When You Buy a Glorified Job, Not a Business
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Tato Corcoran packed a lifetime of learning (and tears) into 18 months when she left tech & bought a tiny manufacturer.
Topics in Tato’s interview:
- Connecting with sellers through direct mail
- Her “Say yes and figure it out later” approach
- Difficulty in hiring unskilled labor
- How she solved her labor issue
- Being a single woman in a male industry
- Learning Spanish to communicate with her employees
- Hemorrhaging money the first 8 months
- Raising prices 40% without losing customers
- The difference between good growth and bad growth
- Doubling top line revenue
References and how to contact Tato:
- tatohomes@gmail.com
- The direct mail piece Tato used to reach business owners
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