Packaging Claims - What you should know!

In our first ever Minisode, Shep and Becca give Vital Farms Founder and Executive Chairman, Matt O’Hayer, a quiz to determine if he’s more farmer or hipster. Listen to find out and learn what "gigging frogs down by the crick on a side-by-side” really means.

Referenced Articles: Outside Magazine

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We’re back in the garage, and this time Shep and Becca are interviewing the man who pioneered the pasture-raised egg movement in the US. Vital Farms founder, Matt O'Hayer, visits the 'studio' to share about a life of serial entrepreneurship, 13 years in the egg business, and how conscious capitalism shaped Vital Farms. Sit back and enjoy as our office hipster and resident farm gal shoot the sh*t with Matt O’Hayer.

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Recorded in a garage sitting 12 feet apart, Shep and Becca brought their A-game to the “studio” this month. Our office hipster and resident farm gal reconnect after 35 days of separation, but who’s counting?! They’re talking all things quarantine, enneagram, and meditation, and we’re here for it. Sit back and listen as they bring a little piece of Vital Farms straight to your ears.

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This month, our office hipster and resident farm gal shed some light on the egg aisle. Listen to learn what common packaging claims are duping consumers, why Shep drinks butter coffee, and how the closure of grocery stores in rural America is affecting the farmers who live there.

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Introducing Shootin’ the Bullsh*t with Vital Farms®. This month, Shep the office hipster and Becca the resident farm gal introduce each other to the podcast world and share what Shootin' the Bullsh*t is all about. After deciding whether putting VR goggles on cows is bullsh*t or not, Shep and Becca share why they joined Vital Farms.

Article discussed:
Russian dairy farmers gave cows VR goggles hoping they make better milk
By Leah Asmelash, CNN
Published Nov 28, 2019

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