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    Explore "customer preferences" with insightful episodes like "Brewing creativity with Jim Koch of Boston Beer Company", "#711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More", "The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)" and "How to Crush It on Social Media in 2023! | AIME Naples Keynote in 5" from podcasts like ""How I Built This with Guy Raz", "The Tim Ferriss Show", "Lenny's Podcast: Product | Growth | Career" and "The GaryVee Audio Experience"" and more!

    Episodes (4)

    Brewing creativity with Jim Koch of Boston Beer Company

    Brewing creativity with Jim Koch of Boston Beer Company

    When Jim Koch created Samuel Adams Boston Lager in 1984, American craft beer was still in its infancy. But forty years and thousands of new craft breweries later, both the competition and Jim’s drive to innovate are fiercer than ever...

    This week on How I Built This Lab, Jim reveals how thinking beyond paradigms and exploring aberrations has kept Boston Beer Company a leader in the alcoholic beverage industry. From hard teas to nitrogenated ales to non-alcoholic IPAs, Jim also shares the stories behind his company’s biggest hits — and biggest flops.

    Also, check out Boston Beer Company’s founding story told by Jim in October 2016.




    This episode was produced by Sam Paulson with music by Ramtin Arablouei.

    It was edited by John Isabella with research help from Chris Maccini. Our audio engineer was Neal Rauch.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More

    #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More

    Brought to you by AG1 all-in-one nutritional supplement, GiveWell.org charity research and effective giving, Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating.

    Andrew Rosener (@andrewrosener) is the founder and CEO of MediaOptions, which has been the #1 domain broker in the world for the last six consecutive years. Since 2008, Andrew has been involved in more than $600 million dollars in domain sales and has played a pivotal role in numerous high-profile domain-name transactions, including X.com to Elon Musk, Zoom.com to Zoom, and Prime.com and Podcast.com to Amazon, as well as thousands of others. 

    Andrew is an inductee of the Domain Name Hall of Fame; he was named Domain Investor of the Year by TRAFFIC; and he is the creator of the Rosener Equation, a formula for objectively valuing domain names, widely adopted by the industry.

    Andrew is also the owner of DomainSherpa.com, the industry’s leading educational podcast. 

    Please enjoy!

    *

    This episode is brought to you by AG1! I get asked all the time, “If you could use only one supplement, what would it be?” My answer is usually AG1, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG1 further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system. 

    Right now, you’ll get a 1-year supply of Vitamin D free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit DrinkAG1.com/Tim to claim this special offer today and receive your 1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase! That’s up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive daily, foundational nutrition supplement that supports whole-body health.

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    This episode is also brought to you by GiveWell.org! For over ten years, GiveWell.org  has helped donors find the charities and projects that save and improve lives most per dollar. GiveWell spends over 30,000 hours each year researching charitable organizations and only recommends a few of the highest-impact, evidence-backed charities they’ve found. In total, more than 100,000 people have used GiveWell to donate as effectively as possible.

    This year, support the charities that save and improve lives most, with GiveWellAny of my listeners who become new GiveWell donors will have their first donation matched up to $100 when you go to GiveWell.org and select “PODCAST” and “Tim Ferriss” at checkout.

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    This episode is also brought to you by Eight Sleep! Eight Sleep’s Pod Cover is the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add the Pod Cover to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature.

    Conquer this winter season with the best in sleep tech and sleep at your perfect temperature. Many of my listeners in colder areas enjoy warming up their bed after a freezing day. Go to eightsleep.com/Tim and save $250 on the Pod Cover by Eight Sleep this winter. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia.

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    [07:06] Who is Charlie Tuna, and what are his tenets?

    [30:11] Presidential ham and the value of owning coveted domains.

    [34:35] Tess Diaz enters the picture.

    [39:25] A domain industry overview.

    [43:14] Domain investors vs. domain squatters.

    [46:21] Getting a late start in the game.

    [50:16] Brokering the sale of pizza.net.

    [56:50] Why relocate to Panama in the midst of building a business that needed to make $250 per day?

    [1:00:40] Leasing vs. buying a domain as a startup.

    [1:10:36] Leasing vs. selling a domain as a holder.

    [1:13:42] How important is securing your brand as a .com?

    [1:15:50] Negotiating equity in lieu of cash.

    [1:19:35] Are we in the early stages of a digital real estate boom?

    [1:22:03] Why did Andrew buy Fuckyourself.com?

    [1:25:29] Anger management.

    [1:31:18] Email management.

    [1:33:57] How will AI affect the domain industry and SEO business?

    [1:39:53] Alternative uses for domains.

    [1:48:35] Finding Andrew and his projects online.

    [1:49:28] Pursuit of happiness.

    [1:55:08] Avoiding attraction to unnecessary pain.

    [2:03:13] Three most important influences.

    [2:06:05] Parting thoughts.

    [2:08:15] Hunting bigger fish.

    *

    For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

    For deals from sponsors of The Tim Ferriss Showplease visit tim.blog/podcast-sponsors

    Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday.

    For transcripts of episodes, go to tim.blog/transcripts.

    Discover Tim’s books: tim.blog/books.

    Follow Tim:

    Twittertwitter.com/tferriss 

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    LinkedIn: linkedin.com/in/timferriss

    Past guests on The Tim Ferriss Show include Jerry SeinfeldHugh JackmanDr. Jane GoodallLeBron JamesKevin HartDoris Kearns GoodwinJamie FoxxMatthew McConaugheyEsther PerelElizabeth GilbertTerry CrewsSiaYuval Noah HarariMalcolm GladwellMadeleine AlbrightCheryl StrayedJim CollinsMary Karr, Maria PopovaSam HarrisMichael PhelpsBob IgerEdward NortonArnold SchwarzeneggerNeil StraussKen BurnsMaria SharapovaMarc AndreessenNeil GaimanNeil de Grasse TysonJocko WillinkDaniel EkKelly SlaterDr. Peter AttiaSeth GodinHoward MarksDr. Brené BrownEric SchmidtMichael LewisJoe GebbiaMichael PollanDr. Jordan PetersonVince VaughnBrian KoppelmanRamit SethiDax ShepardTony RobbinsJim DethmerDan HarrisRay DalioNaval RavikantVitalik ButerinElizabeth LesserAmanda PalmerKatie HaunSir Richard BransonChuck PalahniukArianna HuffingtonReid HoffmanBill BurrWhitney CummingsRick RubinDr. Vivek MurthyDarren AronofskyMargaret AtwoodMark ZuckerbergPeter ThielDr. Gabor MatéAnne LamottSarah SilvermanDr. Andrew Huberman, and many more.

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    The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

    The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

    Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of integrations into your app | Eppo—Run reliable, impactful experiments

    Bob Moesta is the co-creator of the Jobs To Be Done (JTBD) framework, a close collaborator of Clay Christensen, and CEO and founder of The Re-Wired Group. He has helped launch more than 3,500 new products, services, and businesses and built and sold several startups himself. He is also a fellow at the Clayton Christensen Institute and a guest lecturer at the Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University’s Kellogg School of Management. In this episode, we discuss:

    • What Snickers and Milky Way can teach us about JTBD

    • The various flavors of the JTBD framework

    • Best practices for implementing the framework

    • Advice on conducting interviews for B2B vs. B2C customers

    • Common mistakes people make when implementing JTBD

    • When not to use it

    Find the full transcript at: https://www.lennyspodcast.com/the-ultimate-guide-to-jtbd-bob-moesta-co-creator-of-the-framework/#transcript

    Where to find Bob Moesta:

    • Twitter/X: https://twitter.com/bmoesta

    • LinkedIn: https://www.linkedin.com/in/bobmoesta/

    • Website: http://www.therewiredgroup.com/

    • Podcast: https://pca.st/gg6goo1n

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • Twitter/X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Bob’s background

    (04:04) A simple explanation of the Jobs To Be Done framework

    (07:29) Struggling moments and demand

    (09:51) Understanding the context behind pain points

    (11:14) Reducing friction in the sales process

    (14:46) How Autobooks improved their buying process and 4x’ed conversion

    (16:52) The six phases of the buying process

    (18:30) The JTBD interview process

    (21:55) How Bob’s TBI affected his reading/writing and how he is able to write books

    (22:02) Why people switch companies

    (27:18) Tips for JTBD interviewing

    (30:07) Why you should not have a discussion guide

    (32:48) The danger of looking at the customer through the product

    (33:53) First steps in applying the JTBD framework

    (36:25) Signs people are ready for a change

    (37:43) Bob’s “layers of language”

    (40:15) Examples of companies with a broad adoption of JTBD

    (43:59) The different flavors of JTBD and common mistakes to avoid when implementing it

    (48:19) Bob’s work with Clay Christensen on JTBD theory

    (51:05) When not to use JTBD

    (53:40) Common misconceptions about the framework

    (55:55) What compelled Bob to spend so much of his life on JTBD

    (58:07) Three big takeaways

    (59:07) Lightning round

    Referenced:

    • Jason Fried on LinkedIn: https://www.linkedin.com/in/jason-fried/

    • Des Traynor on LinkedIn: https://www.linkedin.com/in/destraynor

    • Southern New Hampshire University: https://degrees.snhu.edu/

    • Paul LeBlanc on LinkedIn: https://www.linkedin.com/in/paul-j-leblanc-6a17749/

    Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress: https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/1544509987

    • Autobooks: https://www.autobooks.co/

    • Intercom: https://www.intercom.com/

    • Zendesk: https://www.zendesk.com/

    • HubSpot: https://www.hubspot.com/

    • The Kellogg School of Management at Northwestern University: https://www.kellogg.northwestern.edu/

    • Y Combinator: https://www.ycombinator.com/

    • Michael Horn on LinkedIn: https://www.linkedin.com/in/michaelbhorn/

    • Ethan Bernstein on LinkedIn: https://www.linkedin.com/in/ethanbernstein/

    Never Split the Difference: Negotiating as If Your Life Depended on It: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805

    • William Edwards Deming on Wikipedia: https://en.wikipedia.org/wiki/W._Edwards_Deming

    • Basecamp: https://basecamp.com/

    • Sriram and Aarthi on Lenny’s Podcast: https://www.lennyspodcast.com/hot-takes-and-techno-optimism-from-techs-top-power-couple-sriram-and-aarthi/

    • Genichi Taguchi: https://www.qualitygurus.com/genichi-taguchi/

    • Tony Ulwick on LinkedIn: https://www.linkedin.com/in/tonyulwick/

    • The Clayton Christensen Institute on LinkedIn: https://www.linkedin.com/company/clayton-christensen-institute/

    Shape Up: https://basecamp.com/shapeup

    The End of Average: Unlocking Our Potential by Embracing What Makes Us Different: https://www.amazon.com/End-Average-Unlocking-Potential-Embracing/dp/0062358375

    The Big Bang Theory on TBS: https://www.tbs.com/shows/the-big-bang-theory/watch-now

    Oppenheimer: https://www.oppenheimermovie.com/

    • Kyota massage chairs at Costco: https://www.costco.com/massage-chairs-cushions.html?brand=Kyota&refine=%7C%7CBrand_attr-Kyota

    • Paul Adams on LinkedIn: https://www.linkedin.com/in/pauladams/

    • Matt Hodges on LinkedIn: https://www.linkedin.com/in/mattnhodges/

    • Andrew Glaser on LinkedIn: https://www.linkedin.com/in/glaserandrew/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    How to Crush It on Social Media in 2023! | AIME Naples Keynote in 5

    How to Crush It on Social Media in 2023! | AIME Naples Keynote in 5

    Keynote in 5s are back and today's episode of the GaryVee Audio Experience is exactly that! Some of you may or may not have listened to this fire Keynote I gave in Naples, Florida at the Hall of Aime conference! This is a concise summary of that keynote, with all the best moments wrapped up in 5 minutes. I hope this gives you a jolt of motivation this morning to get after it and crush your Tuesday!


    Enjoy! Let me know what you thought!


    Check out my new NFT project: veefriends.com

    Join the VeeFriends Discord: https://discord.gg/veefriends


    Listen to the full keynote here: https://open.spotify.com/episode/1X48mphqweV93UTxjor7FF?si=7f4d49f39fe34c5e


    Tweet Me! @garyvee

    Text Me! 212-931-5731

    My Newsletter: garyvee.com/newsletter

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message