E179: Are These 4 Thoughts Holding You Back from Creating Your Online Course?

Do you introduce yourself well? Is it intriguing and inspiring? Does it grab people's attention and make them want to find out more? Today's guest, Antony Gaddie, explains exactly how to use the "Gaddie Pitch" to introduce yourself in a new and unique way.  Get the full links and show notes at https://CourseCreatorsHQ.com/183

LINKS MENTIONED    

Check out Antony Gaddie and the Gaddie Pitch at:  
https://GaddiePitch.com  

Be sure to  jump into his next inexpensive Gaddie Pitch masterclasses:
https://www.gaddiepitch.com/masterclass-dates

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Does it pass the test? So it's simple enough for a 15-year-old!

Step 1: Who are you trying to reach and target? Don't say "everyone!"
Step 2: What are some of their biggest problems? 
Step 3: Create your pitch at 42 seconds or less - consisting of 3 sentences - 

1. You know how _______ (describe your audience & their problems)
2.  Describe  your solution - what you do and especially the value that comes out.
3. Back up with a one-sentence case study. 

Focus on the feelings to connect at a much deeper level. 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Getting ready to launch? Here are some more launch ideas for you... including 4 tips from Julie's friends on Threads & 4 events you can build your launch around. Get the full links and show notes at https://CourseCreatorsHQ.com/182   

LINKS MENTIONED    

Ready to Launch Like a Pro? Join Julie LIVE, get started for just $177 and get your plan & emails written with help from Julie!  
https://coursecreatorshq.com/LaunchLikeAPro   

Thanks to my connections here on Threads who added their secrets - you should follow them all!   
https://coursecreatorshq.com/ThreadsLaunchPost   

Discover more from Wendy and the Micro Audio Summit here: 
https://coursecreatorshq.com/MicroAudioSummit  

Check out Adam's  Pod Pals Party here:
https://coursecreatorshq.com/podpals

Get the full playlist on launching - with all the launch episodes - at this link. Click Subscribe and then Playlists to find it: 
https://CourseCreatorsHQ.com/YouTubePodcast  

 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Four Tips:

1. Send lots of detailed emails that answer every question people have. (JanaOMedia)
2. Doing lives and Facebook groups (TheMainStage.Ca)
3. Going live on Facebook, daily emails and the option to optout (JoannKrall)
4. Inviting people wiht a personalized email (Authentic.Vision.Media)

Four Events:

1. Zoom "Party"
2. Masterclass
3. Challenge
4. Summit
    

RELATED EPISODES

E181:7 Steps to Launch Your Online Course Like a Pro

E156: Launching to Crickets? Here are 15 Questions to Ask Yourself

E132: Re-Launching Your Online Course – Remember These 8 Things

E114: Not Launched Your Online Course Yet?

E098: After the Launch: 6 Essential Follow-Up Steps for Your Online Course

E040: Sneak Peek – How I’m Using Affiliate Marketing To Launch My Online Course

 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

What does it take to launch your online course like a pro? Listen in to this episode for 7 Steps to take to create a rockstar launch. Get the full show notes and links at https://CourseCreatorsHQ.com/181   

LINKS MENTIONED    

Ready to Launch Like a Pro? Join the 6 week program here:  
https://coursecreatorshq.com/LaunchLikeAPro  

Get the full playlist - with all the launch episodes - at this link. Click Subscribe and then Playlists to find the Super Bowl playlist: 
https://CourseCreatorsHQ.com/YouTubePodcast  

 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

1. Make sure your audience actually wants your course
2. Sell an offer – not just a course
3. Write your launch emails ahead of time
4. Include a payment plan
5. Get partners on board – with plenty of warning
6. Check & double check your tech
7. Stay committed until the end! 

RELATED EPISODES

E156: Launching to Crickets? Here are 15 Questions to Ask Yourself

E132: Re-Launching Your Online Course – Remember These 8 Things

E114: Not Launched Your Online Course Yet?

E098: After the Launch: 6 Essential Follow-Up Steps for Your Online Course

E040: Sneak Peek – How I’m Using Affiliate Marketing To Launch My Online Course

 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Did you watch the Super Bowl? Come get 7 Sales and Marketing Lessons from host Julie Hood on how to use the same savvy techniques as they use in the Super Bowl - to market & sell your online course! Get the full show notes & listen in at https://CourseCreatorsHQ.com/180  

LINKS MENTIONED    

Get the full Super Bowl episode playlist at this link. Click Subscribe and then Playlists to find the Super Bowl playlist:  
https://CourseCreatorsHQ.com/YouTubePodcast  

Wondering which commercials were the most popular? Check out USA Today's Ad Meter:   
https://admeter.usatoday.com/lists/super-bowl-commercial-2024-usa-today-ad-meter-top-10/  

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

SECRET #1 – Build Your Community

SECRET #2 – Figure out where your students are hanging out

SECRET #3 – Be in it for the long haul – no matter what!

SECRET #4 – Don’t ignore AI

SECRET #5 – Talk about what’s FREE!

SECRET #6 - Use events to be the centerpiece of your launch & announcements

SECRET #7 – Have a theme

Listen in for which ads did this well! 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Could any of these 4 thoughts be holding you back? In this episode, host Julie Hood shares four thoughts that could be stopping you from moving forward, from creating & selling your course. Get the full show notes & listen in at https://CourseCreatorsHQ.com/179  
 

LINKS MENTIONED    

Mini-Course Magic - save $50 and save your spot. Use a brand-new tool that lets you create a course with free hosting - and uses AI to help you create it. Let's work on your mini-course together:    

https://CourseCreatorsHQ.com/PodcastMinicourse   
 

Wondering how to find & nurture your students?  Get a structured plan of what to do now... includes twice-weekly coaching calls (to hit all the time zones) plus courses to help you with collaborations, email marketing, planning your launch and writing your sales pages. Come join us:  

https://CourseCreatorsHQ.com/PodcastLaunchpad  

Get Noah Kagan's new book, Million Dollar Weekend here:  
https://coursecreatorshq.com/MillionDollarWeekendBook   
 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

From Noah's book -   

1. Do you have a fear of starting a business?
2. Do you have a fear of asking?   

From Julie - 

3. Do you tell yourself, "If I just learn enough, I'll be successful."
4. Do you have Creator Guilt?

Listen in for the solutions!
 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Are you prepared if a crisis happens in your life? How will your online course business continue? You should definitely have some plans in place  & in this episode, host Julie Hood shares ways to be prepared, even when life happens! Get the full notes & listen in at https://CourseCreatorsHQ.com/178.
 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Ask yourself these questions both now - and in a crisis - so you can be prepared:

1. What has to be done for my clients and students? How and when will I update them?
2. How can I make sure I still send weekly emails? Do I have a team member who can help?
3. Do I have at least two backup podcast episodes that are ready to go, with show notes?
4. What tech do I need to be more portable and work anywhere?  (For example, Julie had her iPad and keyboard)
5. How can I focus in small blocks of time? Can I go to a different area of the hospital?
6. Who is a team member or past team member who could help?
7. Do I need to record some training to have ready? (Julie is recording training on her email software.)
8. Can you set up some automatic social media posts?
9. Will you issue refunds?
10. How will you help your mindset, self-care & sleep?
11. How can your spiritual life support you? (Thank you for all the prayers!)
12. Do you have emergency savings?
13. What can you cut or remove? (For example, we started using paper plates!)

With a little preparation, you can be ready to handle when life happens and a crisis appears. 

RELATED EPISODES  

For scheduling social media posts to go out automatically:  

E166: Speedy Social Media Secrets for Online Course Creators:  
https://CourseCreatorsHQ.com/166  

E073: 6 Social Media Tools I Can’t Live Without  
https://CourseCreatorsHQ.com/73  

COME VISIT!

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here - 
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Olly Richards of StoryLearning runs a $10M online education business. (Working only 6 days a month.) What are some of his secrets? How did he get started? Where does he think you should build your online audience today? Get the scoop in this episode and get the show notes & links at https://CourseCreatorsHQ.com/177  
 

LINKS MENTIONED    

Get his FREE Case Study on how he grew StoryLearning -  
https://coursecreatorshq.com/OllyRichardsEbook  

Subscribe to his YouTube channels –  

StoryLearning - https://coursecreatorshq.com/YouTubeStoryLearning  

Online Business - https://coursecreatorshq.com/YouTubeOllyBusiness  

Follow Olly on Twitter -  
https://twitter.com/mrollyrichards  
  

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS     

Here are Julie’s Notes:  

Olly started with his blog, then YouTube and a podcast.  

YouTube notes -

• He learned it himself first, spending two days a week doing it all. Now he has outsourced a team to help.
• Model what’s already working on YouTube.
• Get his YouTube training when you invite friends to sign up for his newsletter.
• An educational channel is different than an entertainment channel (like Mr. Beast). Shorts may or may not be the best.
• Each YouTube channel should offer a certain “type” of content – with a similar length to each video. For different types, create different channels.
• He predicts growth as the first two years of mostly flat growth, then more of a hockey-stick type growth.
• Typically production quality is not as important as the quality and uniqueness of your content. How are you going to be different?

You may want to start with audience building before you create your course.  

Focus on two things for a successful business: copywriting for sales & audience building for students.  

Create content on the platform that you are willing to stick to – especially for the long term!   

(Listen to the full episode for Olly’s advice on how long it typically takes to replace a full-time income and why your students may not succeed – no matter how good your course is!)

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Frustrated with email marketing? Host Julie Hood shares 7 key reasons email marketing isn't working for you - and what to do about it! Get the full links and show notes at https://CourseCreatorsHQ.com/176.  

LINKS MENTIONED   

Sign up for the next Mini-Course Magic Workshop - 
https://CourseCreatorsHQ.com/MiniCourseMagic  

Get help with your email marketing direct from Julie, with Course Sales Launchpad - 
https://coursecreatorshq.com/podcastlaunchpad  

Check out the "Headlines" chapter to improve your subject lines - 
https://coursecreatorshq.com/CopywritersHandbook  

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

According  to Litmus, for every $1 spent on email marketing, businesses earn $38. That's an incredible return on your investment. 

Here are the 7 Key Reasons Email Marketing isn't working to sell your online course. Listen in for all the details! 

1. Not tying your lead magnet to your course.
2. Not training your audience to click. 
3. Not being persuasive – learn copywriting. 
4. Not building a connection & nurturing your audience. Consistency is key to building belief and authority. Help your audience see themselves in your emails and your stories. 
5. Not getting the email opened. 
6. Not understanding your email math.
7. Not enough promotional emails. 

Make sure you catch next week's episode - episode 177 - for an incredible guest!

RELATED EPISODES

E159: Back to Basics: Quick & Easy Email Secrets for Course Creators

E130: 3 Tips and 3 Secrets to Make Email Marketing Easy!

E090: 7 Big Email Mistakes Online Course Creators Make

E052: Email Marketing – The 6 Cs for Online Course Creators  

E038: Email Marketing Secrets for Course Creators

COME VISIT! 

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here - 
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

In this episode, host Julie Hood reviews some trends from 2023, describes where she is headed in 2024, and shares 12 questions you can ask to know where to focus in the year ahead. Get all the links and full show notes at https://CourseCreatorsHQ.com/175.

LINKS MENTIONED   

Sign up for the next Mini-Course Magic Workshop - 
https://CourseCreatorsHQ.com/MiniCourseMagic  

Watch for the Kajabi Special coming on January 2, 2024. It's my favorite deal if you are looking for course hosting!  

Listen in to the podcast on YouTube (audio-only) - 
https://coursecreatorshq.com/PodcastOnYouTube   

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Join us for the Course Profits Accelerator for 2024!  Starts January 2nd - save with coupon code SAVE2024
https://coursecreatorshq.com/CPA2024podcast  

Top 15 Episodes of 2023 - Playlist on Spotify - 
https://coursecreatorshq.com/Spotify2023Top15   

Top 15 Episodes of 2023 - Playlist on YouTube - 
https://coursecreatorshq.com/YouTube2023Top15   

 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

12 questions to help you focus in 2024 (and don't worry if you have no's to all of them!)

1. Do you have a lead magnet that attracts your perfect student?
2. Do you send a simple weekly email? 
3. Do you share your lead magnet regularly, in new places?
4. Do you sell a course or mini-course?
5. Do you have a persuasive sales page to sell your course?
6. Do you have a launch plan for your course?
7. Do you create new content each week?
8. Do you understand your customer's journey, including the questions and obstacles that come up?
9. Do you have tracking in place so you can regularly review the most important numbers?
10. Do you have a part-time virtual assistant?
11. Do you have partners to collaborate with?
12. Do you have a way to track your current projects?

This membership will help you with ALL of them - join us for the Course Profits Accelerator for 2024!  Starts January 2nd - save with coupon code SAVE2024
https://coursecreatorshq.com/CPA2024podcast  

 

COME VISIT!  

Get this free course -  Is My Course Idea Any Good? here - 
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

In this episode, host Julie Hood explains what she does when she has too many projects on her plate, too many plates spinning in the air, and the 5 questions she asks to narrow down the list. Use this episode to help you narrow down your options to the best projects for you. Get the full show notes and links at https://CourseCreatorsHQ.com/174

LINKS MENTIONED     

Online Project Management System - 
https://GoodDay.work   

Mini-Course Magic Training - 
https://coursecreatorshq.com/PodcastMiniCourse   

One-on-One Coaching with Julie -  
https://coursecreatorshq.com/contact/  

RELATED EPISODES  

You can also enter https://CourseCreatorsHQ.com/ and the episode number to access any episode. 

E168: Do you have this one skill every course creator needs?
E124: Your Hidden Secret to Success with Online Courses!
E150: Secrets to Reset Your Online Course Business for Explosive Growth
E145: Of Course It’s Not Going to Work!
E121: Do you have enough Long-Term and Short-Term content?
 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

If you've got too many projects, use these 5 questions to narrow them down:

Is there anything I can get rid of?

Is there anything I can give my VA to do - that she already knows how to to? Or can be easily taught?

Which one is going to support me in the short-term? Which one in the long-term?

Which ones can bring in cash flow right now?

What do I HAVE to do?

COME VISIT!  

FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2024planner

Get this free course -  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/