100 True Fans

enNovember 21, 2023

And She Spoke: Women. Money. Power.

About this Episode

It’s becoming more and more difficult to build a huge online audience but, thankfully, success
isn’t always correlated with size. If you can create a high-ticket program that just 100 people
are willing to pay for, you already have a successful business! But those high-ticket programs
don’t materialize overnight and in this episode, we are going to be discussing the four key
components of a $1000+ offering that can sustain your business in the long term. These four
components are: premium content, tangible value, accountability, and access, recognition, and
status. This episode is based on a very influential thought piece in the creator economy, and
after listening to it, you will understand why you don’t need millions (or even thousands) of
people in your audience to thrive!

Key Points From This Episode:
• The benefits of having an expensive offer
• Debunking the common myth about cheaper offerings
• The challenges of building an audience online.
• How to ensure your content has no close substitutes (and why this is important).
• What it takes to deliver tangible value to your audience.
• How our program, The Luminaries, has evolved over time and what it is going to look like in
the future.
• Our thoughts on access, recognition, and status in high-ticket programs.
• The mindset you need to be able to successfully sell a high-ticket offering.
• Joys and hustles for the week.

This episode originally aired in April.

Recent Episodes from And She Spoke: Women. Money. Power.

Our Thoughts on Burn-Out

What if the fear of burning out and overworking is actually causing the burnout? And what if working harder and smarter is the best way to avoid it? Today on the And She Spoke Podcast, we are diving deep into our thoughts on burnout. Listen in to hear all about the history of the term, its three stages, the dangers of wanting to be burnt out to prove your work ethic, and why it’s lost its meaning.

Often, we mistake dissatisfaction with our lives with burnout, and in today’s episode, we explore the culturally contagious and problematic term before discussing what true burnout is.

We even talk about the dangers of being fearful of burnout, why you should always be working hard, and much more! Finally, we challenge listeners to avoid using the word ‘burnout’ and to stop being fearful of overworking and even underworking.

Key Points From This Episode:

An overview of the history of burnout.
Three stages of burnout: exhaustion, depersonalization/cynicism, and sense of effectiveness.
Why ‘burnout’ has lost its meaning and can be mistaken for dissatisfaction with your life.
How being burnt out brings a sense of value to being hard-working and why that’s dangerous.
The phrase “I’m so burnt out” as culturally contagious and why it’s hurting us.
Why not working to the best of your ability out of fear of burning out is dangerous.
When true burnout happens and how to avoid it.
A challenge: don’t use the word ‘burnout’ and don’t be scared of hard work in 2024.

JOY: Hand Pan

Hustle: Diary of a ceo

Resources:

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

And She Spoke: Women. Money. Power.

enJanuary 23, 2024

How to Survive Cancel-Culture with Kelly Diels

There are far too many women today who won’t make themselves visible due to a fear of visibility itself — a fear of being targeted, trashed, and taken down.

Joining us today is return guest, Kelly Diels, who always brings new and insightful ideas to the conversation. Kelly is a business teacher for Culture Makers where she helps socially conscious entrepreneurs achieve, not just financial success, but critical gains for social justice.

Hear us unpack the intricacies of cancel-culture and public trashing, the fears that stop women from putting their work out into the world, and what can be done to address this.

You’ll hear personal insights from both Jeni & Kelly about their experiences, the key lessons they took from it, what this type of targeting demonstrates about society’s treatment of women, and why communal action is essential if we want to change these cultural trends.

To learn more about the forces behind these movements and the antidote to online trashing, be sure to tune in to the important conversation!

Here’s a sneak peek of what we discuss:

Detailing the fears Kelly’s clients have around being targeted online.
The cultural shift from being targeted by your ideological opponents to your peers.
Why being targeted by your peers is more harmful than being targeted by your opponents.
Mainstream culture’s expectation of women and what happens when they deviate from it.
Unpacking what incentivizes people to initiate trashing campaigns.
The impulse to level women who are considered to have too much power and resources.
Historical teachings on (and examples of) trashing and what we can learn from it.
Why it takes a community, not an individual, to stop the trashing trend.
Kelly’s experience of public shaming and her advice to others going through it.
How to put up boundaries when it comes to trashing and canceling.
Bearing people’s humanity in mind when you are being trashed.
Jeni’s experience with public shaming and the immense harm it does.

Resources:

This podcast is brought to you by the Marvelous online teaching platform.

And She Spoke: Women. Money. Power.

enJanuary 16, 2024

Predictions for Coaching in 2024

Today on the And She Spoke podcast, we’re sharing our predictions for the coaching industry in 2024 with you so you can leverage the best techniques for success in your business this year.

Tune in to hear all about the changes we’ve seen in the coaching industry recently and what we think will happen throughout the year.

From the dangers of high-ticket sales to cohorts to one-on-one coaching, we even give you some tips to beat AI as a coach!

You don’t want to miss this one so press play now!

Here’s a sneak peek of what we discuss:

The kinds of changes we have been seeing in coaching.
A decrease in high-ticket sales in 2024.
Why one-on-one coaching will always be successful and the downsides of it.
The rise in cohorts and why they are so incredible.
Why you need to have a niche in 2024, even when you’re an influencer.
How AI is going to affect coaching in 2024.

JOY: Alltrails

HUSTLE: masterclass

Resources:

This podcast is brought to you by the Marvelous online teaching platform.

And She Spoke: Women. Money. Power.

enJanuary 09, 2024

What We're Leaving Behind in 2024

A lot has happened in 2023! Join us in today’s episode as we explore all that we intend to leave behind as we move into 2024 and what we envision for ourselves, And She Coaching and Hey Marvelous in the coming year.

We reflect on the events of the past year with a focus on what we would like to take with us and what we are ready to do differently. We get candid about the effect of the business on our internal worlds and vice versa, sharing our thoughts on where life really gets interesting, how to find confidence, and our business intentions for 2024. We touch on self-talk, shame, identity, and consider the source of our feelings of security as we look ahead. You won’t want to miss it!

Here’s a sneak peek of what we discuss:

Reflections on all that has happened in 2023 and why we consider it the final pandemic-affected year.
Feelings of lightness and positivity we are taking into 2024.
Sandy’s intention of witnessing self-talk and approaching it with positivity.
Jeni’s vision to confront deep shame and let go of finding her identity in her business.
The source of newfound confidence rooted in observation over the last two years.
Where growth and an interesting life actually happens.
Finding the confidence to make necessary decisions.
Our intention to move towards more audience-based work.
Why 2024 is also the year of letting go of jobs that we shouldn’t be doing.
What makes it so difficult to let go of tasks that shouldn’t fall to us.

JOY: Mymind app

HUSTLE: The Elements of eloquence

Resources:

This podcast is brought to you by the Marvelous online teaching platform.

And She Spoke: Women. Money. Power.

enJanuary 02, 2024

Finding Your Voice in Virtual Spaces with Casey Erin Clark

Many of us spend what felt like a lifetime on Zoom meetings, and perhaps you struggled to find your voice in this virtual space. This is completely normal because the rules of engagement are entirely different online than they are in the real world.

To wrap up our 'best-of' series, we're replaying an episode with guests Casey Erin Clark and Julie Fogh, the Founders of Vital Voice Training, a voice, and communication company that recognizes that your voice is a powerful tool for connection and expression. As trained actors and voice and speech coaches, Casey and Julie understand that real communication happens when your voice is grounded in who you are.

On this show, after hearing about their business aims, we dive into the disembodiment that many of us are experiencing, and Casey and Julie offer advice on how we might reconnect with our bodies once more. We touch on the importance of communicating and teaching rules of engagement, particularly in a virtual space where they aren’t so obvious. In-person meetings are not perfect either, so accepting these virtual spaces for what they are can help us feel okay in them.

Our conversation also touches on broadening our understanding of power and confidence in the world that deifies extroversion, Casey and Julie’s functional authenticity definition, and the difficulty that many of us have with being authentic on social media. Our voices are a marker of who we are. It is not about talking the loudest or the most, it is about using your voice in a way that is truest to you.

Here’s a peek at what else we discuss:

What Vital Voice Training does and the impetus to start the company.
How the pandemic affected Vital Voice’s business and the meaningful pivot they made
Four ways of perceiving the body and the importance of cultivating a connection to our bodies.
There is so much room for creativity on Zoom with all the tools available.
The difficulty of not being able to easily switch roles when we work from home.
Our bodies and spirits are not meant to deal with this level of uncertainty.
Balancing the humility of listening and the power of sharing your voice.
Why we need to expand our definitions of power and confidence.
The difference between feedback that men and women receive in the workplace.
Defining functional authenticity and why it is important to have this expanded definition.
Why it is so difficult to be authentic on social media where we can curate what we share.
You can be authentic and intentional; it doesn’t have to be one or the other.

Resources:
Casey Erin Clark
Casey Erin Clark on Instagram, LinkedIn, and Twitter
Julie Fogh
Julie Fogh on LinkedIn
Vital Voice Training
The Authenticity Code
Casey Erin Clark and Voice Positivity (And She Spoke Podcast Episode)
Brain.fm

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

And She Spoke: Women. Money. Power.

enDecember 26, 2023

Pricing & the Patriarchy

We often define our limits by what we think we’re capable of. And for many women in business, structural barriers—both internal and external—play a big role in how we create these fences for ourselves. For centuries, we’ve been taught that we need to rely on other members of society to make financial decisions for us, and that our value comes from our bodies rather than our minds. This reflects in how much money we think we deserve in exchange for our services. But, that’s where the beauty of owning our own businesses lies. Why? Because we’re the ones in charge. We’re the ones making the calls, setting our prices, and running the show.

In this week’s 'best-of' episode, we’re getting into the nitty-gritty of how the prevailing system dictates our money-mindsets as women, why the culture of undercharging is detrimental to the entrepreneurial landscape, and why we should rethink our capabilities with reference to money.

Here’s what you can expect from this episode:

The difference between your worth and the worth of your programs and offerings
4 subconscious patriarchal beliefs that affect the way we price things
How being a business owner helps you minimize the structural financial barriers
The undercharging-culture, and why it needs to change
Why many women don't even trust themselves with money
The need to understand what your service is worth
What happens when you quit playing the people-pleasing game
Why it’s important to charge honest rates even if you don’t “need” the money

Joy: Theposterclub.com

Hustle: Seth Godin’s Blog Post “Superfamous”

This podcast is brought to you by the Marvelous online teaching platform. Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

And She Spoke: Women. Money. Power.

enDecember 19, 2023

Why Debt Doesn’t Have to Be a Dirty Word

Show of hands: How many of you are afraid to start (or scale) your business because you’re afraid of going into debt?
If you have your hand up, we get it. After all, no one wants to put $5,000 on their credit cards to spend on bags, shoes, or clothing. So, why would we take that risk for our business?

In today’s 'best-of' episode, we break down why that train of thought is deeply flawed. As women, we’ve let ourselves believe that we must be overly responsible with our money. We can only invest in something if we already have the cash in the bank to back it up. Otherwise, we’ll be seen as frivolous and financially irresponsible. That fear has holds us back from investing in our futures, taking risks for our careers, and jumping into entrepreneurship headfirst. And that’s just doing a disservice to our communities. While not all of us have the financial security and privilege to take on debt, for those of us who can afford to take on debt, it can be a very effective way to jumpstart your business.

Here’s what else you can expect in the episode:

Our personal stories about the finances behind our first businesses
The ‘Death Valley’ analogy and how to apply it to your business
How debt can help you gain the resilience you need to be an entrepreneur
The J Curve and why you should be studying it ASAP
Why you need to surround yourself with people who believe in you

RESOURCES

This podcast is brought to you by the Marvelous online teaching platform.

And She Spoke: Women. Money. Power.

enDecember 12, 2023

How to Get Coached

In this "best-of" episode, we talk about how to hear and implement advice. We believe there are things you can do to prepare ones-self to hear and successfully implement feedback about your business. Sandy shares about a mindset best suited when preparing to hear advice and those emotions that can hinder one’s willingness to receive guidance.

We also talk about why business owners need to focus on those things that can be controlled to be successful and how often-times, we need to reorganize our emotions, attitudes, and actions to find success.

Join us as we explore examples of behavior, attitudes, and actions that come out of different ways of thinking. If you find yourself in a place where you’re looking to take on a business coach or seeking out advice, today’s episode is for you.

Here’s a sneak peek of what we discuss:

How emotions cause us to take action.
The best way to show up to hearing advice; give-it-to-me emotions.
Sandy shares the best emotions to bring along [when preparing to hear advice].
Jeni shares a strategy: emulate before you innovate.
Dead-end emotions and how they hinder your reception of advice.
Do you want to be right? Or do you want results?
Why you should take 24 hours to sit with the advice you’ve been given.
Why business owners need to focus on what they can control.
What to focus on when you want to be successful.
The importance of shifting from a passive to an active mindset.

JOY : When Less Become More by emily Ley

HUSTLE: Get Yourself a Business Coach & get eyes on your business!

Resources:

This podcast is brought to you by the Marvelous online teaching platform.

And She Spoke: Women. Money. Power.

enDecember 05, 2023

The Power of One

Oftentimes, when people are struggling to succeed in their business, they’ll give in to the
temptation to pile on new offers, instead of nurturing their existing offer. Our mission for this
episode is to dispel the myth that you need more than one offer in your business in order to
land success. You don’t want to be the dollar store of online business, but rather hone in on
one scalable online offering. This week, we break down the importance of resisting the
temptation to offer multiple SKUs and share the value of having a highly curated business with
just one offer. Tune in to find out where the majority of your attention should lie, how to iterate
and optimize your offer, and where to channel the urge to create new things. Simplicity breeds
success and this week, you’ll find out why!

Key Points From This Episode:
• Why it’s important to resist the temptation to offer multiple products/ services.
• The value of having a highly curated business with just one offer.
• Why people tend to add new offers, rather than grow their audience with an existing offer.
• How to iterate and optimize your single offering.
• Where to channel the urge to create new things.
• Your primary job as a thought leader, expert, and creator.
• How much time you should spend marketing your business and why.
• What our Visible program encompasses.
• The importance of consistently sticking to a single marketing strategy.
• How simplicity creates success.
• Our joy and hustle of the week!

And She Spoke: Women. Money. Power.

enNovember 28, 2023