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    About this Episode

    The infatuation of Celebrity is something we can all relate to and Steven Galanis (@Mr312) is making sure to take opportunity of that. When was the last time you got a celeb to sign something of yours? Nowadays you'd grab your phone in a heartbeat to snap a pic and share it on the gram or "it didn't happen". Steven built Cameo so you can just pay your favorite celebrity to say (almost) whatever you want. And it's becoming huge. It's a great story that I think you'd love to hear.  See acast.com/privacy for privacy and opt-out information.

    🔑 Key Takeaways

    • People now value personalized video messages from celebrities more than autographs, and Cameo is revolutionizing this concept with authentic and raw videos.
    • Personalized videos thrive when the creator's personality shines through, regardless of fame. The customer's involvement as a co-producer and a focus on simplicity are essential for success.
    • Finding talented creators with a large fan base and enabling them to market themselves through social media can lead to thriving growth in a marketplace.
    • Cameo allows fans to feel a deeper connection with their favorite celebrities while providing talent the opportunity to gain popularity and financial gain.
    • Perseverance and staying committed to your vision are crucial in the face of setbacks. Even a single request can mark a turning point and open up new opportunities for growth.
    • Cameo is capitalizing on the expanding talent pool in the entertainment industry by discovering up-and-coming stars and evolving into a more interactive platform, showcasing the power of digital platforms for fan connections.

    📝 Podcast Summary

    The Rise of Selfies and Personalized Celebrity Video Messages

    Selfies have become the new autograph. Instead of seeking signatures from celebrities, people now want to take selfies with them and share them on social media. This idea gave birth to the company Cameo, where users can request personalized videos from their favorite celebrities. The insight behind this concept came from a video that was made for a super fan of the Seattle Seahawks, where a player congratulated him on becoming a father. This simple video meant the world to the fan, showing that someone with access to famous individuals valued a personalized message over extravagant gestures. Cameo focuses on providing authentic and raw videos from celebrities, rather than high-quality productions. With its success and massive funding, Cameo is poised to become even bigger in the future.

    The Importance of Personality in Personalized Video Messages

    Having a good personality is more important than being famous when it comes to creating personalized video messages. It's not about how well-known someone is, but rather their ability to connect with others and create engaging content. The success of a personalized video depends on the talent's improvisation skills and their ability to turn a general premise into something real and authentic. As the customer, you become a co-producer in the creation of the video. The idea for this marketplace came from a small nugget of inspiration and grew into a bigger vision, but ultimately, focusing on the small and simple experience was the key to success. Having an entrepreneurial mindset and a passion for creating something unique and special is crucial.

    Leveraging talent and demand to build a successful marketplace

    Building a successful marketplace requires finding the right talent and attracting demand. Steven Galanis and his team at Cameo started by leveraging their personal networks to recruit their initial creators, such as athletes and YouTubers. However, they didn't achieve product-market fit until they onboarded a Vine star named Cody Ko, who brought in a significant following. The key difference was that these influencers already had a large fan base and were skilled in their respective fields, making them attractive to buyers. Additionally, Cameo capitalized on the fact that their supply of famous creators could market themselves and generate their own demand through social media. This combination of talented creators and self-propagating demand helped Cameo's marketplace thrive and grow.

    Connecting fans and celebrities through personalized videos for mutual benefit.

    Cameo, a platform that connects fans with their favorite celebrities through personalized videos, offers a win-win situation for both talent and fans. Not only does talent get paid to become more popular, but fans also feel a deeper connection and admiration towards the celebrities they receive a video from. The value proposition at Cameo is that fans are turning into living, breathing, paid billboards for the talent, increasing their popularity. Vine stars, reality TV personalities, and scripted television actors have historically been the most booked talent on the platform. However, there is a wish list for high-profile names like The Rock, Kanye West, and even political figures like Obama and Trump. Cameo's international expansion has also proved successful, with 30% of their business coming from abroad, indicating a global interest in celebrity culture.

    Overcoming setbacks and staying committed to your vision

    Starting a business is not always smooth sailing. Even with a solid plan and conviction, there will be times when things don't go as expected. Steven Galanis, co-founder of Cameo, shared a story about their launch night, where they had only one talent on their platform. They anticipated a flood of people but ended up with just two visitors. Their talent faced negative backlash, and doubts started creeping in. However, they persisted and eventually received a request from a father who wanted a video for his daughter's birthday. This moment marked a turning point, and they realized they had potential. This story shows the importance of perseverance and staying committed to your vision, even when faced with setbacks. As Cameo continues to grow, the dream is to explore new opportunities in the space and further expand their network of talent.

    The Rise of Talent on Digital Platforms like Cameo

    The talent pool in the entertainment industry is expanding rapidly. With platforms like Twitch and TikTok, more people are achieving fame and gaining a following. This means that there is a growing number of individuals who could qualify as talent on Cameo, and this number is expected to double in the next five years. Cameo's focus on capturing up-and-coming talent allows them to discover the next big stars before they reach their peak. Additionally, Cameo aims to evolve into a two-way conversation platform, creating a more engaging and repeatable experience for users. For those interested in joining Cameo or utilizing its services, they can reach out through the website or contact Steven Galanis directly via email or Twitter. Overall, the message is clear: the future of talent and fan connections lies in embracing the power of digital platforms.

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    The Wild Story Of ‘Mr. Tull’ - From Laundromats To $3.5B Hollywood Production Company

    The Wild Story Of ‘Mr. Tull’ - From Laundromats To $3.5B Hollywood Production Company
    Episode 577: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk about mysterious billionaire Thomas Tull.  Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Blue Collar Billy of The Week: Thomas Tull (2:29) Moneyball strategy for movies (5:20) Formula for box office hits: Bigger is better (7:25) International appeal (specifically China) (8:22) Data analytics for movie marketing (13:15) Flywheels at the highest level (24:31) Moneyball for X (26:42) Business lessons from the UFC (31:03) We give Zuck PR advice (33:02) What Dana White taught me about marketing (34:06) Level 1: Sell a product (34:46) Level 2: Sell a solution not a product (35:20) Level 3: Sell a Lifestyle (36:55) Level 4: Sell a feeling (39:18) Level 5: Identity in a box (46:49) Why Sam's new project will fail (52:38) Shaan workshops Sam's idea — Links: • The Information article - https://tinyurl.com/4csvs9ab • Legendary - https://www.legendary.com/ • “We Don’t Sell Saddles Here” - https://tinyurl.com/2s39sjzf • SmartAsset - https://smartasset.com/ • Sam’s List - https://samslist.co/ — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More