Ep 299 - Are You Missing Opportunities On LinkedIn With John Lusher

Steve Lowell is a renowned figure in the communication industry, celebrated for his proficiency in leveraging the power of language. As a multi-award-winning speaker and bestselling author, he has delivered over 3500 speeches and conducted 5000 seminars, sharing his expertise with more than half a million speakers globally. Lowell's perspective on the power of language in communication is that it should be abrupt, succinct, visual, emotional, and engaging. He underscores the importance of creating word pictures that plant a vivid image in the audience's mind and stir emotions. He advocates for fast and quick language to seize the audience's attention and leave a lasting impact. Lowell also emphasizes the importance of transferring emotions to the audience, making them feel the same way about the message as the speaker does. His experiences have shaped his belief that language is a tool to create a powerful and impactful connection with the audience, ultimately driving them to take action.

James Donovan is a renowned expert in LinkedIn lead generation, particularly for accounting firms, and the founder of nine two media. His perspective on LinkedIn lead generation is that it is an invaluable tool for professional networking and establishing oneself as an authority in their field. Donovan's experiences have led him to stress the importance of a robust personal profile, the use of tools like Sales Navigator, and the consistent posting of valuable content to attract traffic and generate leads. He also highlights the necessity for authenticity in outreach efforts to avoid being seen as spam. Donovan views LinkedIn as a long-term strategy for business growth, where building connections and consistently engaging with the right audience can lead to successful lead generation and client acquisition.

Tanya Brody is a seasoned copywriter with a unique focus on the effectiveness of email marketing. She believes that despite the common misconception of email marketing being outdated, it remains a highly effective tool in today's digital landscape. Drawing from her extensive experience in crafting compelling subject lines and writing prompts, Tanya emphasizes the importance of building relationships with subscribers through regular nurture emails, which she believes can increase sales and create loyal customers. She also highlights the impressive potential of email marketing to generate a 4400% return on investment, outperforming other marketing channels. Tanya's perspective is deeply rooted in the idea of serving and helping others through strategic and consistent communication, a principle she applies in guiding her clients to successfully launch their books and grow in their respective fields.

Danielle Harris is a seasoned marketing and messaging consultant with over a decade of experience, specializing in helping coaches and service providers attract their dream clients. From her perspective, the art of crafting compelling stories is a crucial element for business success. Her belief in the power of personal narratives stems from her extensive experience in the field, where she has seen firsthand how unique stories can enhance client attraction and foster personal connections. Danielle emphasizes the importance of showcasing thought leadership and sharing unique perspectives to stand out and attract potential clients. She advocates for the practice of storytelling, considering it a foundational asset for establishing oneself in their industry and driving business growth.

Michael Hinshaw is a seasoned marketing professional and a master's degree holder in design who has made significant strides in the business world. He founded a firm serving private equity firms and investment banks in the late 1990s, and later transitioned into the Internet sector where he founded Mcorp CX, a customer experience consultancy. Hinshaw's perspective on the impact of customer experience on business is that it is a crucial element for success. He emphasizes the need for businesses to align their marketing, sales, and service to meet customer expectations and advocates for a shift from an inside-out to an outside-in perspective. This approach focuses on understanding how customers interact with a business and what they need and expect. Hinshaw's extensive experience in customer experience consultancy and his upcoming book, "Experience Rules: The Experience Operating System (XOS)," underscore the importance of a customer-centric approach in driving business growth and success.

Atiba de Souza is a seasoned coding and programming expert who transitioned from building large search systems for US government agencies to leading a video-first marketing agency. His perspective on YouTube algorithm insights is shaped by his belief in the power of video content and understanding audience pain points for effective marketing strategies. Atiba emphasizes that creators need to understand the algorithm's influence to effectively reach their target audience, suggesting a focus on content that resonates with the audience's interests and needs rather than the creator's personal agenda. He underscores the importance of consistency in posting content on YouTube to maintain visibility and engagement. With his background in search systems and current focus on video-first marketing, Atiba firmly believes in the future of video content as a key medium for connecting with audiences.

Jennifer Tamborski is a highly experienced digital marketing strategist, specializing in crafting innovative marketing and tailored digital strategies for businesses. With over a decade of agency experience, Tamborski has developed a unique perspective on lead generation strategies, emphasizing the importance of a consistent flow of quality leads that are more likely to convert. Her approach is rooted in strategic planning, mapping out the customer journey, and making data-driven adjustments to optimize results. This perspective has been shaped by her extensive experience and her understanding of key performance indicators (KPIs), which she believes are crucial in tracking the success of lead generation efforts and making informed decisions.

Staeven Frey, founder and chief brand scientist at Quantum Branding, is a specialist in helping brands establish themselves as authentic and memorable category leaders through the innovative application of brand science. Frey's perspective on brand authority is rooted in his belief that it is essential for brands to leverage the power of brand science to fuel their growth, sales, and marketing. His passion for assisting purpose-driven brands in disrupting their markets and achieving industry authority status has led him to develop the Brandpreneur program, a ten-week intensive course designed to empower brand leaders with actionable strategies. Drawing from his experience of collaborating with over 200 individuals to become published authors, Frey emphasizes the importance of tailoring strategies to suit each client's unique style, ensuring the production of top-quality books that effectively elevate their brand authority. His ultimate goal is to help brands move forward faster and become energized by establishing themselves as industry authorities.

Aaron Witnish, co-founder of Contentonly Au, is a passionate advocate for improving the internet through the sharing of valuable content. He firmly believes in the potential of creating 30 days of content in just 90 minutes, a perspective shaped by his experiences in assisting authors, consultants, and coaches in sharing powerful messages. Witnish emphasizes the importance of providing content that adds value and helps people, rather than content that is fear-based or scarcity-driven. He sees this model as particularly beneficial for experts in their respective fields, as it enhances their brand and business success. By extracting the valuable insights and knowledge from these experts and repurposing it into content, Witnish believes it becomes a perfect fit for their services and space.

EksAyn Anderson is a renowned author, influence expert, and international speaker with a background in psychology. He is recognized for his expertise in influence through honesty and setting expectations, skills he has honed through his extensive experience in selling to governments, associations, and businesses. Anderson believes that influence can be achieved by aligning expectations with reality, being honest, and going above and beyond to exceed expectations. His perspective on influence is deeply rooted in his principles of treating others with respect, listening, and honesty, which he believes are timeless and effective techniques. These principles, shaped by his experiences and background, are the foundation of his work in teaching others how to increase their interpersonal influence, negotiate effectively, and create loyal long-term clients.