Ep. #28 How Venus Williams and Megan Rapinoe Ended Up On Your Clif Bar, ft. Brooke Donberg

In episode #82 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Jamie Mittelman, the Founder & Host of Flame Bearers which is the first global storytelling platform to illuminate the unsung stories of resilient women Olympians & Paralympians.🏆

Through their popular podcast, video and live events, Flame Bearers gives women Olympians & Paralympians a platform to share their trials and triumphs, discuss what life is like outside the games, and bring unique perspectives to their stories. 

Jamie started Flame Bearers after recognizing how little media coverage women in sports receive. 📺

Jamie believes that “if you can see it, you can be it” - so Flame Bearers exists to ensure that girls & boys have role models who look like and sound like them at the highest level of sports.⚡️

In this episode, hear Jamie tell the story behind the creation of Flame Bearers, and hear more about how Jamie and her team are gearing up to tell more stories of Olympians and Paralympians around the 2024 Paris Olympics.🏆

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In episode #81 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet women’s sports leader & legend, Ilana Kloss.

Ilana and her long-time partner, Billie Jean King, have been fighting on behalf of women in sports for decades.💪

Currently, Ilana serves as the CEO of Billie Jean King Enterprises, a part owner of the Los Angeles Dodgers and the Angel City Football Club, the Chair of the Board of the Billie Jean King Cup Limited, a member of the Women’s Sports Foundation’s Executive Board, and a member of the Board of the PWHL.

From 2001-2018, Ilana was the CEO & Commissioner of World TeamTennis, and as an athlete, Ilana was a world No. 1 doubles player and US Open doubles champion.🎾

In this episode, hear Ilana talk about her incredible journey through sports, and share some insights around how she and Billie Jean have been so effective in their work over the last 50+ years to trail-blaze on behalf of women in sports.⚡️

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In episode #80 of 🎙️The Business Case For Women’s Sports, presented by Ally, we sat down with Jennifer Haskel, the Insights Lead for Deloitte’s Sports Business Group.

A new report from Deloitte came out that predicts that for the first time in history, women’s professional sports will generate over $1 billion in global revenue.

The growth of women’s sports is happening quickly: per Deloitte, the industry saw $695 million in revenue in 2022, $981 million in 2023, and now is projected to see $1.28 billion in global revenue in 2024.

In this episode, hear Jennifer & Caroline discuss the methodology behind this glass-shattering projection, and dig into the huge opportunity ahead for the women’s sports industry to scale to incredible new heights.💰

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In episode #79 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Leela Srinivasan, the new CEO at Parity. 

Parity is on a mission to close the gender income & opportunity gap in professional sports by developing high-impact collaborations between brands, professional women athletes and their fans.💰

Less than a year in as Parity’s CEO, Leela has hit the ground running bringing her incredible expertise in marketing, business development, tech, and so much more to the table on behalf of women athletes.

In this episode, hear Leela & Caroline discuss Parity’s work as the only at-scale platform that offers brands the opportunity to partner specifically with professional women athletes, and hear Leela’s vision for taking the organization to new heights. 🚀

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In episode #78 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Jacqie McWilliams Parker, the Commissioner of the Central Intercollegiate Athletic Association (CIAA). 

Commissioner McWilliams-Parker has been leading the CIAA for the last 11 years - a role she took on after holding various leadership roles within college athletics over the last 30 years including spending nine years at the NCAA managing championships for Divisions I, II and III.

Jacqie is the first female to serve as Commissioner for the CIAA and was the first appointed African American female Commissioner representing NCAA Divisions I, II & III. 

In all of the leadership positions she’s held throughout sports, Jacqie has always fought on behalf of women athletes and women in sport. 

In this episode, hear Jacqie share more about her incredible journey as a leader in sports, and why she believes that it’s simply good business to respect and value women in sports.

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In episode #77 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Ramsey Baker, the SVP at Aggregate Sports.

A new survey from Aggregate Sports, in collaboration with market research platform Suzy, found that general sports fans overwhelmingly think brands should support women's sports. 

A sample of 1,000 general sports fans (ages 18-65) were polled with the goal of better understanding current consumer perceptions around women’s sports. 

The survey found that: 

🎾 77% of fans believe that brands should sponsor women’s sports.

🤝 74% of fans believe that brands should sponsor sports equally for women and men.

🏆 62% of fans feel better about brands that sponsor women’s sports.

In this episode, hear Ramsey & Caroline discuss these findings, and talk about how these shifting perceptions around women’s sports demonstrate just how big the business opportunity can be for brands who embrace women’s sports sponsorship opportunities.💰

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LIVE from the Ally Tipoff, hear from Andrea Brimmer the Chief Marketing and PR Officer at Ally Financial.⚡️ 

We recorded episode 76 of 🎙️The Business Case For Women’s Sports, presented by Ally, at the Spectrum Center in North Carolina right before the start of the first-ever Ally Tipoff.

The Ally Tipoff was created in collaboration with Ally and the Charlotte Sports Foundation to bring more attention to the start of the women’s college basketball season. 🏟️

The event featured a high-profile match-up between Iowa vs. Virginia Tech - two of last year’s Final Four teams as they began their seasons and journeys to the National Championship. 

By the numbers: 

🤯15,196 fans attended 

📈 It was the most-attended women's college basketball game ever in North Carolina 📈

🏀It was highest attended regular season game in Virginia Tech program history

In this episode, hear Andrea and Caroline discuss Ally’s game-changing leadership & strategy to invest in women’s sports - which includes creating the first-ever Ally Tipoff. 

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In episode #75 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jennifer Yepez-Blundell & Karina Martinez, the Co-Founders of DRAFTED.

DRAFTED is a sports tech company created specifically by and for Latinas that celebrates Latinas in the world of sports and harnesses the power of Latinx sports fans. 

Fueled by their personal lived-experiences, passion, and expertise, Jennifer & Karina decided to build an industry-disrupting platform to serve as a hub that connects the sports world with the pulse of Latinx culture. 

Jennifer & Karina believe that Latina sports fans are one of the most exciting and underserved customer segments in all of sports, so they’re on a mission to demonstrate the social and economic value that comes with investing in Latinas in sports. 

In this episode, hear Jennifer & Karina share the story behind why they decided to start DRAFTED, and make the business case for why it’s good business to prioritize Latina sports fans. 

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In episode #74 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Colleen Garrity - the SVP of Marketing at Excel Sports Management. 

In her role, Colleen leads Excel’s basketball marketing division & oversees marketing initiatives for both women's and men's basketball which includes working closely with both established players and emerging talents specifically in women's basketball.

Notably, Colleen and her team recently signed Iowa superstar Caitlin Clark to their roster of women’s basketball athletes. 

Before signing with Excel, Clark’s family was exclusively handling the management of her extensive line-up of partnerships with brands like Nike, Topps, and State Farm, but now, Colleen and her team will be taking the reins and managing Caitlin’s business affairs. 

In this episode, hear Caroline and Colleen discuss what it’s been like working with Caitlin Clark and why it’s good business to invest in women’s basketball. 

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In episode #73 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Meghann Burke, the Executive Director of the National Women’s Soccer League Players Association (NWSLPA).

As the labor union of NWSL players, the goal of the NWSLPA is to elevate professional standards in NWSL so that every player can pursue a long-lasting, sustainable, and fulfilling career as a professional soccer player. 

In her role leading the union, Meghann serves as a voice and advocate of the players, which includes serving as the collective bargaining representative of NWSL players. 

In this episode, hear Meghann talk more about everything that the NWSLPA has achieved since its inception in 2017 - including negotiating a landmark CBA agreement in 2022 - and listen to Meghann share more about all of the ways that her team fights on behalf of NWSL players every single day.  

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