Episode 168 | Get out of your own way and delegate - Here's how

In this episode of The Course Creator Show, Gemma dives into the reality of today's online course marketplace - it's more crowded than ever. With AI and the surge of content, standing out is not just a strategy; it's a necessity. 

In this episode, we discuss:

• Navigating the Crowded Digital Space: Understanding the impact of AI on content creation and how it has transformed the online course landscape.
• Identifying the Problem Your Course Solves: The importance of addressing a specific, pressing problem or pain point, with examples of how narrowing your focus can significantly impact your success.
• Crafting Your Unique Selling Proposition (USP): How to differentiate your course from the competition by integrating your personal brand and delivering a unique value proposition.
• Demonstrating Financial Impact: Strategies for showcasing the tangible financial benefits of your course to potential students, highlighting the importance of results-driven offerings.
• Knowing Your Target Audience: Tips for pinpointing an audience with the means and readiness to invest in your solution, including insights on targeting solution-aware prospects.
• Playing to Your Strengths: Encouragement to embrace and leverage your natural talents and preferences in marketing and content creation, whether that's writing, speaking, organizing events, or engaging on social media.

This episode is a goldmine for course creators feeling the heat of competition. It's packed with actionable advice on how to stand out, connect with the right audience, and capitalize on your unique strengths. Whether you're refining an existing course or launching a new one, these insights are designed to guide you toward more impactful and profitable course creation.

Tune in now for strategies that work, and start carving your own lane today! 

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Want more? 

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

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Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

---

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Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

Should you build a funnel off a PDF lead magnet or a webinar?

This is a question we get from our community all the time. 

And today, Gemma is going to unpack it all. 

She's here to break it down, helping you understand the nuances of each approach.

So, if you've ever pondered whether to build your funnel around a PDF or a webinar, it's time to hit that play button.

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Want more? 

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

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Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

---

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

We recently broke all of our records and had an incredible 2000 entrepreneurs sign up for a live workshop I hosted on January 16 called: 

2024 Industry Trends to Take Your Course Business to $100k and Beyond

It was so good that we knew we needed to bring it to the podcast.

Tune in to this workshop replay to learn: 

• My Triple-Threat Method, which is what helped me hit 7-figs in 2023 even when I took over 10 weeks off and moved to France
• The million-dollar backbone strategy of my business that’s creating sales for me 24/7/365 regardless of launch fluctuations or algorithm changes.
• How funnels are changing in 2024 and what you need to do about it
• The one strategy that no other course coach is talking about and how it creates sales on autopilot …outside of your traditional evergreen funnel
• Underestimated strategies to stay ahead of your competition and get more traffic, leads, and sales by leveraging what's working in 2024

Alright, hit play on the episode and let’s go! 

If you want to watch this replay (so you see the whole slide deck that goes along with the audio), click here: https://learn.gemmabonhamcarter.com/workshop2024replay/ 

If you’re interested in joining us for Passive Project 2024, we’d love to have you! Click here to join: https://gemmabonhamcarter.com/passive-project 

Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a candid dive into the less glamorous side of business. In this revealing part two of the series wrapping up 2023, Gemma shares the challenges and lessons learned from the aspects of her business that didn’t go as planned.

In this episode, you'll discover:

-Launches That Didn’t Lift Off: Gemma opens up about two specific launches that didn’t meet expectations, including the factors that might have influenced their outcomes, such as timing and launch strategies. Gemma reflects on the importance of pre-launch buzz, audience engagement, and why rushing a launch can impact its success.

-Instagram Woes: The struggle with finding the right balance on Instagram. From tweaking content strategies and grappling with personal vs. educational content to the constant evaluation of what works and what doesn't on social media.

-Content Marketing and SEO: Gemma discusses her plans to enhance her content marketing strategy, particularly using AI and focusing on search marketing, and shares her hesitancy in outsourcing these tasks.

-Delegating Dilemmas: The battle between staying hands-on and learning to delegate effectively. Gemma shares her experiences with both successful and challenging delegations and her aspirations for further growth in 2024.

-Missed Opportunities: A reflective look at what was happening inside the Passive Project program and Course Creator School over the year and how these experiences weren’t shared widely enough, highlighting a missed opportunity in marketing.

If you've ever faced setbacks in your business or struggled with certain aspects of your strategy, this episode will resonate with you. Gemma’s insights and personal stories provide valuable lessons on growth, adaptability, and the importance of continuous learning in the ever-evolving world of online business.

**Special Promotion:**
Learn about the exclusive enrollment opportunity for The Passive Project in 2024, including access to everything Gemma launches and produces for 12 months, and how you can join this comprehensive program at a special price until January 31.

Don't miss out on this insightful episode! Tune in to learn, reflect, and prepare for a more successful year ahead.

Remember, sharing is caring! If you love our podcast, don't forget to share it with your friends and family. Subscribe to The Course Creator Show on your favorite podcast platform to get the latest updates.

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Want more?
 
Sign up for the Part 3 of this series, happening LIVE on Jan 16. We’ll be talking 2024 trends and how to grow your online course business strategically this year. Register here: https://www.learn.gemmabonhamcarter.com/workshop2024
Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

---

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

---

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a reflective look at the past year. In this exciting first part of her 2023 wrap-up series, Gemma shares the highlight reel that shaped her year both in life and business.

In this episode, you'll hear about:

-Personal Milestones from 2023, including trips, the move to France, sticking to some personal goals, and more.

-A detailed analysis of the year, including what she focused on each month in 2023 and why

-Revenue Stats: Tune in to hear how Gemma did from a revenue perspective compared to previous years, plus the nitty gritty of her profit margin, expenses, and more 

-Her runaway hits of the year, plus some changes she made to her coaching model

-Surprising wins like ManyChat, a lesson in balance, brand evolution, and more

Whether you're a seasoned course creator or just starting out, this episode is packed with insights and inspiration to help you reflect on your own journey and prepare for the year ahead.

Tune in now for a celebration of achievements and lessons learned, and get ready to be inspired for 2024!

Sign up for the Part 3 of this series, happening LIVE on Jan 16. We’ll be talking 2024 trends and how to grow your online course business strategically this year. Register here: https://www.learn.gemmabonhamcarter.com/workshop2024 

---

Want more? 

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

---

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

---

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

Welcome back to another exciting episode of The Course Creator Show, where your host, Gemma Bonum Carter, takes you on a journey through her life-changing move to France. In this special update episode, Gemma shares the joys, challenges, and unforgettable experiences of her first three months living abroad.

In this episode, you'll hear about:

-Embracing Travel and Experience: Gemma talks about her family's weekend escapades to stunning locations like St Tropez, Cassis, Arles, and more. Learn how they're making the most of every moment, from exploring the Mediterranean to trips to Italy and Switzerland.

-Finding the Perfect Spot: Discover why Gemma loves her chosen city in the south of France. From the beautiful surroundings to the wonderful weather, and the perfect apartment that has become their new home.

-Temporary Living vs. Permanent Moving: Gemma reflects on how being in France temporarily has helped them fully enjoy their experience without feeling homesick, a contrast to what it might have been like if they moved permanently.

-Kids Adapting Like Rockstars: Hear heartwarming stories of her kids finding their footing in school, making jokes in French, becoming popular among peers, and her daughter’s new role as class president.

-The Language Learning Curve: The journey of learning French, the challenges of expressing personality in a new language, and some funny anecdotes along the way.

-Connecting with Expats: How social media platforms like Facebook and Instagram have been instrumental in meeting new people in a foreign land.

-Looking Forward to French Traditions: Gemma shares her excitement for the upcoming holiday season in France and their travel plans to Malta.

Join Gemma for this intimate and uplifting episode as she shares the highs and lows of her French adventure. Whether you're a traveler at heart, a language enthusiast, or someone who dreams of living abroad, this episode is filled with insights, laughter, and tips on making the most of life's big changes.

Tune in now to get a taste of Gemma's French adventure and be inspired to chase your own dreams, no matter where they might take you!

Don't forget to follow us on your favorite podcast platform and join us next time for more insights and stories on The Course Creator Show. À bientôt!

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Want more? 

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

---

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

---

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

Today, we're diving into a question that might have you scratching your head: "My customers come from all over the world. What currency should I charge in for my online course?" 

And trust me, Gemma's got some golden nuggets to share on this topic!

Gemma's going to dish out the key factors to consider while you're on the currency decision journey.

Whether you're a seasoned course creator or dipping your toes in for the first time, this episode is your friendly compass for navigating the currency maze.

So, if you've ever wondered about the right currency for your course and how to make sure all those financial ducks are in a row, hit that play button.

---

Want more? 

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

---

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

---

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

In this episode, we're tackling a question that's been buzzing around the minds of many course creators: "How many bonuses should your course have?" 

Yep, Gemma's about to spill the beans on this one, and it's a goldmine of insights.

So, if you've ever wondered about the perfect balance of bonuses, hit that play button.

Join Gemma in this friendly, heart-to-heart discussion that's all about adding that extra sparkle to your courses. Your course creation journey just got a whole lot cozier!

---

Want more? 

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

---

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

---

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

Don’t miss out on the biggest profit-pulling day of the year. If you want to learn how to make this a black friday for the record books, hit play on this episode! 

Then go snag your copy of Black Friday in a Box: https://learn.gemmabonhamcarter.com/black-friday-in-a-box/ 

---

Want more? 

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

---

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

---

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!