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    Explore " pr" with insightful episodes like "How Israel Lost The Story - with Scott Galloway" and "Crisis Communications 101" from podcasts like ""Call Me Back - with Dan Senor" and "a16z Podcast"" and more!

    Episodes (2)

    How Israel Lost The Story - with Scott Galloway

    How Israel Lost The Story - with Scott Galloway
    Share the episode on Twitter: https://tinyurl.com/yc2yfbmz Just about every day we’re asked: how did Israel lose the story?We wanted to put this question to an expert in marketing and storytelling, but could come at Israel’s story with some distance. Someone who wasn’t inherently hostile to Israel but also wasn’t a cheerleader. Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing. He’s the host of the Prof G Podcast and the Pivot podcast, which he co-hosts with Kara Swisher. He is the New York Times bestselling author of numerous books ,including “The Four”, “The Algebra of Happiness”, and “Adrift: America in 100 Charts”. He has a new book coming out, which you can pre-order, called “The Algebra of Wealth: A Simple Formula for Financial Security.” Scott has served on the board of directors of Eddie Bauer, The New York Times Company and the Berkeley School of Business. In this episode, Scott talks for the first time in an extended conversation about his observations from Israel. We also discuss the future of higher education, and we talk about his new book and comparisons between the experiences of young Israelis and young Americans during their formative years. Pre-order Scott Galloway’s new book: “The Algebra of Wealth” — https://tinyurl.com/2s38vxpb Follow Scott at: ProfGMedia.com

    Crisis Communications 101

    Crisis Communications 101

    In this hallway-style conversation with a16z's Margit Wennmachers, longtime operating partner for Marketing, and Kim Milosevich, CMO for a16z crypto, open up the black box of crisis communications with Sonal Choksi and explore the process and mindsets before, during, and after a crisis.

    They discuss common FAQs like: What constitutes a crisis? Can someone inside a company "call it" early and prevent a crisis from becoming a bigger deal? How do you respond when there's a lag or too much time between acknowledging the issue and finding out all the facts? Who should be in the (war) room ? Should you share the off-the-record background story with reporters? How do you know when a crisis begins and ends -- or that you're ready for a "comeback" story? We explore all this and more.