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    Is Election Anxiety Slowing the Economy? & Gold Keeps On Shining

    Episode 439 discusses election anxiety impacting spending and hurting businesses, Keurig acquiring Ghost energy drink for over $1B, gold reaching an all-time high, Philip Morris as Stock of the Week, Polymarket as Dog of the Week, and Tesla’s big day.

    1
    enOctober 25, 2024
    Morning Brew Daily

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    In the latest episode of the Morning Brew Daily podcast, Neal and Toby discuss how election anxiety and recent market trends are impacting the economy and consumer behavior. They shed light on various topics, from election-related spending reluctance to the booming energy drink market and the persistent growth of gold prices.

    Election Anxiety and Consumer Behavior

    Impact on Spending

    • Psychological Factors: As the presidential elections approach, American consumers often hesitate to make significant purchases. This is attributed to uncertainty regarding potential changes in tax policies and economic conditions.
    • Sales Dip in Major Industries: Real estate and appliance sales have notably slowed. For instance, Whirlpool's CEO reported a slump in sales, attributing it to consumer reluctance influenced by negative political advertising.
    • Consumer Surveys Reveal Caution: Surveys have indicated that many consumers plan to spend less and save more as elections draw near. Around 60% indicated that elections affect their vehicle purchases, highlighting the overall trend of a temporary sales dip during this period.

    Energy Drink Market Surge

    Keurig's Strategic Acquisition

    • Ghost Energy Drink: Keurig Dr Pepper's recent acquisition of a majority stake in Ghost energy drink for over $1 billion signifies the surge in this market segment. Ghost's unique branding partnerships with popular candy brands helped elevate its status among younger consumers.
    • Emerging Industry Trends: As the energy drink market expands rapidly, traditional beverage giants are making significant investments to capture growing consumer interest. Companies like Coca-Cola and Pepsi are also investing heavily in this lucrative market to stay competitive.

    Record-High Gold Prices

    Gold's Resurgence

    • Market Trends: Gold prices have surged by 38% over the past year, reaching an all-time high of over $2,700 per troy ounce.
    • Changing Investor Sentiment: Increased uncertainty in geopolitics and high inflation rates are causing central banks to bulk up their gold reserves, marking a shift from traditional assets like US Treasuries.
    • Cultural Relevance: Gold's appeal has extended beyond traditional investors to everyday consumers, with retailers like Costco reporting high sales of gold products, indicating a reaffirmed trust in gold’s value amidst economic uncertainty.

    Stock Highlights

    Stock of the Week: Philip Morris

    • Transformation of Business Model: Philip Morris International has seen a significant stock increase due to its focus on newer products like Zinn, an oral nicotine pouch, which has gained immense popularity, contributing substantially to its revenue.
    • Market Adaptability: Historically viewed as a declining cigarette company, Philip Morris's pivot towards innovative products has revitalized its position in the market.

    Dog of the Week: Polymarket

    • Prediction Market Scrutiny: The cryptocurrency-based prediction market Polymarket has come under fire due to concerns about a single investor manipulating betting odds in the presidential election arena, drawing criticism over the legitimacy of its results as it places significant financial power in the hands of few.

    Final Thoughts

    In summary, as we approach the election, the economy might see a temporary dip in consumer spending due to election anxiety, although this is often short-lived. The energy drink market's growth demonstrates a shift in consumer preferences, while gold's ongoing ascent reinforces its role as a safe haven in uncertain times. Investors and consumers alike will be keen to observe market reactions following the election as spending trends may rebound post-election day, showcasing the cyclical nature of consumer confidence.

    As always, stay informed and engaged with the market to make the best financial decisions moving forward.

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