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    #85 - Why Privacy is Big Business and the Multi-Million Dollar Ideas Hidden in Plain Sight

    Investing requires patience and realistic expectations of potential returns, serving as a stable foundation to achieve financial stability and pursue meaningful goals.

    enJune 24, 2020

    About this Episode

    Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Episode summary: Privacy Based Businesses (14:20) Opportunities “Hidden in Plain Sight” (18:29) Unclaimed Baggage unclaimedbaggage.com (22:50) “Costco for services” idea (28:55), Income Share Agreements (37:00) Simple websites doing $100k/mo (39:10) Sam and Shaan get a little philosophical about if you should spend time investing or building (44:40)  See acast.com/privacy for privacy and opt-out information.

    🔑 Key Takeaways

    • Having a partner who understands and believes in your unconventional dreams is important for success, as they provide support and encouragement during the ups and downs of the journey.
    • Consumer behavior is shifting towards valuing privacy more, leading to increased interest in privacy-focused products. This trend can be attributed to rising concerns about data collection practices and a changing mindset influenced by data breaches and fake news controversies.
    • To build a successful business, target a global market with mainstream products, while offering unique features to attract a niche audience. Linking and tracking customer behavior can provide valuable insights and exploring ad markets can lead to potential growth areas.
    • Companies must prioritize user data protection and consider the potential dangers of using personal data without consent. VPNs integrated into routers make privacy more accessible for individuals.
    • The market for privacy-focused Wi-Fi routers is growing, presenting an opportunity for a company that emphasizes simplicity, design, and internet privacy. Despite challenges, profitability can be achieved by offering routers that prioritize privacy.
    • By questioning the origins and economics of everyday things and thinking step by step, entrepreneurs can find innovative solutions, create value, and solve problems.
    • Simple and innovative ideas can turn waste into value, benefiting the environment, generating profits, supporting charities, and creating job opportunities.
    • Group buying has shown potential for saving money, but its wide-scale success remains limited. RetailMeNot stands out as a successful example, while other companies, including WeWork, have struggled to make it work. Further exploration is needed to understand its effectiveness.
    • By aggregating and organizing private company data, entrepreneurs can create valuable businesses by providing user-friendly and accessible information that meets specific market needs.
    • Embracing emerging trends and providing convenient solutions can lead to profitable niche services that can be transformed into scalable products.
    • Investing requires patience and realistic expectations of potential returns, serving as a stable foundation to achieve financial stability and pursue meaningful goals.
    • Focus on investing in yourself and allocating resources towards something you believe in, rather than solely relying on traditional investments. Seek out opportunities that are exciting and meaningful to you.
    • Shift your mindset from maximizing financial returns to focusing on personal growth, relationships, and pursuing meaningful endeavors. Choose to be a builder, creating and improving, rather than being solely focused on money.

    📝 Podcast Summary

    The Importance of a Supportive Partner in Pursuing Unconventional Dreams

    Both Sam and Shaan are embarking on unconventional life plans, with Sam planning to live in a new city each month for a year and Shaan quitting his job for a high-risk venture. Despite the potential craziness of their ideas, both of their wives support them, albeit with different reactions. While Sam's wife is slightly more conservative and offers a dose of realism, she ultimately embraces his wild plans. On the other hand, Shaan's wife is more reactive to minor inconveniences but fully supports him in major life-changing decisions. This highlights the importance of having a supportive partner who understands and believes in your dreams, even if they may seem unconventional to others.

    The Growing Importance of Privacy for Consumers

    Privacy is becoming an increasingly important value for consumers. DuckDuckGo, a search engine that doesn't track its users, is gaining traction and seeing a substantial increase in queries per day. This indicates a shift in consumer behavior and a growing concern for personal privacy. Interestingly, even middle-class Americans are showing a heightened interest in privacy, as highlighted by the founder of Pandora. This trend suggests that people are becoming more skeptical of big tech companies and their data collection practices. Building products that prioritize privacy as a core feature or value can be a successful strategy, as it aligns with the changing consumer preferences. The ongoing data breaches and fake news controversies have contributed to this shift in mindset, making privacy an increasingly important consideration for users.

    Targeting a Global Market and Offering Unique Value Propositions for Business Success

    To build a successful business, it's important to target a global market and focus on products that are widely used by the majority of people. Niche products may not have a large enough market to generate substantial revenue. Taking a mainstream product and offering a unique value proposition, such as privacy-focused features, can attract a niche audience within that larger market. This approach allows you to capture a small percentage of users who highly value privacy and are willing to pay for it. Additionally, identifying opportunities for linking and tracking customer behavior can provide valuable insights and potential growth areas for businesses. Ad markets often lead the way in innovation, similar to the porn industry, making it an area worth exploring for future endeavors.

    The importance of privacy and the risks of improper personal data usage.

    Privacy is a growing concern in today's digital age. The story of the ad unit that showed a deceased person's name as playing a game highlights the potential dangers of using personal data without proper consent or consideration. This incident led to the ad unit being turned off and emphasizes the need for companies to be cautious with data usage. Additionally, the conversation about VPNs and integrating them into routers shows the increasing popularity and need for privacy measures. By building VPNs into routers, it becomes more accessible and convenient for individuals to protect their online activities. Overall, this highlights the importance of privacy and the need for companies to prioritize user data protection.

    The Potential of Privacy-Focused Wi-Fi Routers

    There is a growing market for privacy-focused Wi-Fi routers. While many VPN businesses are based in Panama and known for being scammy, there is potential for a company that combines simplicity, design, and a clear value proposition centered around internet privacy. Wi-Fi routers are like email or Google search, they are something that everyone has. And within that vast market, there is a significant segment of customers who value privacy. Despite the challenges in the hardware industry, there is room for profitability in offering routers that prioritize privacy. Currently, customers are paying high fees for routers that are not necessarily worth it, providing an opportunity for a new player to enter the market. Additionally, there are alternative tax strategies like solar credits that can be explored for tax avoidance purposes, such as leasing solar panels to schools for tax credits.

    Uncovering Hidden Business Opportunities

    There are hidden and overlooked business opportunities all around us. By questioning the origins and economics of everyday things or situations, we can uncover these potential ventures. Whether it's pairing schools and churches with businesses for solar installations, replacing grass with turf on highway medians, or providing laminated labor law posters for offices, there are innovative solutions waiting to be explored. The key is to ask ourselves, "How did this get here?" and examine the incentives and decisions behind it. Sometimes, these opportunities arise from bureaucratic inefficiencies or poorly thought-out decisions. By delving into these overlooked areas, entrepreneurs can find opportunities to create value and solve problems.

    Transforming Waste into Opportunity: Creative Business Ideas for a Better World

    There are simple yet impactful business ideas that can reduce waste and create value. Unclaimed Baggage, a company based in Alabama, saw an opportunity in unclaimed luggage and partnered with airlines to acquire it. They then sell, donate, or recycle the items found in these bags. Similarly, another business focuses on collecting and reusing partially used hotel toiletries, effectively reducing plastic waste. These businesses not only generate revenue but also contribute to charity and job creation. These examples remind us that we should not overlook the potential in everyday items and activities. By thinking creatively and finding ways to reduce waste, we can make a positive impact on both the environment and our communities.

    Exploring the Potential of Group Buying: A Business Model with Mixed Success

    Group buying, where individuals can join together to claim discounts, is an interesting business model that has been tried by various companies. However, despite its potential benefits of saving money, it hasn't been widely successful. Some examples of group buying companies include appsumo stack social and Founders card. Even WeWork attempted to implement a group buying rewards card but found that few people actually used it. RetailMeNot, on the other hand, has had some success with this model. It's unclear why group buying hasn't taken off as expected, but it remains an intriguing concept worth exploring further.

    Transforming Private Company Data for Valuable Businesses

    There are opportunities to gather and present private company data in a user-friendly and accessible way. By aggregating and organizing this information, entrepreneurs can create valuable businesses. For example, Sam Parr discovered a research business called Ibis World that pays its founder $10 million a year. Additionally, Shaan Puri mentioned the potential to build a consumer-facing website on top of the Australian Securities and Investment Commission (ASIC) data, making it more user-friendly. On a different note, the discussion touched upon income share agreements as an alternative to student debt. It was emphasized that income share agreements are not fundamentally different from traditional student debt, as they both involve paying for education, albeit in different ways. The skepticism around income share agreements lies in the fact that they are not a revolutionary solution, but rather a variation of existing debt instruments.

    Identifying Niche Trends and Creating Simple Solutions

    There are opportunities in identifying niche trends and creating simple solutions to address them. Align is a platform that has made income share agreements more accessible and easy to set up, similar to how Twilio made SMS and Stripe made credit card processing simple. This shows the value of being on the edge of emerging trends and being early in offering convenient solutions. Another example is Agent Fire, a website builder specifically for real estate agents. They have successfully productized their service with the help of Vinrob, who helps turn niche services into standalone products. This highlights the potential for profitable niche services and the power of turning them into scalable products.

    The Importance of Realistic Investing and Long-Term Planning

    Investing may seem boring and meaningless, but it can still be a valuable tool for achieving financial goals. The conversation highlights the dilemma faced by someone considering taking a job to pay their bills instead of pursuing their entrepreneurial dreams. However, by exploring the option of selling their investments and living off the returns, they realize that even with a high average return of 50%, they would still fall short of their financial goals. This example demonstrates the importance of having a realistic understanding of the potential returns and the need for patience and long-term planning when it comes to investing. While it may not always be glamorous, investing can provide a stable foundation for achieving financial stability and pursuing meaningful goals.

    Investing in Yourself vs. Traditional Investments

    Investing may not make sense for everyone, especially if you have limited capital and are trading your time for money in other ways. Instead, it might be more beneficial to invest in yourself and allocate your capital towards building something you believe in. Investing can be a form of leverage, similar to media or having a team, and it allows you to influence the direction of the world by assigning your resources to companies and causes that align with your values. However, it's important to avoid getting caught up in boring or mechanical investments that don't excite you. It's okay to seek out opportunities that are more thrilling and meaningful to you.

    Prioritizing Impact and Fulfillment over Financial Gains

    It's important to prioritize making a positive impact and living an exciting, fulfilling life rather than constantly focusing on financial gains and investing for profit. It's about shifting our mental energy from constantly thinking about how to maximize returns to focusing on personal growth, relationships, and pursuing meaningful endeavors. While money is necessary and investing can be beneficial, becoming consumed by the financial game can detract from what truly matters. This shift in mindset often occurs in our thirties when we realize that feeding the ego is not fulfilling and we desire to feed our souls instead. Ultimately, it's about choosing to be a builder, creating and improving, rather than being an alligator, only focused on money.

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    From PayPal Intern to Starting 4x Billion-Dollar Companies - Joe Lonsdale Interview

    From PayPal Intern to Starting 4x Billion-Dollar Companies - Joe Lonsdale Interview
    Episode 578: Shaan Puri ( https://twitter.com/ShaanVP ) sits down with Joe Lonsdale ( https://twitter.com/JTLonsdale ) to talk about how he leveraged one internship at PayPal into one billion dollar success after another. Today Joe is Managing Partner of 8VC and an early investor in Anduril. Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) The One Reason strategy (3:18) Learning Global Macro Finance from Peter Thiel (5:35) Taking multi-million dollar bets at 4:30am (8:43) Hire for raw IQ over expertise (10:33) Nurturing employees into unicorn founders (12:24) Solving hard problems with Addepar (13:53) Always “Being on” (15:32) How to spot opportunities for new businesses (21:10) How Epirus landed a military defense contract (27:09) Getting hits in hard domains (28:24) Business Idea: AI-powered Estate Planning (29:19) Business Idea: Business Process Outsourcing for local government (30:58) Big swings vs. base hits (31:49) Idea vs. execution (32:38) Focus vs. diversity of thought/attention (33:33) Insights from Elon’s inner circle (35:36) Joe Lonsdale’s unfair advantages (38:48) How to invest your time to make your first $1M (40:40) Working on an A+ problem as an intern at PayPal (43:15) Be within 2 standard deviations of top talent (44:14) Early days at Palantir (46:56) Building a top engineering culture (48:31) Borrowing trust as 21-year old defense contractor (52:22) Peter Thiel’s biggest contrarian bet — Links: • Joe's Twitter - https://twitter.com/JTLonsdale • Joe's blog - https://blog.joelonsdale.com/ • Joe's podcast - https://www.americanoptimist.com/ • 8VC - https://www.8vc.com/ • Addepar - https://addepar.com/  • Palantir - https://www.palantir.com/ • Epirus- https://www.epirusinc.com/ • OpenGov - https://opengov.com/ • Prologis - https://www.prologis.com/ • Lessons from Peter Thiel - https://joelonsdale.com/lessons-peter-thiel/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

    The Wild Story Of ‘Mr. Tull’ - From Laundromats To $3.5B Hollywood Production Company

    The Wild Story Of ‘Mr. Tull’ - From Laundromats To $3.5B Hollywood Production Company
    Episode 577: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk about mysterious billionaire Thomas Tull.  Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Blue Collar Billy of The Week: Thomas Tull (2:29) Moneyball strategy for movies (5:20) Formula for box office hits: Bigger is better (7:25) International appeal (specifically China) (8:22) Data analytics for movie marketing (13:15) Flywheels at the highest level (24:31) Moneyball for X (26:42) Business lessons from the UFC (31:03) We give Zuck PR advice (33:02) What Dana White taught me about marketing (34:06) Level 1: Sell a product (34:46) Level 2: Sell a solution not a product (35:20) Level 3: Sell a Lifestyle (36:55) Level 4: Sell a feeling (39:18) Level 5: Identity in a box (46:49) Why Sam's new project will fail (52:38) Shaan workshops Sam's idea — Links: • The Information article - https://tinyurl.com/4csvs9ab • Legendary - https://www.legendary.com/ • “We Don’t Sell Saddles Here” - https://tinyurl.com/2s39sjzf • SmartAsset - https://smartasset.com/ • Sam’s List - https://samslist.co/ — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More