development as a leader.

    • Effective management involves seeking perspectives from others and asking the right questions to foster growth and improvement. Working alone limits perspective and hampers team development, emphasizing the importance of collaboration.

    • Embrace the concept of going from A to not A rather than trying to predetermine a specific destination. By deconstructing and exploring alternative ideas, we can foster creativity and find innovative solutions that may otherwise be overlooked.

    • By integrating sales teams with marketing initiatives and using personalized engagement techniques can transform the B2B industry by providing a seamless, buyer experience. Achieving this leads to improved customer engagement and increased conversion rates.

    • Live events play a crucial role in lead generation, allowing for valuable face-to-face interactions. By leveraging pre-event engagement, post-event summaries, and webinars, companies can maximize the impact of these events. 

    • AI-powered Generative Answering is revolutionizing customer experiences by providing quick and accurate self-service solutions, reducing reliance on call centers and agents, and lowering costs for businesses.

     

    Quote of the Show:

    • “Doing marketing is easy. Managing people is difficult.” - Sheila Morin

     

    Links:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 


    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    The Revenue-Driven CMO
    en-usDecember 13, 2023
    business
    ai
    leadership
    advertising
    marketer
    marketing strategy
    generative ai
    marketing tactics
    marketing podcast
    growth marketing

    Building An Experiment-Driven Culture with Dan Buczaczer, CMO of MetaMap

    Building An Experiment-Driven Culture with Dan Buczaczer, CMO of MetaMap

    Today’s guest embraces both the art and science aspects of marketing and solves problems by balancing his creativity with his entrepreneurial spirit. He’s led marketing for startups, Fortune 500 companies, and global agencies across B2B, SaaS, and B2C. Our special guest Dan Buczaczer is the Chief Marketing Officer of MetaMap. Dan joins Host Chris Mechanic for an awesome conversation that explores how to build an experiment-driven culture, how to embrace needing to do more with less, and the power that well-crafted narratives have in telling great stories through a company’s marketing.

     

    Takeaways:

    • There are three key elements to building an experiment-driven culture: 1. You must test REGULARLY and CONTINUOUSLY; 2. Be STRUCTURED about your testing; 3. Make sure that all experiments build creating a broader, more cohesive strategy.

    • Companies usually have a lot of user data that is hardly analyzed and utilized. Leveraging this information can provide significant insights into customer behavior which can aid in experimentation and decision making.

    • Failed experiments are as valuable as successful ones, if not more. They provide insights into what doesn't work which is equally important in marketing decision making.

    • For software companies, it is imperative to improve the customer experience by providing more self-service options and making comprehensive customer data more accessible to customers.

    • Using well-crafted narratives is key to creating powerful marketing. Effectively told stories can deepen customer relationships and enhance the branding of an organization.

    • While it’s easy to cringe upon hearing the common edict of “do more with less”, it’s better to embrace that idea as a challenge for you and your team. Particularly within startups,  marketers need to capitalize on efficiency. This takes both a strategic and methodical approach to resource allocation.

     

    Quote of the Show:

    • “I'm super passionate about blending art with science. It's actually why I got into marketing in the first place; the idea that I could do both seemed too exciting to pass up.” - Dan Buczaczer

     

    Links:

     

    Shoutouts:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usDecember 06, 2023
    culture
    marketing
    creative
    marketer
    marketing strategy
    a/b testing
    customer insights
    customer behavior
    experiment
    marketing podcast

    How To Operate Without Fear with Genefa Murphy, CMO of Udemy

    How To Operate Without Fear with Genefa Murphy, CMO of Udemy

    Today’s guest has over 15 years of global experience across various domains from product to GTM to core marketing. Genefa Murphy is the CMO of Udemy and is a Limited Partner at Stage 2 Capital. Udemy is a global destination for online learning and is on a mission to improve lives through learning. Genefa joins Host Chris Mechanic to share why marketers need to operate without fear and how marketers can do that to overcome imposter-syndrome. Genefa also dives into the relationship between sales and marketing teams and why it’s so much more impactful for the business when they work as partners rather than competing against each other.

     

    Takeaways:

    • One of the secrets to success in marketing is to operate without fear. Fear often manifests itself as self-doubt or imposter syndrome. It's important to confront these feelings, take ownership, be confident in your ability to contribute, and understand the value you bring to the table.

    • Create and reflect on your personal narrative or "highlight reel". This involves acknowledging your accomplishments and learning from your mistakes. This reflection helps feed positive stimuli, counters feelings of fear or inadequacy, and encourages continuous learning and growth.

    • Sales and marketing are more effective when united as partners to accomplish a shared goal. They must work together rather than compete against each other. Both departments are parts of the company and the overall success of the business depends on their ability to collaborate.

    • Marketers need to step out of their ‘marketing shoes’ and experience other roles, like sales, customer success, etc., to gain different perspectives and better understand the complexities and challenges of those roles.

    • Experiment with different marketing channels to reach your target audience and hit your KPIs. This might include performance marketing for D2C businesses or adopting an ABM approach for B2B companies. Other channels might include community-building initiatives, events, content syndication, and social media.

    • With the big changes occurring in tech and how we use it, such as AI, continuous learning and upskilling are essential. There are many opportunities for both individuals and businesses to learn, upskill, reskill and stay up-to-date, so take advantage of them.

     

    Quote of the Show:

    • “One of my biggest pieces of advice for marketers is go and do a job outside of marketing.” - Genefa Murphy

     

    Links:

     

    Shoutouts:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usNovember 29, 2023
    mindfulness
    leadership
    marketing
    marketer
    marketing strategy
    b2b
    marketing tactics
    b2b marketing
    marketing podcast
    sales and marketing

    Thinking About The Big Picture as CMO with Chris Powell, CMO of Qlik

    Thinking About The Big Picture as CMO with Chris Powell, CMO of Qlik

    Today’s guest is an innovative and forward-thinking marketing leader who has been described as a combination of ‘Mad Men’ and ‘Math Men’. Prior to his current role, he led marketing at companies like SAP and Commvault. Chris Powell is the Chief Marketing Officer of Qlik, which simplifies the way people use data by making it a natural part of how they make decisions. Chris joins Host Chris Mechanic to share how to use a data-driven approach in marketing successfully, the challenges of merging brand names after an acquisition, and the importance of company authenticity in today's marketplace.

     

    Takeaways:

    • To succeed as a marketing leader, it’s imperative to think about the big picture of what you're trying to achieve as a business. Make sure marketing’s goals are connected to the goals of the business as a whole.

    • In everything you do in marketing, ask yourself "what is the job of this" and make sure that the purpose is not lost and remains the guiding light for that endeavor.

    • Using frameworks for your marketing campaigns can be doubly effective because not only can you decrease the duplication of efforts but it can also unify the marketing team behind it.

    • There are five main growth levers you can pull as a marketing leader, you can: grow the brand, grow existing customers, grow new customers, grow partnerships, and grow each other.

    • Because of how many different and wildly varied responsibilities CMOs have, being a CMO is almost like running your own company as the CEO.

     

    Quote of the Show:

    • “You have to be a special type of lunatic to be CMO” - Chris Powell

     

    Links:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usNovember 22, 2023
    culture
    marketing
    saas
    marketer
    marketing strategy
    data-driven
    marketing tactics
    marketing podcast
    datadriven
    qlik

    Leverage Listening In Your Marketing Strategy with Kirsten Markson, CMO of Keap

    Leverage Listening In Your Marketing Strategy with Kirsten Markson, CMO of Keap

    Today’s guest started her career in market research which kickstarted her affinity for data. She’s turned customer insights into healthy growth for companies such as Upwork, American Express, Farmer’s Insurance, and The Nature Conservancy. In recognition of her work, she won the 2020 Demand Gen B2B Innovator Award. Kirsten Markson is the CMO of Keap, a $100M ARR start-up that brings the power of marketing and sales automation to SMBs. Kirsten joins Host Chris Mechanic for a conversation on the importance of listening to your customers, how to align sales and marketing teams, and why great marketers are both internal and external storytellers.

     

    Takeaways:

    • Listening to customers and understanding their needs, language, and pain points is critical for any successful marketer. This can help when developing effective messaging and creating solutions that resonate with your target audience.

    • Two great ways to listen to your customers are to listen to recorded sales calls and to ask sales reps about what they hear from the customers they interact with every day. Find out how your customers describe their problems and assess your solutions.

    • As a marketer, it’s important to build a strong relationship with the sales team and ensure alignment. This leads to better communication, shared goals, and improved conversion rates.

    • Brand awareness and community building are key priorities. Marketers should invest in strategies that not only increase brand visibility but also foster a sense of community among customers. This can include creating valuable content, engaging with customers on social media, and facilitating customer-to-customer conversations.

    • It’s crucial to conduct segmentation research to identify the most profitable and ideal customer segments. By understanding the different segments and their unique needs, marketers can tailor their messaging and offerings to maximize results.

    • Creating compelling offers that customers can't refuse. Marketers can focus on developing offers that provide real value and address customers' pain points in a unique and irresistible way.

     

    Quote of the Show:

    • “We have to be storytellers that bring people in and that requires listening” - Kirsten Markson

     

    Links:

     

    Shoutouts:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 


    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    The Revenue-Driven CMO
    en-usNovember 15, 2023
    marketing
    marketer
    marketing strategy
    customer insights
    marketing tactics
    customer behavior
    segmentation
    brand
    marketing podcast
    cmo

    Rewiring Marketers’ Brains to Pay Attention to Customers with Dhiraj Kumar, CMO of Dashlane

    Rewiring Marketers’ Brains to Pay Attention to Customers with Dhiraj Kumar, CMO of Dashlane

    Today’s guest is a transformative and customer-focused leader that has helped grow huge companies including PayPal, Facebook, and BlueVine. Dhiraj Kumar is the CMO of Dashlane. Dhiraj and Host Chris Mechanic discuss the importance of paying attention to the details of your customers, why getting a fresh perspective is so important to developing great marketing, and how to cut down your copy to find the magic.

     

    Takeaways:

    • The minutiae within how customers behave and think matter immensely. Although it may not be easy, marketers need to train themselves to notice the fine details and use that insight to inform how they interact with customers.

    • In order to pay attention to the minutiae, marketers need to be intentional in their approach. An important part of that is to give yourself and your team permission to question things that are thought to be fundamental. Question all assumptions. 

    • Another way to both find and decipher insights from customer details is to involve another person who has nothing to do with this project or customer. They provide a fresh set of eyes and a new outlook that empowers everyone to look at it differently. 

    • Look for solutions and ways to analyze customer behavior from areas outside of your business, industry, etc. People behave similarly across their lives, so look for other ways that people in situations parallel to yours have solved the problem. 

    • As stewards and advocates for the customers, it is the job of marketers to look at a campaign or any messaging in the way that customers would look at it. Put yourself in the customers' shoes when assessing a campaign.

    • Great customer-first thinkers tend to question the necessity of every piece. When editing copy, ask yourself if you really need to include x. When you get to the point where you cannot remove anything else, that is where the magic comes from.

     

    Quote of the Show:

    • “A marketer's job, in my mind, is to draw down those blinders and see the obvious, to see the minutiae of customer behavior, because that's where great insights come from.” - Dhiraj Kumar

     

    Links:

     

    Shoutouts:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usNovember 08, 2023
    leadership
    marketing
    marketer
    marketing strategy
    password manager
    marketing tactics
    customer behavior
    revenue
    marketing podcast
    cmo

    Prioritizing Product-Market Fit with Tom Bianchi, SVP of Product & Solutions Marketing at Acquia

    Prioritizing Product-Market Fit with Tom Bianchi, SVP of Product & Solutions Marketing at Acquia

    Today’s guest is an inspirational leader who has built B2B marketing teams from the US and Europe to Australia and Japan for over 15 years. They have a proven track record of helping businesses scale whether they are large enterprises, hyper-growth, or somewhere in-between. Tom Bianchi is the SVP of Product & Solutions Marketing at Acquia. Tom and Host Chris Mechanic explore the importance of product-market fit in the success of marketing campaigns, why larger companies must pursue a solution-market fit, and which companies have nailed their product-market fit.

     

    Takeaways:

    • Understanding product-market fit is imperative for marketers. Once you understand the pain point that the audience that you're trying to market to is truly feeling, every part of marketing downstream becomes easier and more effective. 

    • A key part of launching a successful marketing campaign is to enable the members of your company’s sales team to sell. Prior to the launch of the campaign, the sales team needs to understand the messaging of the campaign and the pain points of the customers. 

    • If your campaign messaging makes sense because you understand your product market fit, it becomes easier to enable your sales force to best respond to anything that comes from that campaign because they know exactly how to articulate the pain points.

    • Startup and Hyper-growth type companies, especially in SaaS, tend to understand their product market fit better than larger and more established companies. In more mature companies that have made acquisitions and play in multiple categories, there is a higher likelihood that they do not understand their product-market or company-market fit. This gray area complicates messaging problems for larger companies.

    • For larger companies offering multiple products, the focus must shift from a singular product-market fit to looking at the solution-market fit where the “solution” provided to customers is a combination of the multiple products the company offers. 

    • The solution offered to customers must be more valuable than just the sum of its parts. The multiple products that comprise the solution must synergistically work together to provide a greater value to the customer. Companies should diligently make acquisitions of products that enhance the capability of their solution.

     

    Quote of the Show:

    • “For me, it's all been about understanding the product-market fit.” - Tom Bianchi

     

    Links:

     

    Shoutouts:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usNovember 01, 2023
    marketing
    saas
    marketing strategy
    product market fit
    marketing podcast
    messaging
    chief marketing
    marketing campaign
    marketing channel
    saas marketing

    Telling A Big Story Through Integrated Campaigns with Ben Slater, SVP of Marketing at Beamery

    Telling A Big Story Through Integrated Campaigns with Ben Slater, SVP of Marketing at Beamery

    Today’s guest is a longtime B2B SaaS marketer who has amassed some impressive wins throughout his career. Ben Slater is the SVP of Marketing at Beamery and of the company’s now 400+ employees, he was the sixth employee hired. Ben and Host Chris Mechanic dive into the power of telling big stories, why organizational alignment is so important to successful integrated marketing campaigns, and the impact of using clear messages in your marketing.

     

    Takeaways:

    • The secret to effective marketing is telling a big story across all marketing channels with a single consistent message. This is key to running a successful integrated campaign strategy. This also helps in avoiding random acts of marketing and ensures a focused and impactful message.

    • Build your marketing strategy upon a single, clear message that aligns with the overall strategy of your company. This message should address the market shift and existential threat your customers face, capturing the attention of CEOs and decision-makers.

    • Leverage Account-Based Marketing to personalize experiences for key accounts and ensure effective alignment with the sales team. This approach can result in higher ROI and stronger engagement.

    • Ensure that all departments within the organization understand the campaign message and can articulate it. This alignment will create a cohesive and powerful narrative across the entire company.

    •  Identify the changing skill requirements in your industry and focus on upskilling and developing your workforce accordingly. This helps in staying ahead of market trends and improving efficiency. Investing in your team strengthens your company’s ability to compete.

    • Successful campaigns require commitment and consistency. It may take six to twelve months, or even longer, to truly make an impact and change market perception.

     

    Quote of the Show:

    • “The secret is telling a big story through a unified and integrated campaign strategy with a single consistent message across all channels.” - Ben Slater

     

    Links:

     

    Shoutouts:

    • Wynter: https://wynter.com/ 

    • The Path to Power by Robert Caro

    • Not Fade Away: A Short Life Well Lived by Laurence Shames and Peter Barton

    • Outlive by Peter Attia

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usOctober 25, 2023
    marketing
    marketer
    marketing strategy
    marketing tactics
    brand
    b2b marketing
    marketing podcast
    story telling
    messaging
    cmo

    Leveraging Influencer Marketing in B2B with Cristy Garcia CMO of Impact.com

    Leveraging Influencer Marketing in B2B with Cristy Garcia CMO of Impact.com

    Today’s guest has been recognized by Business Insider, Hello Partner, and Appealie as one of the most influential and innovative marketing executives in the industry. She has 18+ years of experience in global B2B marketing, with a focus on SaaS, performance marketing, category creation, and creativity. Cristy Garcia is the CMO of Impact.com which was recently awarded G2’s Best Software Awards 2022 as one of the top 50 marketing products. Cristy joins Host Chris Mechanic to delve into the impact of influencer marketing, how to leverage partnerships in B2B marketing, and the benefits of affiliate marketing.

     

    Takeaways:

    • There are influencers who are already speaking to the prospects you need to reach. Rather than trying to reach them on your own, partner with the influencer that your prospects already know, like, and trust in order to reach this audience.

    • Before seeking out new influencers with whom you have no prior relationships, look at your current customers and see if any of them have large followings made up of the right people. They can be some of the most effective influencers because they have actual experiences with your product or service which they can speak on.

    • Once you have found the right influencers to reach your target audience, it’s best to let them develop the way they talk about the brand, rather than providing them with a strict talk track. Tell them your objectives and let them speak to their audience the way they know how to.

    • Used properly, partnerships can be extremely effective for increasing brand awareness, driving sales, and building trust through third-party validation. HubSpot's collaboration with B2B influencers is a great example of a successful partnership.

    • Invest in your team and treat them well. This is crucial for both getting great output from your team and retaining top talent. 

    • One way to help your team avoid burnout is to encourage them to take one mental health day off a month.

     

    Quote of the Show:

    • “My other big secret to success is to treat your team right and they'll treat you right” - Cristy Garcia

     

    Links:

     

    Shoutouts: 

    • Jay Abraham: 

     

    Ways to Tune In:

     

    The Revenue-Driven CMO
    en-usOctober 18, 2023
    culture
    marketing
    saas
    influencer
    influencer marketing
    marketer
    content marketing
    affiliate marketing
    b2b
    partnership

    How to Think Like The End-User with Madhukar Kumar, CMO of SingleStore

    How to Think Like The End-User with Madhukar Kumar, CMO of SingleStore

    Today’s guest is a developer turned growth marketer and an expert in Product-Led Growth (PLG). He has 18+ years of experience leading product management and marketing teams at companies such as Nutanix, Redis, and DevRev. Madhukar Kumar is the Chief Marketing Officer of SingleStore and a guest lecturer at Duke University on PLG and New Product Development. Madhukar and Host Chris Mechanic dive into the basics of Product-Led Growth, how to communicate effectively with your customers, and why marketers should spend time as users of their own SaaS products to develop empathy for their buyers.

     

    Takeaways:

    • Great marketing comes from understanding the experience and pain points of a consumer of a product or service and the best way to do this is to become a user of the product or service yourself. 

    • Communicate with buyers in plain language. When someone is looking for a solution, they are going to choose a product with easy-to-understand collateral and messaging over an equally or even more capable product with collateral that uses too much jargon and seems overly complex.

    • When crafting copy, write put yourself in the buyers’ shoes and write something you would find valuable and would want to read. 

    • Marketers should make efforts to better understand the inner workings of the SaaS products they are selling and the MarTech tools at their disposal that they can use to sell them. In Madhhukar’s words, as a marketer, you should "be more cognizant of the tools that you're using.”

    • At a basic level, Product-Led Growth (PLG) can be thought of as the free samples of products that stores in a shopping mall giveaway to entice shoppers to experience their product and come into the store to learn more and buy the product. 

    • To gain further empathy for your customers, put yourself in their shoes and think about how you would want to be sold to. In the SaaS world, for example, you’d be hard-pressed to find buyers who want a long and arduous onboarding process, so make sure to remove friction from the buying experience.

     

    Quote of the Show:

    • “I feel you're a better marketer when you're a user yourself” - Madhukar Kumar

     

    Links:

     

    Ways to Tune In:

     

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

     

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

     

    The Revenue-Driven CMO
    en-usOctober 11, 2023
    marketing
    saas
    marketer
    marketing strategy
    product-led growth
    marketing podcast
    plg
    cmo
    buyer journey
    chief marketing
    Logo

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