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    586. How Does the Lost World of Vienna Still Shape Our Lives?

    en-usMay 02, 2024

    About this Episode

    From politics and economics to psychology and the arts, many of the modern ideas we take for granted emerged a century ago from a single European capital. In this episode of the Freakonomics Radio Book Club, the historian Richard Cockett explores all those ideas — and how the arrival of fascism can ruin in a few years what took generations to build.

     

     

     

    🔑 Key Takeaways

    • Vienna was a dynamic city that made significant contributions to various modern disciplines and exported talent to Europe and the US, shaping Western intellectual and cultural life in the 20th century.
    • Viennese polymaths' insights about the impracticality of a centrally planned economy due to devolved information in a modern economy, pioneered by Friedrich von Hayek, remains relevant in today's information age.
    • Vienna in the late 19th and early 20th centuries was a global hub for innovation and creativity, where influential figures in business, marketing, psychology, philosophy, economics, art, and entertainment were born or studied, due to its cosmopolitan and meritocratic culture.
    • Despite Vienna's intellectual and cultural achievements before WW1, societal issues like inequality, nationalism, and anti-Semitism were brewing beneath the surface, leading to severe poverty, famine, and hyperinflation after the war, resulting in mass immigration.
    • Vienna's Red Vienna era brought socialist rule, advanced social programs, but also strict regulations, fueling anti-socialist sentiment and paving way for Nazi takeover
    • The Anschluss of Austria in 1938 led to the exile of many Viennese intellectuals, particularly Jews, who made significant contributions to the Allied efforts during WW2 and the Cold War, and brought a deep understanding of psychology into various fields.
    • The Viennese diaspora shaped business, consumer culture, and politics through architectural innovations, modern advertising, focus groups, shopping malls, and economic theories, with enduring impacts despite criticisms.
    • Vienna's rich cultural mix was a result of attraction to diverse populations and fostered creativity, science, and application of pure thought. Preserving these values requires active effort and vigilance against threats to freedom and diversity.
    • The exchange of ideas in Vienna during the late 19th and early 20th centuries led to significant intellectual progress, but the loss of this environment during the sack of Vienna in the 1930s was a great tragedy, emphasizing the importance of intellectual freedom for the advancement of ideas
    • Private equity can bring reforms for workers, but the industry as a whole has a negative impact on them. Listeners are encouraged to take care of themselves and others while Freakonomics Radio explores the complexities.

    📝 Podcast Summary

    City of Ideas: Vienna's Contribution to Modern Life

    Vienna, during the late 19th and early 20th centuries, was a dynamic and innovative city that made significant contributions to various modern disciplines, including physiology, medicine, mathematics, statistics, art, philosophy, and economics. Despite its progressive nature, Vienna was ultimately destroyed by the Nazis, who wiped out its scientific and intellectual opposition to national socialism. However, its legacy lived on, particularly in the United States, where it influenced various aspects of daily life, from music and psychoanalysis to nuclear fission and free market economics. The book "Vienna: How the City of Ideas Created the Modern World" by Richard Cockett explores this vanished Vienna and its impact on the modern world. The book's main argument is that Vienna was a city of ideas that exported an astonishing pool of talent to Europe and the US, making it a crucial contributor to Western intellectual and cultural life in the 20th century. The breadth and interconnectedness of Viennese contributions make this claim neither absurd nor extravagant.

    Vienna's Polymaths and Their Impact on Modern Economics

    During the late 1800s to early 1900s, many intellectuals in Vienna received a well-rounded education without the distinction between arts and sciences. These individuals, known as polymaths, went on to make significant contributions in various fields. They were not only engaged in theoretical studies but also in real-world applications, including policymaking. Fast forward to today, the speaker, who holds a PhD in history, shares their career trajectory. They started in academia but switched to journalism at 38 due to a need for new horizons and a desire to explore various subjects. Their experience in Vienna played a crucial role in their academic work, as they stumbled upon the influential Austrian economists whose ideas shaped the revival of economic liberalism. The essential insight from these Viennese thinkers was that in a modern economy, information is so devolved that a centrally planned economy is impractical and can lead to negative outcomes. This idea, pioneered by Friedrich von Hayek, has proven to be relevant in today's information age, where knowledge is diversified and everyone can contribute to its expansion.

    Vienna: A Melting Pot of Innovation and Creativity

    Vienna during the late 19th and early 20th centuries was a hotbed of innovation and creativity, particularly in the fields of business, marketing, psychology, philosophy, economics, art, and entertainment. Many influential figures in these areas were born or studied in Vienna, including Ernst Dichter, Viktor Groen, Ludwig Wittgenstein, Sigmund Freud, Ludwig von Mises, Billy Wilder, and Fred Zinneman, among others. This was largely due to Vienna's status as a cosmopolitan and melting pot city, where people of various backgrounds and identities came together to pursue their talents and education. The Viennese themselves saw Vienna as a place of intellectual meritocracy, where one's background or identity did not matter as long as one was educated and intellectually curious. This unique cultural and intellectual environment led to groundbreaking discoveries and innovations that had a profound impact on the modern world.

    Vienna's Intellectual and Cultural Golden Age Amidst Societal Issues

    Vienna before World War 1 was a place of intellectual and cultural achievement, heavily influenced by the German Enlightenment, where one's identity was shaped by the city's rich tradition of education and intellectual pursuit. The sense of stability and accomplishment was palpable, yet beneath the surface, societal issues such as inequality, nationalism, and anti-Semitism were becoming increasingly evident. The period is often referred to as a golden age, but it was also a time of growing threats to liberal society. When World War 1 hit, Austria was defeated and the Austro-Hungarian Empire was dismantled. Vienna experienced severe poverty, famine, and hyperinflation, leading to mass immigration to countries like Britain and the United States. This tumultuous period significantly changed the course of Vienna's history and its people's lives.

    A Time of Progressive Ideals and Nanny State in Vienna

    During the period of Red Vienna, from 1918 to 1934, Vienna was ruled by a socialist city council with a vision to create a new socialist man and woman, focusing on improving people's lives through advanced social programs. However, this period was also marked by a significant number of rules and regulations, making it a nanny state. Austrians outside Vienna, who were predominantly conservative and nationalist, saw Red Vienna as a dangerous and mad enemy due to its socialist and Jewish population. One infamous figure who emerged from this era was Adolf Hitler, who learned his politics in Vienna and adopted the style of Austrian forebears like Mayor Karl Lueger, who mobilized antisemitism as a political tool. Despite Vienna's progressive ideals, it ultimately became part of Nazi Germany in 1938, symbolized by the Anschluss or annexation. This period in Vienna's history is significant for its contrasting elements of progressive liberalism and the incubation of National Socialism and Fascism.

    The Anschluss of Austria and the Destruction of Vienna's Intellectual Center

    The Anschluss of Austria by Nazi Germany in 1938 led to the destruction of Vienna as a center of intellectual opposition to National Socialism, resulting in a mass exodus of intellectuals, particularly Jews, into exile. The treatment of Jews in Vienna was far more brutal than in Berlin, leaving no doubt about the Nazis' ultimate aim to extinguish the Jewish presence. Many of these intellectuals, including sociologist Paul Laszlo, made significant contributions to the Allied efforts during World War 2 and the Cold War, particularly in defending liberal capitalism and writing influential books on the dangers of totalitarianism. The Viennese diaspora also brought a deep understanding of psychology into various fields, reflecting Vienna's role as the birthplace of psychoanalysis.

    Viennese influence on American and British culture

    The Viennese diaspora significantly influenced American and British culture, particularly in the areas of business, consumer culture, and politics. Architects like Richard Neutra applied psychological understanding to design homes, while innovations like modern advertising, focus groups, and shopping malls transformed the way goods were sold and packaged. Viennese economists and political scientists, such as Hayek and the Austrian school, advocated for a balance between free markets and regulation, warning against the dangers of excessive state control and collectivism. Their ideas, though influential, have also been subject to criticism, with concerns about manipulation and addiction in consumer culture. Despite this, their impact on Western societies remains profound.

    Vienna: A Melting Pot of Ideas and Cultures

    Vienna during its peak period was a melting pot of ideas, people, and cultures that led to significant advancements in mathematics, economics, and constitutional government. The city, which was once a relatively small provincial place, attracted individuals from all over the world and fostered creativity, science, and the application of pure thought to everyday life. However, it's essential to remember that this rich cultural mix was not protected naturally and required a strong commitment to preserving it. The Viennese intellectuals, despite their great thinking, failed to notice the rise of National Socialism. Therefore, it's crucial to embrace immigration and creativity brought by diverse populations, but also to be vigilant and committed to protecting the values and freedoms that make such cultural environments thrive. The lessons from Vienna's history serve as a reminder that the preservation of these values is not automatic and requires active effort.

    Intellectual freedom in Vienna led to creative disagreement and new schools of thought

    The intellectual environment in Vienna during the late 19th and early 20th centuries was crucial for the advancement of ideas and progress. The open and fluid exchange of ideas, even when disagreements were strong, led to creative disagreement and the birth of new schools of thought. However, the loss of this environment during the sack of Vienna in the 1930s was a great tragedy, leading to a deep sadness as we can only experience the ideas that came out of that place through the pages of history. Today, we strive to use rational thinking and data to solve problems, but the brute force of governments and autocrats can undo generations of progress in an instant. The Viennese experience serves as a reminder of the importance of intellectual freedom and the potential consequences of its loss.

    Private Equity and Workers: A Complex Relationship

    While private equity executive Pete is making reforms to help workers, the industry as a whole is not a force for good for workers. The Freakonomics Radio podcast has been critical of private equity, and next week, they will speak with Pete about his reforms and sincere interest in helping workers. However, it's important to consider the industry as a whole and its impact on workers. Until then, listeners are encouraged to take care of themselves and others, and the Freakonomics Radio Network continues to explore the hidden side of everything. The podcast is produced by Stitcher and Renbud Radio, with a team including Ryan Kelly, Alina Coleman, Augusta Chapman, and many others. The theme song is "Mr. Fortune" by The Hitchhikers, and the composer is Luis Guerra. Listeners can find the entire archive on any podcast app or at freakonomics.com.

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