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    TikTok Outperforms YouTube, Another Google Service, and EV Delays

    TikTok's algorithm effectively keeps users engaged for longer periods by learning from their behavior and suggesting new content accordingly, resulting in higher per user engagement rates than YouTube.

    enSeptember 10, 2021

    About this Episode

    In this week's episode Marques and Andrew get back to some of the news that has been causing discussions around the studio. From a certain electric vehicle being delayed to TikTok encroaching on YouTube's crown, this is a good one filled with news and a hypothetical question question or two. Links: https://twitter.com/wvfrm https://twitter.com/mkbhd https://twitter.com/andymanganelli https://twitter.com/AdamLukas17 https://www.instagram.com/wvfrmpodcast/ shop.mkbhd.com https://discord.gg/mkbhd Music by 20syl: https://bit.ly/2S53xlC BMW ID Life: https://bit.ly/3nhMgD2 TikTok story: https://bit.ly/3tAKyhd Gmail redesign: https://bit.ly/3BX77zH Google Messages list: https://bit.ly/3A1kgXJ Waveform is part of the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

    🔑 Key Takeaways

    • Visible offers transparency in wireless with no hidden fees and no annual contracts, while Tesla faces manufacturing delays for their Cybertruck and Roadster, causing pre-order payment collection
    • Volkswagen's ID Life may not be the first affordable EV to market, as Tesla, with its advanced tech and large market share, is a strong contender. Other companies like Toyota and Honda may also join the race.
    • Tesla's $25,000 EV concept sparks competition, but challenges remain in battery and drivetrain technology. Toyota invests $13.6 billion in car batteries, signaling commitment to EV market. Hitting $25,000 price point with decent range is a significant milestone for affordable EVs.
    • Toyota invests $9B, plans 10 battery lines by 2025, but lags behind competitors in production capacity
    • The interviewee admires Tesla vehicles and EV charging but expresses concerns about repairability, cost, and delays with new models, particularly the F-150. They are considering purchasing a Subaru Outback or Forester due to their storage and all-wheel drive capabilities.
    • When choosing an EV, the proximity and reliability of service centers should be taken into account to minimize potential inconvenience and downtime.
    • Google introduces video calls in Gmail, but users must navigate multiple communication apps due to the company's history of experimentation.
    • Google offers various communication tools like Google Voice, Google Talk, Google Hangouts, Google Chat, and Google Meet for voice, text, video conferencing, and real-time collaboration needs.
    • TikTok's addictive nature and short-form videos have led to more watch time on Android phones in the US compared to YouTube, with an average of 24 hours on TikTok vs 22 hours on YouTube.
    • TikTok's algorithm effectively learns user preferences and sends personalized content, leading to high engagement and long hours spent on the app. Despite competition from YouTube Shorts, YouTube's monetization and stability make it a more attractive platform for long-term success.
    • TikTok's algorithm effectively keeps users engaged for longer periods by learning from their behavior and suggesting new content accordingly, resulting in higher per user engagement rates than YouTube.
    • Spotify suggests diverse music based on listening history, while TikTok presents a constant stream of short videos, requiring creators to hook viewers quickly and potentially isolating users in their interests.
    • Consensus was to keep multiple companies for competition, but Apple was suggested due to iMessage's significant impact on their ecosystem.
    • Apple's exit from smartphones could lead to Android monopoly but also open opportunities for competitors to innovate. Rumors of Apple Watch design change spark debate on suitability for a watch.
    • Despite its popularity, the square shape of the Apple Watch goes against traditional watch perception. Some prefer circular watches as more watch-like, while others see square watches as a modern evolution. Ultimately, watches are seen as accessories rather than necessities for checking time.
    • Expectations rise for new Apple Watch model and Mac with Apple Silicon, ongoing transition from Intel, and delayed Apple car project discussed

    📝 Podcast Summary

    Transparency and Delays in the Wireless and EV Industries

    Transparency is a key selling point for Visible, a wireless company that promises no hidden fees and no annual contracts. Meanwhile, in the world of EV news, the Roadster and Cybertruck from Tesla have both been officially delayed, with the Roadster not expected to be released before 2024. In the podcast episode, the hosts also discussed TikTok's recent growth and outperformance of YouTube. In the EV sector, Tesla's Cybertruck and Roadster have faced manufacturing delays, with the Roadster having a lower priority for release. Despite the long waits for these vehicles, Tesla and other automakers continue to collect pre-order payments for their electric vehicles.

    Affordable Electric Vehicles: Volkswagen's ID Life vs. Tesla's Race to $24,000

    The automotive industry is making strides towards producing affordable electric vehicles (EVs) with admirable ranges, but it's unclear which company will reach the $24,000 price point first. Volkswagen has announced a concept called the ID Life, expected to be released in 2025 and priced around $24,000, but the speaker believes this timeline is too far in the future. The speaker believes Tesla, with its advanced technology and large market share, is the frontrunner for reaching this price point, but other companies like Toyota and Honda may also be contenders. The main cost driver for EVs is the powertrain, specifically the motors and batteries. The speaker is optimistic that a mass-produced EV with a decent-sized battery and affordable price tag will be available soon.

    Competition Heats Up for Affordable Long-Range EVs

    The race is on for automakers to produce affordable electric vehicles (EVs) with long ranges, as demand for eco-friendly and cost-effective transportation grows. Tesla's $25,000 EV concept has sparked competition, but challenges remain in battery and drivetrain technology. Some concepts, like the one discussed, have unconventional designs and features, such as using a smartphone as the main display. Toyota, the world's largest car manufacturer, has announced a $13.6 billion investment in car batteries over the next decade, signaling their commitment to the EV market. As the used EV market is expected to grow and potentially offer longer-lasting vehicles, hitting the $25,000 price point with decent range is a significant milestone.

    Toyota's Battery Investment and EV Plans

    Toyota, a leading automobile manufacturer known for its hybrid vehicle Prius, is investing significantly in battery technology and production to expand its electric vehicle (EV) offerings. Toyota aims to produce around 200 gigawatt hours of batteries by 2025, but this number pales in comparison to competitors like Volkswagen and Ford, who plan to produce 240 gigawatt hours in Europe and globally, respectively. Toyota's investment includes $9 billion for production and the establishment of 10 battery production lines by 2025. Despite this investment, Toyota currently only offers hybrid and plug-in hybrid vehicles, and its first mass-produced EV, the BZ4X crossover SUV, is yet to be released. The speaker expresses excitement about Toyota's entry into the EV market but urges the company to accelerate its production timeline. The speaker personally is considering purchasing an EV but has decided against it due to a lack of Tesla service centers in their area and other personal concerns.

    Interviewee's mixed feelings towards Tesla and consideration of other brands

    While the interviewee expresses admiration for Tesla vehicles and the convenience of EV charging, they have concerns about the repairability, cost, and potential delays with new models, particularly the F-150. They also mention the reassurance of owning a Subaru or Toyota due to their longevity and reliability. The interviewee is currently considering purchasing a Subaru Outback or Forester due to their storage and all-wheel drive capabilities. Despite their love for the Model Y, they find themselves in a difficult position due to the proximity of Toyota and Subaru dealerships and the current delay of the F-150.

    Considering the proximity and reliability of service centers is crucial when considering the switch to an EV

    While electric vehicles (EVs) like the Tesla Model S offer reduced maintenance needs, the downside is that any necessary repairs or accidents may require extended time and travel to Tesla service centers. This was highlighted by a personal experience of having to deal with a hurricane-damaged roof and the subsequent need to rely on loaner cars and extended wait times for repairs. The importance of considering the proximity and reliability of service centers is a crucial factor when considering the switch to an EV. Additionally, the speaker expressed interest in the upcoming Ford F-150 Lightning and Toyota RAV4 EV, hoping for improved charging infrastructure and competitive offerings.

    Google's Latest Communication Feature: Gmail Calls Now

    Google continues to introduce new messaging and communication tools within its platform. During our discussion, we mentioned the latest addition being the ability to make video calls directly from Gmail, named "Gmail Calls Now." This feature allows users to make video calls without leaving the Gmail app. However, it's important to note that Google has a history of introducing multiple messaging apps, with over a dozen mentioned during our conversation, including Google Messenger, Google Hangouts, Google Duo, Google Aloe, Google Meet, and Google Chat. While some of these apps may still be active, it's a reminder of the company's tendency to experiment with different communication tools. This could potentially lead to confusion for users, as they navigate which apps to use for various communication needs.

    Google's Ever-Changing Communication Tools

    Google has introduced numerous communication tools throughout the years, including Google Buzz, Google Plus messaging, Google Hangouts, Google Talk, Google Voice, Google Wave, and Google Docs chat. While some of these tools have been successful, others have not lasted long. For instance, Google Wave and Google Buzz are no longer in use. Google Plus messaging, Google Hangouts, and Google Chat are still in use but serve different purposes. Google Voice and Google Talk offer voice and text messaging services, while Google Meet is used for video conferencing. Google Docs chat is integrated into Google Docs for real-time collaboration. Google's constant evolution of communication tools can be confusing, and it's essential to understand which tool to use for different communication needs. Despite the confusion, it's clear that Google is committed to providing a range of communication tools to meet the diverse needs of its users.

    Shift in Consumer Behavior from YouTube to TikTok

    While Google services like YouTube dominate the digital landscape with their massive reach and usage, there is a significant shift happening in the way people consume content, particularly on mobile devices. TikTok, with its short-form videos and addictive nature, has surpassed YouTube in average watch time on Android phones in the US. This trend, driven by the 99% mobile usage of TikTok compared to YouTube's 70%, is a noteworthy development in the digital media landscape. It's essential to recognize this shift and adapt to the changing consumer behavior. The numbers speak for themselves, with the average TikTok user in the US watching around 24 hours of content per month, compared to YouTube's steady 22 hours. These small, frequent engagements on TikTok provide a different kind of value to users, offering a high volume of content in shorter durations. As a result, it's crucial for businesses and content creators to understand this shift and adapt their strategies accordingly.

    TikTok's Algorithm: Keeping Users Engaged

    TikTok's algorithm is incredibly effective at keeping users engaged, with some users spending as much as 30 hours per month on the app. This is a concern for YouTube, which has responded with the introduction of YouTube Shorts. However, despite the popularity of TikTok among creators and viewers, the monetization and stability of YouTube make it a more attractive platform for long-term success. The impressive thing about TikTok is its ability to learn users' preferences and send them content that keeps them engaged, often leading to discovering new and entertaining content. While some may find the initial content on TikTok unappealing, sticking with it can lead to a personalized feed that keeps users coming back for more. The competition between YouTube and TikTok for user attention highlights the importance of effective algorithms in keeping users engaged and driving platform growth.

    Learning from user interactions and preferences to suggest new content

    TikTok's algorithm is highly effective in keeping users engaged for longer periods of time by learning from their interactions and preferences. With its ability to quickly suggest new content based on user behavior, TikTok has an average per user engagement rate that is higher than YouTube's massive user base. The discussion also touched upon the potential for TikTok's algorithm to be incorporated into other mediums, such as music streaming services like Spotify, where users could benefit from more personalized playlists based on their listening habits. However, the lack of engagement options in Spotify, compared to TikTok's interactive platform, presents a challenge in fully replicating the TikTok experience.

    Differences in content consumption on Spotify and TikTok

    While both Spotify and TikTok serve as platforms for content consumption, they approach it in distinct ways. Spotify relies on algorithms to suggest a diverse range of music based on users' listening history, while TikTok's algorithmically-driven feed presents users with a constant stream of content, often in the form of short videos. This difference can impact creators, as on TikTok, the focus is on hooking viewers in the first few seconds, while on YouTube, users actively search for and select content to watch. Additionally, the potential for users to become isolated in their interests on TikTok is a concern, as they may miss out on diverse perspectives. Overall, both platforms offer unique experiences for content consumption and creation.

    Should we eliminate a smartphone company?

    If we had to eliminate a smartphone company, the hypothetical choice would be Apple due to the significant impact of its iMessage service on the ecosystem. The discussion began with a hypothetical question about which company we would eliminate if we could snap our fingers and make one stop producing smartphones. The consensus was that having multiple companies is beneficial for competition. Personal reasons were considered, and the speakers shared their daily drivers and why they wouldn't eliminate those companies. However, if a popular choice had to be made in the US market, Apple was suggested due to the unique value of iMessage to their ecosystem. The elimination of Apple would lead to interesting consequences, such as Xiaomi potentially dominating the market without competition from Apple.

    What happens when tech giants exit markets?

    The absence of certain tech giants in specific markets could lead to unexpected outcomes. For instance, if Apple were to abandon the smartphone industry, Android might become a monopoly. However, this could also open up opportunities for other companies to innovate and fill the gaps left by Apple. The discussion also touched upon the potential design changes in Apple Watch, with rumors suggesting a squared up design. While some prefer this design in general, others believe it might not be suitable for a watch, making it look more like a computer on the wrist. Overall, the conversation highlighted the impact of market dynamics and the role of competition in driving innovation.

    Personal Preferences and the Evolution of Watch Design

    Despite the popularity of the Apple Watch as the most popular watch on Earth, its square shape goes against the traditional definition and perception of a watch as circular. The speaker expresses a personal preference for circular watches and sees them as more watch-like, while square watches, like the Apple Watch, feel more like a computer on the wrist. The debate also touches on the evolution of technology and design, with the speaker suggesting that the shift from traditional cell phones to smartphones may have reset the paradigm. Ultimately, the speaker sees watches as an accessory rather than a necessity for checking the time and prefers to wear them only for formal occasions. The conversation highlights the subjective nature of personal preferences and the ongoing debate around the definition and design of modern watches.

    Apple Watch, New Devices, Mac with Apple Silicon, and the Anticipated Apple Car

    While Apple Watch designs and features continue to be a topic of debate, expectations are high for the release of new Apple devices, including a possible new watch model and potentially a Mac with Apple Silicon. The transition from Intel to Apple Silicon in Macs is ongoing, with the Mac Pro and higher-end MacBook Pros yet to be refreshed. The discussion also touched on the anticipation for the Apple car, which is currently delayed. The podcast covered various aspects of these topics, with the hosts expressing their personal preferences and opinions. The second half of the podcast delved into cars and the noise from passing vehicles. Visible, the wireless company with no hidden fees, was promoted as a sponsor.

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