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    #48 - NSFW Tech, HQ Trivia & Auctions

    Embrace smaller, lightweight, and mobile-friendly experiences to engage users and generate excitement. Choose career opportunities that resemble rocket ships for maximum success.

    enFebruary 22, 2020

    About this Episode

    Sam (@thesamparr) and Shaan (@shaanvp) are back talking news, trends, interesting products and businesses. Topics for today: Playboy for Snapchat generation & Patreon for Porn (1:49), Seven sin investing (6:44), Fast loading porn GIFS (8:26), Back to building NSFW brands (12:56), HQ Trivia and why it died (14:07), Limited edition food launches (17:12), Back to HQ Trivia and repurposing it for education (22:21), Children allowance apps and cards (24:51), Sleep products (25:52), DIY perfume (29:34), Auctions & Marketplaces (32:19), Shaan's career advice on which company to work for (41:00), Where would Sam and Shaan work at today if they were 21 again (47:29). Please if you can leave us a 5 star review on Apple Podcasts and show your friends the pod!  See acast.com/privacy for privacy and opt-out information.

    🔑 Key Takeaways

    • Engaging with users and adapting to their preferences is essential for online platforms to succeed in attracting and retaining audiences in the digital landscape.
    • Recognizing niche markets and building platforms that meet their specific needs can lead to significant potential and success in the adult entertainment industry.
    • Surrounding oneself with creative individuals and being open to unexpected trends can lead to successful investments and entrepreneurial ventures.
    • Building a successful website or app requires not only attracting visitors but also implementing a solid monetization strategy to ensure profitability. Exploring different avenues for income and catering to niche markets can drive views and sponsorships.
    • Competent leadership and effective management are crucial for sustaining a successful product or company. Anticipating decline and creating a series of hit products using a formulaic approach can also contribute to long-term success.
    • By combining unique ingredients and limited availability, creating a language and narrative, and adding descriptive language, food businesses can generate buzz, demand, and increase perceived value.
    • Instead of creating new apps, leverage existing platforms and cater to niche audiences while keeping products simple and meeting specific needs for success.
    • Sleep-related solutions and DIY perfume making are gaining traction, presenting lucrative opportunities for companies to meet the demand in these niche markets.
    • By targeting specific niches and providing unique value propositions, businesses can succeed in the auction style marketplace. Additionally, creating accessible and customizable products opens up opportunities for various consumer preferences and markets.
    • Marketplaces and auctions can be highly profitable, with examples like Heritage auctions and Barrett Jackson earning millions. Niche auctions and the idea of auctioning businesses or future creations also hold potential for success.
    • Embrace smaller, lightweight, and mobile-friendly experiences to engage users and generate excitement. Choose career opportunities that resemble rocket ships for maximum success.
    • Aim to join rapidly growing companies to accelerate learning, growth, and recognition in your career, rather than solely focusing on job titles or compensation.
    • Job interviews are critical opportunities that can shape your career. Be prepared, authentic, and knowledgeable about the company or industry to make the best impression and increase your chances of success.
    • Keep an open mind, explore various industries and opportunities, and think strategically to increase the chances of financial success.

    📝 Podcast Summary

    Understanding User Preferences and Engagement for Online Platform Success

    The success of online platforms relies heavily on engagement and user preferences. The podcast hosts discussed the importance of views, comments, and engagement to attract more listeners. They also acknowledged the power of personal connections, with individuals gaining more engagement than branded channels. Furthermore, they highlighted the rise of platforms like Arsenic, which cater to the Snapchat generation by providing content similar to Playboy but in a modern format. Ultimately, it is essential for online platforms to adapt to the preferences of their target audience. Additionally, the conversation touched on the boundaries set by platforms regarding explicit content, with Snapchat banning nudity and potentially affecting accounts that cross those boundaries. Overall, the key takeaway is that understanding user preferences and engagement is crucial for success in the digital landscape.

    Empowering Creators in the Adult Entertainment Industry Through Niche Platforms

    Platforms like OnlyFans have found success by providing a space for creators in the adult entertainment industry to monetize their content. While some may categorize it as "soft core porn," the platform primarily targets web cam girls who offer private videos for a fee. The key aspect of their success is catering to a demand that larger platforms shy away from due to brand risks. Additionally, the lack of quality options in the market creates an opportunity for platforms like OnlyFans to thrive. This highlights the importance of recognizing niche markets and building platforms that meet their specific needs. Personal beliefs may vary, but from a business perspective, there is significant potential in empowering creators in the adult entertainment industry.

    Early Capitalization and Strategic Investments in Vice Ventures

    Alternative investors, who have more freedom, were able to capitalize on cannabis investments earlier than big investors due to concerns about their limited partners. Vice ventures recognized this opportunity and focused on investing in companies related to sex, drugs, and alcohol, building a brand around being different. This strategic approach proved to be very smart. Additionally, the story highlights the importance of surrounding oneself with creative and innovative individuals like Dave, who generated multiple fantastic ideas. It also sheds light on the unexpected findings of a website that crawled the internet for the most popular GIFs, with 99% of them being raunchy porn. This serves as a reminder of how trends and preferences can sometimes be unexpected or not what we initially anticipate.

    The Importance of Monetizing Your Website or App

    Building a successful website or app is not just about attracting millions of visitors or generating high engagement. It's also crucial to have a monetization strategy in place. The story about the site with millions of monthly uniques but zero revenue highlights the importance of being able to effectively monetize a platform. Without a solid monetization plan, even a popular website can end up costing a lot of money with no return. This emphasizes the need to explore different avenues for generating income, such as advertising or sponsorships. Additionally, the conversation about creating a platform similar to Playboy or Maxim for different genres reinforces the idea that there are opportunities to tap into specific markets and drive views and sponsorships by catering to niche interests.

    The rise and fall of HQ: a lesson in leadership and product sustainability.

    HQ, the viral live trivia game, experienced rapid growth and success due to its simplicity and unique concept. Players could win prizes by answering trivia questions in real-time. The game garnered millions of concurrent players and attracted big brand sponsorships. However, HQ ultimately faced decline and shut down because of internal conflicts and incompetence from its founders. The game show host, Scott, who became a cult sensation, openly criticized the founders for their arrogance and incompetence. This incident highlights the importance of competent leadership and effective management in sustaining a successful product or company. Additionally, Sam Parr suggests a strategy of anticipating a product's eventual decline and focusing on creating a series of hit products using a formulaic approach.

    Viral Sensation in Food: The Formula for Success

    Creating a viral sensation in the food industry can be achieved by following a formulaic approach. By combining unique and unexpected ingredients or concepts, and focusing on limited availability, a line can be formed around a small shop that attracts attention and creates buzz. This strategy can be likened to Supreme's approach to fashion, where limited drops generate hype and demand. By creating a language or narrative around the food, customers feel like they are part of an exclusive experience and are willing to pay more for it. The key is to inform customers about what sets the product apart, even if it may seem obvious to insiders. This tactic of adding descriptive language can increase perceived value and generate interest.

    The downfall of HQ and the potential for new ideas

    Building hype and high expectations can lead to a fast downfall if you fail to meet those expectations. This was evident in the case of HQ, where the pressure of meeting the hype ultimately crushed the company. However, there are two ideas that can be derived from this failure. First, instead of creating a new app, one can leverage existing live streaming platforms like Twitch or YouTube to host a show with prize money giveaways, attracting an audience without the need for app downloads. Second, the HQ format of live video streaming with interactive trivia can be applied in education, creating a subscription-based after-school game where children can learn subjects like science with a charismatic host. Both ideas have the potential for success and appeal to a niche audience without requiring massive advertising budgets. Another interesting concept discussed is an app for automated allowance management, where children can earn money by completing tasks and have the flexibility to spend it at approved locations or use a specific debit card. These ideas highlight the significance of simplicity and meeting specific needs in product development.

    The Surprising Popularity of Sleep Products and DIY Perfumes

    The trend of searching for sleep products is actually more popular than meditation. While meditation is often talked about as the most popular trend, the demand for sleep-related solutions is significantly higher. This makes sense because many people have difficulty with sleep and actively search for and pay for products that can help them sleep better. The popularity of sleep stories, like those offered by the Calm app, showcases this growing trend. Additionally, the DIY perfume community is another interesting trend to watch. Many individuals are opting to create their own perfumes at home rather than purchasing pre-made ones. This presents opportunities for companies to cater to this niche market.

    Thriving in the Niche Auction and Marketplace Industry

    Niche auctions and marketplaces can be highly successful business models. Companies like Heritage Auctions have proven that there is a demand for specialized auctions in various categories, with sales reaching up to $800 million. While traditional marketplaces like eBay may be losing their appeal, the auction style marketplace can still thrive. The key is to target specific niches and provide a unique value proposition. Additionally, there is potential to create more accessible and DIY versions of popular products, such as perfume and soap, allowing consumers to customize and make their own creations. This not only caters to consumer preferences but also opens up opportunities for kid-friendly kits and DIY enthusiasts.

    The potential of marketplaces and auctions for lucrative opportunities

    Marketplaces and auctions can be incredibly lucrative if done right. Heritage auctions, for example, generates $800 million in sales, half of which are online. Another successful auction company is Barrett Jackson, which sells rare and interesting cars and makes millions of dollars in revenue from their TV shows. Niche auctions, like those for watches or sneakers, can also be profitable. However, selling businesses through auctions may be more challenging due to the complexity of the diligence process. Nevertheless, the idea of auctioning off businesses or future creations like first Dibs could potentially be successful. Overall, marketplaces and auctions offer opportunities for big businesses if the right niche and strategy are identified.

    Creating interactive and mobile-focused experiences for the future of TV and online platforms.

    The future of TV and online platforms lies in creating more interactive and mobile-focused experiences. Just like how HQ turned a traditional TV show into a live streaming mobile app, there are opportunities to do the same with other formats like auctions or Antiques Roadshow. By making these experiences smaller, more lightweight, and mobile-friendly, it becomes easier to engage users and create a sense of excitement and FOMO. Additionally, it's important to make smart career choices by categorizing companies as cars, rocket ships, or Titanic. Opt for the rocket ship opportunities where you don't need to know the details but are eager to buckle up and ride the wave of success.

    Prioritizing Career Growth on Rocket Ships

    When it comes to career advice, the goal should not be solely focused on the job description or compensation package. Instead, it is important to prioritize getting onto "rocket ships" - companies that are growing rapidly and have exciting problems to solve. By joining a rocket ship, you have the opportunity to learn and grow quickly, as well as be recognized and promoted for your contributions. Many people make the mistake of aiming for higher-ranking roles or better competition initially, but end up in slow-moving or sinking companies. The advice here is to take whatever seat is available on a rocket ship, excel in that role, and then move up within the company. This is especially applicable for those who want to maximize their career growth without starting their own business.

    The importance of preparation and authenticity in job interviews

    Job interviews can make or break your career prospects. Shaan Puri and Sam Parr share personal experiences of blowing job interviews and missing out on potential opportunities. Their stories emphasize the importance of preparation, authenticity, and being well-versed in the company or industry you are applying to. Both entrepreneurs regret not putting their best foot forward during these interviews. Additionally, Sam highlights the significance of working with good managers in order to have a positive and fulfilling experience in any job. Ultimately, these anecdotes serve as a reminder that job interviews are crucial moments that can significantly impact your professional trajectory, and it's crucial to take them seriously and be well-prepared.

    Exploring Industries and Opportunities for Financial Success

    There are several industries and opportunities worth exploring for potential success and financial gain. The fields of genetics, genomics, and self-driving cars are identified as potential waves of the future. Working for major tech giants like Facebook or Google, or taking on an enterprise sales role in a thriving B2B software company, are paths that can lead to substantial financial growth. It is also suggested to seek out rapidly growing startups, such as Lambda School or sub stack, and offer to solve their problems to be part of their journey. Additionally, the discussion highlights the potential profit potential of Only Fans in the long run, although the chances of success for Substack are considered low. Ultimately, keeping an open mind, exploring various opportunities, and thinking strategically can lead to financial success.

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    Episode 580:  Shaan Puri (https://twitter.com/ShaanVP) talks to Jenny Hoyos, the 18-year-old who has mastered the recipe of viral shorts. They break down her step-by-step process for creating content that pulls in over a 100M views.  Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Intro (2:14) How to build charisma (6:35) The 4 criteria of a great idea (jumpcut) (8:48) Make it personal (14:45) Mastering the hook (17:29) Metrics  (18:52) The first frame (21:09) Foreshadowing (22:37) Storytelling in one word is “change” (25:06) The But & Therefore Rule (27:21) Building the stakes (30:43) Craft the close (32:14) Steal like an artist (33:52) Figure out who's watching (36:46) Study the channel for outliers (39:28) Where is the puck going? — Links: • Jenny Hoyos YouTube - ​​https://www.youtube.com/@JennyHoyosLOL • Charisma on Command - https://www.youtube.com/@Charismaoncommand • Miss Excel - https://www.miss-excel.com/ • Infinite Ratatouille Glitch - https://www.youtube.com/watch?v=tskvmb0HPDU • Steal Like An Artist - https://austinkleon.com/steal/ • Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

    The AI App Doing $6M With 1 Employee

    The AI App Doing $6M With 1 Employee
    Episode 579: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk about 3 niche trends they’ve found that are guaranteed to make $1M+. Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Shaan gets his hotness score (2:30) Reddit trend leads to $6M ARR beauty app for men (10:12) Male nail care influencers (12:42) Sam upstages Shaan's beauty score (14:00) Spin-off businesses: Med Spas (16:00) Aging influencers and modern male grooming products (20:27) The story of Teflon and Dupont's billion dollar problem (22:49) Forever chemicals are in our water (26:14) Pfas free products (29:12) A regulatory inflection point is here (33:16) Trend: Assassins with water guns (34:32) $0 - $250K MRR app (35:22) Playground virality (38:00) Trading expertise for social vouching (49:10) Exporting a profitable internal tool — Links: • Umax - https://tinyurl.com/mezh49ac • Acqua Pana - https://www.acquapanna.com • MAMAVATION - https://www.mamavation.com • Splashin - https://www.splashin.app • Splashin TikTok - https://www.tiktok.com/discover/splashin-app — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More